G2

Vincent N.

Paid Media Manager

Enterprise (> 1000 emp.)

6/3/2026

"Ad performance insights without the manual work"

5/5

What do you like best about Yirla?

Yirla pulls all our ad platform data into one place. LinkedIn Ads, Google Ads, and everything else lives in a single view, so I can see overall performance at a glance instead of jumping between five dashboards trying to piece things together. The week-over-week and month-over-month comparisons make it easy to spot what's trending up or falling off without waiting on a manual report.

The competitor insights are the standout feature for me. Instead of guessing what other companies are running, I can actually see their campaigns broken down by personas, offers, industries, ABM targets, and key pain points/messaging, each scored by how heavily they're leaning on it. That kind of visibility used to take hours of manual research across ad libraries and LinkedIn. Now it's just sitting there ready to inform our own positioning.

Ask Yirla is the other thing I use daily. It's a chat box where I can ask something like "what are our top performing creatives this month on LinkedIn" and get a ranked answer in seconds, pulled directly from our connected accounts. No SQL, no spreadsheet exports, no waiting on the analytics team. The follow-up suggestions it generates after each answer keep the analysis moving in the right direction.

The UI is clean, the integrations took maybe ten minutes to set up, and the AI layer makes the whole platform feel less like a reporting tool and more like an analyst sitting next to you. Review collected by and hosted on G2.com.

What do you dislike about Yirla?

Honestly, not much to complain about. The platform is still growing, so there are a few smaller ad platforms I'd love to see added to the integration list (TikTok Ads and Reddit Ads would round things out nicely for us).

The competitor insights are incredibly detailed, but I sometimes wish I could export the persona and messaging breakdowns directly to a slide-ready format for sharing with leadership.

A few of the analytics views also have a lot of data on screen at once, so a more customizable dashboard where I can pin the metrics I check daily would be a nice addition. None of these are dealbreakers, more like features I'd be excited to see on the roadmap. Review collected by and hosted on G2.com.

What problems is Yirla solving and how is that benefiting you?

Before Yirla, our paid media reporting was scattered across LinkedIn Campaign Manager, Google Ads, and a pile of spreadsheets that someone had to manually update every week. Pulling together a simple cross-platform performance view was a half-day project, and by the time the report was ready, the data was already stale.

Yirla solved that by connecting directly to our ad accounts and giving us a unified view of spend, impressions, clicks, conversions, and CTR across every platform in one ranked table. We can sort our 500+ creatives by performance instantly and see exactly which ones are driving spend efficiency versus which ones are burning budget. That's translated into faster creative iteration cycles and better budget allocation decisions.

The competitor intelligence side has been just as valuable. Being able to see what personas, industries, and pain points our competitors are targeting, and how heavily they're investing in each angle, helps us position our own campaigns more strategically. We've already shifted messaging on a couple of campaigns based on gaps we spotted in competitor coverage. Review collected by and hosted on G2.com.