G2

Tom M.

Co-Founder

Staffing and Recruiting

Small-Business (50 or fewer emp.)

6/24/2026

"Useful journalist research, with a few rough edges"

4.5/5

What do you like best about Medialyst?

I'm a co-founder, not a PR person, and I mostly use Medialyst through Claude or Codex rather than in the UI.

I care most about whether the journalists are relevant. Medialyst has done well on that. We ran 11 campaigns in a few days (more than I intended, honestly) and got more than 300 names back. Across those campaigns, the recent-article links and fit explanations matter more to me than the count. I can open a reporter's work and see why Medialyst included them.

One result was the journalist behind HBR's “AI Has Broken Hiring.” At SuperHired, we use work simulations because AI has changed what a résumé or interview can tell you about whether someone can do the job. I could immediately see why Medialyst had included that journalist.

I also like being able to ask the chat for another column, such as a coverage gap or possible angle, instead of starting the list over. The API and MCP server matter to me because I can run the research from the agent tools I already use.

I still review the results myself. I wouldn't treat any AI-generated media list as ready to send without checking the reporter and contact details. Review collected by and hosted on G2.com.

What do you dislike about Medialyst?

The $149 subscription doesn't fit how I use the product. My use comes in bursts: I might run several campaigns around one story and then not touch it for weeks. I cancelled with credits left and later subscribed again because I still wanted the product. A pay-as-you-go option would fit me better.

The three-active-list limit on Starter also made agent runs clumsy. I had to export a list, delete it, and repeat. Earlier versions had uneven enrichment times and no clear completion signal, so my agents had to poll. One long chat also lost the original context.

Elvis has been responsive when I report problems; he fixed some of them the same day. The product now supports CSV export, API access, and MCP, so the workflow is less clumsy than it was when I started. Review collected by and hosted on G2.com.

What problems is Medialyst solving and how is that benefiting you?

I use Medialyst because I usually know the topic I want to pitch but not the reporters covering it. For SuperHired, that might mean finding people who write about candidate assessment, why good hires fail, or how AI is changing hiring. Medialyst gives me a list I can inspect without doing the initial research by hand.

The recent articles and fit explanations tell me more than a generic beat label. I can usually tell why a reporter is on the list. I don't assume every contact detail is correct, so I verify addresses before sending anything.

We've connected Medialyst to Claude and Codex through its API and MCP server. An agent can do the first research pass, but I review the list and every message. We haven't used it long enough to claim placements or ROI. So far, Medialyst has saved me from starting with a blank page and given me a reasonable first list to check. Review collected by and hosted on G2.com.