I'm a co-founder, not a PR person, and I mostly use Medialyst through Claude or Codex rather than in the UI. I care most about whether the journalists are relevant. Medialyst has done well on that. We ran 11 campaigns in a few days (more than I intended, honestly) and got more than 300 names back. Across those campaigns, the recent-article links and fit explanations matter more to me than the count. I can open a reporter's work and see why Medialyst included them. One result was the journalist behind HBR's “AI Has Broken Hiring.” At SuperHired, we use work simulations because AI has changed what a résumé or interview can tell you about whether someone can do the job. I could immediately see why Medialyst had included that journalist. I also like being able to ask the chat for another column, such as a coverage gap or possible angle, instead of starting the list over. The API and MCP server matter to me because I can run the research from the agent tools I already use. I still review the results myself. I wouldn't treat any AI-generated media list as ready to send without checking the reporter and contact details.

Medialyst makes it super easy to narrow down and create dedicated PR lists to reach out to the journalists that actually want to hear what you have to say. The timeline from chatting to the agent about what you have to promote to actually launching the campaign goes down to mere 1-2 hours instead of days worth of research and prospecting.