What problems is ZEPIC solving and how is that benefiting you?
We are in the real estate business and have a large database of prospects. Previously, we primarily used WhatsApp Broadcasts to send promotional messages, but there was no efficient way to identify and engage interested prospects automatically.
With ZEPIC, our WhatsApp broadcasts become two-way conversations instead of one-way campaigns. When a prospect responds to a campaign or shows interest, ZEPIC can automatically add them to a dedicated list, trigger personalized follow-up conversations, qualify the lead through automated workflows, and hand over only sales-ready leads to our sales team. This has significantly reduced manual effort and improved our lead response time.
Another major advantage is website tracking and behavioral segmentation. ZEPIC identifies prospects who click on our WhatsApp campaign and visit our website, tracks their engagement, and automatically segments them as highly engaged prospects. Based on their browsing behaviour, we can trigger personalized follow-ups instead of sending generic broadcasts to everyone.
ZEPIC also provides a unified customer view by combining WhatsApp interactions with website activity and other customer data. This enables us to build highly targeted audiences, personalize communication, and nurture prospects based on their interests rather than relying on mass messaging. As a result, we achieve better engagement, faster lead qualification, higher conversion rates, and allow our sales team to focus on prospects who are genuinely interested in buying a property Review collected by and hosted on G2.com.