Best Marketing Analytics Software for Small Business - Page 8

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 791

Category Stats (Nov 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Oviond (+10.4%) - Among all products in this category, Oviond recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 75,900+ Authentic Reviews
  • 791+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, LocaliQ, Klaviyo, AgencyAnalytics, and Trackdesk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=localiq&focus%5B%5D=klaviyo&focus%5B%5D=agencyanalytics&focus%5B%5D=trackdesk&segment=small-business)

TapClicks

TapClicks is a comprehensive marketing operations platform designed to streamline and automate various manual tasks associated with marketing management, such as data integration and reporting. This solution allows users to focus on high-impact activities, including campaign optimization and enhancing customer satisfaction. By offering a suite of tools that encompass reporting, analytics, insights, campaign order management, and marketing workflow tracking, TapClicks empowers organizations to make informed decisions based on real-time data. The platform is particularly beneficial for marketing agencies and organizations that manage multiple clients. TapClicks provides a unified dashboard through its flagship product, TapAnalytics, which consolidates marketing campaign data and performance metrics. This feature enables users to easily manage thousands of clients from a single interface, offering both high-level agency views and customizable client-specific views. Such transparency is essential for maintaining strong client relationships and ensuring that clients are informed about their campaign performance. One of the standout features of TapAnalytics is its ability to deliver real-time analytics and scoring across all campaigns. Utilizing sophisticated algorithms, the platform optimizes campaign performance and uncovers actionable insights that can drive better results. Additionally, the data visualization capabilities of TapClicks bring data to life through interactive timelines, pie charts, geo-mapping, and text widgets, making it easier for users to interpret and present their findings. TapClicks also prioritizes efficiency with its auto-scheduled reporting feature, allowing users to send automated reports in various formats, including HTML, PDF, and Excel. This functionality saves time and ensures that stakeholders receive timely updates without the need for manual intervention. Furthermore, the platform supports over 200 integrations tailored to the needs of agencies of all sizes, enhancing its versatility and making it a valuable tool for marketing professionals. In summary, TapClicks is designed to optimize marketing operations by automating routine tasks and providing a holistic view of marketing activities. With its user-friendly interface, robust analytics capabilities, and extensive integration options, TapClicks stands out as a powerful solution for organizations looking to enhance their marketing efforts and drive meaningful results.

Average Rating: 4.3/5.0

Total Reviews: 316

How Do G2 Users Rate TapClicks?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Data Collection: 8.8/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.8/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.6/10 (Category avg: 8.8/10)

Who Is the Company Behind TapClicks?

  • Seller: TapClicks
  • Company Website:
  • Year Founded: 2015
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    131 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Broadcast Media
  • Company Size: 62% Small, 30% Medium

What Do G2 Reviewers Say About TapClicks?

AI-generated summary from verified user reviews

Pros
  • Users find TapClicks to be extremely easy to use, efficiently consolidating marketing data and improving reporting capabilities.
  • Users value the powerful analytics of TapClicks, enabling deeper insights and enhanced decision-making across marketing operations.
  • Users value the efficient reporting features of TapClicks, simplifying data analysis and optimizing marketing campaigns seamlessly.
  • Users value the time-saving automation of TapClicks, allowing focus on strategy and optimization of marketing efforts.
  • Users appreciate the time-saving automation of TapClicks, enabling focus on strategy and enhanced decision-making.
Cons
  • Users encounter lack of information from TapClicks support, leading to unresolved data connection issues and discrepancies.
  • Users often experience connection issues, leading to data discrepancies and less than ideal customer service responses from TapClicks.
  • Users often struggle with data inconsistency, encountering discrepancies and experiencing unhelpful customer service responses.
  • Users find the data management issues in TapClicks, especially during setup and syncing, quite frustrating and non-intuitive.
  • Users find the difficult setup of TapClicks overwhelming, affecting the initial experience and data syncing process.

What Are Recent G2 Reviews of TapClicks?

What Are G2 Users Discussing About TapClicks?

ChannelMix

With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable and impactful to the business. With ChannelMix, you’ll achieve complete visibility and control of marketing spend, goals, ROI and more - without needing to learn how to query or code. - ChannelMix requires no SQL or coding knowledge — our team manages and repairs data connections for you. Clients have seen up to a 90% decrease in time to prepare data for analysis with ChannelMix. - All data is stored in a dedicated data warehouse (Amazon Redshift, Google BigQuery) managed for you by the ChannelMix team. We take the data management burden off your team. - ChannelMix integrates with the BI or visualization tool of your choice: Tableau, Google Data Studio, Power BI, Looker, Yellowfin and more. With our quick-start dashboards, you can have a reporting solution up and running in less than 3 days. - The platform is supported by a 100% US-based team. Clients receive account management and data support with same-day response.

Average Rating: 4.3/5.0

Total Reviews: 45

How Do G2 Users Rate ChannelMix?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Data Collection: 9.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.5/10 (Category avg: 8.8/10)

Who Is the Company Behind ChannelMix?

  • Seller: InMarket
  • Year Founded: 2010
  • HQ Location: Austin, Texas
  • LinkedIn® Page: www.linkedin.com
    363 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 57% Medium, 33% Small

What Are Recent G2 Reviews of ChannelMix?

What Are G2 Users Discussing About ChannelMix?

Maropost Marketing Cloud

When your email software can’t keep up with your marketing goals, it’s time to meet Marketing Cloud. Multichannel marketing software built for fast-growing businesses, Marketing Cloud gives you greater control over your email, SMS, and social media ad campaigns. With Maropost, effortlessly build and segment audiences, customize journeys, personalize communications, and deliver them automatically.

Average Rating: 4.4/5.0

Total Reviews: 141

How Do G2 Users Rate Maropost Marketing Cloud?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 8.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Maropost Marketing Cloud?

  • Seller: Maropost, Inc
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Toronto, Canada
  • LinkedIn® Page: www.linkedin.com
    372 employees on LinkedIn®
  • Phone: 1-888-438-3152 -ext. 101

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 68% Small, 26% Medium

What Do G2 Reviewers Say About Maropost Marketing Cloud?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Maropost Marketing Cloud, enjoying seamless campaign management options and functionality.
  • Users value the advanced segmentation capabilities of Maropost, enhancing their marketing strategies through precise targeting.
  • Users value the advanced segmentation and personalization capabilities of Maropost Marketing Cloud for targeted campaigns.
  • Users appreciate the easy setup for A/B testing in Maropost, allowing effective targeting and campaign flexibility.
  • Users praise the powerful automation features of Maropost Marketing Cloud, enhancing their campaign management efficiency.
Cons
  • Users find the lack of account duplication features in Maropost Marketing Cloud frustrating and limiting for their workflows.
  • Users find the difficult learning process for advanced features challenging and time-consuming to navigate effectively.
  • Users struggle with limited third-party integrations, which hampers connectivity and usability of Maropost Marketing Cloud.
  • Users find the limited third-party integrations of Maropost Marketing Cloud hinder their overall marketing effectiveness.
  • Users find the steeper learning curve for advanced features challenging, impacting their overall experience with Maropost Marketing Cloud.

What Are Recent G2 Reviews of Maropost Marketing Cloud?

What Are G2 Users Discussing About Maropost Marketing Cloud?

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Growth Channel

Growth Channel is a programmatic advertising platform for brands, agencies, and performance marketing teams. It provides one place to plan, launch, optimize, and measure campaigns across CTV, streaming audio, online video, display, native, mobile, digital out-of-home, in-game, retail media, and Meta. Campaign Manager brings channels, budgets, tracking, creative, pacing, and campaign settings into a single view. Audience Builder supports prebuilt segments, geofencing, lookalike audiences, remarketing, contextual and keyword targeting, account-based marketing, and first-party data. Reporting covers spend, delivery, creative performance, conversions, CPA, ROAS, and other campaign metrics. Growth Channel connects with more than 25 DSPs and audience data from over 300 providers, allowing teams to access media and targeting options without moving between separate systems. Agencies can manage multiple clients from one login, set user permissions, automate client reporting, and offer a white-label platform with their own domain, branding, and dashboards. Managed services and API access are also available for teams that need additional support or custom integrations.

Average Rating: 4.5/5.0

Total Reviews: 25

How Do G2 Users Rate Growth Channel?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Data Collection: 8.8/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Growth Channel?

Who Uses This Product?

  • Company Size: 54% Small, 27% Medium

What Are Recent G2 Reviews of Growth Channel?

Rockerbox

Rockerbox empowers marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for smart marketers to help them spend, analyze, scale, test, and market smarter. Rockerbox helps you to execute better in-channel optimizations and stop wasting money on channels that aren’t performing. We take the frustration out of constructing clean, actionable data, empowering you to accomplish your goals without the need for additional technical resources. No one methodology is perfect, that’s why Rockerbox uses multiple. We incorporate rule-based attribution, multi-touch attribution, halo analysis, geo lift, in-channel testing, incrementality, and media mix modeling to give you the most complete and accurate view of your customer journey.

Average Rating: 4.6/5.0

Total Reviews: 46

How Do G2 Users Rate Rockerbox?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Data Collection: 9.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Rockerbox?

  • Seller: DoubleVerify
  • Year Founded: 2008
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    1,358 employees on LinkedIn®
  • Ownership: NYSE: DV

Who Uses This Product?

  • Top Industries: Retail, Consumer Goods
  • Company Size: 55% Medium, 43% Small

What Are Recent G2 Reviews of Rockerbox?

What Are G2 Users Discussing About Rockerbox?

DataMyth

DataMyth is a SaaS based reporting solution which helps digital marketers generate reports with AUTOMATED ANALYSIS & PERFORMANCE INSIGHTS in writing, which helps marketers understand what is working & what is not. Marketers can save all the time spent building reports and analysing the data, and get the reports in a few seconds. With the time saved, digital marketers can focus on optimization & strategy while we take care of all reporting needs. DataMyth is perfect for small to medium digital agencies, and brands looking to save time and money

Average Rating: 4.6/5.0

Total Reviews: 26

How Do G2 Users Rate DataMyth?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Data Collection: 8.8/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.1/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind DataMyth?

  • Seller: DataMyth
  • Year Founded: 2019
  • HQ Location: Middletown, US
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 88% Small, 8% Medium

What Are Recent G2 Reviews of DataMyth?

What Are G2 Users Discussing About DataMyth?

Polar Analytics

Polar Analytics is the easiest way for brands to dig into their data and understand how their business is doing. No migration or setup is required. We do all the heavy lifting for you. Connect all your data sources in one click, make informed decisions in minutes, and say goodbye to manual reporting. Polar is equivalent to having Supermetrics + Data Studio + A Data-Scientist into one app. Trusted by over 1500+ Shopify stores including Fanjoy, Hero Cosmetics, Soko Glam, AYBL, and From Future. You can use the platform to: - Optimize Customer Acquisition and manage performance marketing more effectively - Automate your Reporting and never download CSVs again - Increase Retention and LTV with the most robust views on retention and repeat orders for Shopify Stores - Improve merchandising with advanced reports on Product Analytics - Improve Engagement marketing with advanced email marketing reports Here's what you get: 10+ Data Connectors Unlock the full potential of your eCommerce and marketing data with pre-built integrations for Shopify, Google Analytics, Google Ads, Facebook Ads, Bing Ads, Pinterest Ads, Tiktok Ads, Snapchat Ads, Klaviyo, and Google Sheets. All-in-one Actionable Analytics Dashboard Get all the key advanced reports you need to monitor and improve your marketing spend, CAC (Acquisition Costs), LTV (Customer Lifetime Value), Cohorts, ROAS, and more. Multi Brands and Multi Shopify Stores capabilities Aggregate data from all your Shopify stores in the app. Create views to segment this data by Country or by brand if you are an agency or an e-commerce venture studio Smart Alerts and Insights You can set smart alerts on your most important KPIs: drop in conversion rate, increase in Customer Acquisition Cost, etc. Get notified immediately via e-mail or Slack. Email and Slack Snapshots reports Schedule Email or Slack Snapshots. Choose the metrics and frequency you want and share them with your team. Unlimited Users Share the dashboard with team members, contractors, or investors. Give visibility on your most important KPIs and align your team on what's next. Agency Plans Provide analytics and Reporting as part of your agency services. Centralize all your clients in one place to improve Customer retention and save time doing manual reporting.

Average Rating: 4.7/5.0

Total Reviews: 23

How Do G2 Users Rate Polar Analytics?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 9.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Polar Analytics?

Who Uses This Product?

  • Top Industries: Retail
  • Company Size: 83% Small, 17% Medium

What Do G2 Reviewers Say About Polar Analytics?

AI-generated summary from verified user reviews

Pros
  • Users admire the responsive customer support of Polar Analytics, appreciating their helpfulness and dedication to user success.
  • Users love the ease of use with Polar Analytics, enabling quick setup and seamless dashboard creation.
  • Users appreciate the helpful support team of Polar Analytics, always ready to assist and improve user experience.
  • Users value the consolidated reporting capabilities of Polar Analytics, enabling efficient data-driven decision making across their business.
  • Users commend the fast response time of Polar Analytics' support team, enhancing their overall experience and functionality.
Cons
  • Users face integration issues requiring support intervention, which complicates and slows down the setup process for data sources.
  • Users face significant API issues that delay real-time data availability and complicate integration with other platforms.
  • Users experience poor customer support, with slow response times that hinder timely data integration and assistance.
  • Users face connector issues as custom integrations necessitate support, hindering quick access to data sources.
  • Users face data management issues due to slow response times and difficulties in connecting important data sources.

What Are Recent G2 Reviews of Polar Analytics?

What Are G2 Users Discussing About Polar Analytics?

Ruler Analytics

A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword levels - Create multi-touch attribution reports using 6 attribution models - Enrich your ad platform(s), CRM and BI tools with customer journey data - Measure and forecast the impact of offline touchpoints and 'dark social' activities - Overcome accuracy issues caused by blocked cookies with 1st party data - Measure the impact of ToFu marketing tactics that don't generate clicks Get a demo of Ruler and join CMOs worldwide in making better-informed, data-led marketing decisions.

Average Rating: 4.6/5.0

Total Reviews: 28

How Do G2 Users Rate Ruler Analytics?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 9.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Ruler Analytics?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 57% Medium, 43% Small

What Do G2 Reviewers Say About Ruler Analytics?

AI-generated summary from verified user reviews

Pros
  • Users commend the good customer support provided by Ruler Analytics, helping navigate complex issues effectively.

What Are Recent G2 Reviews of Ruler Analytics?

What Are G2 Users Discussing About Ruler Analytics?

Delivra

Delivra is an email marketing platform helping marketers of any expertise captivate and grow their audience. With more than 20 years of unrivaled customer success, Delivra helps businesses engage in meaningful conversations that produce tangible results. Their focus on approachable solutions has helped empower thousands of organizations across industries to take control of complex marketing automation and data handling. Delivra scales with you and provides the tools you need to succeed every step of the way. Built for busy marketers, Delivra offers a full suite of features to help teams reach their goals. Easily build and send impactful email marketing campaigns with a customizable drag and drop editor. Automate your customer communications by strategically plotting an entire email series, determining which mailings are sent based on a variety of subscriber actions, inactions or time. Get more engagement from your audience and reach customers outside of their inbox with expert segmentation and SMS marketing. Whether you’re working B2B, promoting a Non-Profit, or planning an event, Delivra provides robust analytics and ongoing support to encourage users to hone in and refine their strategy. Integrate with a wide variety of CRM’s, e-commerce platforms, and web analytics tools so everything you need is available in one place. The software either plugs right into the current tech, or Delivra builds out a custom integration to ensure that everything works smoothly.

Average Rating: 4.3/5.0

Total Reviews: 81

How Do G2 Users Rate Delivra?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Delivra?

  • Seller: Delivra
  • Year Founded: 1999
  • HQ Location: Indianapolis, Indiana
  • LinkedIn® Page: www.linkedin.com
    30 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Marketing and Advertising, Non-Profit Organization Management
  • Company Size: 49% Small, 44% Medium

What Do G2 Reviewers Say About Delivra?

AI-generated summary from verified user reviews

Pros
  • Users love the effortless automation features of Delivra, which significantly streamline email marketing and lead capture.
  • Users appreciate the ease of use of Delivra, finding it simple to set up and manage email campaigns.
  • Users find Delivra's automation features invaluable, enhancing personalized marketing strategies and driving effortless lead capture.
  • Users appreciate the easy setup of Delivra, finding it time-saving and stress-reducing for managing campaigns.
  • Users love Delivra for its simplicity and time-saving features, making email marketing enjoyable and efficient.
Cons
  • Users find difficult automation and a challenging integration ecosystem with Delivra, impacting their overall experience.
  • Users encounter integration issues with Delivra, making automation and customization more challenging than expected.
  • Users express dissatisfaction with the limited customization, desiring more flexibility in email templates and design options.
  • Users find the automation complexity and integration ecosystem of Delivra somewhat challenging and difficult to navigate.
  • Users find the automation complexity and integration ecosystem of Delivra somewhat challenging to navigate.

What Are Recent G2 Reviews of Delivra?

What Are G2 Users Discussing About Delivra?

Jepto

Jepto is an AI marketing reporting and intelligence platform. Build branded, ready-to-send reports in minutes using natural language, with AI-written analysis drafted for you and delivery scheduled automatically. Everything runs on one governed data model across 20+ channels — Google Ads, Meta, LinkedIn, TikTok, Microsoft Ads, GA4, Search Console, Google Business Profile and your own BigQuery data. The same numbers whether you're reading a report, asking Data Chat a question, or querying through the Jepto MCP server inside Claude, ChatGPT or Gemini. For agencies managing multiple accounts, Jepto adds portfolio-wide monitoring on top: budget pacing and overspend alerts, ML anomaly detection, daily KPI forecasts, local listings and reviews, and no-code automations into Slack, Zapier and Make.

Average Rating: 4.3/5.0

Total Reviews: 28

How Do G2 Users Rate Jepto?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.3/10)

Who Is the Company Behind Jepto?

  • Seller: Jepto
  • Year Founded: 2018
  • HQ Location: Sydney, New South Wales
  • LinkedIn® Page: www.linkedin.com
    44 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 86% Small, 11% Medium

What Do G2 Reviewers Say About Jepto?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the data accuracy of Jepto, making it easy to access insightful information effortlessly.
  • Users love the easy data aggregation from multiple Google Business Profiles, appreciating the excellent support provided.
  • Users value the time-saving benefits of Jepto, finding it easy to aggregate data efficiently.
  • Users appreciate the user-friendly interface of Jepto, making data insights easily accessible and manageable.
  • Users value the valuable insights from Jepto, appreciating easy access to data and responsive technical support.

What Are Recent G2 Reviews of Jepto?

What Are G2 Users Discussing About Jepto?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated