Best Marketing Analytics Tools - Page 22

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 610

Category Stats (Sep 2026)

  • Average Rating: 4.53/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: ClicData (+1.36%) - Among all products in this category, ClicData recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 67,900+ Authentic Reviews
  • 610+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, Klaviyo, CleverTap, AgencyAnalytics, and Singular.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=klaviyo&focus%5B%5D=clevertap&focus%5B%5D=agencyanalytics&focus%5B%5D=singular)

Keen.io

Keen.io is the complete event data management solution. Our platform can handle all aspects of your event data management, from collection to application. Stream, store, query, and present your data all in one place and get a competitive advantage over the competition. Keen allows you to get a true view of your product usage and interaction through event-based data. We make it easy to dive into the product data you need, allowing you to identify and solve product issues, enhance user experiences, and ship product rollouts faster.

Average Rating: 4.4/5.0

Total Reviews: 12

How Do G2 Users Rate Keen.io?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Keen.io?

  • Seller: Keen IO
  • Year Founded: 2011
  • HQ Location: San Antonio, Texas
  • Twitter: @keen_io
    23,424 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    18 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 75% Small, 25% Medium

What Are Recent G2 Reviews of Keen.io?

What Are G2 Users Discussing About Keen.io?

KnoCommerce

KNO helps ad buyers better understand who their customers are, and where they’re coming from. Dial in your post-iOS 14 attribution, build more accurate personas and drive action with our pre-built post-purchase survey templates. Trusted by 1,800+ brands spending $100,000,000/month on paid ads.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate KnoCommerce?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind KnoCommerce?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of KnoCommerce?

Marketing Auditor

Say goodbye to manual audit checklists with Marketing Auditor, the ultimate solution for agencies looking to streamline their audit process. Audit your Google Ads and Analytics accounts in just minutes, saving you valuable time and effort. With over 200 automated checks, Marketing Auditor provides comprehensive insights that will help you optimize your campaigns effectively. Save 10 hours per report with quick and efficient audits Analyze 200+ data points to uncover valuable insights Generate 50+ pages of actionable recommendations for campaign improvement Choose from professional themes or customize with your own branding Export reports to PowerPoint or Google Slides for easy sharing and editing Supports Google Ads & Analytics, with Facebook Ads and more channels coming soon Marketing Auditor is the evolution of GA4 Auditor, a trusted tool that has already assisted marketers in generating over 1,000 audits. Trusted by leading agencies and brands in over 50 countries, Marketing Auditor is the go-to solution for agencies looking to impress their prospects and clients with detailed, white-label reports. Streamline your audit process, save time, and gain valuable insights with Marketing Auditor today.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Marketing Auditor?

  • Data Collection: 6.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 6.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 5.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Marketing Auditor?

Who Uses This Product?

  • Company Size: 100% Large

What Do G2 Reviewers Say About Marketing Auditor?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the attribution tracking of Marketing Auditor, which aids in accurate data collection and performance analysis.
Cons
  • Users report that the integration issues hinder the overall effectiveness of the Marketing Auditor tool.
  • Users find the user interface not user-friendly, making it difficult to navigate the Marketing Auditor effectively.

What Are Recent G2 Reviews of Marketing Auditor?

MassTer Platform

Our Marketing Mix Modeling software MassTer offers a modern approach to running Marketing Mix Modeling projects. With its user-friendly and intuitive interface, MassTer helps analytical teams perform MMM projects more efficiently. MassTer is designed to help you deliver your end-to-end Marketing Mix Modeling projects efficiently. The best industry practices and advanced modeling techniques are implemented to replicate the MMM project workflow and achieve maximum efficiency. Leverage MassTer modules to: • Identify sales drivers • Compute MROI • Run simulations • Optimize budgets

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind MassTer Platform?

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of MassTer Platform?

What Are G2 Users Discussing About MassTer Platform?

Measureful

Measureful offers solutions for customizable marketing reports for agencies, freelancers, and marketers.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Measureful?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Measureful?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Measureful?

What Are G2 Users Discussing About Measureful?

Metrics Watch

Metrics Watch provides email reports and real-time alerts for Google Analytics.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Metrics Watch?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)

Who Is the Company Behind Metrics Watch?

  • Seller: Metrics Watch
  • HQ Location: Alma, Quebec
  • Twitter: @MetricsWatch
    619 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Metrics Watch?

What Are G2 Users Discussing About Metrics Watch?

MixModeler

MixModeler is a browser-based Marketing Mix Modeling platform that enables marketers and analysts to build sophisticated attribution models without coding. Combining enterprise-grade statistical capabilities with an intuitive no-code interface, MixModeler supports both Bayesian and OLS modeling approaches, advanced variable transformations (adstock, saturation curves, weighted variables), and comprehensive model diagnostics. Unlike traditional MMM solutions that cost $50K-$300K annually, MixModeler delivers professional-grade analytics for free with paid plans starting at $149/month - accessible to teams of all sizes. The platform features real-time model building, interactive variable testing, decomposition analysis, and seamless Excel integration - making MMM accessible to individual analysts, agencies, and enterprises alike. Perfect for: Marketing analysts optimizing budget allocation, agencies managing multiple client campaigns, D2C brands measuring true channel ROI, and teams seeking privacy-compliant attribution beyond last-click models.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate MixModeler?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind MixModeler?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About MixModeler?

AI-generated summary from verified user reviews

Pros
  • Users value the ability to measure all marketing channels in one place, enhancing their analytical capabilities.
  • Users praise the ease of use of MixModeler, allowing marketing teams to operate independently without technical assistance.
  • Users value the reliability of comprehensive measurement across all marketing channels, enhancing their tracking capabilities.
  • Users value the simple interface of MixModeler, enabling easy access for marketing teams without expert assistance.
Cons
  • Users desire more customization options for reports in MixModeler to enhance their experience and meet specific needs.
  • Users desire more customization options for reports in MixModeler to enhance their overall experience.

What Are Recent G2 Reviews of MixModeler?

Musqot

Musqot Marketing Planner includes all the features required to create, manage and analyze your marketing activities and performance online. We offer simple yet robust functionality for management of the below assets and resources, and much more... All in an easy-to-use application completely built on the Salesforce platform. Integrate CRM-data and social media statistics to see the ROI/effect of your marketing efforts. • Planning & budgeting cost and resources for marketing organizations • Collaborating with internal and external stakeholders • Analyzing results and optimizing performance in all channels Marketing Planner is a Marketing Performance Management application. The solution enables professional marketers to create and manage all aspects of their marketing plans online. The scope of Musqot Marketing Planner covers all the crucial aspects of the heaviest competitor platforms, but with none of the deployment hassles. With Marketing Planner being built on native Salesforce technology, our customers can enjoy reduced complexity when implementing a system for their marketing performance management. Marketing Planner includes all the features required to create, manage, analyze and optimize your marketing activities and performance in all channels. We offer simple yet robust functionality for management of the below assets and resources, and much more. • Campaigns • Activities • Productions • Budgets • Cost centers • Resources • Objectives • Reports & dashboards Customers who are using Salesforce CRM can easily correlate sales data with their marketing calendar in our Gantt view, to illustrate the actual business effect (ROI) of their marketing efforts. External data sources, such as social media statistics from your company's Facebook page, are easily integrated with just a few clicks.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Musqot?

  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Musqot?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Musqot?

What Are G2 Users Discussing About Musqot?

Nexoya

Nexoya is a unified AI platform for cross-channel digital advertising. The platform brings together data from all your performance marketing channels, offering over 40 integrations. With this unified data, the platform can simulate various business scenarios, for example, estimating the budget required to generate $200,000 in revenue. Every week, Nexoya provides tailored optimization proposals to help you maximize performance across all channels. If you are satisfied with a proposal, you can simply click a button and Nexoya will automatically adjust all your campaign budgets across the connected platforms. Key features include: - Cross-channel campaign optimization tailored to your needs/goals (ROAS, Revenue, Margins) - Holistic view across channels (all in one) - Attribution capabilities using regression-based modelling - Automated cross-channel budget allocation with one click - 40+ integrations with leading ad platforms - In-depth campaign performance insights - Scenario Simulations for strategic budget planning - Expert insights & proactive guidance

Average Rating: 4.6/5.0

Total Reviews: 6

How Do G2 Users Rate Nexoya?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Nexoya?

  • Seller: Nexoya
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Konradstrasse 32, 8005 Zürich
  • Twitter: @Nexoyacom
    264 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    35 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 57% Large, 29% Medium

What Do G2 Reviewers Say About Nexoya?

AI-generated summary from verified user reviews

Pros
  • Users value the easy-to-use analytics of Nexoya, appreciating time-saving budget optimization and clear performance insights.
  • Users value the quick and easy budget optimisation by Nexoya, enhancing collaboration and performance evaluation across channels.
  • Users appreciate the ease of use of Nexoya, making budget optimization and collaboration straightforward and efficient.
  • Users value the enhanced collaboration and intuitive dashboard of Nexoya, making budgeting and performance evaluation effortless.
  • Users find Nexoya's budget management easy and efficient, enabling quick optimizations and effective collaboration with agencies.
Cons
  • Users find the complexity of the interface challenging, leading to confusion and a steep learning curve.
  • Users find the difficult learning curve of Nexoya challenging, impacting their ability to utilize the tool effectively.
  • Users face lack of information due to confusing terminology and complex optimization models that complicate their understanding.
  • Users note a significant learning curve with Nexoya, making it challenging for newcomers to grasp all features quickly.
  • Users face automatic page reload issues that result in misleading error messages and confusing terminology in Nexoya.

What Are Recent G2 Reviews of Nexoya?

next4biz CRM

Next4biz CRM is a new generation CRM with digital behavior analysis, marketing & sales automation, and AI powered end-to-end customer service management features. Marketing & sales features: - Integration to legacy systems with data deduplication - Customer’s digital footprint monitoring - Dynamic segmentation, KPI and scorecard management - Rule-based marketing & sales automation - Opportunity and task management Customer service management features: - Omnichannel communication - AI powered complaint categorization - User interface and agent script design for categories - End-to-end complaint management with workflows - Knowledge base and self service Next4biz CRM is a no-code solution bringing less IT dependency and more agility for sales & service teams. Next4biz CRM can be 2-way integrated with other systems. Next4biz CRM is compliant with GDPR, CCPA, KVKK.

Average Rating: 2.5/5.0

Total Reviews: 1

How Do G2 Users Rate next4biz CRM?

  • Has the product been a good partner in doing business?: 1.7/10 (Category avg: 9.3/10)

Who Is the Company Behind next4biz CRM?

  • Seller: Next4biz
  • Year Founded: 2006
  • HQ Location: İstanbul, Kadıköy
  • LinkedIn® Page: www.linkedin.com
    64 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Do G2 Reviewers Say About next4biz CRM?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of next4biz CRM, finding it straightforward compared to more complex options.
  • Users appreciate the intuitive design of next4biz CRM, finding it easy to navigate compared to other systems.
  • Users value the simplicity of next4biz CRM, finding it easy to navigate compared to other complex systems.
  • Users appreciate the simplicity of next4biz CRM, finding it easy to use compared to other complex options.
  • Users value the user-friendly nature of next4biz CRM, finding it easy to navigate and operate.
Cons
  • Users express frustration with the poor customer support, as chat assistance often proves unhelpful for inquiries.
  • Users express frustration with the lack of responsive chat support for addressing their questions effectively.
  • Users are disappointed by the lack of adequate chat support, making it difficult to resolve questions effectively.

What Are Recent G2 Reviews of next4biz CRM?

ObserviX AI

ObserviX is the AI-powered marketing attribution platform that shows you exactly which channels drive revenue, not just clicks. We solve the biggest problem in marketing: knowing which marketing dollars actually generate profit. The Problem We Solve: Most businesses spend thousands on Google Ads, Facebook, LinkedIn, and email marketing without knowing which efforts truly drive sales. Traditional analytics only show the last click, missing 80% of the customer journey. Teams waste 30% of their marketing budget on channels that look good in reports but don't drive revenue. Our Solution: 5-Minute Setup - Install our lightweight pixel and start seeing complete attribution in minutes, not months Multi-Touch Attribution - See all touchpoints that influence each sale across every marketing channel Visual Customer Journey Mapping - Watch how prospects discover, engage, and convert across your entire marketing ecosystem AI-Powered Optimization - Get weekly recommendations on where to invest more and where to cut spending based on actual revenue impact Who We Serve: - Marketing teams at growing businesses, - Marketing agencies managing multiple clients, - E-commerce companies tired of attribution confusion. Ready to stop guessing which marketing channels work? Connect marketing spend to actual profit with ObserviX.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate ObserviX AI?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind ObserviX AI?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About ObserviX AI?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the multi-tenant setup of ObserviX AI, allowing seamless management of multiple clients with clear data insights.
  • Users value the effective attribution tracking of ObserviX AI, making client reporting and data interpretation seamless and clear.
  • Users value the effective customer engagement through ObserviX AI's clear reporting and tailored workspaces for clients.
  • Users appreciate the ease of use of ObserviX AI, with clear data presentation and quick client management.
  • Users praise the easy learning curve of ObserviX AI, making data interpretation simple for all team members.
Cons
  • Users are eager for more pre-built dashboard templates in ObserviX AI, as current options are limited.
  • Users find a lack of pre-built dashboard templates for e-commerce in ObserviX AI, limiting initial usability.
  • Users note a lack of pre-built templates and currently missing mobile app tracking in ObserviX AI.
  • Users express concerns about subscription issues, with a desire for more features and templates for better experience.
  • Users feel the lack of pre-built templates and mobile app tracking limits ObserviX AI's initial functionality.

What Are Recent G2 Reviews of ObserviX AI?

OptiMine

OptiMine Insight, the cloud-based agile marketing measurement platform that measures the cross-channel performance of all your channels and ads- offline and online.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate OptiMine?

  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 6.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind OptiMine?

  • Seller: OptiMIne
  • Year Founded: 2008
  • HQ Location: Minneapolis, US
  • Twitter: @OptiMineInc
    801 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    30 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of OptiMine?

Outsmart

Outsmart is an affordable internet service designed to automatically collects cross-channel analytics from various online marketing channels and presents it as highly informative and actionable insights.

Average Rating: 3.0/5.0

Total Reviews: 2

How Do G2 Users Rate Outsmart?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 3.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 0.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 0.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Outsmart?

  • Seller: Outsmart
  • Year Founded: 2016
  • HQ Location: Bangkok, TH
  • Twitter: @outsmartio
    87 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of Outsmart?

What Are G2 Users Discussing About Outsmart?

Paapi

Paapi is an ad measurement and audience activation platform solving the underlying challenge of stitching the full user path across channels, devices, and web-to-app journeys. That foundation powers accurate attribution, deduped conversions, cohort analysis by LTV, product and channel - as well as audiences that update continuously and activate directly to your ad platforms without the engineering queue. The result is a closed loop between measurement and activation, enabling automated performance optimisation.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Paapi?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Paapi?

  • Seller: Paapi
  • Year Founded: 2024
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Paapi?

Pacr - Better paid ad spend tracking

Pacr allows you to track the spend (vs budget) for all your paid ad accounts across all platforms. You can track and forecast out total monthly spend whilst being alerted in real-time of any significant changes ! Keep track of all your paid media channels across your accounts, including Google Ads, Google DV360, Facebook Ads, LinkedIn Ads, TikTok Ads & SnapChat Ads and more... -Stay alert of any significant changes Get informative alerts & notifications about significant changes in your clients accounts or warnings on over/under spend. - Lay your mind to rest with monthly forecast You can track and forecast out total monthly spend in real-time all in once places and can be accessed via desktop and mobile. - Leave the spreadsheets behind Stop using messy in-house built solutions and spreadsheets to keep a track of all budgets. Pacr provides the one-stop solution to track everything you need.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Pacr - Better paid ad spend tracking?

  • Seller: Pacr
  • Year Founded: 2022
  • HQ Location: Leeds, GB
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Pacr - Better paid ad spend tracking?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 23, 2026