# Best Video Advertising Software - Page 10 ## How Many Video Advertising Software Products Does G2 Track? **Total Products under this Category:** 206 ### Category Stats (Jul 2026) - **Average Rating:** 4.33/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month _Last updated: July 28, 2026_ ## How Does G2 Rank Video Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 11,800+ Authentic Reviews - 206+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Video Advertising Software ![G2 Grid® for Video Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/video-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=5974&focus%5B%5D=4907&focus%5B%5D=1185713&focus%5B%5D=5405&focus%5B%5D=1183475&focus%5B%5D=3249&focus%5B%5D=74626) Highlighted products: StackAdapt, Prisma, The Trade Desk, Vibe, Facebook for Business, MNTN Performance TV, LocaliQ, and Amazon Video Ads. Underlying data: [Grid® JSON](https://www.g2.com/categories/video-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=prisma-mediaocean&focus%5B%5D=the-trade-desk&focus%5B%5D=vibe-2025-07-01&focus%5B%5D=facebook-for-business&focus%5B%5D=mntn-performance-tv&focus%5B%5D=localiq&focus%5B%5D=amazon-amazon-video-ads) ### [Answer Media](https://www.g2.com/products/answer-media/reviews) Answer Media offers native video experiences for publishers and advertisers. #### Who Is the Company Behind Answer Media? - **Seller:** [Answermedia](https://www.g2.com/sellers/answermedia) - **Year Founded:** 2012 - **HQ Location:** Overland Park, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=17b5a31763f1392ec4a54ef4245c43e6f2c01efbb0694ca9dabd0260b57e899a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fanswer-media&secure%5Burl_type%5D=linkedin_company_website) 11 employees on LinkedIn® ### [Audience2Media](https://www.g2.com/products/audience2media/reviews) Offers Display, Video and Mobile brand advertising solutions to reach audiences through advanced targeting features across all screens. #### Who Is the Company Behind Audience2Media? - **Seller:** [Santiago Luis](https://www.g2.com/sellers/santiago-luis) - **Year Founded:** 2009 - **HQ Location:** London, GB - **Twitter:** @\_Audience2Media 364 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b455ff362905ba4257b473002e680281f912c908d97f6278af8e594331e97492&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faudience2media&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® ### [BigSofa](https://www.g2.com/products/bigsofa/reviews) Big Sofa provides solution for managing and analyzing large volumes of video and images. #### Who Is the Company Behind BigSofa? - **Seller:** [BigSofa](https://www.g2.com/sellers/bigsofa) - **Year Founded:** 2012 - **HQ Location:** London, GB - **Twitter:** @bigsofatech 561 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4a4d63f8e932b0dfae0f3b7f88b507b053c7bc0c4b66807043229db82ebb21b0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbig-sofa%2F&secure%5Burl_type%5D=linkedin_company_website) 20 employees on LinkedIn® ### [Blindspot](https://www.g2.com/products/blindspot/reviews) Blindspot is a self-serve programmatic digital out-of-home (DOOH) advertising platform with 3,000,000+ digital billboards and screens in 50+ countries, bookable by the exact hour with pay-per-play pricing and no minimums. 25,000+ advertisers use it. Operated by TPS Engage, LLC. Offices in New York (HQ), Miami, Dubai, Seoul and Bucharest. **Average Rating:** 3.3/5.0 **Total Reviews:** 3 #### How Do G2 Users Rate Blindspot? - **Ease of Use:** 9.4/10 (Category avg: 8.6/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind Blindspot? - **Seller:** [Blindspot](https://www.g2.com/sellers/blindspot) - **Year Founded:** 2018 - **HQ Location:** New York, US - **Twitter:** @Seeblindspot 542 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f896568b9883268259aac8656cace1785648ca49b5c4068a6ef00e0842ae9b6a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fseeblindspot&secure%5Burl_type%5D=linkedin_company_website) 71 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 67% Small, 33% Medium #### What Are Recent G2 Reviews of Blindspot? **["TPS Engage is a very revolutionary startup company. It's the Robinhood of the digital billboards."](https://www.g2.com/survey_responses/blindspot-review-4637816)** **Rating:** 5.0/5.0 stars _— Luca P._ [Read full review](https://www.g2.com/survey_responses/blindspot-review-4637816) **["Great collaboration & relationship"](https://www.g2.com/survey_responses/blindspot-review-4648253)** **Rating:** 5.0/5.0 stars _— Andreea M._ [Read full review](https://www.g2.com/survey_responses/blindspot-review-4648253) #### What Are G2 Users Discussing About Blindspot? - [What is TPS Engage used for?](https://www.g2.com/discussions/what-is-tps-engage-used-for) ### [BPRISE](https://www.g2.com/products/bprise/reviews) BPRISE is an advertising and marketing technology firm that brings brands and agencies closer to their customers in the online and offline space through ads triggered at relevant locations and measuring the impact of ads on conversion and engagement. #### Who Is the Company Behind BPRISE? - **Seller:** [Euler Media](https://www.g2.com/sellers/euler-media) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [BuySellAds](https://www.g2.com/products/buysellads/reviews) BuySellAds is a contextual advertising platform that helps brands and publishers grow easily and efficiently. We help marketers reach their target audience online with contextual advertising campaigns that scale. With BSA, marketers can source ad opportunities from multiple publishers using a single platform. We also offer complimentary full-service support from our expert team. From planning to negotiating to launching campaigns, we're ready to help you maximize success. For publishers, BuySellAds helps monetize their websites, newsletters, and podcasts. We'll help you execute a strategy that will allow you to earn more revenue without any extra work. Learn more at buysellads.com/publishers **Average Rating:** 3.8/5.0 **Total Reviews:** 12 #### How Do G2 Users Rate BuySellAds? - **Ease of Use:** 7.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind BuySellAds? - **Seller:** [BuySellAds](https://www.g2.com/sellers/buysellads-f24c3d24-3f75-4027-927f-58a4b35651c7) - **Year Founded:** 2008 - **HQ Location:** Boston, MA - **Twitter:** @BuySellAds 28,057 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b45ea5d34f8a6827893331bb52fbb27e197d5f4c0bfb07fd9daecbfbbf21c483&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F368964%2F&secure%5Burl_type%5D=linkedin_company_website) 33 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 75% Small, 17% Medium #### What Are Recent G2 Reviews of BuySellAds? **["A great online platform for generating sponsored content with targeted publishers!"](https://www.g2.com/survey_responses/buysellads-review-4563216)** **Rating:** 5.0/5.0 stars _— Danielle S._ [Read full review](https://www.g2.com/survey_responses/buysellads-review-4563216) **["A great platform, would benefit from conversion data"](https://www.g2.com/survey_responses/buysellads-review-4562646)** **Rating:** 4.0/5.0 stars _— Verified User in Publishing_ [Read full review](https://www.g2.com/survey_responses/buysellads-review-4562646) #### What Are G2 Users Discussing About BuySellAds? - [What is BuySellAds used for?](https://www.g2.com/discussions/what-is-buysellads-used-for) ### [Cadent](https://www.g2.com/products/cadent-network-cadent/reviews) Cadent offers television media advertising solutions for cable providers and broadcasters. #### Who Is the Company Behind Cadent? - **Seller:** [Cadent](https://www.g2.com/sellers/cadent) - **HQ Location:** New York, New York, United States - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe0523c10b6912ce178edece3ba5e8f8769969856db8ace11e7a1b717c9a6d53&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcadenttv%2F&secure%5Burl_type%5D=linkedin_company_website) 736 employees on LinkedIn® ### [Clipflip Interactive Video Ad Studio](https://www.g2.com/products/clipflip-interactive-video-ad-studio/reviews) Clipflip is the ultimate In- & Outstream video ad solution. Create video ads that stand out from the crowd by adding interactive overlays like CTAs, images, and click areas. Boosting engagement and driving more visitors and sales. #### Who Is the Company Behind Clipflip Interactive Video Ad Studio? - **Seller:** [Clipflip](https://www.g2.com/sellers/clipflip) - **Year Founded:** 2021 - **HQ Location:** Feldkirch, AT - **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4e32843dcc73efd26512004f7db3f306abd19555e89c57fb5769dddefef3b619&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fclipflip-interactive-video-solutions%2F&secure%5Burl_type%5D=linkedin_company_website) 9 employees on LinkedIn® ### [Collectcent](https://www.g2.com/products/collectcent/reviews) We are a performance driven Adtech Company with expertise in mobile based user acquisition. We help Advertisers acquire high quality engaging users globally through in-app, display and video advertising. #### Who Is the Company Behind Collectcent? - **Seller:** [Collectcent Digital Media](https://www.g2.com/sellers/collectcent-digital-media) - **Year Founded:** 2013 - **HQ Location:** Gurugram, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf4d731cfe705885f3e0248fef9303a7a25108165f06b0cdb7cb52915451efe7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcollectcent%2F&secure%5Burl_type%5D=linkedin_company_website) 186 employees on LinkedIn® ### [Connatix](https://www.g2.com/products/connatix/reviews) Connatix is the next-generation video technology company that empowers publishers and advertisers to deliver successful video experiences to audiences at scale. We believe in the power of engaging content and are on a mission to build first-to-market video technologies that are optimized to elevate performance. From powerful video formats to our proprietary ad server and exchange, we’ve built video solutions that are designed to bring harmony to publisher and advertiser goals. #### Who Is the Company Behind Connatix? - **Seller:** [Connatix](https://www.g2.com/sellers/connatix) - **Year Founded:** 2004 - **HQ Location:** New York, New York, United States - **Twitter:** @Connatix 903 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7ea5318a9c49626245cce8804d70ad1090082a198c44ed8a2ed70477c30e6ccd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjwpconnatix%2F&secure%5Burl_type%5D=linkedin_company_website) 446 employees on LinkedIn® ### [Connected-Stories](https://www.g2.com/products/connected-stories/reviews) Connected-Stories is a data-driven Video Advertising Platform that allows advertisers, agencies, and publishers to plan, create, and deliver interactive and personalized video ads. Built on top of IAB standards, Connected-Stories is able to deliver video units in full-redirect through VPAID, JS, and MRAID tags across any channel (desktop, mobile, in-app, and CTV) and placement (In-Stream, Out-Stream, IBV) on any video inventory (both in RTB and reservation). The platform is available as both a self-service and managed solution. Partners have access to the entire Connected-Stories suite which includes the C-S Studio, the Journey Designer, and the Analytics Dashboard. #### Who Is the Company Behind Connected-Stories? - **Seller:** [HyperTV](https://www.g2.com/sellers/hypertv) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=53063b7b6eea334b3dc14d9fca4f67ec583711be2c7e137ef035331fec5a40bb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconnected-stories%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Continuum Media](https://www.g2.com/products/continuum-media/reviews) Our managed service platform harnesses TV tech advancements to enhance campaign clearance, target audiences, and gain insights. Our tech-savvy team built a platform leveraging data to streamline orders to numerous partners based on extensive data, providing daily performance visibility. We also offer tools for a better customer experience, including consolidated billing and campaign dashboards. #### Who Is the Company Behind Continuum Media? - **Seller:** [Managed Service Platform](https://www.g2.com/sellers/managed-service-platform) - **Year Founded:** 2006 - **HQ Location:** Littleton, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0027d3b3d79762dc834396095107320654bc1668c4a9a702f21abee8b0d96395&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcontinuummediatv&secure%5Burl_type%5D=linkedin_company_website) 80 employees on LinkedIn® ### [Craftsman Plus](https://www.g2.com/products/craftsman-plus/reviews) Empower creators and marketers to bring their concepts to life with a no-code design and development tool. Craft playable ads, prototypes, and interactive experiences effortlessly. #### Who Is the Company Behind Craftsman Plus? - **Seller:** [Craftsman Plus](https://www.g2.com/sellers/craftsman-plus) - **Year Founded:** 2018 - **HQ Location:** New York, New York, United States - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ae0c1919b8b6c6742c9db52ab1286ee6e75306da7ae53d422913b5bc2ae73b03&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcraftsmanplus&secure%5Burl_type%5D=linkedin_company_website) 85 employees on LinkedIn® ### [DaVinci Commerce](https://www.g2.com/products/davinci-commerce/reviews) DaVinci Commerce enables brands to launch fully personalized, retailer-compliant commerce media campaigns in under five minutes. With a library of pre-approved templates and one-click integrations to major commerce media networks, marketing teams can move beyond slow, manual workflows and activate campaigns instantly. Creative & Content Automation Our Creative & Content Agent automates the generation of brand-consistent, retailer-ready display and video ads. From resizing assets to ensuring compliance with both brand and retailer guidelines, DaVinci Commerce eliminates the costly back-and-forth approvals that traditionally delay launches. Brands report up to 92% reductions in production costs and significantly faster time to market. Personalization at Scale Using first-party and real-time feed data, DaVinci Commerce personalizes ads at the SKU level. Shoppers see the right product and offer based on location, inventory, and promotions. This removes manual effort while enabling rapid response to changing shopper behavior, improving speed to launch by 3.5x. Shopping Optimization Our Shopping Optimization Agent replicates in-store discovery online. With personalized commerce ads and 1-click purchase paths, brands convert engagement into measurable sales. Automated recommendations continuously optimize creative, audience, and product combinations, leading to measurable improvements in ROAS. Analytics & Insights The Analytics & Insights Agent closes the loop by linking every creative to sales outcomes. Multi-retailer dashboards, creative-level insights, and digital shelf analytics give teams a unified view of what’s driving performance. Brands see faster decision-making and significant ROI uplift with closed-loop measurement. Why DaVinci Commerce? Unlike fragmented tools, DaVinci Commerce is AI-native end-to-end. Our agentic AI automates campaign execution across creation, personalization, optimization, and measurement — not just assisting but executing. Brands achieve faster launches, lower costs, and higher sales outcomes while staying fully compliant across commerce media networks. **Average Rating:** 4.3/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate DaVinci Commerce? - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) #### Who Is the Company Behind DaVinci Commerce? - **Seller:** [Jivox](https://www.g2.com/sellers/jivox) - **Year Founded:** 2007 - **HQ Location:** San Mateo, US - **Twitter:** @Jivox 1,429 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa6122069aca305b722a087af2904c2fd3e9a438ffb00fed8cd7932cea5ad0f2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F239343%2F&secure%5Burl_type%5D=linkedin_company_website) 224 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 50% Large, 50% Medium #### What Are Recent G2 Reviews of DaVinci Commerce? **["Marketing with Jivox."](https://www.g2.com/survey_responses/davinci-commerce-review-4433848)** **Rating:** 5.0/5.0 stars _— Ariana G._ [Read full review](https://www.g2.com/survey_responses/davinci-commerce-review-4433848) #### What Are G2 Users Discussing About DaVinci Commerce? - [What is Jivox used for?](https://www.g2.com/discussions/what-is-jivox-used-for) ### [Dawin](https://www.g2.com/products/dawin/reviews) Dawin is a video advertising platform. #### Who Is the Company Behind Dawin? - **Seller:** [Incross](https://www.g2.com/sellers/incross) - **HQ Location:** 서울특별시, KR - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9986a2511dfebe450385309e345cd72a74b1b8b8de18e1ff53eaab7df365f7b4&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fincross&secure%5Burl_type%5D=linkedin_company_website) 236 employees on LinkedIn® - **Ownership:** KOSDAQ: 216050 - [‹ Prev‹ Prev](/categories/video-advertising?order=g2_score&page=9#product-list) - [1](/categories/video-advertising?order=g2_score#product-list) - [2](/categories/video-advertising?order=g2_score&page=2#product-list) - … - [6](/categories/video-advertising?order=g2_score&page=6#product-list) - [7](/categories/video-advertising?order=g2_score&page=7#product-list) - [8](/categories/video-advertising?order=g2_score&page=8#product-list) - [9](/categories/video-advertising?order=g2_score&page=9#product-list) - 10 - [11](/categories/video-advertising?order=g2_score&page=11#product-list) - [12](/categories/video-advertising?order=g2_score&page=12#product-list) - [13](/categories/video-advertising?order=g2_score&page=13#product-list) - [14](/categories/video-advertising?order=g2_score&page=14#product-list) - [Next ›Next ›](/categories/video-advertising?order=g2_score&page=11#product-list) Spotlight Categories [Managed File Transfer (MFT) Software](https://www.g2.com/categories/managed-file-transfer-mft) [Data Observability Software](https://www.g2.com/categories/data-observability) [Session Replay Software](https://www.g2.com/categories/session-replay) [Job Search Sites](https://www.g2.com/categories/job-search-sites) [Third Party & Supplier Risk Management Software](https://www.g2.com/categories/third-party-supplier-risk-management) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Cross-Channel Advertising](/categories/cross-channel-advertising) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Mobile Advertising](/categories/mobile-advertising) [Browse Video Advertising Themes](/categories/video-advertising/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party ad agency and can be leveraged to drive both brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels. Video advertising functionality may be offered through a best-of-breed product but is more commonly bundled into a cross-channel platform that may also possess capabilities of [search advertising software](https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [mobile advertising software](https://www.g2.com/categories/mobile-advertising), or [social media advertising software](https://www.g2.com/categories/social-media-advertising). To qualify for inclusion in the Video Advertising category, a product must: - Offer tools for uploading or creating video ads - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics of reach, conversions, and return on ad spend (ROAS) Show More * * * ## How Do You Choose the Right Video Advertising Software? ### What You Should Know About Video Advertising Software ### What is Video Advertising Software? Before beginning any advertising endeavor, you must determine your advertising strategy. This includes setting (or being aware of) your advertising budget, knowing your target audience, outlining goals and desired outcomes, and determining your key performance indicators (KPIs). Video advertising enables marketers to share their company’s story by delivering extremely relevant content in an engaging manner with a greater audience reach. This type of advertising can be leveraged within a [cross-channel advertising](https://www.g2.com/categories/cross-channel-advertising) strategy to connect consumers across social media advertising, display advertising, and search advertising. Video advertisements come in a variety of formats, each with different advantages and disadvantages. Understand which ad formats you want to use and ensure that the platforms you are considering support them. Video advertising software platforms do not all have access to the same ad inventory, and you should take note of the [ad network](https://www.g2.com/categories/ad-network) and ad exchanges that can be accessed with the platforms you’re considering. This will help ensure your ads can be placed in front of your target audience. Depending on your company size, campaign strategy, and ad budget, you may need to account for how effectively video advertising can scale. Not every product handles large amounts of ads equally, so make sure you have a clear picture of a software’s limits before making a decision. Listed below are different kinds of video ads you can consider including in your campaign strategy: **In-stream —** This type of video advertising relies on the existence of other video content and can be displayed to your specified target audience. In-stream ads are tied to publisher content, which allows your company to home in on the right audience and boost brand awareness and user engagement. These video ads are shorter in nature, typically 15–30 seconds, and usually include a “skip this ad" feature since it interrupts a consumer’s video experience. There are three main types of in-stream ads: linear ads, non-linear ads, and companion ads. Linear video ads interrupt main video content and take up the entire video screen. Pre-roll linear ads are shown before the video content, mid-roll linear ads are played in the middle of the video content and resemble commercial breaks, and post-roll linear ads play at the end of a video. Post-roll video ads are useful when a consumer is watching a series of videos at one time. Finally, linear video ads can contain interactive components, like clicking for more information or downloading a piece of content. In contrast, nonlinear video ads, or overlay video ads, play without interrupting the main video’s stream. These ads will only cover a portion of the screen and will overlay the main video. If a consumer does not interact with a nonlinear ad, it will minimize in size or disappear altogether while the main video continues to play. Unlike the first two types of in-stream ads, companion video ads play around the main video but on the same webpage. These are the least disruptive of the three types, as they play alongside another video but never appear on their own. **Outstream —** Outstream video ads are far less intrusive than in-stream video ads because they are served outside of a video player. One huge benefit of outstream video ads for marketers and advertisers is that they don’t have to worry about their ads not being seen. Outstream ads only play when they are completely in view, and they pause when someone scrolls away from them. Because outstream ads are closely related to the other content on the screen, they are sometimes called native video ads because they look natural alongside the other content; these ads can be integrated with other [native advertising software](https://www.g2.com/categories/native-advertising). Finally, outstream videos, also known as in-read videos, are triggered to play when they are within the reading area of the page’s content. **In-banner —** More disruptive than outstream video ads, in-banner video ads are typically set to autoplay when you open a website, appearing at the top, bottom, or sides of a webpage. In-banner ads can be leveraged in parallel with display advertising software and can redirect consumers to a brand’s website or targeted landing page. Key Benefits of Video Advertising Software - Programmatically purchase video ads across the entire web with ease - Display your content with engaging videos that your audience wants to watch, which will increase involvement and click-through rates (CTR) - Zone in on your desired audience through a wide range of targeting methods and hyperpersonalization - Increase efficiency in your video advertising trafficking by using bulk edit and upload features - Keep an eye on campaign performance by tracking views, impressions, and conversions - Increase brand awareness, sales, and retention ### Why Use Video Advertising Software? Using video as an advertising form will not only boost engagement with your target audience, but it will also increase interactivity and trust with your consumers. Types of video advertisements that can assist you in increasing interactivity and brand recognition include product feature videos, tutorial videos, customer testimonial videos, and many more. Video advertising can help companies in an abundance of ways, including: **Transparency and brand safety —** You want a platform that is going to give you an accurate and holistic picture of where your ads are running. This helps immensely in tracking the actual ROAS of your campaigns and detecting fraudulent impressions caused by bots. Furthermore, you need to know what types of websites are running your ads. This may be less of a concern for some industries than for others, but most brands need a software package that can ensure their ads are only being displayed on brand-friendly sites. **Mobile advertising —** Video advertising and mobile advertising go hand in hand. The video format enables brands to connect with their consumers in a more natural way, and mobile advertising enables that connection to occur where consumers are—their mobile devices. Smartphones allow people to consume videos on the go, which provides a more immersive, personalized experience. This personalization helps marketers increase brand awareness, lead generation, and conversion rates. **Shareability —** Video can be leveraged throughout your social media advertising efforts, as social media platforms make it inherently easier to share content, especially video. Not only do social media platforms help people easily share videos, which exponentially increases that video’s exposure, it also provides other benefits for marketers. One huge benefit is that sponsored videos look extremely similar to organic content in social media feeds (i.e. other text posts, images, and videos that are being shared on those platforms by the people you follow). As a result, those videos will have additional shares, likes, and comments. Additionally, social media assists marketers with the storytelling aspect of their video ads, which will help consumers build an emotional connection with that brand. Marketers will then be able to tee up video ads that will resonate with their target audiences. ### Who Uses Video Advertising Software? Video advertising can help companies showcase their brand story all while entertaining their consumers. Video ads can also help companies build awareness of their latest products, as well as increase customer advocacy efforts by highlighting customer testimonial videos. The following users are most likely to use video advertising software: **Marketers —** Digital marketers are typically involved with video advertising strategies, but marketing generalists could also use video advertising software if a company didn’t have specialized marketing functions. Marketers can leverage video advertising as a way to convey their brand’s message in a short amount of time. Additionally, video is an exceptional medium to strengthen brand identity due to consistency in branding and design. As video is more engaging than the typical text ad, marketers use video advertising software to increase brand recall among its consumers. **Ad agencies —** If a company doesn’t have a dedicated marketing function focused on advertising, it can decide to outsource help with an ad agency. Ad agencies employ industry experts that will help with the production, promotion, and management of video ads. Additionally, an ad agency will ensure that your company’s branding is consistent throughout all of your video advertising efforts. ### Video Advertising Software Features Video ads create the opportunity to build a more entertaining experience for consumers to interact with a brand’s content. Video advertising software can help you target your desired audience based on personal preferences and behavioral patterns. **Real-time bidding capabilities —** Video advertisements can be bought in real time through a process called real-time bidding (RTB). This allows ads to be more targeted, as they are bought on an impression-by-impression basis as the webpage loads. Purchasing advertisements in real time requires the use of a [demand side platform](https://www.g2.com/categories/demand-side-platform-dsp), which may or may not be packaged with video advertising software. If you wish to purchase video ads in the RTB environment, the products you are considering must have DSP capabilities. **Integrations —** Your advertising platform will need to integrate with a variety of other software your company already uses. From [other digital advertising software](https://www.g2.com/categories/other-digital-advertising) and [data management platforms](https://www.g2.com/categories/data-management-platform-dmp) to [marketing automation software](https://www.g2.com/categories/marketing-automation), making sure a product can integrate with existing software will help provide a more comprehensive and holistic view of your data. **Bulk editing and uploading —** Bulk editing and uploading will save you time when launching video ads as you can simultaneously update several videos at once across one or multiple campaigns. Additionally, bulk uploading provides the capability to make offline changes to a spreadsheet that can include your creative, keywords, targeted personas/groups, etc. **Brand safety —** This feature is important when ensuring brand consistency across multiple platforms. Video advertising software that offers this feature will protect your brand so it doesn’t appear on websites or in articles or videos that will conflict with your brand’s image, mission, and values. **Targeting —** With the help of the integration feature mentioned above, video advertising software can offer tools that will allow you to target your desired audience with more relevant messaging and engaging videos. **Workflow capability —** Workflow capabilities streamline the process of creating, launching, managing, and tracking the success of your video advertising campaigns. With this feature, you will be able to view the status of your video ad, choose your video ad placement, and review the performance of the campaign. **Campaign dashboard —** It’s important to optimize your video ads over time, whether that includes tactics like shortening the length of your video or altering the video’s content to further personalize it to your audience. A campaign dashboard is a feature that will assist you in optimizing your videos and track your video ad performance. Metrics that can be included in this dashboard include views, average watch time, click-through rate (CTR), reach, and frequency. ### Trends Related to Video Advertising Software **Artificial intelligence (AI) —** While not a new trend as a whole, AI enables marketers to further hyperpersonalize video advertisements for their targeted audience. Since video ads help build strong connections with consumers, it’s important that those connections are targeted to people’s demographics, preferences, location, etc. AI offers real-time feedback on video ad campaigns, as opposed to marketers manually having to pull and generate data. Some of the data points that AI can offer up include where in a video a customer drops off and video ad interaction times, which in turn will help marketers determine the audience to target next. ### Potential Issues with Video Advertising Software While video advertising software can help you streamline and measure the effectiveness of your video advertising initiatives, it may or may not be able to protect you from ad fraud. Ad fraud is a scam where people take advantage of advertisers by making them pay for something that doesn’t correlate with specified campaign metrics. Examples of ad fraud include click fraud, domain spoofing, pixel stuffing, and many others. Click fraud generates fake traffic through the automated use of clicking programs, which in turn charges the advertiser for no results. Domain spoofing occurs when someone misrepresents a domain where an ad is placed as that of a high-performing webpage. Finally, pixel stuffing takes place when ads are placed within pixels on a website, which then displays a registered impression to an advertiser. Unfortunately, because the ad is in a pixel, consumers aren’t actually seeing the ad, but the advertiser is being charged for that impression. ### Software and Services Related to Video Advertising Software **Display advertising software —** Video advertising can be used in tandem with a display advertising strategy. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and video ads. Many display advertising tools also offer cross-channel functionalities across search, video, mobile, and social media channels. **Social media advertising software —** Social media advertising software helps companies advertise on social media sites such as Facebook, Instagram, Twitter, and LinkedIn. Advertisers can use video ads throughout social media platforms as sponsored posts to drive both brand awareness and direct response initiatives. For example, a video advertisement may appear in the “stories" portion of Instagram, which at first glance will look like all the other content displayed in your Instagram stories. **Mobile advertising software —** Not only are more and more consumers on social media, but they predominantly interact with social media platforms on their mobile devices. This makes mobile advertising a natural fit to launch video advertisements. If you’re thinking of initiating a mobile advertising campaign that includes video ads, make sure the tool you choose can accommodate a video strategy. **Native advertising software —** This type of software helps advertisers buy and manage ads that are formatted similarly to a website’s content, which in turn more accurately adhere to consumers’ media consumption habits. As mentioned previously, outstream video ads are referred to as native ads because they look natural alongside the main content on a website. Video advertising can be used within a native advertising strategy.