# Best Marketing Analytics Software for Small Business - Page 8

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 555

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** RESUL (+1.16%) - Among all products in this category, RESUL recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 555+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=3551&focus%5B%5D=3326&focus%5B%5D=22329&focus%5B%5D=16446&focus%5B%5D=3249&focus%5B%5D=121648&focus%5B%5D=1237784)

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, AgencyAnalytics, LocaliQ, Intuit Mailchimp All-in-One Marketing Platform, and Trackdesk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=agencyanalytics&focus%5B%5D=localiq&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=trackdesk&segment=small-business)

**Sponsored**

### Looker

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-04T07%3A44%3A23Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5048&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%2Fsmall-business%3Fpage%3D8&secure%5Btoken%5D=ee21fbb4e54bcb33054af9ff9cd3c210c43415bb7a3c0ac70d4bbead17058188&secure%5Burl%5D=https%3A%2F%2Fcloud.google.com%2Flooker%3Futm_source%3DG2%26utm_medium%3Ddisplay%26utm_campaign%3DCloud-SS-DR-GCP-1713658-GCP-DR-NA-US-en-G2-Display-Banner-All-%2525epid%21-%2525ecid%21-looker%26utm_content%3D%257Bdevice%257D-%257Badgroupid%257D-%257Bnetwork%257D-%257Btargetid%257D-%257Bloc_physical_ms%257D-%257Bcampaignid%257D&secure%5Burl_type%5D=custom_url)

### [Rockerbox](https://www.g2.com/products/rockerbox/reviews)

Rockerbox empowers marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for smart marketers to help them spend, analyze, scale, test, and market smarter. Rockerbox helps you to execute better in-channel optimizations and stop wasting money on channels that aren’t performing. We take the frustration out of constructing clean, actionable data, empowering you to accomplish your goals without the need for additional technical resources. No one methodology is perfect, that’s why Rockerbox uses multiple. We incorporate rule-based attribution, multi-touch attribution, halo analysis, geo lift, in-channel testing, incrementality, and media mix modeling to give you the most complete and accurate view of your customer journey.

**Average Rating:** 4.6/5.0

**Total Reviews:** 46

#### How Do G2 Users Rate Rockerbox?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.3/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Rockerbox?

- **Seller:** [DoubleVerify](https://www.g2.com/sellers/doubleverify)
- **Year Founded:** 2008
- **HQ Location:** New York, US
- **Twitter:** @doubleverify  
6,097 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d31995bdd0bdc6a75ac11eff9c46cbe95d57d828a94b53d661127f97bd93626d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F745720%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,334 employees on LinkedIn®
- **Ownership:** NYSE: DV

#### Who Uses This Product?

- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 55% Medium, 43% Small

#### What Are Recent G2 Reviews of Rockerbox?

**["Great source of comparison on equal ground for marketing channels"](https://www.g2.com/survey_responses/rockerbox-review-8342729)**

**Rating:** 5.0/5.0 stars

_— Cecilia C._

[Read full review](https://www.g2.com/survey_responses/rockerbox-review-8342729)

**["Rockerbox unlocked a world of insights"](https://www.g2.com/survey_responses/rockerbox-review-6693142)**

**Rating:** 5.0/5.0 stars

_— Nate B._

[Read full review](https://www.g2.com/survey_responses/rockerbox-review-6693142)

#### What Are G2 Users Discussing About Rockerbox?

- [What is Rockerbox used for?](https://www.g2.com/discussions/what-is-rockerbox-used-for)

### [Oviond](https://www.g2.com/products/oviond/reviews)

Oviond is a powerful digital marketing reporting and analytics software designed to simplify data integration and reporting for marketing agencies and professionals. With connections to over 50 marketing platforms, Oviond automates the collection, analysis, and visualization of marketing data, transforming it into actionable insights. Key features include AI-driven analytics, customizable report templates, and automated reporting, helping users save time, enhance client communication, and scale their operations efficiently. Oviond's intuitive interface ensures that users can effortlessly manage and present their marketing performance data.

**Average Rating:** 3.5/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Oviond?

- **Has the product been a good partner in doing business?:** 7.1/10 (Category avg: 9.3/10)
- **Data Collection:** 6.9/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 6.4/10 (Category avg: 8.7/10)
- **Campaign Insights:** 7.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Oviond?

- **Seller:** [Oviond](https://www.g2.com/sellers/oviond)
- **Year Founded:** 2017
- **HQ Location:** Newark, Delaware
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e323335c804fcafed0ec27dc31f7e1a7a3fc4a613d0b65dd66860c7d37257dcf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18067736%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 94% Small, 13% Medium

#### What Do G2 Reviewers Say About Oviond?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of integration** with various tools, allowing efficient data gathering and analysis.
- Users value the **ease of use** of Oviond, enjoying its intuitive dashboard and simple drag-and-drop report building.
- Users appreciate the **extensive data connectivity and analysis** of Oviond, enabling comprehensive insights from various tools.
- Users enjoy Oviond's **customizable dashboards** , making marketing data accessible and easily understandable for clients.
- Users value the **ease of implementation** with Oviond, making onboarding and setup straightforward and efficient.

##### Cons

- Users experience **connection issues** with integrations, requiring frequent reconnections that disrupt the workflow.
- Users find the **difficult setup** of Oviond cumbersome compared to other tools that offer quicker alternatives.
- Users experience **integration issues** with Oviond, often needing to reconnect to maintain functionality.
- Users find the **learning curve steep** , as the platform's rich features can be overwhelming initially.
- Users find the setup process **incredibly cumbersome** , preferring quicker and easier alternatives for similar results.

#### What Are Recent G2 Reviews of Oviond?

**["Easy, Customizable Dashboards for Web Analytics and Campaign Data"](https://www.g2.com/survey_responses/oviond-review-12691375)**

**Rating:** 4.5/5.0 stars

_— Josh L._

[Read full review](https://www.g2.com/survey_responses/oviond-review-12691375)

**["Powerful and Customizable Marketing Reporting Dashboard"](https://www.g2.com/survey_responses/oviond-review-11582280)**

**Rating:** 5.0/5.0 stars

_— Mark D._

[Read full review](https://www.g2.com/survey_responses/oviond-review-11582280)

#### What Are G2 Users Discussing About Oviond?

- [What is Oviond used for?](https://www.g2.com/discussions/what-is-oviond-used-for)

### [DataMyth](https://www.g2.com/products/datamyth/reviews)

DataMyth is a SaaS based reporting solution which helps digital marketers generate reports with AUTOMATED ANALYSIS & PERFORMANCE INSIGHTS in writing, which helps marketers understand what is working & what is not. Marketers can save all the time spent building reports and analysing the data, and get the reports in a few seconds. With the time saved, digital marketers can focus on optimization & strategy while we take care of all reporting needs. DataMyth is perfect for small to medium digital agencies, and brands looking to save time and money

**Average Rating:** 4.6/5.0

**Total Reviews:** 26

#### How Do G2 Users Rate DataMyth?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10)
- **Data Collection:** 8.8/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.1/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind DataMyth?

- **Seller:** [DataMyth](https://www.g2.com/sellers/datamyth)
- **Year Founded:** 2019
- **HQ Location:** Middletown, US
- **Twitter:** @data\_myth  
13 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=368f05f071792857052de803164ef225ffe7d919a137247ed29d3107c226281e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdatamyth%2F%3Ftrk%3Dsimilar-pages_result-card_full-click%26originalSubdomain%3Dfr&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 88% Small, 8% Medium

#### What Are Recent G2 Reviews of DataMyth?

**["Such a little tool with a lot of handy details in your report"](https://www.g2.com/survey_responses/datamyth-review-7043430)**

**Rating:** 4.5/5.0 stars

_— David K._

[Read full review](https://www.g2.com/survey_responses/datamyth-review-7043430)

**["Data automation for ads"](https://www.g2.com/survey_responses/datamyth-review-6983273)**

**Rating:** 5.0/5.0 stars

_— eddy g._

[Read full review](https://www.g2.com/survey_responses/datamyth-review-6983273)

#### What Are G2 Users Discussing About DataMyth?

- [What is DataMyth used for?](https://www.g2.com/discussions/what-is-datamyth-used-for) - 1 comment

### [Delivra](https://www.g2.com/products/delivra/reviews)

Delivra is an email marketing platform helping marketers of any expertise captivate and grow their audience. With more than 20 years of unrivaled customer success, Delivra helps businesses engage in meaningful conversations that produce tangible results. Their focus on approachable solutions has helped empower thousands of organizations across industries to take control of complex marketing automation and data handling. Delivra scales with you and provides the tools you need to succeed every step of the way. Built for busy marketers, Delivra offers a full suite of features to help teams reach their goals. Easily build and send impactful email marketing campaigns with a customizable drag and drop editor. Automate your customer communications by strategically plotting an entire email series, determining which mailings are sent based on a variety of subscriber actions, inactions or time. Get more engagement from your audience and reach customers outside of their inbox with expert segmentation and SMS marketing. Whether you’re working B2B, promoting a Non-Profit, or planning an event, Delivra provides robust analytics and ongoing support to encourage users to hone in and refine their strategy. Integrate with a wide variety of CRM’s, e-commerce platforms, and web analytics tools so everything you need is available in one place. The software either plugs right into the current tech, or Delivra builds out a custom integration to ensure that everything works smoothly.

**Average Rating:** 4.3/5.0

**Total Reviews:** 83

#### How Do G2 Users Rate Delivra?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 10.0/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Delivra?

- **Seller:** [Delivra](https://www.g2.com/sellers/delivra)
- **Year Founded:** 1999
- **HQ Location:** Indianapolis, Indiana
- **Twitter:** @delivra  
2,078 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=73ad5bf50772ccf1390bd26a45e25782fa2e4c85629af67089027722a79bf505&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F273329%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Non-Profit Organization Management, Marketing and Advertising
- **Company Size:** 48% Small, 44% Medium

#### What Do G2 Reviewers Say About Delivra?

_AI-generated summary from verified user reviews_

##### Pros

- Users love Delivra for its **effortless automation features** , streamlining email campaigns and enhancing marketing productivity.
- Users value the **ease of use** of Delivra, enjoying its smooth interface and quick campaign setup.
- Users love the **automation features** in Delivra, enhancing their marketing strategies with effortless lead capture and personalization.
- Users appreciate the **easy setup** of Delivra, making campaign management quick and stress-free from the start.
- Users appreciate the **ease of use and automation features** of Delivra, simplifying their email marketing experience significantly.

##### Cons

- Users find the **difficult automation** with Delivra challenging, impacting their overall experience and effectiveness.
- Users face **integration issues** with Delivra, making automation and customization more challenging than desired.
- Users find the **limited customization** in Delivra restrictive, desiring more flexibility with templates and design options.
- Users find **automation complexity** and the integration ecosystem of Delivra challenging, affecting user experience negatively.
- Users find the **automation complexity** and integration ecosystem somewhat challenging when using Delivra.

#### What Are Recent G2 Reviews of Delivra?

**["Streamlined Multi-Channel Communication, Needs Local Compliance Enhancements"](https://www.g2.com/survey_responses/delivra-review-13058641)**

**Rating:** 4.5/5.0 stars

_— Gaston A._

[Read full review](https://www.g2.com/survey_responses/delivra-review-13058641)

**["Streamlined GDPR Compliance, But Needs Localization Improvements"](https://www.g2.com/survey_responses/delivra-review-13042859)**

**Rating:** 4.0/5.0 stars

_— Mark J._

[Read full review](https://www.g2.com/survey_responses/delivra-review-13042859)

#### What Are G2 Users Discussing About Delivra?

- [What is Delivra used for?](https://www.g2.com/discussions/what-is-delivra-used-for)

### [Ruler Analytics](https://www.g2.com/products/ruler-analytics/reviews)

A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword levels - Create multi-touch attribution reports using 6 attribution models - Enrich your ad platform(s), CRM and BI tools with customer journey data - Measure and forecast the impact of offline touchpoints and 'dark social' activities - Overcome accuracy issues caused by blocked cookies with 1st party data - Measure the impact of ToFu marketing tactics that don't generate clicks Get a demo of Ruler and join CMOs worldwide in making better-informed, data-led marketing decisions.

**Average Rating:** 4.6/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate Ruler Analytics?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Ruler Analytics?

- **Seller:** [Ruler Analytics](https://www.g2.com/sellers/ruler-analytics)
- **Year Founded:** 2016
- **HQ Location:** Liverpool, England
- **Twitter:** @RulerAnalytics  
9,220 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=718de9999f79a0b024ecec23aec81f2049b0fe19910ab0f11a900bc7ca55dc7a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fruler-analytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 57% Medium, 43% Small

#### What Do G2 Reviewers Say About Ruler Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **good customer support** provided by Ruler Analytics, helping navigate complex issues effectively.

#### What Are Recent G2 Reviews of Ruler Analytics?

**["Efficient analytic tool"](https://www.g2.com/survey_responses/ruler-analytics-review-10246712)**

**Rating:** 4.0/5.0 stars

_— Verified User in Legal Services_

[Read full review](https://www.g2.com/survey_responses/ruler-analytics-review-10246712)

**["The perfect solution for B2B call tracking & marketing attribution!"](https://www.g2.com/survey_responses/ruler-analytics-review-8977887)**

**Rating:** 4.5/5.0 stars

_— Verified User in Logistics and Supply Chain_

[Read full review](https://www.g2.com/survey_responses/ruler-analytics-review-8977887)

#### What Are G2 Users Discussing About Ruler Analytics?

- [What is Ruler Analytics used for?](https://www.g2.com/discussions/what-is-ruler-analytics-used-for) - 1 comment

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated 

Products classified in the overall Marketing Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Marketing Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Marketing Analytics category.

In addition to qualifying for inclusion in the Marketing Analytics Software category, to qualify for inclusion in the Small Business Marketing Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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