# Best Media and Influencer Targeting Software - Page 4

## How Many Media and Influencer Targeting Software Products Does G2 Track?

**Total Products under this Category:** 89

### Category Stats (Aug 2026)

- **Average Rating:** 4.38/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** CreatorDB (+5.56%) - Among all products in this category, CreatorDB recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Media and Influencer Targeting Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 11,800+ Authentic Reviews
- 89+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Media and Influencer Targeting Software
 ![G2 Grid® for Media and Influencer Targeting Software plotting products by satisfaction and market presence](https://www.g2.com/categories/media-and-influencer-targeting/grids.png?focus%5B%5D=2814&focus%5B%5D=20663&focus%5B%5D=101035&focus%5B%5D=19813&focus%5B%5D=1351050&focus%5B%5D=1782&focus%5B%5D=13782&focus%5B%5D=8683)

Highlighted products: Meltwater, Muck Rack, Sprout Social Influencer Marketing, impact.com, Press Ranger, CisionOne, Notified GlobeNewswire, and Agility PR Solutions.

Underlying data: [Grid® JSON](https://www.g2.com/categories/media-and-influencer-targeting/grids.json?focus%5B%5D=meltwater&focus%5B%5D=muck-rack&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=impact-com&focus%5B%5D=press-ranger&focus%5B%5D=cisionone&focus%5B%5D=notified-globenewswire&focus%5B%5D=agility-pr-solutions)

**Sponsored**

### Newswire

Newswire.com is a media technology company that specializes in press release distribution, media outreach, and visibility tools, designed to help businesses amplify their messages effectively. The platform caters to organizations of all sizes, from startups to established brands, enabling them to secure media mentions, enhance search rankings, and achieve measurable business results through earned media. Unlike traditional vendors that merely distribute press releases, Newswire offers a comprehensive strategy, tools, and support to maximize the value of each announcement. The target audience for Newswire includes communications, marketing, and public relations professionals across various industries who are seeking cost-effective and impactful methods to boost brand awareness and credibility. Companies utilize Newswire to generate visibility through trusted media outlets, engage with journalists and influencers who shape public discourse, and optimize press releases for search engines to capture long-tail traffic. This diverse applicability makes Newswire a versatile solution for businesses looking to enhance their media presence and drive qualified leads and sales through enhanced visibility. Key features of Newswire include the Press Release Optimizer, which assists users in crafting compelling press releases with built-in search engine optimization (SEO) guidance. The platform also offers targeted distribution, ensuring that news reaches the most relevant outlets for specific industries and audiences. The Media Suite combines powerful tools for distribution, monitoring, and outreach into one cohesive platform, while analytics and reporting capabilities allow users to track the performance of their news, from online reach to earned media pickups. These features collectively empower users to create impactful communications that resonate with their target audiences. What distinguishes Newswire from other press release services is its integrated approach that combines distribution with pitching, monitoring, and SEO, transforming each announcement into a growth opportunity. The platform offers transparent pricing, DIY-friendly tools, and optional done-for-you campaign support, allowing businesses to scale their efforts at their own pace while achieving enterprise-level performance. This flexibility is particularly beneficial for companies looking to optimize their media strategies without incurring excessive costs. By utilizing Newswire.com, companies can save time, maximize their budgets, and establish media credibility more rapidly. Users consistently report improved visibility, stronger media coverage, and increased website traffic, translating communications into tangible results. In a competitive media landscape, Newswire equips businesses with the necessary technology, expertise, and distribution network to effectively connect with their audiences and foster growth.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=349&secure%5Bchosen_at%5D=2026-08-05T06%3A10%3A16Z&secure%5Bdisplayable_resource_id%5D=349&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=349&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19897&secure%5Bresource_id%5D=349&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmedia-and-influencer-targeting%3Fpage%3D4&secure%5Btoken%5D=644cc4a51ffeb043256fdc8fcb1ac1b7f0c1d826056965d10fb3434845bc8568&secure%5Burl%5D=https%3A%2F%2Fwww.newswire.com%2Fpricing%2Fdomestic%2F1&secure%5Burl_type%5D=custom_url)

### [Hypothesis](https://www.g2.com/products/hypothesis/reviews)

Hypothesis is an AI-enhanced influencer marketing platform that empowers the creator economy by bringing brands, agencies, and creators together. Our platform offers advanced search capabilities and proprietary measurement metrics to create impactful campaigns.

**Average Rating:** 4.4/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate Hypothesis?

- **Newsroom:** 7.5/10 (Category avg: 8.5/10)
- **Impact Measurement:** 9.2/10 (Category avg: 8.3/10)
- **Media Database:** 7.5/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Hypothesis?

- **Seller:** [OML Entertainment](https://www.g2.com/sellers/oml-entertainment)
- **Year Founded:** 2022
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4065eeb9652e3a0a308ced0ced413cd5094a5d1ec1c4270deff6f677264d3de8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhypio&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Small, 40% Medium

#### What Do G2 Reviewers Say About Hypothesis?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of adding filters** in Hypothesis, enhancing their ability to find appropriate results.
- Users appreciate the **ease of applying filters** in Hypothesis, enhancing their search results effectively.
- Users value the **dynamic metrics updates** that enhance reliability and streamline the search for similar creators.
- Users value the **real-time metrics updates** from Hypothesis, enhancing reliability and efficiency in creator discovery.
- Users value the **up-to-date metrics tracking** that enhances reliability and efficiency in identifying similar creators.

#### What Are Recent G2 Reviews of Hypothesis?

**["like the took to discover a large pool of content creators"](https://www.g2.com/survey_responses/hypothesis-review-11136136)**

**Rating:** 4.0/5.0 stars

_— Nishtha M._

[Read full review](https://www.g2.com/survey_responses/hypothesis-review-11136136)

**["Hypothesis is a useful platform for easily accessing and analyzing influencer data."](https://www.g2.com/survey_responses/hypothesis-review-11247906)**

**Rating:** 4.5/5.0 stars

_— Poonam B._

[Read full review](https://www.g2.com/survey_responses/hypothesis-review-11247906)

### [Roxhill Media](https://www.g2.com/products/roxhill-media/reviews)

Roxhill Media is an all-in-one media intelligence platform designed for public relations and communications professionals. It combines a media database and monitoring capabilities to help teams manage journalist outreach, track coverage, and understand media impact in a single, easy-to-use platform. Roxhill helps PR and comms teams work more efficiently by bringing media contacts, monitoring, and insights together in one browser-based system, reducing the need for multiple tools and improving workflow speed. The benefits of using Roxhill Media: Understand and measure media impact (Media monitoring) Roxhill turns media coverage into actionable insights, helping PR teams understand performance and refine their communications strategy: - Organise media mentions automatically by topic, theme, or spokesperson - Analyse coverage to track performance, identify trends, and benchmark competitors - Share tailored updates and reports with teams and stakeholders - Track press release performance, including engagement, coverage, and sentiment - Receive real-time alerts via email and connected tools to stay informed instantly Increase visibility of spokespeople (Spokespeople analytics) Roxhill helps organisations improve and track the media presence of their key experts and spokespeople: - Monitor where spokespeople are mentioned in the media - Benchmark visibility against competitors - Identify journalists covering relevant topics and uncover opportunities for inclusion - Security, access, and support Find and connect with the right journalists (Media database) Roxhill helps users identify and engage the most relevant journalists for their stories, improving outreach success and increasing the likelihood of meaningful coverage: - Discover journalists by topics, sectors, and areas of interest - Use insights to improve pitch relevance and engagement - Build and manage accurate, GDPR-compliant media lists - Track press release engagement to support more effective follow-ups - Receive real-time alerts on journalist activity, media requests, and trending topics - Plan campaigns using an integrated events calendar to spot opportunities in advance Security, access, and support: Roxhill is built with enterprise-grade security and ease of access in mind. - ISO 27001-certified data security for peace of mind - Browser-based access across desktop and mobile devices - Simple onboarding process with dedicated customer support Roxhill is designed for teams of all sizes: Roxhill is designed to support a wide range of users, from freelancers and in-house PR teams to large agencies managing multiple clients. The platform scales easily, allowing teams to manage increasing volumes of outreach and monitoring activity without added complexity.

**Average Rating:** 3.7/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Roxhill Media?

- **Media Database:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Roxhill Media?

- **Seller:** [Roxhill Media](https://www.g2.com/sellers/roxhill-media)
- **Year Founded:** 2013
- **HQ Location:** MYO, One New Change, GB
- **Twitter:** @roxhillmedia  
2,130 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f6d542cedc14c8f1a778ef06ecde9aa9dfa4b007f700a5ac312c75a88daf8ec7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Froxhill-media&secure%5Burl_type%5D=linkedin_company_website)  
110 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 33% Medium, 33% Small

#### What Do G2 Reviewers Say About Roxhill Media?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of finding contacts** globally, enhanced by insightful information on journalists.
- Users value the **ease of finding contacts** , enhancing their ability to connect with journalists efficiently.
- Users value the **easy setup** of Roxhill Media, allowing quick access to journalistic information and contacts globally.
- Users value the **ease of finding contacts** and comprehensive journalist insights, streamlining the outreach process.
- Users appreciate the **easy contact discovery** and valuable insights from Roxhill's features for efficient journalist outreach.

##### Cons

- Users note a **geographic bias** in Roxhill Media's database, with limited contacts outside the UK.
- Users find that Roxhill Media has **limited coverage** for contacts outside the UK, particularly lacking in Australia.

#### What Are Recent G2 Reviews of Roxhill Media?

**["Responsive Roxhill Team and Smooth Distribution Support"](https://www.g2.com/survey_responses/roxhill-media-review-12936600)**

**Rating:** 4.5/5.0 stars

_— Verified User in Public Relations and Communications_

[Read full review](https://www.g2.com/survey_responses/roxhill-media-review-12936600)

**["Efficient Contact Finder with Insights, But Needs More Global Reach"](https://www.g2.com/survey_responses/roxhill-media-review-12063962)**

**Rating:** 4.0/5.0 stars

_— Nadia W._

[Read full review](https://www.g2.com/survey_responses/roxhill-media-review-12063962)

#### What Are G2 Users Discussing About Roxhill Media?

- [What is Roxhill Media used for?](https://www.g2.com/discussions/what-is-roxhill-media-used-for)

### [Cloudfind](https://www.g2.com/products/cloudfind/reviews)

Cloudfind helps enterprises find, share and organize their information in a completely new way.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Cloudfind?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Cloudfind?

- **Seller:** [Cloudfind](https://www.g2.com/sellers/cloudfind)
- **HQ Location:** London, England
- **Twitter:** @cloudfindHQ  
214 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Cloudfind?

**["Cloudfind the next best thing! "](https://www.g2.com/survey_responses/cloudfind-review-83921)**

**Rating:** 5.0/5.0 stars

_— Amber C._

[Read full review](https://www.g2.com/survey_responses/cloudfind-review-83921)

**["A cloud storage service from across the pond"](https://www.g2.com/survey_responses/cloudfind-review-2629115)**

**Rating:** 5.0/5.0 stars

_— Verified User in Design_

[Read full review](https://www.g2.com/survey_responses/cloudfind-review-2629115)

#### What Are G2 Users Discussing About Cloudfind?

- [What is Cloudfind used for?](https://www.g2.com/discussions/what-is-cloudfind-used-for)

### [CreatorDB](https://www.g2.com/products/creatordb/reviews)

An influencer discovery tool, designed for intuitive decision-making without sacrificing data depth. All in a sleek interface and the most competitive pricing on the market. We are: Easy to Use: Our platform accommodates technical and non-technical users' needs. Agile: We gather all our data directly from the source granting us an agile framework that is resilient to platform changes and adaptable to emerging necessities. Scalable: Our tools and features grow with your business. Global: Incorporating resources and data to manage campaigns worldwide. API Accessible: connect directly to our database to power your projects. Affordable: Competitive pricing for a high return on investment. Our Data Include: Contextualized Data: See how creators and content perform within their niche, country, or language. Historical Data: Access to metrics frequently updated up to 1 year in the past. Trends Impact: Spot authentic growth and weed out fast-fading trends with our easily presented trends data. Competitor Campaigns: Access which content is being sponsored by your competitors and know their performances.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate CreatorDB?

- **Media Database:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind CreatorDB?

- **Seller:** [CreatorDB](https://www.g2.com/sellers/creatordb)
- **Year Founded:** 2019
- **HQ Location:** Taipei City, TW
- **Twitter:** @CreatorDB\_OFCL  
6 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6961510ec9ab22fa9d45d72d1148a4d4fea8dab6192c5da90c8ffda41bac516e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreatordb%2F&secure%5Burl_type%5D=linkedin_company_website)  
80 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of CreatorDB?

**["CreatorDB V3: Accurate Audience Demographics and Easy Custom Data Requests"](https://www.g2.com/survey_responses/creatordb-review-13046765)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/creatordb-review-13046765)

**["Fast Creator Insights, Powerful API, and Easy Campaign Management"](https://www.g2.com/survey_responses/creatordb-review-13062067)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/creatordb-review-13062067)

### [IGLeads.io](https://www.g2.com/products/igleads-io/reviews)

Discover new business opportunities and reach every buyer on earth with Google's public database at your fingertips. Target potential clients using hashtags and keywords, and close more deals

**Average Rating:** 2.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate IGLeads.io?

- **Newsroom:** 10.0/10 (Category avg: 8.5/10)
- **Impact Measurement:** 6.7/10 (Category avg: 8.3/10)
- **Media Database:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind IGLeads.io?

- **Seller:** [IGOTLeads.io](https://www.g2.com/sellers/igotleads-io)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=81c43777997321d25663665b36dba984d542f13695406a550b462065b88fd906&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Figleads%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About IGLeads.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of IGLeads.io, finding it straightforward and affordable for lead generation tasks.
- Users value the **affordable pricing** of IGLeads.io, appreciating the excellent quality it offers for the cost.

##### Cons

- Users are disappointed by the **data inaccuracy** , receiving leads with mismatched information and unresponsive support.
- Users face **email issues** as support is unresponsive, leaving refund requests and concerns about lead quality unresolved.
- Users experience **geographic bias** with leads, receiving irrelevant information and lacking support for multiple languages.
- Users express concern over **poor lead quality** , with leads not matching their expectations or market requirements.
- Users report experiencing **poor customer support** , with unresponsive service and unresolved issues affecting their satisfaction.

#### What Are Recent G2 Reviews of IGLeads.io?

**["cheap lead generation tool"](https://www.g2.com/survey_responses/igleads-io-review-11155623)**

**Rating:** 5.0/5.0 stars

_— Manuela M._

[Read full review](https://www.g2.com/survey_responses/igleads-io-review-11155623)

### [Medialyst](https://www.g2.com/products/medialyst/reviews)

Medialyst is an AI-powered platform designed to streamline the process of identifying and engaging with journalists for public relations professionals, startup founders, marketing teams, and media relations practitioners. By leveraging advanced machine learning algorithms and natural language processing, Medialyst enables users to build vetted media lists in minutes, significantly reducing the time and effort traditionally required for media outreach. The platform operates through a straightforward three-step process: 1. \*\*Describe Your Story\*\*: Users input their press release, announcement, or topic into Medialyst. The AI analyzes the content to extract key themes, topics, and newsworthy elements, generating optimized search parameters for journalist discovery. 2. \*\*AI Finds Matching Journalists\*\*: Medialyst's AI agents scan thousands of recent articles relevant to the user's story, identifying and scoring journalists based on their coverage patterns and relevance to the topic. Each journalist is assigned a relevance score from 0 to 100, accompanied by a summary explaining why they are a suitable match and how to contact them. 3. \*\*Personalized Outreach\*\*: With a curated list of journalists, users can craft personalized pitches. Medialyst provides insights into each journalist's recent work, preferred story types, and contact preferences, enabling more effective and targeted communication. Key features of Medialyst include: - \*\*Beat Analysis with Relevance Scoring\*\*: The platform assesses journalists' writing patterns and topical focus areas, calculating relevance scores to ensure alignment with the user's content. - \*\*Waterfall Journalist Enrichment\*\*: Medialyst employs a multi-tiered approach to gather comprehensive journalist profiles, including professional contact information, publication affiliations, historical articles, and social media presence. - \*\*Real-Time Email Verification\*\*: To enhance deliverability, the platform verifies email addresses in real-time, reducing the likelihood of bounced communications. - \*\*Custom AI Research Agents\*\*: Users can create custom AI workflows tailored to their specific needs, automating various aspects of the journalist discovery and outreach process. - \*\*Integration with Email Platforms\*\*: Medialyst integrates seamlessly with Gmail and Outlook, allowing users to send and track pitches directly from the platform. This integration includes monitoring sends, opens, and clicks, providing valuable insights into outreach performance. - \*\*API Access\*\*: For advanced users, Medialyst offers API access, enabling the creation of media lists and connection to other agents via the Medialyst Control Panel (MCP). Medialyst's approach addresses common challenges in media outreach by focusing on quality over quantity. Instead of mass-blasting generic pitches, the platform emphasizes finding the right journalists who are genuinely interested in the user's story, thereby increasing the chances of successful media coverage. This methodology not only saves time but also helps maintain the user's reputation by ensuring that pitches are relevant and well-targeted. In summary, Medialyst offers a comprehensive solution for modern media outreach, combining AI-driven journalist discovery with tools for personalized engagement, all within an intuitive and efficient platform.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Medialyst?

- **Newsroom:** 10.0/10 (Category avg: 8.5/10)
- **Media Database:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Medialyst?

- **Seller:** [Medialyst](https://www.g2.com/sellers/medialyst)
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9728a1ae578079bd5dde5901fdc7701e24c6eead507688e0b6f04aa067f864e3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmedialyst-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Medialyst?

**["Medialyst Makes PR List Building Fast and Effortless"](https://www.g2.com/survey_responses/medialyst-review-12989293)**

**Rating:** 5.0/5.0 stars

_— Milena P._

[Read full review](https://www.g2.com/survey_responses/medialyst-review-12989293)

**["Useful journalist research, with a few rough edges"](https://www.g2.com/survey_responses/medialyst-review-13024404)**

**Rating:** 4.5/5.0 stars

_— Tom M._

[Read full review](https://www.g2.com/survey_responses/medialyst-review-13024404)

### [Paladin](https://www.g2.com/products/paladin/reviews)

Paladin is the essential influencer management platform. Trusted by media companies, brands, and agencies across 5 continents, our technology streamlines talent discovery, influencer management, and campaign reporting. Paladin operates globally, with offices in the North America (Los Angeles, USA), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam). Learn more at https://paladinsoftware.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Paladin?

- **Newsroom:** 8.3/10 (Category avg: 8.5/10)
- **Impact Measurement:** 10.0/10 (Category avg: 8.3/10)
- **Media Database:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Paladin?

- **Seller:** [Paladin Software](https://www.g2.com/sellers/paladin-software)
- **Year Founded:** 2016
- **HQ Location:** Los Angeles, CA
- **Twitter:** @PaladinSoftware  
469 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd11149fa4cacf1608eccb12fcc3c43ff6a886310611e4d0b196d4f772fdcf64&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10559598%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 90% Small, 10% Large

#### What Are Recent G2 Reviews of Paladin?

**["Manage and optimize Content"](https://www.g2.com/survey_responses/paladin-review-8646628)**

**Rating:** 5.0/5.0 stars

_— Mya A._

[Read full review](https://www.g2.com/survey_responses/paladin-review-8646628)

**["Great tool"](https://www.g2.com/survey_responses/paladin-review-6601264)**

**Rating:** 5.0/5.0 stars

_— Hamish F._

[Read full review](https://www.g2.com/survey_responses/paladin-review-6601264)

#### What Are G2 Users Discussing About Paladin?

- [What is Paladin used for?](https://www.g2.com/discussions/what-is-paladin-used-for)

### [PressReacher](https://www.g2.com/products/pressreacher/reviews)

Find verified journalist contacts worldwide, launch personalized email campaigns with smart timing, and track your media coverage with comprehensive real-time analytics. Everything you need to build meaningful media relationships and amplify your stories.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate PressReacher?

- **Media Database:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind PressReacher?

- **Seller:** [PressReacher](https://www.g2.com/sellers/pressreacher)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0488193031a5001c94478c34abe4e48e9b9709b235b7f96abeecf45083195422&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fpressreacher%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of PressReacher?

**["Everything in One Place: Up-to-Date Data, Email Tracking, and Media Alerts"](https://www.g2.com/survey_responses/pressreacher-review-12780708)**

**Rating:** 5.0/5.0 stars

_— Sarah R._

[Read full review](https://www.g2.com/survey_responses/pressreacher-review-12780708)

**["PressReacher Makes Finding and Pitching Journalists Faster and Easier"](https://www.g2.com/survey_responses/pressreacher-review-12780722)**

**Rating:** 5.0/5.0 stars

_— Becca M._

[Read full review](https://www.g2.com/survey_responses/pressreacher-review-12780722)

### [Babbler](https://www.g2.com/products/babbler/reviews)

Babbler is a platform for reporters and PR professionals to connect with each other to share engaging content, videos, stories, and events.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Babbler?

- **Newsroom:** 8.3/10 (Category avg: 8.5/10)
- **Impact Measurement:** 6.7/10 (Category avg: 8.3/10)
- **Media Database:** 6.7/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Babbler?

- **Seller:** [BABBLER](https://www.g2.com/sellers/babbler)
- **HQ Location:** N/A
- **Twitter:** @Babbler\_rp  
2,240 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Babbler?

**["Great product and maximum cost saving"](https://www.g2.com/survey_responses/babbler-review-8978438)**

**Rating:** 4.0/5.0 stars

_— Verified User in Media Production_

[Read full review](https://www.g2.com/survey_responses/babbler-review-8978438)

### [CIMS](https://www.g2.com/products/getcims-ab-cims/reviews)

Meet Your New Best Friend CIMS is your go-to tool for influencer marketing, designed to manage all stages of your campaign. Discover, analyse, and assess over 200 million profiles across Instagram, TikTok, and YouTube. Set goals, monitor progress in real-time, adapt messaging, and handle secure payments. When the campaign wraps up? Dive into your results by profile, activation, market, or social media – easily comparing outcomes and gathering insights to refine your next campaign. See you at https://getcims.com

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind CIMS?

- **Seller:** [CIMS](https://www.g2.com/sellers/cims-595a4f37-0d6d-46cd-9196-07fa9c109e17)
- **HQ Location:** Gothenburg, SE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e20e5b683636c2a817e2ff3faa6a2864e48300621862e5f1ec491cb406dc088d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetcims%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About CIMS?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **real-time analytics** of CIMS, significantly enhancing efficiency and campaign management in influencer marketing.
- Users value the **automation features** of CIMS, greatly enhancing efficiency and streamlining influencer campaign management.
- Users praise CIMS for its **efficient campaign management** , enhancing productivity and centralizing influencer marketing efforts seamlessly.
- Users value the **centralized management** of CIMS, significantly boosting efficiency and enhancing their influencer marketing campaigns.
- Users find CIMS to be incredibly **convenient** , streamlining influencer campaign management with centralized tools and real-time analytics.

##### Cons

- Users express a desire for **lack of customization** , wishing for more flexible options tailored to their specific needs.
- Users find the **limited customization** of CIMS restrictive, wishing for options to tailor functions to their needs.
- Users desire more **customizable features** in CIMS, wishing for options to select functions that suit their needs.
- Users feel the **limited options** of CIMS hinder customization and flexibility for their specific needs.

#### What Are Recent G2 Reviews of CIMS?

**["CIMS really is the ultimate influencer marketing companion"](https://www.g2.com/survey_responses/cims-review-10422740)**

**Rating:** 5.0/5.0 stars

_— Jonas W._

[Read full review](https://www.g2.com/survey_responses/cims-review-10422740)

### [iPR Software](https://www.g2.com/products/ipr-software/reviews)

iPR Software is an all-in-one PR and marketing software solution that publishes, hosts, and distributes news and media contect to corporate websites, social media, newswires, search engines, and media outlets.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate iPR Software?

- **Newsroom:** 10.0/10 (Category avg: 8.5/10)
- **Impact Measurement:** 10.0/10 (Category avg: 8.3/10)
- **Media Database:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind iPR Software?

- **Seller:** [iPR Software](https://www.g2.com/sellers/ipr-software)
- **Year Founded:** 2001
- **HQ Location:** Encino, US
- **Twitter:** @iprsoftware  
1,388 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=03a3172090f9e23cc3f946b2e8e905e685c7549f7d4dee098efdb13a1350441c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fipressroom&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of iPR Software?

**["Best Marketing Software !!"](https://www.g2.com/survey_responses/ipr-software-review-9080916)**

**Rating:** 5.0/5.0 stars

_— Sumit R._

[Read full review](https://www.g2.com/survey_responses/ipr-software-review-9080916)

### [OnePitch](https://www.g2.com/products/onepitch/reviews)

Take the guesswork out of your earned media strategy. OnePitch's matching technology delivers a precise media list for every pitch, making it easier for your team to drive interest, secure placements, and increase brand affinity. Deliver results faster with OnePitch.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind OnePitch?

- **Seller:** [OnePitch](https://www.g2.com/sellers/onepitch)
- **Year Founded:** 2017
- **HQ Location:** San Diego, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9f20f6c9e4c3eb460dafbd6772e77edb4202f3d598ecec2b993e2d9610a198d1&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fonepitchsaas&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of OnePitch?

**["Great Platform for Boutique Agencies"](https://www.g2.com/survey_responses/onepitch-review-7527667)**

**Rating:** 5.0/5.0 stars

_— Verified User in Public Relations and Communications_

[Read full review](https://www.g2.com/survey_responses/onepitch-review-7527667)

### [PeakMetrics](https://www.g2.com/products/peakmetrics/reviews)

PeakMetrics is a narrative intelligence platform that helps governments and enterprises identify and combat emerging online narrative threats.

**Average Rating:** 4.8/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate PeakMetrics?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind PeakMetrics?

- **Seller:** [PeakMetrics](https://www.g2.com/sellers/peakmetrics)
- **Year Founded:** 2017
- **HQ Location:** Los Angeles, US
- **Twitter:** @peakmetricsapp  
259 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9223341e9a04eda60528d2358f180fcab1cfd217e64f9f0e247d8e32b0f73bca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18283428&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 80% Small, 20% Medium

#### What Are Recent G2 Reviews of PeakMetrics?

**["PeakMetrics is my favorite research tool"](https://www.g2.com/survey_responses/peakmetrics-review-7302615)**

**Rating:** 5.0/5.0 stars

_— Mark L._

[Read full review](https://www.g2.com/survey_responses/peakmetrics-review-7302615)

**["My review"](https://www.g2.com/survey_responses/peakmetrics-review-7389642)**

**Rating:** 4.5/5.0 stars

_— Verified User in Aviation & Aerospace_

[Read full review](https://www.g2.com/survey_responses/peakmetrics-review-7389642)

#### What Are G2 Users Discussing About PeakMetrics?

- [What is PeakMetrics used for?](https://www.g2.com/discussions/what-is-peakmetrics-used-for)

### [Presscloud](https://www.g2.com/products/presscloud/reviews)

Presscloud is an Amsterdam-based PR-platform, used by hundreds of entrepreneurs, PR-managers and marketing managers who desire to use PR as smartly and efficiently as possible. While they focus on telling their story, we use our years of knowledge and AI tools to make sure the logistics of their PR are seamless.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Presscloud?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Presscloud?

- **Seller:** [Presscloud](https://www.g2.com/sellers/presscloud)
- **Year Founded:** 2020
- **HQ Location:** Amsterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68bea467fc8a1c70b39bde31adce51deb33ff2882f5b659a3994b4a641739b8e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpresscloud%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Presscloud?

**["Reaching the Right People: Easy Press Release Distribution"](https://www.g2.com/survey_responses/presscloud-review-8319100)**

**Rating:** 5.0/5.0 stars

_— Sofia L._

[Read full review](https://www.g2.com/survey_responses/presscloud-review-8319100)

### [presspitch.io](https://www.g2.com/products/presspitch-io/reviews)

PressPitch.io is a community-driven public relations (PR) software. We bring together journalists, SMEs and startups to connect and collaborate directly. It provides a DIY solution to small businesses to accelerate their media presence and help journalists conduct quick interviews and surveys on the go.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate presspitch.io?

- **Newsroom:** 6.7/10 (Category avg: 8.5/10)
- **Impact Measurement:** 5.0/10 (Category avg: 8.3/10)
- **Media Database:** 5.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind presspitch.io?

- **Seller:** [PressPitch.io](https://www.g2.com/sellers/presspitch-io)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

- [‹ Prev‹ Prev](/categories/media-and-influencer-targeting?order=g2_score&page=3#product-list)
- [1](/categories/media-and-influencer-targeting?order=g2_score#product-list)
- [2](/categories/media-and-influencer-targeting?order=g2_score&page=2#product-list)
- [3](/categories/media-and-influencer-targeting?order=g2_score&page=3#product-list)
- 4
- [5](/categories/media-and-influencer-targeting?order=g2_score&page=5#product-list)
- [6](/categories/media-and-influencer-targeting?order=g2_score&page=6#product-list)
- [Next ›Next ›](/categories/media-and-influencer-targeting?order=g2_score&page=5#product-list)

Spotlight Categories

[Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management)

[Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

[E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

[Sales Compensation Software](https://www.g2.com/categories/sales-compensation)

[Data Observability Software](https://www.g2.com/categories/data-observability)

Similar Categories

- [Media Monitoring](/categories/media-monitoring)
- [Online Newsroom](/categories/online-newsroom)

- [Other Public Relations](/categories/other-public-relations)
- [PR Analytics](/categories/pr-analytics)

- [PR CRM](/categories/pr-crm)
- [Press Release Distribution](/categories/press-release-distribution)

[Browse Media and Influencer Targeting Themes](/categories/media-and-influencer-targeting/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Media and influencer targeting software is a public relations tool designed to help companies identify and contact traditional media members, social media influencers, and bloggers who have authority in their given industry. The general purpose of media and influencer targeting software is to find and connect with people whose audiences will be interested in a company’s product or message. Media and influencer targeting software provides companies with a database of relevant influencers, or it gives companies tools to discover leading voices in an area of expertise. Companies use this software to find market experts who are likely to share the company’s content or create new related content. Media and influencer targeting software can be used alongside [media monitoring](https://www.g2.com/categories/social-media-monitoring) software to understand how media members receive a user’s brand. It is related to [press release distribution](https://www.g2.com/categories/press-release-distribution) software, which delivers press releases directly to media members and relevant websites.

To qualify for inclusion in the Media and Influencer Targeting category, a product must:

- Scan the web and track media/content sources based on user-specific keywords and other filters
- Provide users with possible PR leads relevant to their industry
- Offer tools and/or templates for lead outreach

Show More