# Best Product Information Management (PIM) Systems - Page 5

## How Many Product Information Management (PIM) Systems Products Does G2 Track?

**Total Products under this Category:** 207

### Category Stats (Aug 2026)

- **Average Rating:** 4.53/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Stibo Systems MDM (+1.38%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Product Information Management (PIM) Systems Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,600+ Authentic Reviews
- 207+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Product Information Management (PIM) Systems
 ![G2 Grid® for Product Information Management (PIM) Systems plotting products by satisfaction and market presence](https://www.g2.com/categories/product-information-management-pim/grids.png?focus%5B%5D=16794&focus%5B%5D=36391&focus%5B%5D=8343&focus%5B%5D=114093&focus%5B%5D=51177&focus%5B%5D=18988&focus%5B%5D=19873&focus%5B%5D=8338)

Highlighted products: Plytix Cloud PIM & DAM, Pimberly SaaS PIM & DAM, Akeneo PIM, 1WorldSync, Sales Layer PIM, Syndigo, Catsy DAM & PIM, and Inriver.

Underlying data: [Grid® JSON](https://www.g2.com/categories/product-information-management-pim/grids.json?focus%5B%5D=plytix-cloud-pim-dam&focus%5B%5D=pimberly-saas-pim-dam&focus%5B%5D=akeneo-pim&focus%5B%5D=1worldsync&focus%5B%5D=sales-layer-pim-2025-04-09&focus%5B%5D=syndigo-syndigo&focus%5B%5D=catsy-dam-pim&focus%5B%5D=inriver)

**Sponsored**

### OnRamp

OnRamp is an intelligent customer onboarding and engagement solution designed to help businesses streamline their customer success processes. By automating the onboarding project kick-off directly from the CRM, OnRamp enables organizations to provide a more efficient and personalized experience for their customers. This software solution focuses on reducing the time it takes for customers to realize value from a product or service, thereby minimizing churn risk and fostering long-term relationships. Targeted primarily at customer success teams, OnRamp is particularly beneficial for companies that prioritize customer engagement and retention. It caters to a diverse range of industries, including SaaS, e-commerce, and service-based businesses, where effective onboarding is crucial for maximizing customer satisfaction and loyalty. The platform's personalized workflows guide customers through the onboarding process, ensuring that they receive the support and resources they need at every stage of their journey. Key features of OnRamp include real-time visibility into onboarding progress, inline collaboration tools, and usage insights that keep customers engaged. The ability to monitor onboarding milestones and track customer interactions allows businesses to proactively address any challenges that may arise, further enhancing the customer experience. Additionally, the scalable workflows offered by OnRamp enable organizations to deliver a high-touch experience without the need for increasing headcount, making it a cost-effective solution for managing customer success initiatives. By leveraging OnRamp, companies can achieve faster onboarding times, higher product adoption rates, and stronger customer relationships. The platform not only helps in retaining existing customers but also supports revenue growth through expansion opportunities. As businesses utilize OnRamp to enhance their customer engagement strategies, they can expect measurable improvements in customer satisfaction and loyalty, ultimately transforming customer success into a sustainable growth engine.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=412&secure%5Bchosen_at%5D=2026-08-01T23%3A22%3A53Z&secure%5Bdisplayable_resource_id%5D=2645&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=151082&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=151082&secure%5Bresource_id%5D=412&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fproduct-information-management-pim%3Fpage%3D5&secure%5Btoken%5D=bcc34564bc076aeff7a275a83a7ec68b9a8f998fa89a1b12c8ff3983c95a482f&secure%5Burl%5D=https%3A%2F%2Fhubs.la%2FQ03_ZbGR0&secure%5Burl_type%5D=custom_url)

### [MARKETPROVIDER](https://www.g2.com/products/marketprovider/reviews)

MARKETPROVIDER PIM is a no-code Product Information Management and Digital Asset Management platform that centralizes all product data, media, and marketing content. It enables manufacturers, distributors, and e-commerce retailers to syndicate accurate and enriched product information to multiple marketplaces, retailers, and digital channels. With AI-powered content generation, multilingual support, and built-in feed management, MARKETPROVIDER reduces time-to-market, ensures data consistency, and improves conversion across sales channels.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate MARKETPROVIDER?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Publication:** 10.0/10 (Category avg: 8.8/10)
- **Compliance:** 5.0/10 (Category avg: 8.5/10)
- **Performance:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind MARKETPROVIDER?

- **Seller:** [MARKETPROVIDER](https://www.g2.com/sellers/marketprovider)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®
- **Ownership:** Private
- **Phone:** + 1 (302) 496-5510

#### Who Uses This Product?

- **Company Size:** 50% Small, 50% Large

#### What Do G2 Reviewers Say About MARKETPROVIDER?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **responsive and helpful customer support** of MARKETPROVIDER, enhancing their overall positive experience.
- Users praise the **ease of use** of MARKETPROVIDER, enjoying its user-friendly navigation and efficient product management.
- Users appreciate the **centralized data management** of MARKETPROVIDER, enhancing consistency and reducing errors significantly.
- Users admire the **efficiency** of MARKETPROVIDER, noting how it streamlines product management and saves valuable time.
- Users value the **user-friendly interface** and quick setup of MARKETPROVIDER, which enhances productivity and satisfaction.

#### What Are Recent G2 Reviews of MARKETPROVIDER?

**["My review"](https://www.g2.com/survey_responses/marketprovider-review-11740352)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/marketprovider-review-11740352)

**["Fast setup and great value for money"](https://www.g2.com/survey_responses/marketprovider-review-11733842)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/marketprovider-review-11733842)

### [NetCracker Product Management](https://www.g2.com/products/netcracker-product-management/reviews)

NetCracker Product Management is a cloud-based platform that leverages virtualization and analytic capabilities by managing business and operational efficiency, automation, customer-centric operations, and more.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate NetCracker Product Management?

- **Publication:** 10.0/10 (Category avg: 8.8/10)
- **Compliance:** 8.3/10 (Category avg: 8.5/10)
- **Performance:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind NetCracker Product Management?

- **Seller:** [NetCracker](https://www.g2.com/sellers/netcracker)
- **Year Founded:** 1993
- **HQ Location:** Waltham, Massachusetts, United States
- **Twitter:** @NetCrackerTech  
4,903 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7a08eed74b8a57f7e2b364cb61f40d68ef51921e28584e73a6de3bbd5bec6dc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetcrackertech%2F&secure%5Burl_type%5D=linkedin_company_website)  
8,936 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of NetCracker Product Management?

**["The software works with visual discovery and relational display."](https://www.g2.com/survey_responses/netcracker-product-management-review-4401589)**

**Rating:** 5.0/5.0 stars

_— Jaxon L._

[Read full review](https://www.g2.com/survey_responses/netcracker-product-management-review-4401589)

**["Review of NetCracker Product Management"](https://www.g2.com/survey_responses/netcracker-product-management-review-56272)**

**Rating:** 4.0/5.0 stars

_— Tyson R._

[Read full review](https://www.g2.com/survey_responses/netcracker-product-management-review-56272)

### [Proplanet PIM](https://www.g2.com/products/proplanet-pim/reviews)

DataProcessor is an unified and centralized PIM system. This cloud based solution enables companies to manage, enrich and deliver high quality product information. Easily import product information from various sources and enhance the information by adding classifications like ETIM, ETIM Dynamic, ETIM MC, UNSPSC and GS1. With DataProcessor companies share product information within the supply chain and publish the information in webshops, datafeeds, datapools and catalogs. In addition industry file formats are supported such as BMEcat, DICO and FAB-DIS. As the co-founder of the ETIM classification, at Proplanet we believe in the use of standards to simplify the exchange of product information. For more than 20 years, Proplanet has enabled manufacturers, wholesalers and retailers to easily manage and share product information within the supply chain. www.proplanet.nl/en/

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Proplanet PIM?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10)
- **Publication:** 6.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Proplanet PIM?

- **Seller:** [ProPlanet B.V.](https://www.g2.com/sellers/proplanet-b-v)
- **Year Founded:** 2000
- **HQ Location:** s-Hertogenbosch, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=419deabc96718aba03e0bfa66d96740521c775713cc20e4b78ac8d79858cbe1f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fproplanet-bv%2F&secure%5Burl_type%5D=linkedin_company_website)  
45 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Proplanet PIM?

**["Simple and flexible tool for PIM"](https://www.g2.com/survey_responses/proplanet-pim-review-5350794)**

**Rating:** 4.0/5.0 stars

_— Verified User in Wholesale_

[Read full review](https://www.g2.com/survey_responses/proplanet-pim-review-5350794)

**["Nice PIM system cloud based"](https://www.g2.com/survey_responses/proplanet-pim-review-5306834)**

**Rating:** 4.0/5.0 stars

_— Gerard O._

[Read full review](https://www.g2.com/survey_responses/proplanet-pim-review-5306834)

#### What Are G2 Users Discussing About Proplanet PIM?

- [What is DataProcessor TJ used for?](https://www.g2.com/discussions/what-is-dataprocessor-tj-used-for)

### [RM Datalink](https://www.g2.com/products/rm-datalink/reviews)

RM Datalink is a product data management software that powers retail businesses by streaming standardized, fresh product data directly to both E-commerce stores and POS systems in real time.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate RM Datalink?

- **Publication:** 10.0/10 (Category avg: 8.8/10)
- **Compliance:** 10.0/10 (Category avg: 8.5/10)
- **Performance:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind RM Datalink?

- **Seller:** [RM Innovation](https://www.g2.com/sellers/rm-innovation)
- **Year Founded:** 2000
- **HQ Location:** Louisville, US
- **Twitter:** @RM\_Innovation  
365 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c45c2eabaaa903869bf572750a71011d11244d9ebef2ac54bf1a0c265c0f9d0a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frminnovation&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Medium

#### What Are Recent G2 Reviews of RM Datalink?

**["Perfect data managing and annotating software"](https://www.g2.com/survey_responses/rm-datalink-review-9504965)**

**Rating:** 4.5/5.0 stars

_— Govind S._

[Read full review](https://www.g2.com/survey_responses/rm-datalink-review-9504965)

**["About RM Datalink experience"](https://www.g2.com/survey_responses/rm-datalink-review-8735014)**

**Rating:** 4.5/5.0 stars

_— Rahul B._

[Read full review](https://www.g2.com/survey_responses/rm-datalink-review-8735014)

### [Struct PIM](https://www.g2.com/products/struct-pim/reviews)

Every feature in Struct PIM is purposefully designed to enable e-commerce driven businesses to work efficiently and painlessly with product information - all in one central place. Allowing businesses to deliver dazzling product experiences across digital channels and print. Struct PIM gives businesses full control over their product information and enables them to efficiently manage very large product catalogs with even the most complex product data models. It supports and fosters easy collaboration around product enrichment workflows across internal and external teams and product data suppliers. With Struct PIM businesses can: #1 Build any product data model Struct PIM has a powerful built-in flexibility that allows businesses to create any product data model they need. All with a building block-like flexibility without ever having to touch code. #2 Easily find & manage unlimited products and variants With its advanced search engine and powerful bulk and mass editing abilities, Struct PIM is super fast and enjoyable to work with for any team of e-commerce specialists. #3 Track progress with dashboards and workflows With personal or shared dashboards and the ability to create custom tailored workflows, businesses can increase productivity by keeping everyone on track with the progress. #4 Handle security and user permissions Struct PIM keeps all data safe with automatic backups and offers the ability to control which users or groups of users can access what, down to a single attribute. #5 Connect with anything externally Struct PIM is easily connected to any other business critical system such as ERP’s or E-commerce platforms through a REST API and a growing list of standard connectors.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Struct PIM?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Publication:** 8.3/10 (Category avg: 8.8/10)
- **Compliance:** 5.8/10 (Category avg: 8.5/10)
- **Performance:** 5.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Struct PIM?

- **Seller:** [Struct PIM](https://www.g2.com/sellers/struct-pim)
- **Year Founded:** 2013
- **HQ Location:** Odense C, DK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d1f59f7fa72317e90b6220f9019e0a3a291f838f0a5b3e78638a8d0f1c8dd302&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstruct%2F&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Medium, 25% Small

#### What Are Recent G2 Reviews of Struct PIM?

**["A flexible and intuitive tool that can structure your processes around product data"](https://www.g2.com/survey_responses/struct-pim-review-5361812)**

**Rating:** 5.0/5.0 stars

_— Rasmus Bräuner Kjær M._

[Read full review](https://www.g2.com/survey_responses/struct-pim-review-5361812)

**["Best in class"](https://www.g2.com/survey_responses/struct-pim-review-5384508)**

**Rating:** 5.0/5.0 stars

_— Verified User in Management Consulting_

[Read full review](https://www.g2.com/survey_responses/struct-pim-review-5384508)

#### What Are G2 Users Discussing About Struct PIM?

- [What is Struct PIM used for?](https://www.g2.com/discussions/what-is-struct-pim-used-for)

### [XC PCM](https://www.g2.com/products/xc-pcm/reviews)

XC PCM is a product content management solution that enables you manage, reuse and publish information, images, ad collages, 360s, videos across multiple channels. The system provides PIM & DAM integration with several unique productivity features such as universal product taxonomy with product type attributes, product families and variations, vendor portal, process automation for media format conversion, product collage creation, and asset qualification, all meant to save you time and improve your processes.

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate XC PCM?

- **Publication:** 8.3/10 (Category avg: 8.8/10)
- **Compliance:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind XC PCM?

- **Seller:** [xCircular](https://www.g2.com/sellers/xcircular)
- **Year Founded:** 2010
- **HQ Location:** Hemed, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=79a84dba47de9bbdbd55daa1546bbda9f8b23b8f4d52aad3c051b47b71774bc9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FxCircular&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of XC PCM?

**["Great e-commercial website"](https://www.g2.com/survey_responses/xc-pcm-review-5376638)**

**Rating:** 4.5/5.0 stars

_— Nikita R._

[Read full review](https://www.g2.com/survey_responses/xc-pcm-review-5376638)

### [Afineo](https://www.g2.com/products/afineo/reviews)

Afineo is an all-in-one product data management platform. Since 2004, Afineo provides MDM, PIM, DAM, & PUBLISHING solutions for manufacturers, suppliers, distributors, marketplaces, retailers. By placing data at the center of customer experience, Afineo helps companies boost productivity and ROI.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Afineo?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Publication:** 10.0/10 (Category avg: 8.8/10)
- **Compliance:** 8.3/10 (Category avg: 8.5/10)
- **Performance:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Afineo?

- **Seller:** [Afineo](https://www.g2.com/sellers/afineo)
- **Year Founded:** 2004
- **HQ Location:** voiron, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4400663c26517214b4335cd7936d10c1f9deedaaa8ed898b6f787c25d8fecbf1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fafineo-solutions&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Afineo?

**["Much more than a PIM, Afineo is a true MDM that is simple, fast and powerful."](https://www.g2.com/survey_responses/afineo-review-7285349)**

**Rating:** 4.5/5.0 stars

_— Pascal C._

[Read full review](https://www.g2.com/survey_responses/afineo-review-7285349)

### [Apimio](https://www.g2.com/products/apimio/reviews)

Apimio is a catalog operations platform built for Shopify merchants who sell complex products across multiple stores. When you update a price, description, or attribute in Apimio, every connected Shopify store reflects it in real time. Every product gets a quality score before it goes live. Sale prices revert on schedule. Supplier CSVs map and import in one click. Dealers get a live branded portal instead of an emailed PDF. Catalog Hub — Change anything once. Every Shopify store updates automatically. Supports metafields, Markets, Bundles, and Selling Plans natively. Quality Guard — Every product scored 0–100% for completeness. Incomplete listings are blocked before they reach a customer. Gaps are visible, ranked by commercial impact, and fixable in bulk or with AI. Sale Scheduler — Set a sale price and a revert time. It executes on its own. No alarms. No manual midnight price changes. No accidental 3-day discounts. Supplier Bridge — AI maps your supplier's column headers on the first import. Every import after that is one click regardless of how many suppliers you work with. Trade Portal — Each dealer gets a branded, live portal showing their relevant catalog. No more emailing PDF pricelists that are out of date the moment they land. Who it's for: Shopify merchants with 2–10 stores, 500–15,000+ SKUs, multiple suppliers, or a dealer network. Furniture brands, fashion retailers, and home goods merchants with complex product variants. What it's not: Not an enterprise tool. Not for single-store merchants under 200 SKUs. Apimio is self-serve install from the Shopify App Store and see your quality scores within minutes of syncing

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Apimio?

- **Publication:** 8.3/10 (Category avg: 8.8/10)
- **Compliance:** 8.3/10 (Category avg: 8.5/10)
- **Performance:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Apimio?

- **Seller:** [Ooober](https://www.g2.com/sellers/ooober)
- **Year Founded:** 2020
- **HQ Location:** Richmond Hill, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=61d873cb367b54554bb0b6a3c131b4f713a4e4e6ff627c33138a5fadb79158f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapimiocloud&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Apimio?

**["Streamlined B2B eCommerce Software for Shopify, Flipkart, and Amazon"](https://www.g2.com/survey_responses/apimio-review-8171254)**

**Rating:** 4.5/5.0 stars

_— abdul r._

[Read full review](https://www.g2.com/survey_responses/apimio-review-8171254)

### [Automated Commerce](https://www.g2.com/products/automated-commerce/reviews)

Automated Commerce is an ecommerce automation platform, implement agentic AI-platform for retailers and brands to automate ecommerce: Products from supplier-to-webstore pipeline. Automatically import supplier sheets to create new structured products, enrich with text, SEO, languages, photography and 3D-models and push to store once approved. Leverage advanced data analytics to enhance content (Visitor interaction, conversion, Google ads, pinterest ads, ...more)

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Automated Commerce?

- **Performance:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Automated Commerce?

- **Seller:** [Automated Commerce](https://www.g2.com/sellers/automated-commerce)
- **Year Founded:** 2025
- **HQ Location:** Amsterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e1f5f30b332c0f1c829c9727a40b434a11cb5725d0f503926d86b8212ca45900&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fautomated-commerce%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Automated Commerce?

**["Efficient Product Management tools"](https://www.g2.com/survey_responses/automated-commerce-review-12911356)**

**Rating:** 5.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/automated-commerce-review-12911356)

### [Brandhubify AI Product Data Platform](https://www.g2.com/products/brandhubify-ai-product-data-platform/reviews)

Brandhubify is a product data platform that offers simple and intuitive way of data storage for ecommerce brands / businesses ( An area encompassing those who sell online ). The platform offers Distributors, Brands and Manufacturers to manage their product catalog. Currently we have product in four segments - a) Product Information Management - A unified dashboard to help brands manage their product catalog b) Digital Asset Management - Sophisticated tools for search, filter and image enrichment for digital assets of image and also as a storage software for organization documents ( e.g.. pdf, ppt, docs ) c) Retailer sync - A key challenge for customers is to sync products across Multiple retailers consistently, it is a manual and cumbersome process, the platform simplifies this. d) Brand shares - These are one click share of products that allows sellers / vendors to share dynamic catalog All the above products are carefully orchestrated with user roles, permission for access management. So various product, sales, customer support teams can have appropriate access. In the product there are several AI driven workflows that simplify the day to day operations of the brands AI enrichment, Attribute enrichment, compliance validation to name a few. Another key feature is retailer syndication which allows users to sync products from Brandhubify to Ebay, Amazon, shopify, we are slowly scaling the retailer adoption. The domain is most applicable in the space of Ecommerce brands in Consumer goods, CPG, FMCG, healthcare product catalogs, manufacturer materials. Few potential customers could be a Pet brand managing 100s of sku's of dog, cat food. Apparel company with several tees. However depending on use case multiple industries can be potential customers. There is also a potential ideation on several interrelated suite of products that can simplify customer workflows and processes.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Brandhubify AI Product Data Platform?

- **Seller:** [Brandhubify](https://www.g2.com/sellers/brandhubify)
- **Year Founded:** 2023
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=09ab6c51f6820ced8c03f5d568578bf76a6cf3f1884f3ae638d2be0eb9400fab&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fbrandhubify%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Brandhubify AI Product Data Platform?

**["Efficient Data Management with Stellar Support"](https://www.g2.com/survey_responses/brandhubify-ai-product-data-platform-review-12783502)**

**Rating:** 4.5/5.0 stars

_— Karthik S._

[Read full review](https://www.g2.com/survey_responses/brandhubify-ai-product-data-platform-review-12783502)

### [Catapult Manage](https://www.g2.com/products/catapult-manage/reviews)

Catapult Manage allows you to consolidate your item data into one master product data management system to create product relationships for cross-sell and reference, categories and subcategories, and more.

**Average Rating:** 1.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Catapult Manage?

- **Seller:** [Coe-Truman](https://www.g2.com/sellers/coe-truman)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are G2 Users Discussing About Catapult Manage?

- [What is Catapult Manage used for?](https://www.g2.com/discussions/catapult-manage-what-is-catapult-manage-used-for)
- [What is Catapult Manage used for?](https://www.g2.com/discussions/what-is-catapult-manage-used-for)

### [Centric PXM](https://www.g2.com/products/centric-pxm/reviews)

Centric PXM™ (Product Experience Management) formerly Contentserv is an AI-driven product commercialization platform that unifies Product Information Management (PIM), Digital Asset Management (DAM), Syndication and Digital Shelf Analytics (DSA) in a single enterprise-ready solution. With embedded AI, the system automates content enrichment, validation and localization, transforming product data into compelling, high-performing product experiences across e-commerce, marketplaces and retail channels. The platform centralizes product information, digital assets and product content workflows to create a single source of the truth, driving accuracy, speed and consistency across the digital shelf. By combining Centric PIM™, Centric DAM™, Centric ShoppingFeed™ and Centric DSA™ in one AI-powered commercialization platform, organizations can accelerate product launches, expand into new markets, reduce errors and compliance risks while delivering consistent brand experiences across channels. Organizations can distribute optimized product content across 1,000+ marketplaces, retailers, social platforms and DTC channels from a single connected solution. Companies using Centric PXM report up to 60% faster commercialization preparation, 70% faster catalog creation and significantly improved product data accuracy, enabling faster time-to-market, greater sell-through and profitability and stronger digital shelf performance. With an intuitive interface and open, configurable architecture, Centric PXM integrates seamlessly with e-commerce platforms, marketplaces, ERP systems and the broader Centric portfolio including Centric PLM™, Centric Planning™ and Centric Pricing & Inventory™, creating a powerful digital foundation for scalable growth.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Centric PXM?

- **Seller:** [Centric Software](https://www.g2.com/sellers/centric-software-d8c48b12-db67-42fe-b798-24afe25eb26f)
- **Year Founded:** 2004
- **HQ Location:** Campbell, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=11c77751820fe7f3d73e3451a106fe12d031ed280f1d876c3613636bb6c4d8e9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcentric-software%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,422 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Centric PXM?

**["A Useful Tool to Market Your Product"](https://www.g2.com/survey_responses/centric-pxm-review-5268676)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/centric-pxm-review-5268676)

### [ChannelPilot](https://www.g2.com/products/channelpilot/reviews)

ChannelPilot is a cloud-based, innovative multichannel solution for online shops, agencies and brands. Products are automatically placed on thousands of online platforms globally. The various possibilities for analysis and optimization guarantee the best quality of product data. This in turn, increases your turnover at a reduced cost. ChannelPilot modules are: - Data Feed Management - Marketplace Integration - Google Shopping - Market Price Analysis - Dynamic Pricing - Product Data Optimization

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate ChannelPilot?

- **Performance:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind ChannelPilot?

- **Seller:** [Channel Pilot Solutions](https://www.g2.com/sellers/channel-pilot-solutions)
- **Year Founded:** 2012
- **HQ Location:** Hamburg, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b8020eb8b84e4d7db55e534bc5483e662feae34ddbf20750b9c5ebd4535d273&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3099666&secure%5Burl_type%5D=linkedin_company_website)  
53 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of ChannelPilot?

**["Best Product Management tool for Online Listing of Products !"](https://www.g2.com/survey_responses/channelpilot-review-5191608)**

**Rating:** 4.5/5.0 stars

_— Kumar A._

[Read full review](https://www.g2.com/survey_responses/channelpilot-review-5191608)

#### What Are G2 Users Discussing About ChannelPilot?

- [What is ChannelPilot used for?](https://www.g2.com/discussions/what-is-channelpilot-used-for)

### [Cymbio](https://www.g2.com/products/cymbio/reviews)

Cymbio enables digital sales growth for brands with the world's first end-to-end drop ship and marketplace platform. Our all-encompassing, B2B automation hub supports all systems, protocols and vendors while seamlessly exposing brands to a global retail ecosystem. Cymbio supports over 800 retailers, marketplaces, department stores and boutiques (such as Nordstrom, Kohl’s, Macy's, Farfetch, Urban Outfitters) and serves hundreds of brands, including Steve Madden, Marchesa, Camper and more. We are proud to automate the full retail set-up for brands without changing any current systems or processes, streamlining product data, imagery, mapping, taxonomy, inventory syncing, orders, billing, tracking, returns, and so much more.

**Average Rating:** 4.9/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Cymbio?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Publication:** 10.0/10 (Category avg: 8.8/10)
- **Compliance:** 10.0/10 (Category avg: 8.5/10)
- **Performance:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Cymbio?

- **Seller:** [Cymbio](https://www.g2.com/sellers/cymbio)
- **Year Founded:** 2014
- **HQ Location:** Tel-Aviv
- **Twitter:** @cymbio  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6d5eb4b2db61f953f10ef2a82e3c1d4548e0a9ee999ebb1205ba0e3ed32cb77c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcymbio%2F&secure%5Burl_type%5D=linkedin_company_website)  
77 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion
- **Company Size:** 73% Small, 27% Medium

#### What Are Recent G2 Reviews of Cymbio?

**["Great Company thus far"](https://www.g2.com/survey_responses/cymbio-review-5349335)**

**Rating:** 5.0/5.0 stars

_— Verified User in Luxury Goods & Jewelry_

[Read full review](https://www.g2.com/survey_responses/cymbio-review-5349335)

**["A professional team that feels like an extension of ours."](https://www.g2.com/survey_responses/cymbio-review-9486326)**

**Rating:** 5.0/5.0 stars

_— maryam b._

[Read full review](https://www.g2.com/survey_responses/cymbio-review-9486326)

#### What Are G2 Users Discussing About Cymbio?

- [What is Cymbio used for?](https://www.g2.com/discussions/what-is-cymbio-used-for)

### [DataSource](https://www.g2.com/products/datasource/reviews)

DataSource converts non-standardized product information from multiple sources into consistent content that is the foundation of ecommerce websites.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate DataSource?

- **Publication:** 10.0/10 (Category avg: 8.8/10)
- **Compliance:** 10.0/10 (Category avg: 8.5/10)
- **Performance:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind DataSource?

- **Seller:** [Syndigo](https://www.g2.com/sellers/syndigo)
- **Year Founded:** 2017
- **HQ Location:** Chicago, Illinois
- **Twitter:** @syndigoLLC  
281 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b31df4100632d3c4a3872a01d2318660d853b4c18c13f473ab419cbbb6b3ce80&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F28625135%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,727 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Do G2 Reviewers Say About DataSource?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **seamless data integration** of DataSource, enabling effortless connections across multiple systems and sources.
- Users love the **ease of use** of DataSource, enabling seamless data integration for both technical and non-technical users.
- Users value the **easy integrations** offered by DataSource, enabling seamless connections and effortless data management.
- Users love the **intuitive interface** of DataSource, making data integration easy for everyone, regardless of technical skills.

##### Cons

- Users find the **inefficient workflow** of DataSource limits advanced customization, hindering effective data management.
- Users find the **limited customization** of DataSource restricts advanced data management and workflow flexibility.
- Users find the platform offers **limited flexibility** , lacking advanced customization options for complex data management needs.

#### What Are Recent G2 Reviews of DataSource?

**["Efficient Data Integration Platform"](https://www.g2.com/survey_responses/datasource-review-10352190)**

**Rating:** 5.0/5.0 stars

_— Vishal S._

[Read full review](https://www.g2.com/survey_responses/datasource-review-10352190)

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[Browse Product Information Management (PIM) Themes](/categories/product-information-management-pim/themes)

 ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu")
SS

Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)

Updated June 24, 2026

Product information management (PIM) systems centralize and manage an e-commerce business’ product information to ensure a single, accurate view of product data. PIM tools facilitate the maintenance of consistent and quality product data and information. This type of software is used by product managers and data teams to collect data from multiple data sources and to identify and fix problematic data. Marketing teams use PIM system to push product data out to all desired distribution channels.

Product experience management (PXM) is an advanced version of PIM that focuses on improving the buyer experience by using product data and digital assets. While PXM usually includes features for [digital asset management](https://www.g2.com/categories/digital-asset-management) (DAM), PIM solutions integrate with DAM tools to enhance product data. PIM software also integrates with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) to make product data available on online stores and with [ERP systems](https://www.g2.com/categories/erp-systems) or [product data management (PDM) software](https://www.g2.com/categories/product-data-management-pdm) to capture product technical specifications.

To qualify for inclusion in the Product Information Management (PIM) category, a product must:

- Collect and unify product information from various, separate files into one source
- Identify and fix problematic or inconsistent product data and metadata
- Provide search and filtering functions that can be used internally or online by buyers
- Organize product data based on their characteristics, attributes, and similarities
- Push product information out to e-commerce, retail, social media, and marketplaces
- Analyze product data, its quality, and usage across multiple channels

Show More

* * *

## How Do You Choose the Right Product Information Management (PIM) Systems?

### What You Should Know About Product Information Management Systems

### What are Product Information Management Systems?

The importance of PIM software may not be so evident since other solutions can be used to manage products (such as [enterprise resource planning (ERP](https://www.g2.com/categories/erp-systems)), [product lifecycle management (PLM)](https://www.g2.com/categories/plm), or [inventory management](https://www.g2.com/categories/inventory-management) solutions). Therefore, buyers must understand when they need PIM systems and why.

The main reasons why a company should use PIM systems are:

- The number of products or combinations of items is so high that it cannot be managed efficiently using other systems (such as an ERP)
- The business model of the company focuses on regularly launching new products or iterations of existing products
- The company distributes products from many providers in different markets
- The industry of the company experiences significant fluctuations in demand based on seasonality

Buyers also need to understand where PIM fits into their software ecosystem and how it may overlap with other solutions. In a nutshell, product data is initially created using PLM or other design solutions. The data is then transferred to ERP to create bills of materials for production and determine each product's cost and price. When product information is imported into PIM solutions, most product details are already defined and will only change when the company decides to adapt its offering to changes in demand.

From a business perspective, it is essential to understand the role PIM plays in the lifecycle of a product and its stages: design, production, sales, after sales, and end of life. While this type of software can provide companies with valuable information at any stage of a product lifecycle, it is most beneficial after the product launch and during the sales and after-sales stages.

Finally, PIM systems should not be confused with:

- Product data management, which is usually part of PLM solutions and helps designers and engineers manage product metadata
- Inventory management, which is never part of PIM; buyers need separate solutions to manage their stock
- [Master data management (MDM)](https://www.g2.com/categories/master-data-management-mdm), which can be used to manage product information, but this type of software is not specifically designed for this need and does not offer all the features included in a typical PIM solution

### Why Use PIM Systems?

Companies that sell a large number of products benefit most from using PIM software. PIM can also be handy for companies that sell many variations of the same products, such as multiple colors and sizes for the [apparel](https://www.g2.com/categories/apparel) industry

When companies need to manage hundreds or thousands of products, it is vital for them to have a central repository that contains all product details such as name, description, price, and physical characteristics such as volume, weight, or color.

### Who Uses PIM Systems?

Product managers use PIM to define and track products and categories of products. PIM also helps with managing the relationships between products. For instance, some products may be sold together as kits, while similar items may replace other products.

A company’s marketing department can use PIM systems to create printed or online catalogs. Marketing departments also need product information and images to create promotional campaigns or brochures.

E-commerce managers need PIM to ensure they make the right products, with the correct characteristics, available online. PIM also helps companies update their e-commerce stores with any changes they make to their products.

Manufacturing companies use PIM to sell their products on multiple channels, such as websites, e-commerce, or online marketplaces like Amazon and eBay. Manufacturers may also use PIM to transfer product information to other systems such as ERP or PLM.

### What is the best PIM software for small retail businesses?

Depending on your or the company's specific needs, G2 offers a variety of options for Product Information Management (PIM) platforms for [small retail businesses](https://www.g2.com/categories/product-information-management-pim/small-business). Here are a few top options:

- [Plytix](https://www.g2.com/products/plytix-cloud-pim-dam/reviews): Known by G2 users for its affordability and user-friendly interface ideal for SMBs and medium businesses.
- [Pimcore](https://www.g2.com/products/pimcore/reviews): Free, open-source PIM software that offers scalability and flexibility across small to large inventories.
- [PIMworks](https://www.g2.com/products/pimworks/reviews): Great for multichannel optimization and integrations, helping you streamline product information across a variety of sales channels.

These mobile marketing tools have one of the best capabilities for retail businesses.

### What PIM software has the best customer reviews?

Based on G2 user reviews, these are some of the best customer-reviewed PIM software:

- [Quable PIM](https://www.g2.com/products/quable-pim/reviews): With 100+ reviews, Quable PIM is ideal for brands and distributors. This SaaS platform centers around product experiences and offers multichannel distribution.
- [Akeneo PIM](https://www.g2.com/products/akeneo-pim/reviews): Highly rated PIM software with 200+ reviews, this app offers built-in task management, open-source flexibility, and customization.
- [Salsify PXM](https://www.g2.com/products/salsify-pxm/reviews): Ideal for enterprise-level companies seeking intensive product experience management and deep e-commerce integrations. With 100+ reviews, this software offers tons of features.
- [Syndigo](https://www.g2.com/products/syndigo-syndigo/reviews): With 150+ reviews, this enterprise-focused platform offers strong integration with major retailers, advanced analytics, and robust data management.

### Kinds of PIM Systems

While most PIM providers offer proprietary software, some vendors choose to build their solutions on an open-source model. Open-source vendors usually provide a community edition that is free to use and can be a good starting point for companies that may not want to invest significantly in this type of software. The drawbacks of community editions of PIM are that buyers need to manage the implementation and maintenance on their own and the solution is sometimes delivered on-premises, which means that it needs to be downloaded and installed on a server managed by the customer.

From a functional perspective, some vendors focus on PIM only, while others offer related modules or solutions such as [digital asset management](https://www.g2.com/categories/digital-asset-management). There are also [business intelligence (BI)](https://www.g2.com/categories/business-intelligence-platforms) and data management vendors who adapt their solutions to compete with PIM providers.

### PIM Systems Features

The following features are must-haves for an effective PIM:

- The ability to consolidate product information from multiple sources, including all types of databases, software such as ERP or e-commerce, and files such as [spreadsheets](https://www.g2.com/categories/spreadsheets)
- Customizable workflows and processes that define which users can publish or update product information and users who can approve changes 
- Filters and search options that allow users to quickly find products using criteria such as the physical characteristics of the product (size, color, or weight), price, name, or description 
- The ability to make mass updates to product information, which can be beneficial when users need to make changes to large numbers of products. For instance, changing the description for all products in a category should be performed in one operation, instead of having to modify each individual product 
- The management of different types of content about products such as PDFs, images, or videos

#### Additional Product Information Management Features

**Kind –**

For buyers with more complex needs, the following features may be hugely beneficial when used in conjunction with the features described above:

- The ability to allow partners such as dealers and distributors to access the PIM solution and use the product information on their websites or e-commerce stores
- Provide syndication of product information to make it easier to publish on platforms such as Amazon or eBay 
- Data governance and master data management (MDM), which can help large companies better manage large volumes of product information and content

### Trends Related to PIM Systems

Some PIM vendors already use [artificial intelligence (AI)](https://www.g2.com/categories/artificial-intelligence) to improve their offerings, and the trend is expected to continue. AI can improve data management for large volumes of product information and help users with complex tasks.

Another significant trend in the PIM space is related to the focus on the customer experience rather than the products. As customers and consumers become more demanding, brands must adapt their products to the changing market demand. Since many companies sell similar products at comparable prices, their main differentiation can only be the experience they provide to their customers. Furthermore, buying decisions aren’t always made based on product quality and price. New generations of customers are also interested in the values of a company and how its products reflect those values.

### Potential Issues with PIM Systems

PIM software can be complicated and challenging to maintain, especially when the system is installed on-premises, and the buyer is responsible for the IT infrastructure needed to run the solution. Even cloud-hosted PIM software may be challenging when it is delivered as a mix of separate solutions that are not tightly integrated.

Integration with other solutions, such as ERP or e-commerce software, is critical for companies using PIM systems. How product information is transferred between PIM systems and other software can significantly impact sales and revenue. The ideal data migration should be completely automated; this is not always the case, which can cause errors. For instance, if pricing information is inaccurate, companies may lose money.

### Software and Services Related to PIM Systems

**Software:**

PLM software provides the product information that is imported and managed in PIM solutions.

ERP defines product details such as pricing, which is transferred to each product managed by PIM software.

E-commerce software uses PIM data to populate online product profiles and make the information available to shoppers.

Advanced analytics solutions can also be used together with PIM to optimize product data management.

**Services:**

Since not all companies have the internal expertise to define and manage PIM strategies, some vendors offer business analysis consulting to help with this. Companies use this type of service to create product strategies based on best practices and characteristics specific to different kinds of markets.