Best Marketing Analytics Tools - Page 17

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 649

Category Stats (Oct 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Keitaro Tracker (+8.11%) - Among all products in this category, Keitaro Tracker recorded the largest rating increase compared to last month

Last updated: October 13, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 72,200+ Authentic Reviews
  • 649+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, Klaviyo, LocaliQ, CleverTap, and AgencyAnalytics.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=klaviyo&focus%5B%5D=localiq&focus%5B%5D=clevertap&focus%5B%5D=agencyanalytics)

Mediahawk

Reliable and straightforward call tracking and marketing analytics software. Mediahawk is easy-to-use, providing you with accurate, real-time data on your marketing performance, helping you quickly and confidently attribute your sales to marketing campaigns and channels to find out which activities are producing leads and revenue, and which aren't. - Increase your lead generation by getting detailed insight on the marketing sources and campaigns that generate your most qualified leads. - Understand your customers’ buying experience from start to finish, including their phone conversations, and fine tune your marketing campaigns to maximise engagement. - Improve your website conversion rate by identifying which pages your callers are calling from and visiting before, during and after the call. - Integrate Mediahawk with your other favourite martech tools – from Google and Facebook to HubSpot and Salesforce and many more - to streamline your reporting process and work smarter. Mediahawk - leading call tracking software – has proven to help businesses grow revenue, reduce wasted spend, and improve customer experience. Along with developing pioneering technology, we’re proud of our reputation for providing a friendly, responsive and knowledgeable client service. “Mediahawk’s a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.” Director of Sales and Marketing, Dormy Care Communities “Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.” Managing Director, Receptional

Average Rating: 3.7/5.0

Total Reviews: 5

How Do G2 Users Rate Mediahawk?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.3/10)

Who Is the Company Behind Mediahawk?

  • Seller: Mediahawk
  • Year Founded: 2002
  • HQ Location: Milton Keynes, GB
  • Twitter: @mediahawk
    839 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    21 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 80% Small, 20% Medium

What Are Recent G2 Reviews of Mediahawk?

What Are G2 Users Discussing About Mediahawk?

Objective Platform

Objective Platform is a Marketing Mix Modelling (MMM) software that helps businesses measure, analyse and optimise the performance of their media investments across online and offline channels. Designed for privacy-first marketing, it enables brands to understand which channels and campaigns drive ROI, even without cookies or user-level tracking. Who uses Objective Platform? Used by enterprise and mid-sized companies in telecommunications, automotive, utilities, energy, FMCG, beauty and health, retail and insurance, the platform provides a unified, data-driven view of marketing performance to guide strategic and tactical budget decisions. Key features include: 1. Advanced Econometric Modelling – Configurable Bayesian-style models that transparently evaluate channel and campaign ROI. 2. Scenario Planning & Optimisation – Forecast media scenarios, compare campaigns and plan budgets to drive up to 20% sales uplift. 3. Omnichannel Data Management – Seamlessly integrate data from 200+ sources with automated ingestion, mapping, validation and dashboard-ready reporting. 4. Privacy-Compliant Measurement – Measures media effectiveness without personal identifiers, suited for the cookieless ecosystem. 5. Brand Attribution Dashboards – Link brand equity and perception with sales impact. Understand how brand strength influences outcomes and how media spend affects brand over time. 6. Dynamic Marketing Insights – Drill into campaign, channel, advertised products and customer-level analytics. Distinguish between new vs. returning customers, online vs. in-store performance, and long-term vs. short-term effects With Objective Platform, organisations can: - Identify the highest-performing channels, campaigns and advertised products - Reallocate spend for up to 20% sales uplift - Plan, test and optimise campaign budgets before execution - Comply with data privacy regulations while maintaining measurement accuracy - Empower marketing and finance teams with a shared source of truth Leading brands such as Unilever, Deutsche Telekom Group, Vattenfall and PostNL use Objective Platform to gain complete control over their media investments and plan for growth.

Average Rating: 4.6/5.0

Total Reviews: 4

How Do G2 Users Rate Objective Platform?

  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.4/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Objective Platform?

Who Uses This Product?

  • Company Size: 100% Large

What Do G2 Reviewers Say About Objective Platform?

AI-generated summary from verified user reviews

Pros
  • Users value the advanced insights from Objective Platform's MMM, enabling data-driven decisions and optimizing marketing efforts.
  • Users find the intuitive interface of Objective Platform enhances ease of use and simplifies data-driven decision-making.
  • Users value the advanced insights from Objective Platform, enabling data-driven decisions and cross-channel performance clarity.
  • Users value the advanced analytics of Objective Platform, enhancing their data-driven decision-making and optimizing ROI effectively.
  • Users value the attribution accuracy of Objective Platform, which enhances data-driven decisions and campaign effectiveness.
Cons
  • Users find the complexity of Objective Platform to be time-consuming and challenging for newcomers.
  • Users find the learning curve challenging, as it can be time-consuming and complicated for newcomers.
  • Users find the learning difficulty of Objective Platform can be time-consuming and complicated for newcomers.
  • Users find the time-consuming nature of the Objective Platform challenging, especially for newcomers navigating its complexities.
  • Users find the time-consuming processes of the Objective Platform challenging, especially for newcomers navigating the system.

What Are Recent G2 Reviews of Objective Platform?

Octoboard for Agencies

Marketing Agencies save time and win clients by building automated reports and white label client portals. Octoboard send out reports to clients and hosts client portals with data from over 50 marketing platforms - SEO, PPC, Social Media, Email Marketing, Web analytics and much more. * Fully White Labeled - create own branded reports * Hosted client portals - drive more traffic to your website * 50+ Integrations with all you favourite marketing platforms * 100+ pre-built templates for client portal dashboards and reports * Unlimited reports, dashboards, users from just 5 USD per client White Label Client portals hosted on agency websites drive client traffic and update customers of the agency progress. Unlimited users, unlimited reports, over 50 integrations with Social Media, SEO, PPC, Web Analytics, Keywords analysis from Octoboard - One client reporting platform for Marketing Agencies and busy marketeers.

Average Rating: 4.2/5.0

Total Reviews: 3

How Do G2 Users Rate Octoboard for Agencies?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 6.1/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Octoboard for Agencies?

  • Seller: OCTOBOARD
  • Year Founded: 2017
  • HQ Location: Dublin, IE
  • Twitter: @octoboard
    3,600 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Medium, 33% Small

What Are Recent G2 Reviews of Octoboard for Agencies?

What Are G2 Users Discussing About Octoboard for Agencies?

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PaveAI

PaveAI analyzes your Google Analytics + marketing data using AI and sends you actionable reports.

Average Rating: 4.7/5.0

Total Reviews: 3

How Do G2 Users Rate PaveAI?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind PaveAI?

  • Seller: PaveAI
  • Year Founded: 2008
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of PaveAI?

What Are G2 Users Discussing About PaveAI?

PostApex

PostApex is an innovative email newsletter advertising network that connects advertisers with a vast array of publishers, facilitating seamless monetization of email content. With a network encompassing over 500 publishers and reaching 100 million users across the US, Canada, UK, and Europe, PostApex provides a robust platform for targeted and effective advertising campaigns. Key Features and Functionality: - Real-Time Metrics: Advertisers and publishers can monitor ad performance through real-time analytics, enabling data-driven decisions to optimize campaigns. - Ad Fraud Blocking: The platform employs advanced fraud detection mechanisms to filter out invalid traffic from bots, crawlers, and other malicious sources, ensuring genuine engagement. - Performance-Based Ads: Advertisers are charged solely for actual traffic that visits their website, eliminating costs associated with mere impressions and enhancing return on investment. - AI Targeting: Utilizing artificial intelligence, PostApex optimizes ad placements by matching advertisements with the most relevant newsletters based on targeting criteria. Primary Value and Solutions: PostApex addresses the challenges of newsletter monetization and targeted advertising by offering a streamlined platform where publishers can effortlessly integrate ads into their content, and advertisers can reach niche audiences with precision. This symbiotic relationship enhances revenue streams for publishers while providing advertisers with access to engaged and specific demographics, thereby maximizing the effectiveness of email marketing campaigns.

Average Rating: 4.9/5.0

Total Reviews: 10

How Do G2 Users Rate PostApex?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind PostApex?

  • Seller: PostApex
  • HQ Location: United Kingdom
  • Twitter: @PostApex_com
    87 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 80% Small, 20% Medium

What Are Recent G2 Reviews of PostApex?

Sellforte

Sellforte is the marketing measurement and optimization operating system for enterprise ecommerce, DTC, and retail brands. It unifies Marketing Mix Modeling, incrementality testing, and attribution into one always-on system, then turns model results into campaign- and ad-set-level budget and bidding decisions teams act on every day. The world's most demanding brands across fashion, grocery, and QSR, including Subway, Bonprix, Lidl, Azzas 2154, and Represent, trust Sellforte with optimizing over $1 billion in annual media spend across 22 markets. The platform is built for large-spending brands running a complex mix of channels, where a single budget decision impacts real revenue and profit. Brands use Sellforte to find their true incremental ROAS across every channel, online and offline, and move budget to what drives growth, including the digital spend that drives in-store sales their attribution can't see. Unlike attribution and traditional MMM, Sellforte delivers marginal incremental ROAS, the return on your next dollar, at campaign and ad-set granularity, calibrated by live experiments and pushed to the platforms where the decision gets made. It works alongside your existing attribution stack rather than replacing it. What teams do with Sellforte: - Measure every channel, online and offline. Media ROI across digital, TV, radio, OOH, and print catalog, and across ecommerce, marketplaces, and physical stores, in one model. - Optimize daily, at campaign and ad-set level. Recommendations precise enough to reset bids and budgets, pushed straight to Meta, Google, and TikTok by API. - Plan the next quarter with confidence. Budget scenarios down to the weekly level, with constraints and projected sales and margin impact before you commit. - Model promotions as their own sales driver. Most tools fold discounts into the baseline, while Sellforte measures them separately, so you see true media ROI and the discount level that protects margin. - Validate with experiments. Geo lift, conversion lift, and A/B tests in one hub, each result calibrating the model. - Ask your measurement directly. Sellforte AI answers which campaigns to scale or where to shift budget in seconds, grounded in the model, with a human confirming every change.

Average Rating: 4.8/5.0

Total Reviews: 3

How Do G2 Users Rate Sellforte?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Sellforte?

Who Uses This Product?

  • Company Size: 67% Medium, 33% Small

What Are Recent G2 Reviews of Sellforte?

What Are G2 Users Discussing About Sellforte?

Spectacle

Spectacle is a multi-touch attribution platform purpose-built for subscription/SaaS teams. It plugs into your ad platforms, CRM and billing tools in minutes (no dev required), then shows exactly which campaigns, keywords and channels drive high-LTV revenue — not just clicks. Spectacle Digital Marke… Unlike generic analytics, Spectacle attributes at the company/account level and maps every touchpoint from first click to closed-won, giving you full-funnel clarity to prove ROI, cut wasted ad spend and scale what works. Spectacle Digital Marke… Out of the box you get Attribution Reporting, Customer Journeys & Funnels, and an Audience Hub for smart segmentation and conversion sync (e.g., building lookalikes or suppressing churned users). It all connects with your stack — Google & LinkedIn Ads, HubSpot/Salesforce, Stripe, Segment, CallRail and more — with plug-and-play setup. Who it’s for: performance marketers, CMOs/growth leaders and agencies who want to optimise budget for revenue and give marketing a clear seat at the revenue table.

Average Rating: 4.5/5.0

Total Reviews: 3

How Do G2 Users Rate Spectacle?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Spectacle?

Who Uses This Product?

  • Company Size: 67% Small, 33% Large

What Do G2 Reviewers Say About Spectacle?

AI-generated summary from verified user reviews

Pros
  • Users value the attribution accuracy of Spectacle, enhancing insights into marketing performance and B2B success.
  • Users value the effective attribution tracking of Spectacle, providing clear insights into marketing impact and revenue growth.
  • Users value the automation capabilities of Spectacle, enabling seamless scaling and immediate action on insights.
  • Users value the effective channel management of Spectacle, enhancing clarity on funnels and improving revenue tracking.
  • Users find the ease of use of Spectacle remarkable, effortlessly capturing screenshots and managing windows.
Cons
  • Users find the steep learning curve for custom events and desire more out-of-the-box dashboards challenging.
  • Users find the difficult setup of Spectacle challenging, although event tracking is straightforward once configured.
  • Users find the steep learning curve for custom events challenging initially, though support provides helpful examples.

What Are Recent G2 Reviews of Spectacle?

Yirla

Yirla — AI Recommendations for Demand Gen Teams Yirla consolidates your paid campaign data across channels (Google, Meta, LinkedIn, Reddit, TikTo, ChatGPT) into a single dashboard, then uses AI to tell what is working, what isn't, and recommends how to improve campaign performance including which campaigns to pause, where to shift budget, and which creatives are dragging down your CPA. Yirla gives specific, prioritized actions with expected outcomes included. Teams using Yirla replace their weekly reporting cycle with a daily operating rhythm. Less time in spreadsheets. More confidence in the room. Of course there is an MCP.

Average Rating: 4.8/5.0

Total Reviews: 3

How Do G2 Users Rate Yirla?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Yirla?

  • Seller: Yirla
  • Year Founded: 2025
  • HQ Location: San Jose, US
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®
  • Ownership: Private

Who Uses This Product?

  • Company Size: 67% Large, 33% Small

What Are Recent G2 Reviews of Yirla?

Adalyz

Adalyz is a complete Ad Analytics solution empowering marketers to access their social, search, mobile & video advertising data in one unified dashboard. Adalyz lets you optimize digital ad strategy for maximum impact and increases ROI of your digital ad spend. It provides comparative Dashboard and Reports across all ad platforms, this enables digital marketing teams to work collaboratively.We help companies decide which ad platform to spend their next dollar on. Adalyz currently supports Google Ad Words, Facebook Ads, Instagram Ads, Twitter ads and Affiliate networks.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Adalyz?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Adalyz?

  • Seller: Adalyz
  • Year Founded: 2015
  • HQ Location: New Delhi, IN
  • Twitter: @adalyz_
    420 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Small, 50% Medium

What Are Recent G2 Reviews of Adalyz?

What Are G2 Users Discussing About Adalyz?

Adinton

Adinton is a software for analyzing and optimizing marketing campaigns that allows you to manage online marketing investment return and sales due to spending optimization.

Average Rating: 4.7/5.0

Total Reviews: 3

How Do G2 Users Rate Adinton?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Adinton?

  • Seller: Adinton
  • HQ Location: Barcelona, ES
  • Twitter: @ADINTON
    427 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of Adinton?

What Are G2 Users Discussing About Adinton?

Admetrics

Admetrics is a premier enterprise-grade marketing intelligence and attribution platform purpose-built for the modern e-commerce and Direct-to-Consumer (DTC) landscape. In an era defined by signal loss, "dark social," and stringent privacy regulations, Admetrics serves as a "mission control" for brands that require more than just surface-level data. By moving beyond traditional last-click attribution, our platform provides a unified, "truth-based" view of the entire customer journey, enabling businesses to scale with confidence and precision. Privacy-First Attribution & Technical Excellence At the core of Admetrics is a proprietary Server-to-Server (S2S) tracking engine. Unlike standard browser-based pixels that are easily blocked by iOS updates or ad-blockers, our server-side architecture collects first-party data directly from the source. This ensures that brands recover up to 30% of "lost" conversion data, providing a complete picture of performance across Meta, Google, TikTok, and YouTube. Our Fusion Attribution model further enhances this by blending granular multi-touch data with advanced statistical modeling, bridging the gap between digital clicks and real-world sales. Strategic Intelligence: PRISMA & Profit Metrics Admetrics distinguishes itself by focusing on Profit on Ad Spend (POAS) rather than just top-line revenue. By integrating directly with shop systems like Shopify and WooCommerce, we factor in COGS, shipping, and transaction fees to reveal your True Net Profit in real-time. Our advanced PRISM4 module offers: Marketing Mix Modeling (MMM): To quantify the impact of top-of-funnel and offline channels. Acquisition ROAS (aROAS): To isolate the value generated by new customers versus repeat buyers. Incrementality Testing: To identify "cannibalization" and ensure your ad spend is driving sales that wouldn't have happened organically. High-Velocity Growth with the Quantify Engine For brands that prioritize speed, the Quantify experimentation engine utilizes Bayesian statistics to revolutionize A/B testing. Traditional testing models often require weeks of data to reach "statistical significance"; Quantify allows marketers to identify winning creatives and landing pages with 60% to 90% less data. This enables rapid scaling of high-performing assets and drastically reduces wasted spend on underperforming campaigns. Empowering Global DTC Brands Trusted by over 100 leading DTC brands, Admetrics is more than a dashboard—it is a strategic partner. Our platform includes customizable data-driven attribution models, intraday near real-time updates, and 0-party data integration, all supported by a team of dedicated customer success managers and data science consultants. Whether you are navigating the transition to a cookieless world or looking to optimize your marginal ROAS, Admetrics provides the clarity needed to turn complex data into sustainable growth. Expert Guide Tip: When setting up your Admetrics profile, ensure you connect your COGS (Cost of Goods Sold) data early. This allows the system to calculate aPOAS immediately, which is the single most important metric for understanding if your scaling efforts are actually profitable.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Admetrics?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)

Who Is the Company Behind Admetrics?

  • Seller: Admetrics
  • Year Founded: 2015
  • HQ Location: Frankfurt, DE
  • Twitter: @admetricsio
    74 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    25 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of Admetrics?

What Are G2 Users Discussing About Admetrics?

Adswerve

Adswerve offers online ad serving, programmatic buying, ad serving and more.

Average Rating: 3.3/5.0

Total Reviews: 2

How Do G2 Users Rate Adswerve?

  • Has the product been a good partner in doing business?: 5.0/10 (Category avg: 9.3/10)

Who Is the Company Behind Adswerve?

  • Seller: Adswerve
  • Year Founded: 2009
  • HQ Location: Denver, US
  • Twitter: @AdswerveInc
    9,167 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    234 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Adswerve?

What Are G2 Users Discussing About Adswerve?

AgencyEasy

AgencyEasy is a powerful reporting platform for digital marketing agencies. Save time with automated reports, measure project performance, and access detailed analytics on SEO, PPC, and SMM campaigns by integrating with Google Analytics, Facebook, and more.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate AgencyEasy?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind AgencyEasy?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of AgencyEasy?

App Science Insights

App Science® Insights provides brands with more actionable campaign intelligence. The data from this comprehensive study is designed to inform CTV and mobile strategy moving forward. It provides the opportunity to strike the optimal balance between screens to maximize media spend and reach precise audiences more effectively.

Average Rating: 3.8/5.0

Total Reviews: 2

How Do G2 Users Rate App Science Insights?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind App Science Insights?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of App Science Insights?

Axtria CustomerIQ

Axtria CustomerIQ™ is the most advanced NBA driven customer engagement solution for life sciences that formulates effective omnichannel interactions across Life Sciences customers to optimize commercial activity. Axtria CustomerIQ brings together the power of AI/ML based analytics with business-driven intelligence to significantly improve the interaction between the Life Sciences company and their customers, providing a complete 360° view of the customer at any time. Axtria CustomerIQ automates and optimizes the efficiency of both sales and marketing channels, to drive higher revenue.

Average Rating: 4.0/5.0

Total Reviews: 2

How Do G2 Users Rate Axtria CustomerIQ?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.3/10)
  • Data Collection: 6.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 6.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Axtria CustomerIQ?

  • Seller: Axtria
  • Year Founded: 2010
  • HQ Location: Berkeley Heights, NJ
  • Twitter: @Axtria
    3,213 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,650 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Axtria CustomerIQ?

What Are G2 Users Discussing About Axtria CustomerIQ?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 23, 2026