Best Marketing Automation Software - Page 46

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 996

Category Stats (Nov 2026)

  • Average Rating: 4.41/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: itracMarketer (+11.11%) - Among all products in this category, itracMarketer recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 105,200+ Authentic Reviews
  • 996+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Braze, Insider One, Adobe Marketo Engage, Attentive, Salesforce Marketing Cloud, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=attentive&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=klaviyo)

Kenko

Who Is the Company Behind Kenko?

  • Seller: Kenko
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    67 employees on LinkedIn®

Kicksta

We provide brands and influencers who are struggling to grow on Instagram with a growth tool to connect them with real followers and improve their social proof.

Average Rating: 2.8/5.0

Total Reviews: 17

How Do G2 Users Rate Kicksta?

  • Has the product been a good partner in doing business?: 2.5/10 (Category avg: 8.9/10)

Who Is the Company Behind Kicksta?

Who Uses This Product?

  • Company Size: 76% Small, 10% Medium

What Are Recent G2 Reviews of Kicksta?

What Are G2 Users Discussing About Kicksta?

kling.to

Self-hosted email marketing platform that enables teams to run campaigns, build automation workflows, and analyze attribution while retaining complete ownership of customer data. Deploys via Docker with MongoDB backend.

Who Is the Company Behind kling.to?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

LazyAds

LazyAds is an AI-powered ad management platform that automates campaign creation, management, and optimization across all major ad platforms. It consolidates channels into one dashboard so teams do not have to switch between ad managers. Describe your product, audience, and budget. LazyAds analyzes business data, audience signals, product catalogs, and competitor ads to build campaigns. It generates ad copy, targeting, budgets, and creative assets, then keeps optimizing with bid and budget changes plus automated A/B tests. Use your own files or AI-generated images and video. Ecommerce stores can import products and sales data from Shopify. Campaigns can be managed in natural language, and developers can connect custom AI agents through MCP. Centralized analytics and competitor tracking give performance insight in one place. Start free. No credit card required.

Who Is the Company Behind LazyAds?

LeadByte

LeadByte is a powerful software solution designed for lead buyers and sellers seeking to streamline their lead management process and automate growth. With LeadByte, businesses can capture, validate, and distribute leads in real-time, saving valuable time and increasing lead quality while maximizing return on investment. The software enables users to buy back time, automate lead delivery, and optimize their marketing efforts for higher ROI. Whether you're a small business owner or a marketing professional, LeadByte can help you achieve your goals by providing an efficient and effective lead management solution.

Average Rating: 4.9/5.0

Total Reviews: 10

How Do G2 Users Rate LeadByte?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind LeadByte?

  • Seller: LeadByte
  • Year Founded: 2012
  • HQ Location: Chester, England
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 100% Small

What Are Recent G2 Reviews of LeadByte?

What Are G2 Users Discussing About LeadByte?

LeadEngine

LeadEngine is an AI-powered marketing automation platform designed for service businesses, agencies, consultants, and coaches who need predictable lead flow without depending on referrals. The platform uses AI agents backed by 550+ proven marketing frameworks to research your market, write copy in customer language, design irresistible offers, build landing pages, and launch structured ad campaigns on Meta. The system handles 3:2:2 dynamic creative testing, kills underperforming ads automatically, and scales winners — all while you approve decisions from your phone via Telegram.

Who Is the Company Behind LeadEngine?

LeadMerge

Find the Right Prospects Close More Deals Stop chasing the wrong leads. LeadMerge helps you identify the right prospects, uncover valuable business intelligence, and connect with key decision-makers using AI-powered analytics. Turn accurate prospect data into meaningful conversations and accelerate your path to revenue growth.

Who Is the Company Behind LeadMerge?

  • Seller: Leadmerge
  • Year Founded: 2020
  • HQ Location: Wilmington, US
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

LeadMetrics

Lead-Metrics is a marketing attribution and lead tracking platform focused primarily on lead tracking and performance measurement for businesses that rely on inbound leads. The platform helps businesses understand which marketing channels are actually driving qualified leads and revenue, rather than just clicks or impressions.

Who Is the Company Behind LeadMetrics?

Who Uses This Product?

  • Company Size: 100% Small

Leadoo

Leadoo AI turns your website visitors into customers and advocates, through the power of real-time conversational marketing. Identify, Nurture, Convert and Support site users to become lifelong customers with Leadoo AI. With each onsite lifecycle touchpoint turned into a bespoke conversation. Marketing, Sales and Customer teams all love Leadoo for raising the quality and quantity of Conversions, while maximising lifetime customer value. For over 700 Leadoo AI clients over their first 12 months with us, we found the average increase on base conversion rates was 41%. In simple terms, Leadoo AI provides all the tools and insights needed to: - Identify your website visitors - Nurture their onsite buying journeys - Ultimately convert more of them into customers - Support their lifetime journeys and turn them into advocates

Average Rating: 4.7/5.0

Total Reviews: 114

How Do G2 Users Rate Leadoo?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)

Who Is the Company Behind Leadoo?

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 53% Small, 36% Medium

What Do G2 Reviewers Say About Leadoo?

AI-generated summary from verified user reviews

Pros
  • Users commend Leadoo for its helpful customer service and engagement, significantly enhancing customer interaction and satisfaction.
  • Users appreciate the exceptional customer support from Leadoo, praising their engaged and agile partnership.
  • Users find Leadoo's ease of use remarkable, making implementation and functionality straightforward and enjoyable.
  • Users are thrilled with Leadoo's effective lead generation, experiencing significant growth in leads and site engagement.
  • Users value Leadoo for its interactive bots and insightful analytics, enhancing lead generation and site engagement effectively.
Cons
  • Users find the dashboard messy and difficult to navigate, especially for routing leads and integration settings.
  • Users find difficult navigation in Leadoo, especially when accessing smaller settings and features infrequently.
  • Users experience integration issues with Leadoo that can complicate lead routing and overall functionality.
  • Users face a lack of integration with Leadoo, making it challenging to manage leads effectively and smoothly.
  • Users find the learning curve challenging, requiring time investment despite its overall ease of understanding.

What Are Recent G2 Reviews of Leadoo?

What Are G2 Users Discussing About Leadoo?

LeadRapid

LeadRapid is an enterprise-level property intelligence and multi-channel outreach platform for real estate investors. It solves the "cold outreach" problem by combining property data enrichment with compliant direct mail campaigns that trigger inbound SMS conversations, bypassing carrier restrictions on cold texting while delivering higher-quality leads.

Who Is the Company Behind LeadRapid?

LeadWire

LeadWire helps marketing teams increase sales and engagement with SMS Marketing. It allows users to strengthen their customer relationships with timely call-to-actions and improve their retention with retargeting tools.

Who Is the Company Behind LeadWire?

  • Seller: Optivon
  • Year Founded: 2024
  • HQ Location: Guaynabo, PR
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025