Best Marketing Automation Software - Page 45

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 996

Category Stats (Nov 2026)

  • Average Rating: 4.41/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: itracMarketer (+11.11%) - Among all products in this category, itracMarketer recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 105,200+ Authentic Reviews
  • 996+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Braze, Insider One, Adobe Marketo Engage, Attentive, Salesforce Marketing Cloud, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=attentive&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=klaviyo)

iVisionMobile

iVision Mobile, founded in 2006, is a leading text messaging and mobile marketing software provider based in Los Angeles, California. They provide a robust platform for SMS/MMS marketing, automated voice (IVR), and digital loyalty services for businesses of all sizes, including enterprise clients. They also offer white-label solutions for resellers.

Average Rating: 4.5/5.0

Total Reviews: 4

How Do G2 Users Rate iVisionMobile?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind iVisionMobile?

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of iVisionMobile?

What Are G2 Users Discussing About iVisionMobile?

iwinBACK

iwinBACK helps marketers "win back" the power to understand and communicate with their customers through automation, channel unification, data analytics, easy asset creation, and an intuitive customer journey creator. We bring a new level of efficiency and performance to digital marketing teams by helping them build and manage campaigns and call centre staff, for multiple markets, brands, and segments simultaneously. Real time data analysis with actionable insights help to continually improve KPIs at all stages of the customer lifecycle while reducing the operating, monitoring and reporting burden. We help companies find that extra margin that they know is there, but is currently out of reach. By gathering customer behavioural data and then applying the insights effectively within the iwinBACK system, our clients are able to engage customers in a more meaningful and personalized way. Leveraging a high degree of knowledge about CRM has allowed us to identify gaps that exist in current applications and design software, and then strategically close those gaps, improve product performance and enhance customer loyalty. The evolution of data processing has placed an onus on the quality of engagement rather than the quantity. A tailor made solution that considers the rights of the data controller and the data subject has never been more important. By taking a balanced approach to these rights, iwinBACK has been able to build highly secure, self optimizing and scalable platforms that cater to the needs of both the marketers and their customers. If you would like to know more about building your own custom, automated omnichannel journey platform that will make your CRM more competitive, then reach out through and book a demo through iwinback.com and see how we can help you build an engagement strategy that’s right for your brand!

Average Rating: 4.8/5.0

Total Reviews: 4

How Do G2 Users Rate iwinBACK?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Customization : 9.4/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.4/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.4/10 (Category avg: 8.5/10)

Who Is the Company Behind iwinBACK?

  • Seller: iwinBACK
  • Year Founded: 2006
  • HQ Location: Surrey, CA
  • LinkedIn® Page: www.linkedin.com
    15 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 25% Large

What Do G2 Reviewers Say About iwinBACK?

AI-generated summary from verified user reviews

Pros
  • Users praise iwinBACK for its innovative email marketing tools that enhance customer engagement and optimize conversions.
  • Users value the insightful analytics of iwinBACK, enhancing campaign effectiveness and driving better customer engagement.
  • Users value the seamless automation of iwinBACK, enhancing customer engagement and simplifying campaign management.
  • Users highlight the automation efficiency of iwinBACK, enabling seamless management and boosting engagement across channels.
  • Users praise the seamless automation features of iwinBACK, enhancing customer engagement and campaign management efficiency.
Cons
  • Users face challenges due to API issues that hinder automation like sending welcome emails for new registrations.
  • Users note a learning curve for junior members adapting to the advanced marketing journeys, but see it as manageable.

What Are Recent G2 Reviews of iwinBACK?

Jade Wolf Marketing

Jadewolf is a luxury marketing agency specialized in generating high-net-worth leads and sales for aviation, yachting, hospitality and travel companies. https://www.jadewolfmarketing.com/services/

Who Is the Company Behind Jade Wolf Marketing?

  • Seller: Jadewolf
  • Year Founded: 2019
  • HQ Location: Cheyenne, US
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

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Jaxx

Who Is the Company Behind Jaxx?

JeffreyAI

JeffreyAI is an AI-driven business automation software designed to enhance sales and marketing efforts. It offers solutions for lead generation, email automation, social media posting, WhatsApp marketing, and SMS marketing. Additionally, it provides tools for organizing workflows, engaging clients through dynamic capabilities, and automating various tasks to transform business strategies. By integrating advanced AI features, JeffreyAI aims to streamline operations, improve efficiency, and drive business growth, allowing users to focus on relationship building and deal negotiations. * Marketing Automation * Sales Automation * CRM (Customer Relationship Management) * Email Marketing * Social Media Management * SMS & WhatsApp Marketing Tools * AI Sales Assistant * Workflow Automation * Business Intelligence * Conversational Marketing * Lead Generation * Sales Acceleration Software

Average Rating: 4.8/5.0

Total Reviews: 4

Who Is the Company Behind JeffreyAI?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of JeffreyAI?

Juice.ai

Juice.ai helps you scale up your blog with high-quality evergreen content that ranks on Google quickly and easily.

Average Rating: 4.5/5.0

Total Reviews: 15

Who Is the Company Behind Juice.ai?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 100% Small

What Are Recent G2 Reviews of Juice.ai?

JustRelate Home

JustRelate Home is a composable marketing technology orchestration platform that helps organizations unify, manage, and coordinate their entire martech stack through a centralized command center designed for modern marketing operations and cross-functional collaboration. Our Home platform represents the evolution of marketing technology management, transforming fragmented tool collections into cohesive, orchestrated ecosystems. Built on composable architecture principles, JustRelate Home serves as the operational foundation that connects marketing automation, CRM, email building, web development, and analytics tools within structured workflows organized around brands, campaigns, and projects. The platform addresses the critical challenge facing modern marketing teams: managing complexity while maintaining agility. As organizations adopt specialized tools for different marketing functions, operational fragmentation often undermines efficiency and strategic alignment. JustRelate Home eliminates this friction by providing a unified workspace where teams can orchestrate campaigns, manage assets, and coordinate activities across their entire technology stack without losing context or duplicating effort. Through intelligent project hierarchies and contextual AI integration, the platform enables marketing teams to operate with both creative freedom and systematic precision. Teams can leverage best-of-breed tools while maintaining centralized oversight, brand consistency, and streamlined collaboration across internal teams and external partners. Composable Architecture & Tool Orchestration: • Unified Workspace: Centralized command center organizing all marketing activities around Brand → Campaign → Project hierarchies for clear operational structure • API-First Integration: Native connectivity with marketing automation, CRM, email builders, analytics platforms, and third-party tools through standardized interfaces • Contextual AI Assistance: Retrieval-Augmented Generation (RAG) and Model Context Protocol (MCP) providing brand-aware content generation and workflow automation • No-Code/Low-Code Capabilities: Marketing-led configuration and workflow creation without technical dependencies or IT intervention Collaboration & Workflow Management: • Cross-Functional Coordination: Shared workspaces enabling seamless collaboration between marketing, sales, service teams, and external agencies • Asset Management: Centralized brand guidelines, content libraries, and campaign assets with version control and approval workflows • Performance Analytics: Unified reporting across all connected tools providing comprehensive campaign insights and ROI measurement • Scalable Governance: Flexible permission systems and role-based access controls supporting complex organizational structures and compliance requirements JustRelate Home transforms marketing technology from a collection of disconnected tools into an intelligent, responsive system that amplifies team capabilities while reducing operational complexity.

Who Is the Company Behind JustRelate Home?

Who Uses This Product?

  • Company Size: 100% Small

Kamihaya MA

Who Is the Company Behind Kamihaya MA?

  • Seller: Genero
  • Year Founded: 2009
  • HQ Location: Melbourne, AU
  • LinkedIn® Page: www.linkedin.com
    70 employees on LinkedIn®

Kanal

Kanal is SaaS software that gives Whatsapp superpowers. From campaign creation (+90% open rate) to chatbot automation, you can define a true conversational marketing strategy via our tool. Get answers at last with Whatsapp!

Who Is the Company Behind Kanal?

  • Seller: Kanal
  • Year Founded: 2023
  • HQ Location: Paris, FR
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Karma Studio

Karma Studio is an all-in-one marketing platform for small businesses and freelancers in Spain. From a single dashboard, each business manages its website, SEO, Google and Meta ads, social media and VeriFactu e-invoicing. The software automates the recurring work: it publishes a weekly SEO article, keeps the Google Business Profile up to date, creates and schedules social media posts, runs ad campaigns and issues VeriFactu-compliant invoices. Every module reports results in the same panel, and changes can be requested over WhatsApp. A team stays behind the software for anything it cannot handle on its own. Each module is sold separately, with public monthly pricing and no lock-in. Karma Studio is approved by Google and Meta to create and publish content on behalf of each business. Karma has worked with more than 200 businesses since 2017, and more than 80 small businesses already use the platform.

Who Is the Company Behind Karma Studio?

Kasplo

Kasplo is an enterprise grade email marketing platform that helps brands boost their sales, customer retention and improve lifetime value of customers. The key highlights include an easy to use email builder with drag and drop options, segmentation tools to tailor your messages to users, and creating various intent capture forms. As a smart email toolkit, businesses can use Kasplo to take the best advantage of this cost effective and ROI driven marketing platform.

Average Rating: 4.7/5.0

Total Reviews: 27

How Do G2 Users Rate Kasplo?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)

Who Is the Company Behind Kasplo?

Who Uses This Product?

  • Top Industries: Financial Services
  • Company Size: 44% Medium, 37% Small

What Do G2 Reviewers Say About Kasplo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the accuracy of Kasplo, especially its insights on email placement and sender reputation for better deliverability.
  • Users appreciate the clear insights provided by Kasplo, enhancing email placement and sender reputation management.
  • Users appreciate the cost-effectiveness of Kasplo, benefiting from essential tools without breaking the bank.
  • Users recognize the commendable support from Kasplo Management, enhancing their overall experience with the product.
  • Users love the insightful email management of Kasplo, enhancing deliverability and monitoring sender reputation effectively.
Cons
  • Users experience occasional communication delays during meetings with CSM, though overall satisfaction remains high.
  • Users find the learning curve challenging as it takes time to navigate all the features effectively.
  • Users experience occasional system delays during meetings with CSM, impacting overall satisfaction with the product.

What Are Recent G2 Reviews of Kasplo?

Keaz

Keaz is a specialized WhatsApp marketing solution built for Shopify, designed specifically for small and mid-sized e-commerce brands in Germany, Austria, and Switzerland. The platform enables merchants to easily run effective WhatsApp newsletter campaigns focused on reactivating existing customers—without the need for prior experience or a dedicated marketing team. Unlike many other WhatsApp tools, Keaz is built with one goal in mind: driving more revenue through better conversions. Instead of focusing on customer support features, Keaz minimizes support-related workload on WhatsApp, allowing users to fully focus on marketing and sales. At the heart of Keaz are its Journeys: These allow automated messages to be triggered by events in Shopify—ensuring that reactivation campaigns are sent at the optimal time with the highest likelihood of converting. It’s a data-driven approach to customer engagement that helps merchants turn timing into a competitive advantage. Keaz is known for its clean user interface and ease of use. It includes everything merchants need to scale their business with WhatsApp: smart automation, clear analytics, powerful segmentation, and fast campaign setup. Keaz positions itself as the leading WhatsApp marketing tool for small and medium-sized Shopify stores in the DACH region, helping brands turn WhatsApp into one of their most profitable marketing channels.

Who Is the Company Behind Keaz?

  • Seller: Keaz
  • Year Founded: 2022
  • HQ Location: Berlin, DE
  • LinkedIn® Page: www.linkedin.com
    22 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025