Asan Sales CRM: The World’s First Personality-Driven AI CRM
What is Asan?
Asan is not just a place to store your leads; it’s the first Sales Execution Platform built around how you actually sell. While traditional CRMs act as passive databases, Asan acts as a live participant in your sales process. By combining a proprietary Sales Personality Index with Cori, your built-in AI Sales Coach, Asan bridges the gap between sales activity and sales mastery.
The Asan Edge: Core Pillars
1. The Sales Personality Index (SPI)
Every salesperson has a DNA. Are you a Hunter, a Trusted Advisor, or a Rainmaker? Asan begins with a scientific assessment that identifies your specific selling style among 10 distinct profiles. Once identified, the entire CRM interface, coaching feedback, and AI suggestions adapt to leverage your strengths and cover your blind spots.
2. Meet Cori: Your Real-Time AI Sales Coach
Cori is more than a chatbot—she’s a member of your team who supports you through the entire deal cycle:
Pre-Call: Cori builds "Prep Cards" in seconds, briefing you on prospect history, industry trends, and specific talk tracks for your personality type.
Live-Call: Using real-time objection detection, Cori surfaces "Battle Cards" the moment a prospect says, "It’s not in our budget." These aren't generic scripts; they are contextual responses shaped by your history with the lead.
Post-Call: Cori handles the admin. She transcribes the call (Whisper AI), summarizes key points, scores the lead’s sentiment, and drafts a personalized follow-up email/SMS based on what was actually said.
3. All-in-One Global Infrastructure
Stop paying for separate dialers, SMS tools, and e-signature platforms. Asan includes:
Native VoIP: Integrated US and Canada calling (no per-minute billing on Pro+ plans).
Two-Way SMS & Email: Automated multi-channel sequences with ChatGPT-powered drafting.
Smart Pipeline: Kanban and activity views with "Pipeline Gates" that require e-signatures or specific data before a deal moves forward.
Key Features at a Glance:
Live Objection Detection: Real-time battle cards for budget, timing, and competition.
AI Transcription & Coaching: Whisper-powered accuracy with post-call "DNA Radar" coaching.
Cori Scheduler: Replaces Calendly; provides AI-generated briefs for every booked meeting.
Database Intelligence: Pre-validation on CSV imports and real-time health scoring.
Leaderboards: Track team performance through the lens of sales personalities.
Who Uses Asan?
Asan is the go-to platform for high-velocity sales teams in Real Estate, Insurance, Solar, SaaS, and Professional Services. Whether you are a solo "Rainmaker" or managing a floor of 100 "Hunters," Asan scales your intuition with AI.
Free to start. No credit card required. Setup in 15 minutes.
