Backstory
Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use. With Backstory, you can: - Know which deals are real and which are at risk, without waiting for rep updates - Get forecast answers you can defend, backed by actual activity data - Ask revenue questions directly in the AI tools your team already uses - See exactly what's happening across your pipeline and what to do next Sales leaders from Red Hat, Palo Alto Networks, Iron Mountain, TransUnion, Five9, and Randstad rely on Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and Forbes AI 50. Based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners.
Average Rating: 4.5/5.0
Total Reviews: 607
Who Is the Company Behind Backstory?
- Seller: Backstory
- Company Website:
- Year Founded: 2016
- HQ Location: N/A
-
LinkedIn® Page: www.linkedin.com
99 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Account Executive, Account Manager
- Top Industries: Computer Software, Information Technology and Services
- Company Size: 56% Large, 39% Medium
What Do G2 Reviewers Say About Backstory?
AI-generated summary from verified user reviews
Pros
- Users appreciate the insightful data provided by People.ai, which significantly enhances sales management and decision-making.
- Users commend the seamless CRM integration of People.ai, enhancing visibility and decision-making across sales activities.
- Users praise the responsive customer support of People.ai, ensuring seamless integration and outstanding assistance throughout implementation.
- Users value the customization options in People.ai, enhancing alignment and fostering collaborative integration with existing systems.
- Users find People.ai easy to use with seamless integration and intuitive features that enhance their sales management experience.
What Are Recent G2 Reviews of Backstory?
"People.ai Transformed Our Sales Motion with Actionable Insights."
Rating: 5.0/5.0 stars
— Jonathan B.
"Stellar Partnership and Streamlined Sales Processes"
Rating: 5.0/5.0 stars
— Jamie C.

