Best Marketing Automation Software - Page 20

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 732

Category Stats (Oct 2026)

  • Average Rating: 4.4/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: AXL — AI-native sales & marketing all-in-one OS with MCP (+11.11%) - Among all products in this category, AXL — AI-native sales & marketing all-in-one OS with MCP recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 95,400+ Authentic Reviews
  • 732+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Braze, ActiveCampaign, Insider One, Adobe Marketo Engage, Salesforce Marketing Cloud, Klaviyo, and Attentive.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=braze&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=klaviyo&focus%5B%5D=attentive)

SPREAD

📌 SPREAD : en résumé SPREAD est une plateforme marketing française qui permet aux e-commerçants et retailers d’animer, convertir et fidéliser leurs clients grâce à : • des mécaniques d'acquisition • du marketing automation • des programmes de fidélité et de parrainage • une plateforme de communication multicanale 🎯 Les fonctionnalités de SPREAD Avec SPREAD, vous animez votre communauté, enrichissez votre base client, améliorez votre conversion, fidélisez vos clients et encouragez leur recommandation. Le tout, depuis une interface unique et intuitive. 🎪 Animation marketing • Jeux concours, instants gagnants, quiz, tests, concours photo ou vidéo, chasses au trésor • Plus de 2 000 campagnes animées en 2024, pour plus de 2,5 millions de participants captés ⚙️ Marketing automation • Messages automatisés selon les comportements clients • Exemples : welcome pack, relance panier, scénario de réachat, réactivation client • Les emails automatisés génèrent 70,5 % d’ouvertures en plus et 152 % de clics en plus que les emails classiques 💎 Programme de fidélité • Plus de 20 missions de fidélisation activables • Récompenses sur-mesure : réductions, bons d’achat, cadeaux, contenus exclusifs • Statuts VIP et gestion omnicanale (en ligne et en magasin) • +14 % de clients fidèles en moyenne constatés par nos clients 🤝 Programme de parrainage • Acquisition via la recommandation client • Récompenses pour parrains et filleuls • Relances automatiques, personnalisation simple • Les clients parrainés ont une valeur vie 25 % supérieure à la moyenne 📢 Plateforme de communication multicanale • Newsletters ciblées grâce à la segmentation • Campagnes SMS personnalisées • Pop-ups intelligentes sur votre site • +400 millions d’emails envoyés via SPREAD en 2024 🧠 CRM et segmentation avancée • Centralisation des données clients (CMS, ERP, caisse…) • Création de segments précis pour un ciblage pertinent • Vue 360° sur chaque profil • +16 % de croissance annuelle moyenne des bases CRM 🗺 Une solution pensée pour trois secteurs clés • E-commerce : pilotez l’ensemble du cycle de vie client • Retail : alignez vos campagnes online & en magasin • Tourisme : gardez le lien avec vos visiteurs avant, pendant et après leur séjour 🏆 Ils utilisent SPREAD Plus de 300 marques partenaires : Fnac Darty, Dyson, Wonderbox, Palais des Thés, MÊME Cosmetics, Mon Marché, Blédina, Project X Paris, Doudou et Compagnie, La Plagne, Chamonix… ✅ Pourquoi choisir SPREAD ? • Une seule plateforme pour tous vos besoins marketing • Une solution française, fiable et humaine • Un accompagnement expert, bien au-delà d’un simple outil • Des résultats concrets et mesurables

Average Rating: 4.7/5.0

Total Reviews: 5

How Do G2 Users Rate SPREAD?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)
  • Customization : 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.4/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.5/10 (Category avg: 8.5/10)

Who Is the Company Behind SPREAD?

  • Seller: Visiativ
  • Year Founded: 2011
  • HQ Location: Le Petit Quevilly, FR
  • LinkedIn® Page: www.linkedin.com
    37 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 60% Small, 40% Medium

What Are Recent G2 Reviews of SPREAD?

Symplify Conversion

Symplify Conversion is a conversion optimisation platform built for marketing and product teams who want to turn website traffic into revenue without relying on developers. Run A/B, multivariate, and funnel tests directly on your live site while mapping user behavior through integrated heatmaps, session recordings, and surveys. Built in Stockholm with European data hosting, Symplify Conversion allows you to identify leaks, analyze journeys, and deploy variations seamlessly via a single script. Symplify Conversion gives your team: - A/B, multivariate, and funnel testing on live pages - Integrated heatmaps, session recordings, and user surveys - A fully editable visual version of your live site. No CMS or HTML necessary - One single, lightweight script to eliminate performance lag - Instant conversion analytics and tracking from your first test Trusted by organisations across Europe and globally, Symplify Conversion is the compliant, high-performance choice for data-driven optimisation.

Average Rating: 4.7/5.0

Total Reviews: 20

How Do G2 Users Rate Symplify Conversion?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 8.9/10)

Who Is the Company Behind Symplify Conversion?

  • Seller: Symplify
  • Year Founded: 2000
  • HQ Location: Stockholm
  • Twitter: @WorldOfSymplify
    53 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    48 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Small, 42% Medium

What Are Recent G2 Reviews of Symplify Conversion?

What Are G2 Users Discussing About Symplify Conversion?

theMarketer

theMarketer is an all-in-one email and loyalty marketing platform, designed to boost business growth and forge authentic customer relationships. Create 100% personalized newsletters, build loyalty programs, set up automated flows, send SMS & push notifications, grow your contact list with pop-ups, rely on RFM analysis, collect feedback & reviews, and leverage referrals to turn customer interactions into meaningful relationships, enhance brand loyalty as well as customer lifetime value.

Average Rating: 4.3/5.0

Total Reviews: 3

How Do G2 Users Rate theMarketer?

  • Has the product been a good partner in doing business?: 7.5/10 (Category avg: 8.9/10)
  • Customization : 8.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.9/10 (Category avg: 8.5/10)

Who Is the Company Behind theMarketer?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About theMarketer?

AI-generated summary from verified user reviews

Pros
  • Users find the affordability of theMarketer appealing, offering extensive features at a better price than competitors.
  • Users appreciate the extensive features of theMarketer, noting its affordability and excellent client detail tracking capabilities.
  • Users appreciate the automation capabilities of theMarketer, enhancing client insights and optimizing product recommendations efficiently.
  • Users value the automation capabilities of theMarketer, streamlining marketing efforts and enhancing customer engagement.
  • Users appreciate the affordable features of theMarketer, enjoying detailed insights and automated product recommendations for clients.
Cons
  • Users find the initial setup complex, which can be a barrier to efficient use of theMarketer.
  • Users find the high prices of theMarketer to be a significant drawback despite its other features.
  • Users find the initial setup complex and the pricing relatively high, affecting their overall satisfaction.
  • Users experience navigation issues with theMarketer, finding it difficult to locate specific screens and improve UX.
  • Users find the navigation unintuitive, making it difficult to locate specific screens within theMarketer.

What Are Recent G2 Reviews of theMarketer?

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Truu

We are one of the top-rated digital marketing agencies in the world. Working with some of the top brands in the world. A full-service digital marketing agency specializing in the design and development of some of the highest revenue-generating websites in the world. Each website is designed with the buyer's intent, journey, and action as the focal point. Our goal is to bridge the gap between Sales and Marketing to create a frictionless and painless process for the buyer to obtain the information they want, discover the information they need, and facilitate the easy process of moving forward. Your website is the core and foundation for all things digital and arguably the biggest success factor to the Inbound methodology. Without a site that is properly designed and optimized for the buyer journey, you are losing conversions, leads and revenue every day. In a data-driven world, we believe in it, we use it and we trust in it. However, at the end of the day, there is only one metric that matters, Revenue! Something that we find all too many traditional agencies lose sight of. That's why Truu is focused on two key metrics: Growth and Revenue. We focus on driving revenue so you can focus on success with your new-found growth.

Average Rating: 5.0/5.0

Total Reviews: 3

How Do G2 Users Rate Truu?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Truu?

  • Seller: Truu Digital
  • Year Founded: 2012
  • HQ Location: Seattle, US
  • Twitter: @TruuDigital
    65 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of Truu?

What Are G2 Users Discussing About Truu?

Uniserve Reach

UniServe™ Reach enables, seamless automation of routine tasks, cross-channel campaigns, and personalized campaigns for cross-sell, upsell, and lead generation. Built for delivering exceptional experience at each stage of the customer journey UniServe™ Reach helps you understand engagement across channels both online and offline, so you always know where your customers are at every stage of their journey.

Average Rating: 3.5/5.0

Total Reviews: 3

How Do G2 Users Rate Uniserve Reach?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)
  • Customization : 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Uniserve Reach?

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of Uniserve Reach?

Usermost

Usermost empowers you to connect with your users at the right time, right place, right channel, and on a more personal level. Supercharge your marketing efforts using smart, streamlined tools specifically tailored to you, on a variety of channels.

Average Rating: 4.5/5.0

Total Reviews: 3

Who Is the Company Behind Usermost?

  • Seller: Usermost
  • Year Founded: 2019
  • HQ Location: Vancouver, CA
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Large

What Are Recent G2 Reviews of Usermost?

Webex Campaign

IMIcampaign is a Cloud-based marketing automation platform to plan and deliver contextual marketing conversations. It offers rich personalization; multi-channel campaign orchestration across Email, App Push, SMS, MMS, Voice and USSD; integrated 360-degree customer profiles; automated fulfillment; and comprehensive dashboards and reports. Leading telecom operators, banks, logistics providers and enterprises use IMIcampaign to engage with their customers, run promotions, and enhance conversions.

Average Rating: 4.2/5.0

Total Reviews: 3

How Do G2 Users Rate Webex Campaign?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Webex Campaign?

  • Seller: Cisco
  • Year Founded: 1984
  • HQ Location: San Jose, CA
  • Twitter: @Cisco
    720,366 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    95,294 employees on LinkedIn®
  • Ownership: NASDAQ:CSCO

Who Uses This Product?

  • Company Size: 33% Large, 33% Medium

What Are Recent G2 Reviews of Webex Campaign?

What Are G2 Users Discussing About Webex Campaign?

ZEPIC

ZEPIC is an AI-infused, unified Customer Engagement Platform that makes possible hyper-personalised customer experiences. With its built-in Customer Data Platform (CDP), ZEPIC provides a Customer 360 view that acts as a single source of truth for all customer-facing teams. Key capabilities that include Audience Segmentation, Customer Journeys and Omnichannel Activation enable businesses to build real-time, hyper-personalized experiences throughout the customer lifecycle. Used by enterprises and small business alike, the award-winning platform's self-serve, drag & drop interface empowers multiple customer-facing teams to create meaningful connections with their customers.

Average Rating: 4.7/5.0

Total Reviews: 3

How Do G2 Users Rate ZEPIC?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)
  • Customization : 6.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 6.7/10 (Category avg: 8.5/10)

Who Is the Company Behind ZEPIC?

  • Seller: ZEPIC
  • Year Founded: 2023
  • HQ Location: Lewes, US
  • LinkedIn® Page: www.linkedin.com
    31 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 33% Large, 33% Medium

What Do G2 Reviewers Say About ZEPIC?

AI-generated summary from verified user reviews

Pros
  • Users love how ZEPIC enhances customer engagement, transforming digital interactions and delivering exceptional brand experiences.
  • Users highlight the outstanding customer support provided by ZEPIC, enhancing their integration and overall experience.
  • Users appreciate the customization options of ZEPIC, enhancing engagement and improving customer experiences seamlessly.
  • Users find easy integration with ZEPIC enhances brand performance and streamlines customer support across their e-commerce platforms.
  • Users find ZEPIC's easy integrations with platforms like Shopify enhance brand performance and streamline customer support.
Cons
  • Users find the learning curve challenging, but appreciate the support from ZEPIC to help them adapt.

What Are Recent G2 Reviews of ZEPIC?

Aadow

Aadow is a MarTech OS built to unify everything your business does — marketing, sales, CRM, automation, communication, and customer experience — into one intelligent platform. No more scattered tools. No more broken journeys. Just one powerful ecosystem that thinks, automates, and grows with you. From WhatsApp, Email, IVR, AI Voice, SEO, Pipelines, Support Tickets, and Property/Inventory Management, Aadow connects every workflow seamlessly — giving teams superpowers and leaders complete visibility. Aadow isn’t just software. It’s the operating system for your entire customer lifecycle.

Average Rating: 5.0/5.0

Total Reviews: 2

Who Is the Company Behind Aadow?

  • Seller: Aadow
  • Year Founded: 2019
  • HQ Location: Bengaluru, IN
  • LinkedIn® Page: www.linkedin.com
    10 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Aadow?

Acquigo

CATO is an algorithmic marketing platform that allows you to run high performing marketing campaigns at scale, with ease Just like how algorithmic trading platforms simplify trading execution at scale.CATO's built-in algorithms automate every activity of campaign management right from defining the target audience to planning, designing, scheduling, execution, tracking, and optimization.

Average Rating: 2.8/5.0

Total Reviews: 2

Who Is the Company Behind Acquigo?

  • Seller: Xerago
  • Year Founded: 2002
  • HQ Location: San Jose, US
  • Twitter: @xerago
    473 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    578 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Acquigo?

What Are G2 Users Discussing About Acquigo?

Adaptix

Adaptix is an email marketing and marketing automation platform built around deliverability. It combines email campaigns, visual automation journeys, SMS, landing pages, and analytics into a single workspace — with sender reputation management, domain authentication, and inbox placement tools built in from the start, not bolted on as add-ons. Most email platforms treat deliverability as an afterthought. Adaptix makes it the foundation. The platform automatically helps authenticate sending domains (SPF, DKIM, DMARC), manages sender warm-up, and monitors reputation so that emails reach the inbox rather than the spam folder. This is included in every plan, not locked behind an enterprise tier. Adaptix is designed for marketing teams at growing B2B and B2C companies that need the capabilities of platforms like ActiveCampaign or HubSpot without the per-seat pricing, mandatory onboarding fees, or configuration overhead. Pricing scales by contact tier, not by team size — unlimited teammates are included at every plan level. Core capabilities include: drag-and-drop email builder, visual journey builder with behavioral triggers and conditional logic, A/B testing, audience segmentation, landing pages and lead capture forms, SMS messaging, revenue attribution analytics, and free migration support including list transfer, template mirroring, and domain setup.

Average Rating: 5.0/5.0

Total Reviews: 2

Who Is the Company Behind Adaptix?

Who Uses This Product?

  • Company Size: 100% Medium

What Do G2 Reviewers Say About Adaptix?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the automation efficiency of Adaptix, enabling smooth campaign management and detailed performance insights.
  • Users love the ease of use of Adaptix, finding automation and analytics management straightforward and efficient.
  • Users appreciate the automation features of Adaptix, allowing for effortless campaign management and detailed performance insights.
  • Users appreciate the easy navigation in Adaptix, finding it smooth for building and editing campaigns with analytics.
  • Users value the smooth campaign automation and insightful audience analytics provided by Adaptix for effective management.

What Are Recent G2 Reviews of Adaptix?

Affistash

Affistash enhances your brand by efficiently recruiting and managing promotional partners.

Average Rating: 4.0/5.0

Total Reviews: 2

How Do G2 Users Rate Affistash?

  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 6.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 5.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Affistash?

  • Seller: Affistash
  • Year Founded: 2023
  • HQ Location: California, US
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Do G2 Reviewers Say About Affistash?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Affistash, simplifying affiliate link management and recruitment tasks significantly.
  • Users love how Affistash offers easy and organized affiliate link management, significantly saving time and effort.
  • Users value the enhanced customer engagement tools of Affistash, simplifying the recruitment process and communication with partners.
  • Users appreciate the easy and organized affiliate link management offered by Affistash, streamlining their processes efficiently.
  • Users find Affistash's easy link management essential for organized affiliate program storage, saving time and effort.
Cons
  • Users find the limited features of Affistash inadequate for team collaboration and detailed analytics.
  • Users face challenges due to limited affiliate details, hindering effective marketing decisions and performance analysis.
  • Users find the limited functionality for team collaboration and advanced analytics a drawback for small teams.
  • Users note the missing advanced features limit team collaboration and analytics, affecting overall usability for small teams.

What Are Recent G2 Reviews of Affistash?

Amplispot

We are a one-stop affordable marketing solution for small business owners and professionals. Amplispot ensures your marketing is professional, consistent, personalized & at a lower cost than do-it-yourself tools.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Amplispot?

  • Customization : 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Amplispot?

  • Seller: Amplispot
  • Year Founded: 2017
  • HQ Location: New York City, US
  • LinkedIn® Page: www.linkedin.com
    74 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Amplispot?

AI-generated summary from verified user reviews

Pros
  • Users highly value the effective email marketing capabilities of Amplispot, enhancing their engagement and outreach efforts.
Cons
  • Users express concerns over the limited features of Amplispot, highlighting insufficient functionality and feedback.

What Are Recent G2 Reviews of Amplispot?

What Are G2 Users Discussing About Amplispot?

Apifon

Apifon is a technology company that develops business messaging services. Through Apifon platform businesses can grow their audience, create multichannel messaging campaigns, measure their performance and enable marketing automations to increase revenues and improve customer experience.

Average Rating: 4.8/5.0

Total Reviews: 2

Who Is the Company Behind Apifon?

  • Seller: Apifon
  • Year Founded: 2014
  • HQ Location: Thessaloniki, GR
  • Twitter: @apifon
    170 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    38 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of Apifon?

What Are G2 Users Discussing About Apifon?

Automatur

Automatur is a marketing automation software application that goes far beyond a basic contact or relationship management system.

Average Rating: 4.3/5.0

Total Reviews: 2

How Do G2 Users Rate Automatur?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 8.9/10)
  • Customization : 6.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 6.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 6.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Automatur?

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of Automatur?

What Are G2 Users Discussing About Automatur?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025