# Best SMS Marketing Software - Page 23

## How Many SMS Marketing Software Products Does G2 Track?

**Total Products under this Category:** 526

### Category Stats (Jul 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** TxtCart (+6.65%) - Among all products in this category, TxtCart recorded the largest rating increase compared to last month

_Last updated: July 21, 2026_

## How Does G2 Rank SMS Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,300+ Authentic Reviews
- 526+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for SMS Marketing Software
 ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=18809&focus%5B%5D=10366&focus%5B%5D=124128&focus%5B%5D=18815&focus%5B%5D=22329)

Highlighted products: Attentive, Insider One, Birdeye, SlickText, Podium, HighLevel, Textedly, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=podium&focus%5B%5D=highlevel&focus%5B%5D=textedly&focus%5B%5D=klaviyo)

**Sponsored**

### Twilio

Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-07-28T23%3A52%3A52Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2798&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%3Fpage%3D23&secure%5Btoken%5D=78cfd442264c7e71b3beba43d1bd1f362b30e9eebafab138352883e56d99f064&secure%5Burl%5D=https%3A%2F%2Fwww.twilio.com%2Fproducts&secure%5Burl_type%5D=paid_promos)

[
Texting Base
](https://www.g2.com/products/texting-base/reviews)

By [Texting Base](https://www.g2.com/sellers/texting-base)

[

5/5(1)

](https://www.g2.com/products/texting-base/reviews)

Product Description

Texting Base create groups and schedule birthday, holiday and any other text communication on the fly or years in advance.

Pros and Cons

[
Automation (1)
](https://www.g2.com/products/texting-base/reviews?qs=pros-and-cons)[
Contact Management (1)
](https://www.g2.com/products/texting-base/reviews?qs=pros-and-cons)

### [Texting Base](https://www.g2.com/products/texting-base/reviews)

Texting Base create groups and schedule birthday, holiday and any other text communication on the fly or years in advance.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Texting Base?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Texting Base?

- **Seller:** [Texting Base](https://www.g2.com/sellers/texting-base)
- **Year Founded:** 2012
- **HQ Location:** Orlando, US
- **Twitter:** @TextingBase  
12,988 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=606b6344313b24bc71d27f98bbbd96803282a43a4a595969879c75e18193abe6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftexting-base-inc-%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About Texting Base?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **automation capabilities** of Texting Base, ensuring timely message delivery without hassle.
- Users find **ease of use** in Texting Base, appreciating its simple contact import and reliable message scheduling.

##### Cons

- Users face challenges with **adding certain phone numbers as contacts** , which hinders effective communication.

#### What Are Recent G2 Reviews of Texting Base?

**["Easy Contact Import and Reliable Scheduled Messaging"](https://www.g2.com/survey_responses/texting-base-review-12318137)**

**Rating:** 5.0/5.0 stars

_— Corey K._

[Read full review](https://www.g2.com/survey_responses/texting-base-review-12318137)

[
TextLink SMS
](https://www.g2.com/products/textlink-sms/reviews)

By [TextLink](https://www.g2.com/sellers/textlink)

[

4.5/5(1)

](https://www.g2.com/products/textlink-sms/reviews)

Product Description

Install our app on a spare Android phone, then send SMS from a dashboard, GHL, or REST API.

### [TextLink SMS](https://www.g2.com/products/textlink-sms/reviews)

Install our app on a spare Android phone, then send SMS from a dashboard, GHL, or REST API.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind TextLink SMS?

- **Seller:** [TextLink](https://www.g2.com/sellers/textlink)
- **Year Founded:** 2023
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3d23f4450daa49c353f2f5881d9ba6bf9943e7420cde45e3322434a222a70567&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftextlink%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of TextLink SMS?

**["Cost-Effective SMS Platform with Easy API/Webhook Integration"](https://www.g2.com/survey_responses/textlink-sms-review-12856331)**

**Rating:** 4.5/5.0 stars

_— Verified User in Human Resources_

[Read full review](https://www.g2.com/survey_responses/textlink-sms-review-12856331)

[
Textmunication
](https://www.g2.com/products/textmunication/reviews)

By [Textmunication](https://www.g2.com/sellers/textmunication)

[

5/5(1)

](https://www.g2.com/products/textmunication/reviews)

Product Description

Where short message automated messaging software, customer engagement and smart meet.

### [Textmunication](https://www.g2.com/products/textmunication/reviews)

Where short message automated messaging software, customer engagement and smart meet.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Textmunication?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.1/10)
- **API Integration:** 8.3/10 (Category avg: 8.5/10)
- **Automation:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Textmunication?

- **Seller:** [Textmunication](https://www.g2.com/sellers/textmunication)
- **Year Founded:** 2009
- **HQ Location:** Pleasant Hill, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5bba254a0414b41677ec5062652bfaf62877238b784625788427aee468a7983c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftextmunication%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Textmunication?

**["Textmunication has been an awesome resource for our accounts recievable at our club."](https://www.g2.com/survey_responses/textmunication-review-6903372)**

**Rating:** 5.0/5.0 stars

_— Verified User in Health, Wellness and Fitness_

[Read full review](https://www.g2.com/survey_responses/textmunication-review-6903372)

[
txtsignal
](https://www.g2.com/products/txtsignal/reviews)

By [txtsignal](https://www.g2.com/sellers/txtsignal)

[

5/5(2)

](https://www.g2.com/products/txtsignal/reviews)

Product Description

Simple and powerful SMS marketing and bulk SMS technology for businesses and organizations.

### [txtsignal](https://www.g2.com/products/txtsignal/reviews)

Simple and powerful SMS marketing and bulk SMS technology for businesses and organizations.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate txtsignal?

- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind txtsignal?

- **Seller:** [txtsignal](https://www.g2.com/sellers/txtsignal)
- **HQ Location:** Gainesville, US
- **Twitter:** @txtsignal  
186 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1136e9aa75b12be3842255df58fc82ee835a0cc0cd69f74b62cda3f042d1ddba&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftxtsignal&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium, 50% Small

#### What Are Recent G2 Reviews of txtsignal?

**["Been using this for years! "](https://www.g2.com/survey_responses/txtsignal-review-1166743)**

**Rating:** 4.0/5.0 stars

_— Verified User in Religious Institutions_

[Read full review](https://www.g2.com/survey_responses/txtsignal-review-1166743)

**["Great Messaging Platform For Mass Communication."](https://www.g2.com/survey_responses/txtsignal-review-5438491)**

**Rating:** 5.0/5.0 stars

_— Emily E._

[Read full review](https://www.g2.com/survey_responses/txtsignal-review-5438491)

#### What Are G2 Users Discussing About txtsignal?

- [What is txtsignal used for?](https://www.g2.com/discussions/what-is-txtsignal-used-for)

[
uSpeedo
](https://www.g2.com/products/uspeedo/reviews)

By [uSpeedo](https://www.g2.com/sellers/uspeedo)

[

4.5/5(1)

](https://www.g2.com/products/uspeedo/reviews)

Product Description

Your All-in-One Marketing Powerhouse uSpeedo is your passport to global marketing success. This comprehensive software seamlessly integrates SMS, email, and WhatsApp marketing, offering unparalleled

### [uSpeedo](https://www.g2.com/products/uspeedo/reviews)

Your All-in-One Marketing Powerhouse uSpeedo is your passport to global marketing success. This comprehensive software seamlessly integrates SMS, email, and WhatsApp marketing, offering unparalleled features to supercharge your outreach efforts. With SMS marketing, connect with your audience worldwide through reliable messaging, whether it's for authentication, notifications, or promotions. Elevate your brand with uSpeedo's integrated email marketing, catering to businesses of all sizes, ensuring your campaigns are efficient and personalized. Tap into the WhatsApp Business API to engage customers with personalized, real-time interactions and boost sales. uSpeedo empowers you to transcend boundaries, setting your marketing efforts apart on a global stage.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate uSpeedo?

- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 8.3/10 (Category avg: 8.5/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind uSpeedo?

- **Seller:** [uSpeedo](https://www.g2.com/sellers/uspeedo)
- **Year Founded:** 2016
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57767b604231d6985ab9b60c6b45a553748e6624cbdf408e8f052d9de8385faa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F104843160%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of uSpeedo?

**["Get better access to my target market"](https://www.g2.com/survey_responses/uspeedo-review-10251215)**

**Rating:** 4.5/5.0 stars

_— Morovjan P._

[Read full review](https://www.g2.com/survey_responses/uspeedo-review-10251215)

[
Vero Cloud
](https://www.g2.com/products/getvero/reviews)

By [Vero](https://www.g2.com/sellers/vero)

[

4.4/5(37)

](https://www.g2.com/products/getvero/reviews)

What do users say?

Users consistently praise the intuitive interface and powerful features of Vero Cloud, which enable effective email marketing and automation. Many appreciate its ability to integrate data seamlessly,

Pros and Cons

[
Business Enhancement (1)
](https://www.g2.com/products/getvero/reviews?qs=pros-and-cons)[
Learning Curve (1)
](https://www.g2.com/products/getvero/reviews?qs=pros-and-cons)

### [Vero Cloud](https://www.g2.com/products/getvero/reviews)

Vero is a customer engagement platform built for B2C and B2B product-led teams. Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users. Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push. Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys. Vero is an event-driven marketing automation platform built for internet scale. With Vero, make every message count.

**Average Rating:** 4.4/5.0

**Total Reviews:** 36

#### How Do G2 Users Rate Vero Cloud?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Vero Cloud?

- **Seller:** [Vero](https://www.g2.com/sellers/vero)
- **Company Website:** www.getvero.com
- **Year Founded:** 2012
- **HQ Location:** Sydney, NSW
- **Twitter:** @getvero  
2,403 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c3d60cc3e3c603ece7f12a20ba5fbe9cc8fea930d0151de0f9befcf1dee69fa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetvero%2F%3ForiginalSubdomain%3Dau&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 54% Small, 46% Medium

#### What Do G2 Reviewers Say About Vero Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users find that Vero Cloud's **integration with customer databases** significantly enhances personalized communication and efficiency.
- Users value the **transparent pricing** and flexible roadmap of Vero Cloud, along with the team's deep industry knowledge.
- Users praise the **easy integration** of Vero Cloud, enhancing personalized communication without data management hassles.
- Users find the **easy integrations** of Vero Cloud transformative for personalizing emails with up-to-date information.
- Users highlight the **easy setup** of Vero Cloud, streamlining customer communication and enhancing personalized email efficiency.

##### Cons

- Users faced a **learning curve** with Vero Cloud, encountering initial troubles with triggered emails during setup.
- Users note a **limitation in app functionality** , wishing for more integration with other channels.
- Users find the **limited features** restrict their ability to fully utilize Vero Cloud's capabilities.
- Users find the **limited texting features** of Vero Cloud restrictive, wishing for more in-app communication options.
- Users find the **platform limitations** restrict their ability to perform more functions within the app.

#### What Are Recent G2 Reviews of Vero Cloud?

**["The right price for the right features"](https://www.g2.com/survey_responses/vero-cloud-review-12523101)**

**Rating:** 5.0/5.0 stars

_— Elyes G._

[Read full review](https://www.g2.com/survey_responses/vero-cloud-review-12523101)

**["Customer engagement platform that gets the job done"](https://www.g2.com/survey_responses/vero-cloud-review-12804942)**

**Rating:** 5.0/5.0 stars

_— Verified User in Internet_

[Read full review](https://www.g2.com/survey_responses/vero-cloud-review-12804942)

#### What Are G2 Users Discussing About Vero Cloud?

- [What is Vero Workflows used for?](https://www.g2.com/discussions/what-is-vero-workflows-used-for)

[
VoiceSage
](https://www.g2.com/products/voicesage/reviews)

By [VoiceSage](https://www.g2.com/sellers/voicesage)

[

5/5(1)

](https://www.g2.com/products/voicesage/reviews)

Product Description

VoiceSage is a cloud communication platform that helps companies achieve a better customer engagement and experience through mobile messaging solutions. This include business SMS, Rich Media Messaging

### [VoiceSage](https://www.g2.com/products/voicesage/reviews)

VoiceSage is a cloud communication platform that helps companies achieve a better customer engagement and experience through mobile messaging solutions. This include business SMS, Rich Media Messaging, voice messaging, WhatsApp for Business, email and social media.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind VoiceSage?

- **Seller:** [VoiceSage](https://www.g2.com/sellers/voicesage)
- **Year Founded:** 2003
- **HQ Location:** Blackrock, IE
- **Twitter:** @VoiceSage  
1,103 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e79cc3e76829c48257cdd754e02da6efab4df5e746d0b97fbae7c144d43222be&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvoicesage%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of VoiceSage?

**["Project Accountant "](https://www.g2.com/survey_responses/voicesage-review-1688165)**

**Rating:** 5.0/5.0 stars

_— Salani E._

[Read full review](https://www.g2.com/survey_responses/voicesage-review-1688165)

#### What Are G2 Users Discussing About VoiceSage?

- [What is VoiceSage used for?](https://www.g2.com/discussions/what-is-voicesage-used-for)

[
Voizee
](https://www.g2.com/products/voizee/reviews)

By [Voizee](https://www.g2.com/sellers/voizee)

[

5/5(1)

](https://www.g2.com/products/voizee/reviews)

Product Description

Voizee is a cloud-based communication software categorized under SMS Marketing, Contact Center, and AI Chatbot platforms. It is built to help businesses streamline lead engagement, manage real-time co

Pros and Cons

[
Helpful (1)
](https://www.g2.com/products/voizee/reviews?qs=pros-and-cons)

### [Voizee](https://www.g2.com/products/voizee/reviews)

Voizee is a cloud-based communication software categorized under SMS Marketing, Contact Center, and AI Chatbot platforms. It is built to help businesses streamline lead engagement, manage real-time conversations, and consolidate communication tools into one centralized system. Common use cases span multiple sectors including real estate, nonprofit organizations, law firms, moving companies, and home service providers. Voizee equips teams with a virtual phone system, mass and 2-way texting, a customizable website widget, and email campaign tools—all accessible via web or mobile applications. Rather than replacing a company’s CRM, Voizee acts as a communication layer that enhances interaction, conversion, and visibility across channels. \*Key features include\* - Website widget that captures leads through instant callback, live chat, and SMS—designed to increase website conversion rates. - 2-Way SMS and Mass SMS for lead generation, appointment follow-ups, and bulk announcements. - Virtual phone system with call forwarding, voicemail, and call tracking for improved customer response. - Email campaign functionality with contact segmentation and template management. - Shared inbox that centralizes communication across SMS, calls, chat, and email. \*Common use cases\* - Moving companies use Voizee to follow up on quote requests and manage booking confirmations via SMS. - Law offices use the platform to handle sensitive client communication through secure texting and organized call logs. - Home service providers such as HVAC and plumbing businesses benefit from instant callbacks, service reminders, and technician scheduling. - Nonprofits and ministries leverage 2-Way SMS for donor engagement and campaign alerts. - Real estate teams integrate Voizee with CRMs to run outreach campaigns and track client interactions. Voizee supports API-based integrations, scalable pricing, and industry-compliant communication practices. It is suited for businesses seeking to unify communication workflows without changing existing CRM systems. 📘 Product Overview: https://voizee.com/docs/voizee-platform-introduction/ Voizee is a U.S.-based software company founded by a team with deep experience in business communications, customer engagement, and nonprofit support. Headquartered in Colorado, Voizee serves small businesses, nonprofits, and enterprise companies across the U.S., helping them streamline communication and increase conversions.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Voizee?

- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Voizee?

- **Seller:** [Voizee](https://www.g2.com/sellers/voizee)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=825d5729529c0b4ddeb145f11b5fbd0c7933260f5f2c9b21d7995488681d8fed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvoizee%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Voizee?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **callback feature** of Voizee, praising its effectiveness in reaching customers efficiently.

#### What Are Recent G2 Reviews of Voizee?

**["Great helper to work with customers!"](https://www.g2.com/survey_responses/voizee-review-11174592)**

**Rating:** 5.0/5.0 stars

_— Theo T._

[Read full review](https://www.g2.com/survey_responses/voizee-review-11174592)

[
WildJar
](https://www.g2.com/products/wildjar/reviews)

By [WildJar](https://www.g2.com/sellers/wildjar)

[

4.9/5(10)

](https://www.g2.com/products/wildjar/reviews)

What do users say?

Users consistently praise the intuitive setup and responsive support provided by WildJar, making it easy to manage call tracking and analytics. The platform's user-friendly interface allows for effect

Pros and Cons

[
Accuracy (1)
](https://www.g2.com/products/wildjar/reviews?qs=pros-and-cons)[
Call Recording Issues (1)
](https://www.g2.com/products/wildjar/reviews?qs=pros-and-cons)

### [WildJar](https://www.g2.com/products/wildjar/reviews)

WildJar is call tracking, conversation intelligence, and call analytics software designed to help businesses measure and analyse phone calls generated from marketing campaigns. The platform enables organisations to attribute inbound calls to marketing channels such as websites, Google Ads campaigns, landing pages, and offline advertising. WildJar belongs to the call tracking software and conversation intelligence software categories, which provide tools for analysing phone conversations and connecting call activity with marketing performance data. Businesses that rely on phone enquiries often use call tracking and call analytics software to understand which marketing campaigns generate phone leads and how those leads convert into customer enquiries or bookings. The platform works by assigning unique tracking phone numbers to different marketing sources. When a customer calls one of these numbers, WildJar records data about the call, including the marketing source, call duration, geographic information, and other call analytics metrics. This data can be used to measure campaign performance and understand which channels drive phone-based enquiries. WildJar also includes conversation intelligence software capabilities that analyse recorded calls using artificial intelligence. AI models can identify topics discussed in conversations, detect call outcomes, and categorise calls based on predefined rules. This allows teams to review large volumes of calls and extract insights from customer conversations without manually listening to every recording. Call data can also be integrated with marketing and customer management platforms to support marketing attribution and campaign reporting. For example, call outcomes can be connected to advertising platforms such as Google Ads so that phone enquiries can be analysed alongside other marketing conversions. WildJar is commonly used by marketing agencies, digital marketing teams, and service-based businesses that rely on phone enquiries as part of their sales or lead generation process. Typical use cases include tracking phone calls generated from Google Ads campaigns, analysing call conversations for customer insights, and measuring phone call conversions within marketing attribution workflows. Key capabilities include: Call tracking software for marketing attribution – Assigns unique tracking numbers to campaigns and identifies which marketing sources generate inbound phone calls. Dynamic number insertion (DNI) – Tracks website visitors and attributes phone calls to specific traffic sources, keywords, or marketing campaigns. Call recording and call analytics – Stores call recordings and provides searchable call logs and reporting tools for analysing phone conversations. Conversation intelligence software – Uses AI to automatically tag calls, detect topics, and categorise outcomes such as enquiries or bookings. Google Ads and CRM integrations – Connects phone call data with advertising platforms and customer relationship management systems for conversion tracking and reporting. Multi-account and agency management – Enables agencies and organisations to manage multiple businesses or locations from a single dashboard. WildJar is typically implemented by organisations that want to include phone call data within marketing analytics, call analytics reporting, and marketing attribution workflows.

**Average Rating:** 4.9/5.0

**Total Reviews:** 9

#### How Do G2 Users Rate WildJar?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind WildJar?

- **Seller:** [WildJar](https://www.g2.com/sellers/wildjar)
- **Year Founded:** 2016
- **HQ Location:** Sydney, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2eda136c2fab87ccbad83309ff6e37831985c1bf77bc685b84d78e0422d9976a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwildjar%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 70% Small, 30% Medium

#### What Do G2 Reviewers Say About WildJar?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **accuracy** of WildJar, enabling confident marketing investments based on tracked leads and results.
- Users find that **call recording** in WildJar enhances their ability to track effective marketing initiatives for better investment.
- Users find WildJar's **Call Tracking** invaluable for identifying effective marketing initiatives and optimizing budget allocation.
- Users value the **communication efficiency** of WildJar, enabling precise tracking of effective marketing initiatives.
- Users commend the **ease of use** with WildJar, particularly during IVR setup processes.

##### Cons

- Users experience **call recording issues** , as some calls are un-downloadable despite being accessible for listening.
- Users face **download delays** with WildJar, affecting access to some calls previously transferred.
- Users face **recording issues** with WildJar, as some calls are listenable but not downloadable.

#### What Are Recent G2 Reviews of WildJar?

**["Call Attribution and Ads Integration We Love"](https://www.g2.com/survey_responses/wildjar-review-12469345)**

**Rating:** 5.0/5.0 stars

_— Joel F._

[Read full review](https://www.g2.com/survey_responses/wildjar-review-12469345)

**["Fantastic WildJar Experience: Intuitive Setup, Powerful Features, and Responsive Support"](https://www.g2.com/survey_responses/wildjar-review-12610602)**

**Rating:** 5.0/5.0 stars

_— Lance R._

[Read full review](https://www.g2.com/survey_responses/wildjar-review-12610602)

#### What Are G2 Users Discussing About WildJar?

- [What is WildJar used for?](https://www.g2.com/discussions/what-is-wildjar-used-for)

[
Xhdva Gateway
](https://www.g2.com/products/xhdva-gateway/reviews)

By [Xhdva Gateway](https://www.g2.com/sellers/xhdva-gateway)

[

4.5/5(1)

](https://www.g2.com/products/xhdva-gateway/reviews)

Product Description

Our online SMS gateway web panel offers a seamless solution for sending SMS messages efficiently. We support cryptocurrency payments for added convenience and security. Delivering messages to the USA,

Pros and Cons

[
Customer Support (1)
](https://www.g2.com/products/xhdva-gateway/reviews?qs=pros-and-cons)

### [Xhdva Gateway](https://www.g2.com/products/xhdva-gateway/reviews)

Our online SMS gateway web panel offers a seamless solution for sending SMS messages efficiently. We support cryptocurrency payments for added convenience and security. Delivering messages to the USA, Canada, and all countries in Europe, our service ensures fast and reliable communication to all carriers. Experience unparalleled speed and coverage with our state-of-the-art SMS gateway.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Xhdva Gateway?

- **Seller:** [Xhdva Gateway](https://www.g2.com/sellers/xhdva-gateway)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Xhdva Gateway?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **exceptional customer support** of Xhdva Gateway, highlighting their dedication and assistance in maximizing service use.
- Users love the **easy communication** offered by Xhdva Gateway, making messaging effortless and efficient.

#### What Are Recent G2 Reviews of Xhdva Gateway?

**[""Best SMS Gateway I've Used"](https://www.g2.com/survey_responses/xhdva-gateway-review-10982052)**

**Rating:** 4.5/5.0 stars

_— Fred R._

[Read full review](https://www.g2.com/survey_responses/xhdva-gateway-review-10982052)

[
Zixflow
](https://www.g2.com/products/zixflow-zixflow/reviews)

By [Zixflow](https://www.g2.com/sellers/zixflow)

[

5/5(1)

](https://www.g2.com/products/zixflow-zixflow/reviews)

Product Description

Reach out and engage with prospects on their preferred channels, including email, SMS, and WhatsApp with Zixflow’s Communication platform. Stay in touch with your audience and enhance customer engagem

Pros and Cons

[
Customer Support (1)
](https://www.g2.com/products/zixflow-zixflow/reviews?qs=pros-and-cons)

### [Zixflow](https://www.g2.com/products/zixflow-zixflow/reviews)

Reach out and engage with prospects on their preferred channels, including email, SMS, and WhatsApp with Zixflow’s Communication platform. Stay in touch with your audience and enhance customer engagement. Skyrocket conversions with an SMS campaign and reach your prospects with high open rates and reliable delivery with our AI-powered engine. Send OTPs, updates, or promotions, all in a personalized way. Execute email campaigns in no time with our email campaign builder. Use custom domain sender, select the list of recipients, write your message, and that's it! Engage with millions of prospects on the biggest communication platform – WhatsApp! Send visually appealing broadcasts at scale using WhatsApp Cloud API and reply to all the responses from our centralized Inbox. Connect Zixflow with your existing infrastructure by using the various integrations to simplify your outreach communications. Use REST APIs to link Zixflow with your preferred platforms and utilize most of our features with ease. Track analytics, get insights, and analyze the outreach campaign performance across all channels. Monitor the delivery, open, and read rates to get a complete picture of how effective your efforts have been.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Zixflow?

- **Seller:** [Zixflow](https://www.g2.com/sellers/zixflow)
- **HQ Location:** United States, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=94c6b18f00442b61a16b674a95e86f030587b9b31f3a897de855f9b178127fa4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzixflow%2F&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 200% Large

#### What Do G2 Reviewers Say About Zixflow?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate Zixflow's **exceptional customer support** , consistently providing reliable assistance for their marketing needs.
- Users value the **ease of use** of Zixflow, making marketing automation simple and effective for everyone.
- Users value the **effective marketing strategies** of Zixflow, enhancing client outreach and overall marketing performance.

#### What Are Recent G2 Reviews of Zixflow?

**["Zixflow Marketing Automation Is an Unbeatable Marlketing Solution: Highly Reliable"](https://www.g2.com/survey_responses/zixflow-review-9112163)**

**Rating:** 5.0/5.0 stars

_— Ahmed M._

[Read full review](https://www.g2.com/survey_responses/zixflow-review-9112163)

[
2way.app
](https://www.g2.com/products/2way-app/reviews)

By [2way SMS](https://www.g2.com/sellers/2way-sms)

[

0/5(0)

](https://www.g2.com/products/2way-app/reviews)

Product Description

2way.app is a tool for two-way communication via SMS. It allows users to send and receive text messages through a simple and intuitive interface. The tool can be particularly useful for companies and

### [2way.app](https://www.g2.com/products/2way-app/reviews)

2way.app is a tool for two-way communication via SMS. It allows users to send and receive text messages through a simple and intuitive interface. The tool can be particularly useful for companies and organizations that want to establish two-way communication with customers, collect feedback, confirm appointments or send notifications of important events. With 2way.app, it is possible to leverage the potential of text communication to increase customer engagement and the effectiveness of marketing efforts.

#### Who Is the Company Behind 2way.app?

- **Seller:** [2way SMS](https://www.g2.com/sellers/2way-sms)
- **Year Founded:** 2020
- **HQ Location:** Miami, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2111c2f9723494820b23441e30ddd8247b0b123540419f2b00ae5c4821808499&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2waymsg&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

[
Aerialink Conversations
](https://www.g2.com/products/aerialink-conversations/reviews)

By [CSF](https://www.g2.com/sellers/csf)

[

0/5(0)

](https://www.g2.com/products/aerialink-conversations/reviews)

Product Description

Aerialink Conversations is an SMS marketing solution to send messages with features for sending from a landline, toll-free, shared and private messaging, and enables global delivery of SMS and MMS mes

### [Aerialink Conversations](https://www.g2.com/products/aerialink-conversations/reviews)

Aerialink Conversations is an SMS marketing solution to send messages with features for sending from a landline, toll-free, shared and private messaging, and enables global delivery of SMS and MMS messaging.

#### Who Is the Company Behind Aerialink Conversations?

- **Seller:** [CSF](https://www.g2.com/sellers/csf)
- **Year Founded:** 1997
- **HQ Location:** Denver, Colorado, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=26e834eff74abc938e49c49646b2506d9a0fcc8542857e52e8d5511efb120106&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmessagebroadcast&secure%5Burl_type%5D=linkedin_company_website)  
137 employees on LinkedIn®

[
Ai2006
](https://www.g2.com/products/ai2006/reviews)

By [ai2006](https://www.g2.com/sellers/ai2006)

[

0/5(0)

](https://www.g2.com/products/ai2006/reviews)

Product Description

ai2006 is an advanced artificial intelligence platform designed to streamline and enhance various business operations through intelligent automation and data-driven insights. By leveraging cutting-edg

### [Ai2006](https://www.g2.com/products/ai2006/reviews)

ai2006 is an advanced artificial intelligence platform designed to streamline and enhance various business operations through intelligent automation and data-driven insights. By leveraging cutting-edge machine learning algorithms, ai2006 empowers organizations to optimize workflows, improve decision-making processes, and drive innovation across multiple sectors. Key Features and Functionality: - Intelligent Automation: Automates repetitive tasks, reducing manual effort and increasing operational efficiency. - Data Analytics: Provides comprehensive data analysis tools to uncover valuable insights and trends. - Customizable Solutions: Offers tailored AI models to meet specific industry needs and challenges. - Scalability: Designed to scale with business growth, accommodating increasing data volumes and complexity. - User-Friendly Interface: Features an intuitive interface for seamless integration and ease of use. Primary Value and Problem Solved: ai2006 addresses the challenge of managing complex business processes by providing a robust AI-driven solution that enhances efficiency, accuracy, and strategic decision-making. It enables organizations to harness the power of artificial intelligence to stay competitive in a rapidly evolving market landscape.

#### Who Is the Company Behind Ai2006?

- **Seller:** [ai2006](https://www.g2.com/sellers/ai2006)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

[
All In One Toolkit
](https://www.g2.com/products/all-in-one-toolkit/reviews)

By [All In One Toolkit](https://www.g2.com/sellers/all-in-one-toolkit)

[

0/5(0)

](https://www.g2.com/products/all-in-one-toolkit/reviews)

Product Description

All In One Toolkit is an all-in-one CRM and sales & marketing automation platform designed to grow your business all under one dashboard. When using All In One Toolkit, you’ll easily make game

### [All In One Toolkit](https://www.g2.com/products/all-in-one-toolkit/reviews)

All In One Toolkit is an all-in-one CRM and sales & marketing automation platform designed to grow your business all under one dashboard. When using All In One Toolkit, you’ll easily make game changing moves in your business to remove manual tasks while easily being able to capture, organise, and nurture all of your leads to increase appointments, sales and top line revenue within your operation. To ensure imminent success, the All In One Toolkit team also helps you get onboarded to take advantage of our immediate features of our platform for ultra-fast results. We’re dedicated to supporting the entrepreneur and small business community.

#### Who Is the Company Behind All In One Toolkit?

- **Seller:** [All In One Toolkit](https://www.g2.com/sellers/all-in-one-toolkit)
- **Year Founded:** 2021
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=be0085ddb2ba96e206cbb1acb266451dc7bfbf71d352cb58022a224970ea847a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fallinonetoolkit%2F%3ForiginalSubdomain%3Duk&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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Spotlight Categories

[Payroll Software](https://www.g2.com/categories/payroll)

[Mobile Device Management (MDM) Software](https://www.g2.com/categories/mobile-device-management-mdm)

[Contact Center Software](https://www.g2.com/categories/contact-center)

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- [Blogger Outreach](/categories/blogger-outreach)
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[Browse SMS Marketing Themes](/categories/sms-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 14, 2026

SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty.

SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses.

### Core capabilities of SMS marketing software

To qualify for inclusion in the SMS Marketing category, a product must:

- Reach mobile users via SMS messaging
- Provide an opt-in opportunity for new subscribers
- Track interaction data related to each SMS campaign
- Provide analytics or insights into SMS marketing efforts

### Common use cases for SMS marketing software

- Sending promotional messages, discounts, and limited-time offers to drive immediate customer action
- Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates
- Delivering personalized reminders for appointments, reservations, renewals, or order pickups
- Supporting two-way customer communication for inquiries, feedback collection, and service interactions
- Sending transactional alerts such as order confirmations, shipping updates, and payment notifications
- Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging
- Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights
- Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach
- Re-engaging inactive customers through personalized follow-up messages or win-back campaigns

### How SMS marketing software differs from other tools

SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing).

Show More

* * *

## How Do You Choose the Right SMS Marketing Software?

### What You Should Know About SMS Marketing Software

### SMS Marketing Software buying insights at a glance

[SMS marketing software](https://www.g2.com/categories/sms-marketing) enables businesses to reach customers directly through text messaging, making it one of the most immediate and high-engagement communication channels available today. As attention spans shrink and inboxes become more crowded, I’ve seen sms marketing platforms evolve into a critical part of modern marketing strategies. The best sms marketing software helps teams automate campaigns, segment audiences, and deliver timely, personalized messages that drive conversions and customer engagement. ([Source 1](https://www.g2.com/categories/sms-marketing))

In practice, businesses use sms marketing solutions for promotional campaigns, transactional alerts, appointment reminders, and customer support follow-ups. I consistently see companies adopt sms marketing software to increase response rates, improve customer communication, and create more direct engagement compared to email or social channels. As organizations scale, the best sms marketing software becomes less about sending messages and more about orchestrating multi-touch customer journeys across channels.

Buyers evaluating sms marketing platforms tend to focus on deliverability, automation capabilities, and ease of campaign management. Across the category, usability and speed to launch are key differentiators. Pricing typically depends on message volume, contact lists, and feature access, with many sms marketing companies offering usage-based or tiered pricing models.

Pricing for SMS marketing software is typically based on message volume or credits used, with many platforms offering usage-based or tiered pricing models. Costs tend to increase as businesses adopt more advanced features like automation workflows, audience segmentation, and integrations with other systems. As a result, buyers often evaluate scalability carefully, especially as contact lists expand and campaign frequency increases over time.

#### Top 5 FAQs from software buyers:

- What is the best sms marketing software for high-volume campaigns?
- How do sms marketing platforms handle compliance and opt-in management?
- Which sms marketing solutions integrate with CRM and ecommerce tools?
- How quickly can I launch campaigns using sms marketing software?
- What features define the best sms marketing software for personalization?

G2’s top-rated SMS marketing software, based on verified reviews, includes [Attentive](https://www.g2.com/products/attentive/reviews), [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews), [EZ Texting](https://www.g2.com/products/ez-texting/reviews), and [BirdEye](https://www.g2.com/products/birdeye/reviews).

### What are the top-reviewed SMS Marketing Software on G2?

These are 5 of the top-reviewed sms marketing software:

- [**Attentive**](https://www.g2.com/products/attentive/reviews)
- Number of Reviews: 1,275
- Satisfaction: 99
- Market Presence: 95
- G2 Score: 97
- [**Klaviyo**](https://www.g2.com/products/klaviyo/reviews)
- Number of Reviews: 1,298
- Satisfaction: 50
- Market Presence: 94
- G2 Score: 72
- [**EZ Texting**](https://www.g2.com/products/ez-texting/reviews)
- Number of Reviews: 725
- Satisfaction: 77
- Market Presence: 67
- G2 Score: 72
- [**BirdEye**](https://www.g2.com/products/birdeye/reviews)
- Number of Reviews: 3,900
- Satisfaction: 82
- Market Presence: 88
- G2 Score: 85
- [**Podium**](https://www.g2.com/products/podium/reviews)
- Number of Reviews: 2,066
- Satisfaction: 79
- Market Presence: 95
- G2 Score: 87

Satisfaction score reflects how happy users are with a product, based on multiple experience factors beyond star ratings. ([Source 2](https://www.g2.com/reports))

Market Presence score reflects a product’s reach and scale in the market using a combination of adoption and company data. ([Source 2](https://www.g2.com/reports))

G2 Score is the overall score used to rank products within the category, calculated from Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

### What I Often See in SMS Marketing Software

**Feedback Pros: What Users Consistently Appreciate**

**Easy campaign setup with intuitive dashboards and message scheduling workflows**

- _“What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows.Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand.” -_ [_Angela W_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12466313)_. Klaviyo Review_

**High message delivery rates with reliable real time customer engagement tracking**

- _“Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates.” -_ [_Isabella C_](https://www.g2.com/products/attentive/reviews/attentive-review-11207229)_. Attentive Review_

**Seamless integrations with crm ecommerce platforms streamline marketing automation processes**

- _“What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue.” -_ [_Dorothy N_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160)_. Klaviyo Review_

**Cons: Where Many Platforms Fall Short**

**Limited message customization options restrict advanced segmentation and personalization capabilities**

- _“...Entry-level plans may have strict bulk messaging limits (such as 250 per month) with no rollover for unused credits, which can be frustrating for businesses running monthly marketing campaigns. Many reviews highlight a significant drop in support quality after the initial onboarding phase, citing long wait times to reach a human and a lack of accountability when technical issues arise. Some users were disappointed to find a lack of Yelp integration or that certain promised CRM integrations were slower or more difficult to set up than expected.” -_ [_Murgan_](https://www.g2.com/products/podium/reviews/podium-review-12192861)_. Podium Review_

**Pricing structures become expensive quickly with high volume messaging campaigns**

- _“One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows.”_ - [Dorothy N](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160). Klaviyo Review

**Occasional delays or delivery inconsistencies impact time sensitive campaign performance**

- _“What I haven't figured out how to fix yet is to send a text to known good numbers that keep bouncing (5-7x) I was once one of the bounced #s that came up when I sent out a campaign text. Somehow, about 30% of the 124 contacts I sent a text to bounced. Sent a ticket and still havent heard back.” -_ [_Lloyd A_](https://www.g2.com/products/ez-texting/reviews/ez-texting-review-11839305)_. EZ Texting Review_

### My Expert Takeaway on SMS Marketing Software in 2026

What stands out to me is how sms marketing software is increasingly being used as a core engagement channel, not just a supplemental tool. High-performing teams treat sms marketing platforms as part of a broader customer communication strategy, integrating them with email, CRM systems, and ecommerce platforms to create cohesive customer journeys.

The teams that get the most value from sms marketing solutions are those that lean into automation and segmentation. Instead of sending one-off campaigns, they build triggered workflows based on customer behavior, lifecycle stage, or purchase history. This is where the best sms marketing software clearly separates itself from more basic tools.

I also see strong adoption in industries like ecommerce, retail, and local services, where real-time communication drives immediate action. These teams prioritize fast campaign execution, reliable delivery, and clear performance tracking.

The best sms marketing software stands out when it combines speed, automation, and personalization. It is not just about sending messages. It is about creating timely, relevant interactions that drive engagement and revenue at scale.

### SMS Marketing Software FAQs

#### What is the best SMS marketing software for small businesses?

Small businesses typically prioritize ease of use, affordability, and quick setup. These platforms are commonly favored:

- [EZ Texting](https://www.g2.com/products/ez-texting/reviews) – Simple interface with fast campaign setup and strong core features.
- [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) – Easy-to-use platform with solid customer support and scalability.
- [TextMagic](https://www.g2.com/products/textmagic/reviews) – Flexible pay-as-you-go pricing ideal for smaller teams.

#### What is the most reliable SMS marketing platform for retailers?

Retailers need high deliverability, segmentation, and real-time engagement. These platforms are often used in retail environments:

- [Attentive](https://www.g2.com/products/attentive/reviews) – Built for ecommerce with strong personalization and campaign performance.
- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Deep integration with ecommerce platforms and customer data.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Designed specifically for Shopify stores with strong automation flows.

#### What is the best SMS marketing service with automation features?

Automation is key for scaling campaigns and customer journeys. These tools are known for strong automation capabilities:

- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Advanced segmentation and automated lifecycle messaging.
- [Attentive](https://www.g2.com/products/attentive/reviews) – Behavioral triggers and personalized messaging at scale.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Automated flows tailored for ecommerce use cases.

#### What are the benefits of SMS marketing software?

SMS marketing software allows businesses to communicate directly with customers in real time, often resulting in higher open and response rates compared to other channels. It helps teams automate campaigns, send time-sensitive alerts, and personalize messaging based on customer behavior. SMS marketing platforms also improve engagement by reaching customers on devices they check frequently, making it an effective channel for promotions, reminders, and transactional updates.

#### Which software combines email and SMS marketing?

Some platforms combine both email and SMS to support multi-channel campaigns. These tools are commonly used for that purpose:

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) – Strong combined email and SMS marketing with unified customer data.
- [HubSpot](https://www.g2.com/products/hubspot-marketing-hub/reviews) – Offers integrated marketing automation across email, SMS, and CRM.
- [Omnisend](https://www.g2.com/products/omnisend/reviews) – Built for ecommerce with combined email and SMS workflows.

### Sources

1. [G2 category](https://www.g2.com/categories/sms-marketing) definition and inclusion criteria for SMS Marketing Software
2. [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*rm4vvy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuODE3MDU4MTE5LjE3NzE3OTA0MzAuMTc3MTc5MDQyOQ..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzI0ODg3NTckbzE2MSRnMSR0MTc3MjQ5MDQ3MCRqNjAkbDAkaDA.)(Satisfaction, Market Presence, and G2 Score definitions).

**Researched by:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*nvv7gy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuNzU1ODM0NTYzLjE3NzM4NDEyNzQuMTc3Mzg0MTI3Mw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzM4NTI0NjYkbzE5NCRnMSR0MTc3Mzg1NDE0MyRqNTgkbDAkaDA.)

**Last Updated on:** March 19, 2026