That I can login and track growth progress, easily edit 'targets', and manage multiple client accounts.
That there is no 'export report to PDF/link' type feature; hard to really call this a dis-like, but it's the only area that makes selling/visualizing this added charge to clients. I know Kicksta said they are working on it, though!
Get a good idea of which 'targets' really make sense for your/a clients' brand in terms of other accounts' audiences- that's the key. You're looking for where your brand will get the most traction that it is not currently, and then be ready to 'work it' continually- there is no set-it-and-forget-it with these things.
Giving SOME kind of service to Instagram, for brands that we refresh and manage.
Before this, we would create styleguides, pair clients w/photographers in their erea, or even create seasonal graphics for posting, but we are just simply not a social media house.
Really, to 'manage' an Instagram, takes many hours, photography, copywriting, brand knowledge, hashtag savvy, and more- we cannot do the work of 'running' our clients' Instagram. But... now we can take ONE major 'task' off their plate by offering 'Growth Management' and every client that has opted-in to this service is over the moon about the results.