--- title: Formo Reviews meta_title: 'Formo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Formo works for a business like yours. aggregate_rating: rating_value: 5.0 review_count: 1 scale: '5' date_modified: '2026-09-22' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Formo Reviews **Vendor:** Formo **Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics) **Average Rating:** 5.0/5.0 **Total Reviews:** 1 ## About Formo Analytics and attribution for DeFi apps. Measure what matters and drive growth onchain with the data platform for crypto and DeFi. Formo makes analytics and attribution easy, so you can focus on growth. Get the best of web, product, and onchain analytics on one versatile platform. Formo is a Web3-native product analytics, wallet intelligence, and onchain attribution platform built for crypto and DeFi applications. It helps product, growth, and marketing teams understand the complete user journey, from the first website visit through wallet connection, smart contract interactions, transactions, retention, and revenue. Unlike traditional analytics tools that stop at browser sessions, Formo connects offchain behavior with onchain activity using wallet-based identities, providing a unified view of user acquisition, activation, engagement, and long-term value. Track page views, wallet connections, transactions, smart contract events, and custom events in one platform. Measure marketing attribution, conversion funnels, retention cohorts, product adoption, audience segments, and cross-chain user behavior. Identify which campaigns acquire your highest-value users, optimize onboarding, and improve retention with actionable insights. Developers can integrate Formo quickly using lightweight SDKs, powerful APIs, SQL access, webhooks, and flexible data exports, making it easy to build analytics workflows for modern onchain applications. --- Key Features ​ Product Analytics Unified web and product analytics designed for crypto product and marketing teams: πŸ“Š Measure KPIs. Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time. 🎯 Onchain attribution. Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from. πŸƒβ€βž‘οΈ Optimize your funnel. Track key touchpoints across the full user journey from offchain to onchain: pageviews, wallet connects, and transactions. πŸ“ˆ Charts and dashboards. Visualize your data on custom charts and reports with SQL or AI. ​ Wallet Intelligence Identify and activate your high-value users with unified user profiles: πŸ•΅οΈβ€β™‚οΈ Wallet profiles. Turn anonymous wallets into high-value users with onchain and offchain data. Track usage of specific, high-value wallets on your crypto app. πŸ‘₯ Audience insights. Get comprehensive insights into your audience including top apps, tokens, chains, net worth, revenue, and retention. 🀩 User segmentation. Use precise targeting based on wallet holdings, DeFi positions, socials, communities, and cross-platform activity. ​ Token Gated Forms Launch waitlists, forms, and surveys for your community: πŸ” Token gating. Capture wallet data, token balances, attestations, and other onchain signals. βœ… Verify socials. Verify Twitter accounts, Discord usernames, Farcaster, and more. 🎨 Template library. Choose from a variety of form templates or build your own. ​ Privacy Friendly Formo is built with privacy in mind. No third-party cookies, no personal data. Just clear, privacy-friendly insights. We do not collect any personal data. We do not use third-party cookies and never collect information such as IP or device IDs that could be used to fingerprint a user. The data we collect belongs to you. We don’t share the data with third parties. The Formo SDK source code is fully open source and available on Github. --- Learn more https://formo.so/blog/web3-event-analytics-the-complete-guide-to-analytics-attribution-for-web3 https://formo.so/blog/web3-attribution-onchain-attribution-system https://formo.so/blog/wallet-intelligence-explained-practical-benefits-and-use-cases --- FAQs How is Formo different from Google Analytics for crypto apps? Formo is purpose-built for onchain apps. Unlike Google Analytics, Formo natively tracks wallet connects, transactions, and signatures alongside traditional web analytics like pageviews and sessions. It also provides onchain attribution, wallet intelligence, and token-gated forms - features that general-purpose analytics tools don’t offer. Does Formo work with Solana, or only EVM chains? Formo supports both EVM and Solana. See the full list of supported chains. Which frameworks does Formo support? Formo works with any JavaScript framework: React, Vue, Svelte, Next.js, Remix, Astro, and vanilla JavaScript. We have optimized integration guides for wagmi and RainbowKit. See SDKs for framework-specific examples. What does Formo SDK track? After installing the SDK, Formo automatically tracks page views, sessions, referrer sources, UTM parameters, referral codes, wallet connects, disconnects, chain switches, transactions, and signatures. See events and what we collect for more information. Can I track events from my backend? Yes. Formo provides a Server-side SDK and API for tracking events from the backend. Use it to send custom events, identify users, or batch track historical data. How often is my data updated? All data is ingested and displayed in real time. ## Formo Reviews ### 1. Great tool with a focus on web3 users **Rating:** 5.0/5.0 stars **Reviewed by:** NgΓ’n N. | Researcher, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 27, 2024 **What do you like best about Formo?** It's hard to find a survey tool that creates token requirements as easily as Formo. The blockchain integration sets it apart from competitors. **What do you dislike about Formo?** I'd like to see more templates with more customisation features to save time. **What problems is Formo solving and how is that benefiting you?** Create token-gating forms for Web3 users - [View Formo pricing details and edition comparison](https://www.g2.com/products/formo/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-30+10%3A49%3A42+-0500&secure%5Bsession_id%5D=b6c69645-3ce1-442b-888c-ab9826dd67e5&secure%5Btoken%5D=b2c00296389beb12b5f30a56dc13e6ac99fdb0f31e9f48476a6e388e8762d7c1&format=llm_user) ## Formo Features **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations - Usage Tracking/Analytics **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Machine Learning **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Additional Functionality** - Conversion Tracking - Funnel Analysis - Product Data Management - Engagement Tracking - Alerts/Notifications - Cohort Analysis - Session Recording - AI Copilot - Data Visualization - Customer Journey Mapping - Generative AI - Interactive Reports - A/B Testing ## Top Formo Alternatives - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) - 4.6/5.0 (689 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (15,202 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - 4.4/5.0 (5,209 reviews)