# Best Real Estate CRM Software - Page 6

## How Many Real Estate CRM Software Products Does G2 Track?

**Total Products under this Category:** 298

### Category Stats (Aug 2026)

- **Average Rating:** 4.3/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Cloze (+4.06%) - Among all products in this category, Cloze recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Real Estate CRM Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,700+ Authentic Reviews
- 298+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Real Estate CRM Software
 ![G2 Grid® for Real Estate CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-crm/grids.png?focus%5B%5D=1186668&focus%5B%5D=7321&focus%5B%5D=1317342&focus%5B%5D=32533&focus%5B%5D=66255&focus%5B%5D=4133&focus%5B%5D=7280&focus%5B%5D=13815)

Highlighted products: REsimpli, Zillow Premier Agent, Luxury Presence, Rechat, BoldTrail, Contactually by Compass, ResMan, and Follow Up Boss.

Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-crm/grids.json?focus%5B%5D=resimpli&focus%5B%5D=zillow-premier-agent&focus%5B%5D=luxury-presence&focus%5B%5D=rechat&focus%5B%5D=boldtrail&focus%5B%5D=contactually-by-compass&focus%5B%5D=resman&focus%5B%5D=follow-up-boss)

**Sponsored**

### SAP Build

SAP Build is a unified low-code development platform that empowers everyone—from business experts to professional developers—to create and innovate faster. It combines three powerful components: SAP Build Apps (for visual app development), SAP Build Process Automation (for workflow and robotic process automation/RPA), and SAP Build Work Zone (for creating engaging business sites). Built on the SAP Business Technology Platform (BTP) and powered by the Joule AI copilot, SAP Build accelerates digital transformation by allowing fusion teams to develop enterprise applications and extensions that adhere to the clean core strategy, ensuring scalability and compliance across the organization.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=339&secure%5Bchosen_at%5D=2026-08-02T20%3A32%3A36Z&secure%5Bdisplayable_resource_id%5D=2360&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1260734&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1260734&secure%5Bresource_id%5D=339&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-crm%3Fpage%3D6&secure%5Btoken%5D=78fe5c3ac8489728b1d9aaad573657ab371d9895e5808e6a26ff142fcc7c6f8a&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fdocuments%2F2025%2F11%2Ff210ddf6-2b7f-0010-bca6-c68f7e60039b.html%3Fcampaigncode%3DCRM-YJ25-BTP-408474%26source%3DBUILD-click-campaign-G2&secure%5Burl_type%5D=custom_url)

### [Weichert Pro Real Estate CRM Tool](https://www.g2.com/products/weichert-pro-real-estate-crm-tool/reviews)

Weichert PROs personalized follow-up plans and reminders make it easy to stay in touch with leads and clients.

**Average Rating:** 4.2/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Weichert Pro Real Estate CRM Tool?

- **Lead Management:** 8.3/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Weichert Pro Real Estate CRM Tool?

- **Seller:** [Weichert Franchising](https://www.g2.com/sellers/weichert-franchising)
- **Year Founded:** 1969
- **HQ Location:** Morris Plains, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=032c9d1302185b5e74001ac43876eb33ab242a8db2d0b82781cb0e1b142a7453&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F166906&secure%5Burl_type%5D=linkedin_company_website)  
13,629 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Large

#### What Do G2 Reviewers Say About Weichert Pro Real Estate CRM Tool?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effective database management** of Weichert Pro, enhancing their communication and organization with clients.

#### What Are Recent G2 Reviews of Weichert Pro Real Estate CRM Tool?

**["KV Core has allowed me to organize and stay in touch with my leads"](https://www.g2.com/survey_responses/weichert-pro-real-estate-crm-tool-review-10032478)**

**Rating:** 5.0/5.0 stars

_— Brett M._

[Read full review](https://www.g2.com/survey_responses/weichert-pro-real-estate-crm-tool-review-10032478)

**["The system is easy to use and allows an agent to make the best of their time and keep in touch"](https://www.g2.com/survey_responses/weichert-pro-real-estate-crm-tool-review-7662815)**

**Rating:** 5.0/5.0 stars

_— Michael L._

[Read full review](https://www.g2.com/survey_responses/weichert-pro-real-estate-crm-tool-review-7662815)

### [4Degrees](https://www.g2.com/products/4degrees/reviews)

The 4Degrees CRM provides intelligent relationship and deal management tools to help your team get the most out of your professional networks. We're built for deal-driven industries, including venture capital, private equity, mergers & acquisitions, investment banking, commercial real estate, and consulting. Our software combines the ability to search your team's network easily and intuitively, with automated data entry and intelligent alerts so you never miss the chance to move a relationship or deal forward.

**Average Rating:** 4.5/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate 4Degrees?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

#### Who Is the Company Behind 4Degrees?

- **Seller:** [4Degrees](https://www.g2.com/sellers/4degrees)
- **Year Founded:** 2017
- **HQ Location:** Chicago, US
- **Twitter:** @4DegreesAI  
656 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bb22af097f945fc74cabfda3feebd9689fc16878a578447f920dbb1a54b9d136&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4degrees%2F&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 40% Large, 40% Small

#### What Are Recent G2 Reviews of 4Degrees?

**["4Degress review"](https://www.g2.com/survey_responses/4degrees-review-9773635)**

**Rating:** 4.0/5.0 stars

_— Rithik R._

[Read full review](https://www.g2.com/survey_responses/4degrees-review-9773635)

**["One of the best sales tool available in market"](https://www.g2.com/survey_responses/4degrees-review-5015920)**

**Rating:** 4.0/5.0 stars

_— Pranjal M._

[Read full review](https://www.g2.com/survey_responses/4degrees-review-5015920)

#### What Are G2 Users Discussing About 4Degrees?

- [What is 4Degrees used for?](https://www.g2.com/discussions/what-is-4degrees-used-for)

### [Aaram CRM](https://www.g2.com/products/aaram-crm/reviews)

Aaram CRM is a cloud based SAAS Customer relation management system customized for real- estate companies. It provides a full pack tools and platform to manage your properties, costumers, sales team, and help you close more deals and saves time.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Aaram CRM?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Lead Management:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Aaram CRM?

- **Seller:** [Aaram Group](https://www.g2.com/sellers/aaram-group)
- **Year Founded:** 2015
- **HQ Location:** Beşiktaş , TR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5d61104a71e41ad1799f877dcbe4349de05fad5b24367a5d0600e2aedcb3e829&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faaram-tech%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Aaram CRM?

**["easy and simple"](https://www.g2.com/survey_responses/aaram-crm-review-4587228)**

**Rating:** 5.0/5.0 stars

_— Ahmed T._

[Read full review](https://www.g2.com/survey_responses/aaram-crm-review-4587228)

**["A Complete Innovative & Customized Real Estate Manager"](https://www.g2.com/survey_responses/aaram-crm-review-4601491)**

**Rating:** 5.0/5.0 stars

_— Syed Aamir A._

[Read full review](https://www.g2.com/survey_responses/aaram-crm-review-4601491)

#### What Are G2 Users Discussing About Aaram CRM?

- [What is Aaram CRM used for?](https://www.g2.com/discussions/what-is-aaram-crm-used-for)

### [Acrobuild](https://www.g2.com/products/acrobuild/reviews)

Acrobuild is an AI-powered real estate CRM built exclusively for developers and builders to streamline the entire customer lifecycle—from lead capture to property handover and post-sales service. It combines intelligent automation, real-time inventory booking, and smart lead routing with integrated documentation, payment tracking, and communication tools. Acrobuild also powers a dedicated Customer SuperApp, giving buyers full visibility into their property journey, updates, payments, legal services, loans, and more. Purpose-built for real estate, Acrobuild makes selling, managing, and scaling easier—with AI at its core.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Acrobuild?

- **Lead Management:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Acrobuild?

- **Seller:** [Acrobuild](https://www.g2.com/sellers/acrobuild)
- **Year Founded:** 2024
- **HQ Location:** Hyderabad, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=27b7a443baf35971ca023d410009fc14bdebd237f25844a69920427a517f9015&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Facrobuild%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small

#### What Do G2 Reviewers Say About Acrobuild?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Acrobuild's **AI-driven features** , which enhance CRM tasks with clear, precise information and a smooth experience.
- Users admire the **attractive dashboard design** of Acrobuild, enhancing their experience and efficiency in task management.
- Users find Acrobuild's **user-friendly interface** and fast setup enhance their overall experience and efficiency.
- Users find the **easy setup** of Acrobuild to be very fast, enhancing their overall user experience significantly.
- Users commend Acrobuild's **efficiency** , benefiting from fast setups and quick server response for seamless task management.

#### What Are Recent G2 Reviews of Acrobuild?

**["Complete Real Estate CRM – Powerful, Customizable & Built for India"](https://www.g2.com/survey_responses/acrobuild-review-11401563)**

**Rating:** 5.0/5.0 stars

_— Ravi K._

[Read full review](https://www.g2.com/survey_responses/acrobuild-review-11401563)

**["Acrobuild's AI Features Drive Clear CRM Insights"](https://www.g2.com/survey_responses/acrobuild-review-11974324)**

**Rating:** 5.0/5.0 stars

_— sumit p._

[Read full review](https://www.g2.com/survey_responses/acrobuild-review-11974324)

### [AFrameSoftware](https://www.g2.com/products/aframesoftware/reviews)

Top real estate professionals trust AFrame, a robust transaction and customer relationship management software. Simplify the complex world of real estate with the first piece of management software that thinks like a real estate professional. An easy to use, powerful T/CRM platform that lets you run your business like a pro.

**Average Rating:** 4.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate AFrameSoftware?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

#### Who Is the Company Behind AFrameSoftware?

- **Seller:** [AFrameSoftware](https://www.g2.com/sellers/aframesoftware)
- **Year Founded:** 2011
- **HQ Location:** Dallas, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=82fe641894fee4f4c05a2e6b052cb000e1ab531a79910b95ee2eb8aba4cfb567&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faframesoftware&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Large, 33% Small

#### What Are Recent G2 Reviews of AFrameSoftware?

**["Superb system with excellent customization"](https://www.g2.com/survey_responses/aframesoftware-review-4680636)**

**Rating:** 4.5/5.0 stars

_— Margaret S._

[Read full review](https://www.g2.com/survey_responses/aframesoftware-review-4680636)

**["The best CRM/business management software out there"](https://www.g2.com/survey_responses/aframesoftware-review-4791787)**

**Rating:** 5.0/5.0 stars

_— Edward S._

[Read full review](https://www.g2.com/survey_responses/aframesoftware-review-4791787)

#### What Are G2 Users Discussing About AFrameSoftware?

- [What is AFrame Software used for?](https://www.g2.com/discussions/what-is-aframe-software-used-for)

### [ApartmentAdvisor ASSIST](https://www.g2.com/products/apartmentadvisor-assist/reviews)

ApartmentAdvisor ASSIST is an AI-powered property management platform from the founders of TripAdvisor and CarGurus. Built for apartment owners and managers of all sizes, ASSIST uses AI and automation to help you find great tenants, collect rent, manage maintenance and resident communications, and simplify finances. Key features include: -Automated listing syndication to ApartmentAdvisor and other major rental platforms -AI-powered inquiry response, tenant screening, and tour scheduling, 24/7 -AI-powered maintenance request response and triage, 24/7 -Online rent collection with autopay and automated reminders -Rental pricing guidance based on real market data -Financial tracking -Free resident portal app (iOS and Android) Easy to set up. Built for real impact. Free up to 20 units, with affordable plans for larger portfolios. Integrations available.

**Average Rating:** 4.7/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate ApartmentAdvisor ASSIST?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Lead Management:** 8.3/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 0.8/10 (Category avg: 10/10)

#### Who Is the Company Behind ApartmentAdvisor ASSIST?

- **Seller:** [ApartmentAdvisor](https://www.g2.com/sellers/apartmentadvisor)
- **HQ Location:** Cambridge, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=81138da20ba1d813d52b553df2a40d8feab9ee39a84717634934e338e61fe05d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapartmentadvisor&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 80% Small

#### What Do G2 Reviewers Say About ApartmentAdvisor ASSIST?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **immediate AI responses** from ApartmentAdvisor ASSIST, enhancing customer service and streamlining issue resolution.
- Users appreciate the **automation features** of ApartmentAdvisor ASSIST, providing immediate responses and enhancing customer service efficiency.
- Users value the **immediate responses** from ApartmentAdvisor ASSIST, significantly improving customer service and support efficiency.
- Users value the **immediate responses** from ApartmentAdvisor ASSIST, significantly enhancing customer service and tenant support.
- Users appreciate the **continuous improvement** of ApartmentAdvisor ASSIST, enjoying timely responses and effective issue resolution support.

##### Cons

- Users find **communication issues** significant, especially needing updates from property managers after ticket submissions.
- Users suggest improving **email communication** so updates from property managers reach them promptly after ticket submission.
- Users desire a **lack of communication features** , particularly for updates on tenant interactions after ticket submission.
- Users express the need for improved **communication features** to enhance interactions with property managers during ticket updates.
- Users feel that the **tenant communication** could be improved, particularly with timely updates from property managers.

#### What Are Recent G2 Reviews of ApartmentAdvisor ASSIST?

**["Coolidge Properties Honest assessment of AI for Property managers"](https://www.g2.com/survey_responses/apartmentadvisor-assist-review-12992709)**

**Rating:** 5.0/5.0 stars

_— drew o._

[Read full review](https://www.g2.com/survey_responses/apartmentadvisor-assist-review-12992709)

**["LeaseAssist: Keeps Leasing Leads Engaged and Reduces Missed Opportunities"](https://www.g2.com/survey_responses/apartmentadvisor-assist-review-13049526)**

**Rating:** 4.0/5.0 stars

_— Henry C._

[Read full review](https://www.g2.com/survey_responses/apartmentadvisor-assist-review-13049526)

### [Asan Crm](https://www.g2.com/products/asan-crm/reviews)

Your CRM should not be a graveyard. Most sales teams don't need another place to store dead contacts. They need a way to build workable lists, call faster, handle conversations better, and follow up before opportunities go cold. Most CRMs start empty. Most lead vendors stop at the spreadsheet. Asan connects the two. Asan is an AI sales CRM that brings homeowner data, power dialing, live AI coaching, routing, call summaries, and follow-up automation into one workflow. Instead of buying data in one place, cleaning it in a spreadsheet, importing it into a CRM, dialing from another tool, and tracking follow-up somewhere else, Asan helps teams work the opportunity from first record to next step. Lead Vault (where you buy leads right inside the CRM) helps teams build callable homeowner lists without starting from a blank CRM. Filter by location, property profile, ownership signals, estimated electric bill, pool ownership, new-homeowner status, solar indicators, and other property-based criteria. Once ordered, records are prepared with available phone data and delivered into Asan so reps can call, route, disposition, and follow up from the same system. Cori, Asan's AI assistant, helps reps move faster with live call support, objection handling, call summaries, follow-up drafts, voicemail workflows, and next-step recommendations. The Power Dialer moves teams through lists efficiently — disposition calls, detect voicemail, send SMS follow-ups, and keep activity organized without forcing reps to update everything manually after every call. Asan also includes smart import (drop any spreadsheet, AI maps the columns), lead routing, scheduled follow-up queues, team roles, appointment scheduling with AI meeting briefs, and full call logs with recordings and transcripts. For real estate teams, Asan turns homeowner data, open-house activity, and buyer follow-up into real conversations. For solar teams, Asan helps setters call homeowners with property context, electric-bill indicators, and AI-supported objection handling. For mortgage brokers, Asan helps teams follow up before borrowers ghost, rate-shop, or get captured by another lender. For SDRs, appointment setters, agencies, and outbound teams, Asan helps reps spend less time cleaning lists and more time having conversations that move. Start with a workspace your team can actually work from — not another empty database.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Asan Crm?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Lead Management:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Asan Crm?

- **Seller:** [AsanCRM](https://www.g2.com/sellers/asancrm)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Asan Crm?

**["Simple, Efficient CRM That Keeps My Pipeline Organized"](https://www.g2.com/survey_responses/asan-crm-review-12897762)**

**Rating:** 5.0/5.0 stars

_— Asma D._

[Read full review](https://www.g2.com/survey_responses/asan-crm-review-12897762)

**["Smooth Operation with Quick Setup"](https://www.g2.com/survey_responses/asan-crm-review-12895123)**

**Rating:** 4.5/5.0 stars

_— Mary Ann D._

[Read full review](https://www.g2.com/survey_responses/asan-crm-review-12895123)

### [CRM Pro](https://www.g2.com/products/crm-pro/reviews)

Our real estate CRM module CRM Pro will help you develop more relationships and nurture the ones your have. Keep in touch with the folks in your network so that when they are ready to buy or sell their property, you are the first one that they reach out to.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate CRM Pro?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Lead Management:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.2/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind CRM Pro?

- **Seller:** [Pro Agent Solutions](https://www.g2.com/sellers/pro-agent-solutions)
- **Year Founded:** 2008
- **HQ Location:** Denver, US
- **Twitter:** @ProAgentSol  
170 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e9227c3dc0bd1e5f561ba2268ae66d5e08234dd15bb3818de6930215a04c691f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpro-agent-solutions&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of CRM Pro?

**["A great CRM solution tailored for the real estate world"](https://www.g2.com/survey_responses/crm-pro-review-7951957)**

**Rating:** 4.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/crm-pro-review-7951957)

**["G2 For CRM Pro"](https://www.g2.com/survey_responses/crm-pro-review-7947619)**

**Rating:** 5.0/5.0 stars

_— Anupam Y._

[Read full review](https://www.g2.com/survey_responses/crm-pro-review-7947619)

### [Digsy AI](https://www.g2.com/products/digsy-ai/reviews)

Smart CRM for Commercial Real Estate. Increases sales productivity by automating workflow, merging data sources, tools & services in one simple & easy-to-use interface. Includes built-in email, telephony, mass email, templates, business card transcription, properties, collaboration, data-entry & workflow automation. Digsy AI saves you 10+ hours a week selling & prospecting. Close more deals & spend more time with the people or things you love. Used by CBRE, JLL, Colliers, Cushman & Wakefield brokers.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Digsy AI?

- **Seller:** [Digsy](https://www.g2.com/sellers/digsy)
- **Year Founded:** 2016
- **HQ Location:** Fullerton, US
- **Twitter:** @GetDigsy  
5,549 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d745ef3fd500514f4564eb04a856076694e083ceff59391c76055139beb2209d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3643756&secure%5Burl_type%5D=linkedin_company_website)  
36 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Digsy AI?

**["Digsy AI Ordered My Chaos"](https://www.g2.com/survey_responses/digsy-ai-review-658853)**

**Rating:** 5.0/5.0 stars

_— David P._

[Read full review](https://www.g2.com/survey_responses/digsy-ai-review-658853)

**["Fantastic program."](https://www.g2.com/survey_responses/digsy-ai-review-663100)**

**Rating:** 5.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/digsy-ai-review-663100)

#### What Are G2 Users Discussing About Digsy AI?

- [What is Digsy AI used for?](https://www.g2.com/discussions/what-is-digsy-ai-used-for)

### [EasyDigz](https://www.g2.com/products/easydigz/reviews)

EasyDigz is an all-in-one real estate platform built for brokers who want to simplify their operations and focus on closing deals. It replaces multiple disconnected tools with one connected system for managing transactions, automating marketing, and streamlining collaboration. Built by brokers who understand the industry, EasyDigz helps real estate teams save time, reduce costs, and grow their business with a platform designed around their workflow.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate EasyDigz?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Lead Management:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 0/10 (Category avg: 10/10)

#### Who Is the Company Behind EasyDigz?

- **Seller:** [EasyDigz](https://www.g2.com/sellers/easydigz)
- **HQ Location:** Raleigh, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=abb3f7a0585b56c4c0da59c71ca306432ffc2e195052808335b10f83d20e3313&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feasydigz%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About EasyDigz?

_AI-generated summary from verified user reviews_

##### Pros

- Users find EasyDigz incredibly **easy to use** , appreciating its seamless integration and efficient CRM features that save time.
- Users highlight the **efficiency** of EasyDigz, streamlining workflows and saving significant time on property management tasks.
- Users enjoy the **time-saving benefits** of EasyDigz, streamlining their workflow and enhancing productivity in property management.
- Users value the **all-in-one solution** of EasyDigz, significantly enhancing their workflow efficiency and time management.
- Users value the **centralization** of EasyDigz, which significantly streamlines workflows and saves them substantial time weekly.

##### Cons

- Users note the **limited features** of EasyDigz, such as missing favicon editing and social media scheduling options.

#### What Are Recent G2 Reviews of EasyDigz?

**["An Intuitive Platform That Saves Time"](https://www.g2.com/survey_responses/easydigz-review-12232062)**

**Rating:** 5.0/5.0 stars

_— Reynolds M._

[Read full review](https://www.g2.com/survey_responses/easydigz-review-12232062)

**["EasyDigz Streamlined My Real Estate Workflow with Seamless MLS Integration"](https://www.g2.com/survey_responses/easydigz-review-12225393)**

**Rating:** 5.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/easydigz-review-12225393)

### [iDashboard](https://www.g2.com/products/idashboard/reviews)

iDashboard is a real estate management software with built-in CRM features.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate iDashboard?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Lead Management:** 8.3/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 6.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind iDashboard?

- **Seller:** [Iproperty](https://www.g2.com/sellers/iproperty)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of iDashboard?

**["Rather good BI tool, simple to use and enough powerful for many needs. Usually On-premise"](https://www.g2.com/survey_responses/idashboard-review-9500376)**

**Rating:** 4.0/5.0 stars

_— Sergio S._

[Read full review](https://www.g2.com/survey_responses/idashboard-review-9500376)

**["iDashboard is the next big tool in Data Management and Insights!"](https://www.g2.com/survey_responses/idashboard-review-7934300)**

**Rating:** 5.0/5.0 stars

_— Rajat M._

[Read full review](https://www.g2.com/survey_responses/idashboard-review-7934300)

### [InvestorFuse](https://www.g2.com/products/investorfuse/reviews)

With InvestorFuse, all of your lead sources funnel into one place for your Acquisitions Team to manage. They can be set up as round-robin, assigned to an individual person, or assigned based on campaign. Whatever fits your workflow. Best part? We will do all that integrating work for you!

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### Who Is the Company Behind InvestorFuse?

- **Seller:** [InvestorFuse](https://www.g2.com/sellers/investorfuse)
- **HQ Location:** Roseburg, US
- **Twitter:** @InvestorFuse  
206 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=62360676d84edde6f83dcf1f428b5e0e8d74fcde8cb08dbcad0f97ca8c5b5110&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finvestorfuse%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of InvestorFuse?

**["Investorfuse review"](https://www.g2.com/survey_responses/investorfuse-review-3275507)**

**Rating:** 4.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/investorfuse-review-3275507)

**["Great Software for my Sales Team"](https://www.g2.com/survey_responses/investorfuse-review-6586391)**

**Rating:** 4.0/5.0 stars

_— Brandin P._

[Read full review](https://www.g2.com/survey_responses/investorfuse-review-6586391)

#### What Are G2 Users Discussing About InvestorFuse?

- [What is InvestorFuse used for?](https://www.g2.com/discussions/what-is-investorfuse-used-for)

### [Leadtrax](https://www.g2.com/products/leadtrax/reviews)

Manage all aspects of your lead generation efforts more efficiently, including collection, assignment, sales cycle and follow-up.

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Leadtrax?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Lead Management:** 8.3/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.2/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

#### Who Is the Company Behind Leadtrax?

- **Seller:** [Broker1suite](https://www.g2.com/sellers/broker1suite)
- **Year Founded:** 1999
- **HQ Location:** Williamsville, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f5ffd63aa835d7a669448ca5a9cb46dff144f9f27246b436a58956792f0eb1df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F133389&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Medium

#### What Are Recent G2 Reviews of Leadtrax?

**["A good CRM"](https://www.g2.com/survey_responses/leadtrax-review-9374039)**

**Rating:** 4.0/5.0 stars

_— Favio G._

[Read full review](https://www.g2.com/survey_responses/leadtrax-review-9374039)

**["Manage Leads for your company easily with LeadTrax!"](https://www.g2.com/survey_responses/leadtrax-review-3494931)**

**Rating:** 4.0/5.0 stars

_— Amanda H._

[Read full review](https://www.g2.com/survey_responses/leadtrax-review-3494931)

#### What Are G2 Users Discussing About Leadtrax?

- [What is Leadtrax used for?](https://www.g2.com/discussions/what-is-leadtrax-used-for)

### [MoreSolds](https://www.g2.com/products/moresolds/reviews)

MoreSolds includes hundreds of features plus optional snap-in modules, which allow agents to send automated email campaigns, send a custom branded monthly email newsletter, and send showing surveys to generate automated showing feedback on their listings.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate MoreSolds?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Lead Management:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind MoreSolds?

- **Seller:** [MoreSolds](https://www.g2.com/sellers/moresolds)
- **HQ Location:** N/A
- **Twitter:** @MoreSoldsCRM  
86 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of MoreSolds?

**["My First experience"](https://www.g2.com/survey_responses/moresolds-review-448673)**

**Rating:** 5.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/moresolds-review-448673)

#### What Are G2 Users Discussing About MoreSolds?

- [What is MoreSolds used for?](https://www.g2.com/discussions/what-is-moresolds-used-for)

### [Paradym](https://www.g2.com/products/paradym/reviews)

Paradym Includes everything that a real estate professional needs to create, host, market and display your virtual tours.

**Average Rating:** 4.3/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate Paradym?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10)
- **Lead Management:** 6.7/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 5.0/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Paradym?

- **Seller:** [Paradym](https://www.g2.com/sellers/paradym)
- **Year Founded:** 1992
- **HQ Location:** Knoxville, US
- **Twitter:** @ParadymEdge  
6,749 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=61e7258da474660b7d50c3b053dc81714559be7c0583ab28415b15460990d180&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F123915&secure%5Burl_type%5D=linkedin_company_website)  
49 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 43% Medium, 29% Small

#### What Are Recent G2 Reviews of Paradym?

**["Best platform for Real Estate Pros!"](https://www.g2.com/survey_responses/paradym-review-7942916)**

**Rating:** 5.0/5.0 stars

_— Supreet S._

[Read full review](https://www.g2.com/survey_responses/paradym-review-7942916)

**["Low-Maintenance Tool That Frees Up Time for Client-Focused Agents"](https://www.g2.com/survey_responses/paradym-review-12702250)**

**Rating:** 5.0/5.0 stars

_— Christy P._

[Read full review](https://www.g2.com/survey_responses/paradym-review-12702250)

#### What Are G2 Users Discussing About Paradym?

- [What is Paradym used for?](https://www.g2.com/discussions/what-is-paradym-used-for)

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 ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan")
NK

Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)

Updated October 3, 2024

Real estate CRM software helps real estate professionals identify, track, and manage customer interactions with current and prospective buyers and renters. These solutions can simplify multiple business processes, such as the preleasing pipeline, prospecting deals, managing sales, relationship tracking, and scheduling property tours. Besides industry-specific benefits, a real estate CRM platform can allow for better organization, quicker response rates in speaking to clients, improve client satisfaction, and promptly respond to new leads to generate more business for the agency. These systems can benefit both brokers and real estate agents, as real estate CRMs can allow them to manage clients and prospects that want to rent or purchase a home through their office or agency.

While most real estate CRMs focus on helping realtors manage their relationships with buyers and renters, some products are designed for real estate development companies as opposed to traditional agencies. Additionally, there are several common integrations that help expand a real estate CRM’s product functionality. By connecting real estate CRM software to [multiple listing services software](https://www.g2.com/categories/multiple-listing-service-mls), real estate agents can receive alerts when prospects are looking at listed properties. [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) and [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) can also work with a CRM product to manage financial records, administrative files, internal communications, websites, and branding for a real estate agency.

To qualify for inclusion in the Real Estate CRM category, a product must:

- Enable real estate professionals to communicate with buyers or renters via business instant messaging, text, email, or call
- Track, capture, and manage client leads in an organized database
- Import real estate leads from internet data exchange (IDX) sites or internet listing services
- Provide or integrate with a real estate marketing platform

Show More

* * *

## How Do You Choose the Right Real Estate CRM Software?

### What You Should Know About Real Estate CRM Software

### What is Real Estate CRM Software?

Real estate agents are constantly on the go and are always “on." They must attract new clients, maintain communication with existing clients, keep up to date on listings, track contracts and the existing sales pipeline, advertise their personal brand, maintain an active social media presence, and know how to leverage tech to keep in front of their competition and prospective clients. Real estate CRM software helps unify priorities and tasks, working in the best interest of the agent that uses the software.

Real estate CRM software is more than a glorified lead capturing, generating, and tracking tool. Real estate CRM software is a client, contract, and agent database specifically designed for the real estate industry. Real estate CRM software helps agents and businesses serve their clients better by centralizing and integrating all agent activities into a consolidated system. Real estate CRM software has the capability to automate workflows, analyze agent interactions and sales cycles, and optimize and track client correspondence. With a real estate CRM, real estate agents and brokers can be more efficient and productive with their time, as well as ensure improved, engaging personalization.

Key Benefits of Real Estate CRM Software

- Consolidates and organizes lead and contact information into a searchable database
- Automates workflows and time-consuming tasks
- Optimizes marketing automation efforts
- Tracks and reports on agent performance and business operations data
- Integrates with MLS systems and other relevant third-party software

### Why Use Real Estate CRM Software?

Aside from data centralization and workflow automation, real estate professionals leverage real estate CRM software for two significant reasons: to increase efficiency and improve client relationships.

**Efficiency —** Because real estate CRM software automatically collects client information and sets up reminders and notifications about milestones and notable events, real estate agents do not need to chase down that information. That kind of information is crucial to accurately personalize client correspondence, but it takes time to gather and analyze. Real estate CRM software automates menial, time-consuming tasks, allowing agents to respond quickly and deliberately.

**Strengthens client relationships —** Real estate CRM software allows agents to minimize unnecessary back and forth with a client about housing requirements by collecting and processing preferences and the like. During and after a closed deal, real estate CRM software tracks the behaviors and interactions of clients with agents, which help in predicting the feedback that an agent may receive from a satisfied or unsatisfied customer. Real estate CRM software also helps agents maintain a light, not bombarding, touch with follow-ups and can set referrals in motion.

### Who Uses Real Estate CRM Software?

**Real estate agents —** Real estate agents use real estate CRM software to better track their sales pipeline, contracts, and client correspondence. Agents benefit from the one-stop shop that a real estate CRM offers, reducing the myriad different software systems, physical repositories, and applications that they might previously have used to keep track of their activities and clients.

**Real estate investors —** Real estate investors can leverage real estate CRM’s data reporting and visualization functionality to present and model business data. Real estate CRM’s data consolidation capability helps investors see the number of deals won in a specific time period and the total value of all deals currently in the pipeline, while supporting the creation of long-term portfolio strategies.

**Mortgage lenders —** While [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) does exist as a tailored solution for the lending industry, lenders can still leverage real estate CRM to manage contacts, aggregate documents, and prioritize tasks. While a real estate CRM cannot integrate as neatly with a loan origination system (LOS) like a mortgage CRM can, it is still a useful tool that can help consolidate information to improve client relationships and loan cycles.

### Kinds of Real Estate CRM Software

Real estate CRM software is further segmented into commercial, residential, rental, and condominium, as well as by price points. The needs and requirements of each type of real estate focus varies, as will the CRM solution that can best serve or adapt to business operations. However, the following segment will discuss the two different ways to deploy real estate CRM into a business.

**Cloud-based —** Web- or cloud-based real estate CRM software can either be bought on a subscription basis or as a one-time download. A cloud-based real estate CRM is helpful for real estate agents that are always on-the-go, enabling them to access or update listings or client information in real time. Cloud-based solutions can be more cost-effective than on-premises deployed CRMs.

**On-premises —** While on-premises real estate CRM software may be more expensive and require extra hardware or infrastructure updates, on-premises deployment promises security of client and business data.

### Real Estate CRM Software Features

Not all real estate CRMs are alike, considering that some are designed for residential versus commercial real estate and ownership versus rental real estate properties. However, some features are standard across all real estate CRMs.

**Contact management —** Contact management functionality offers the ability to segment and categorize contacts and leads by type of lead, referral status, history, and preferences. Usually these kinds of categorizations appear as filter fields or tags. The more flexible or customizable the fields are, the better for ease of use. A real estate CRM’s contact database should also be navigable, since the database will be the repository of any future interaction or communication.

**Listing management —** Whether a real estate CRM’s listing management means a seamless MLS synchronization or a customizable listing database, this is a crucial feature. What use is a centralized system of client, listing, and agent personas if it cannot provide a 360-degree overview of the prospective client? Listing management also touches upon document storage and management, as well as event or transaction tracking.

**Email management —** Email and e-newsletter templates help real estate agents send off to-the-point emails that still exude friendliness and thoughtfulness. A robust email management feature helps agents put together and send off proposals, participate in drip email campaigns, and take advantage of any extra features, like multiple language support.

**Mobile solution —** Specific to cloud- or web-based solutions, real estate CRMs that provide a mobile application or support mobile devices better suit the traveling lifestyle of a field agent.

### Trends Related to Real Estate CRM Software

Technology has disrupted the real estate sector, and businesses must keep up with the convenience factor of completely online real estate transactions.

**Emphasis on consumer experience —** Online listing marketplaces have changed the real estate experience. Now, prospective homeowners have already most likely begun their search online. It is up to real estate agents to provide a personalized, stellar consumer experience that rivals the convenience factor of shopping online. Nurturing relationships are key, and real estate CRM software makes that easier for real estate agents. Automated follow-ups, listing matches, SEO, and referral management help build the agent’s brand but also facilitate numerous consumer touch points that can turn into a closed deal.

**Data aggregation —** Data is crucial to the success of a real estate agency. Data about listings, client preferences, and the market all need to be collected and digested before being leveraged. Real estate CRM software has already allowed agents and brokers to better spend their time wielding such data, but now it looks like real-time interaction with the data is on the rise. Simply using a real estate CRM doesn’t wipe out the competition when it comes to better listings, but real-time data management can give agents a leg up regarding the management of client relationships.

**Automation —** Real estate CRM frees up agents’ time by automating menial tasks. That automation also reduces wasted time, working hard to deduplicate entered data and keeping listings and client information as up to date as possible. Real estate CRM is also good for tracking overall operations to identify any inefficiencies that keep agents from performing well. Now, artificial intelligence-powered automation can further optimize tasks like accurate segmentation, personalization, and organizational efficiency.

### Potential Issues with Real Estate CRM Software

**Inflexibility —** A solution that either lacks in customization options or flexibility to adapt to a business’ requirements will fail. The buyer should research just how customizable a set of features or dashboards are and try out the solution in a free trial to discover whether fields and displays can be easily edited, deleted, or added to.

**Lack of integration —** Investing in a single real estate CRM does not equal a dramatic overhaul of a real estate agency. The CRM will help, but simple integration to other real estate solutions is necessary for the business to succeed. No solution will integrate with every piece of real estate tech out there, so the buyer should keep in mind the generic and industry-specific systems that are already in place.

**Difficult learning curve —** Complete adoption of any software is desired, but that can only happen if the learning curve isn’t too steep or cumbersome. Humans are creatures of habit, and real estate agents are already stretched thin due to the enormous amount of multitasking that is expected of them. Software that isn’t intuitive, requires exhaustive training, or doesn’t come with easy-to-reach vendor support will fail.

**Expensive —**"You get what you pay for" is an adage that applies to real estate CRM software. The cheapest solution won’t be as effective in optimizing the duties and responsibilities of a real estate agent, but buyers must ask a vendor’s sales reps what is included in the price of the solution. Is vendor support an additional charge? What kind of infrastructure or hardware requirements does a solution require in order to work well?

### Software and Services Related to Real Estate CRM Software

Below are several solutions that can be used in conjunction with real estate CRM software or as alternatives to real estate CRM software, based on user needs:

**Mortgage CRM —** Mortgage lenders and brokers can use real estate CRM software to keep track of their clients and important documents. However, they are better served by turning to industry-specific [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) to optimize business operations, since the latter understands the ins and outs of the lending industry.

**Real estate marketing —** [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) streamlines the advertising of a real estate professional’s services and properties, taking into consideration different channels and SEO strategies. Most real estate marketing software integrates neatly with real estate CRM software to better generate and capture leads from websites and other forms of digital presence.

**Brokerage management —** Any real estate professional can use real estate CRM, including brokers. A real estate CRM allows real estate agents and brokers to perform better and close deals more effectively by freeing up manual time spent on necessary but time-consuming tasks like sending follow-up emails and sifting through listings. Real estate CRM software usually integrates easily with [brokerage management software](https://www.g2.com/categories/brokerage-management) for a comprehensive real estate agency management solution.

**Real estate activities management —** [Real estate activities managment software](https://www.g2.com/categories/real-estate-activities-management) eases the tracking of a real estate professional’s sales, transactions, and other relevant performance metrics. Transaction management and contract management are common features of real estate activities management software, which can be made even more simple and streamlined via integration with a real estate CRM.

**Multiple listing service (MLS) listing —** Unlike generic CRMs, real estate CRMs are designed to parse through and collect listing information from [multiple listing service (MLS) listings](https://www.g2.com/categories/multiple-listing-service-mls-listing) to better match clients with their dream homes.

**Real estate investment management —** Real estate investors can use real estate CRM software to keep track of their clients and sync with any listing system. However, [real estate investment management software](https://www.g2.com/categories/real-estate-investment-management) goes one step further because it is designed to handle real estate investment-specific activities.

**CRM —** Real estate CRM is just one example of industry-specific [CRM software](https://www.g2.com/categories/crm). A real estate agency or business can use a general CRM to organize their contact databases and keep track of their sales cycles and transactions. Additionally, some general-purpose CRM vendors have begun to roll out industry-specific customizations.

**CRM all-in-one —** [CRM all-in-one software](https://www.g2.com/categories/crm-all-in-one) bundles together CRM and marketing automation functionality to fulfill the needs of small businesses. Real estate CRM goes beyond simple lead tracking and nurturing and focuses on optimizing and nurturing client relationships, and that includes providing marketing automation functionality for real estate professionals.