G2

Verified User in Computer Software

Small-Business (50 or fewer emp.)

8/17/2025

"Finally ties HubSpot deals + product usage to the ads that actually paid off"

4.5/5

What do you like best about Spectacle?

Spectacle closes the loop between our marketing touchpoints, HubSpot deal stages, and in-product usage. We can build funnels like Pricing → Whitepaper → Trial → Charged and break them down by channel/keyword/ad group to see real drop-offs and revenue, not just CTR. Account-level attribution shows the buying committee over time, so we stop crediting a single lead for a B2B win. Review collected by and hosted on G2.com.

What do you dislike about Spectacle?

A bit of a steep learning curve on the first custom events/funnels, and I’d love a couple more one-click board-ready dashboards out of the box. Support was quick to share examples though. Review collected by and hosted on G2.com.

What problems is Spectacle solving and how is that benefiting you?

Spectacle helped unify paid + organic with HubSpot deals and product usage for clean multi-touch attribution. It reallocates budget to campaigns that drive Trial → Charged, not just form fills. Clear ABM view at the company level (like who touched what and when). Audience suppression reduced junk remarketing. Review collected by and hosted on G2.com.