# Best ETL Tools for Medium-Sized Businesses - Page 5 ## How Many ETL Tools Products Does G2 Track? **Total Products under this Category:** 254 ### Category Stats (Aug 2026) - **Average Rating:** 4.54/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Adeptia (+0.97%) - Among all products in this category, Adeptia recorded the largest rating increase compared to last month _Last updated: August 05, 2026_ ## How Does G2 Rank ETL Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 19,300+ Authentic Reviews - 254+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for ETL Tools ![G2 Grid® for ETL Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/etl-tools/grids.png?focus%5B%5D=10470&focus%5B%5D=23331&focus%5B%5D=6073&focus%5B%5D=23920&focus%5B%5D=1308796&focus%5B%5D=604&focus%5B%5D=2975&focus%5B%5D=8076) Highlighted products: Databricks, Celigo, Google Cloud BigQuery, Fivetran, IBM watsonx.data, Domo, SnapLogic Intelligent Integration Platform (IIP), and FME Platform. Underlying data: [Grid® JSON](https://www.g2.com/categories/etl-tools/grids.json?focus%5B%5D=databricks&focus%5B%5D=celigo&focus%5B%5D=google-cloud-bigquery&focus%5B%5D=fivetran&focus%5B%5D=ibm-watsonx-data&focus%5B%5D=domo&focus%5B%5D=snaplogic-intelligent-integration-platform-iip&focus%5B%5D=fme-platform&segment=mid-market) **Sponsored** ### Amazon Athena Amazon Athena is a serverless, interactive query service that enables users to analyze large datasets directly in Amazon S3 using standard SQL. With no infrastructure to manage, Athena allows for quick, ad-hoc querying without the need for complex ETL processes. It automatically scales to execute queries in parallel, delivering fast results even for complex queries and large datasets. Key Features and Functionality: - Serverless Architecture: Athena requires no server management, automatically handling infrastructure scaling and maintenance. - Standard SQL Support: Users can run ANSI SQL queries, facilitating easy data analysis without learning new languages. - Broad Data Format Compatibility: Supports various data formats, including CSV, JSON, ORC, Avro, and Parquet, allowing flexibility in data storage and analysis. - Integration with AWS Glue: Seamlessly integrates with AWS Glue Data Catalog for metadata management, enabling schema discovery and versioning. - Security and Compliance: Provides robust security features, including data encryption at rest and in transit, and integrates with AWS Identity and Access Management (IAM) for fine-grained access control. Primary Value and User Solutions: Amazon Athena simplifies the process of analyzing vast amounts of data stored in Amazon S3 by eliminating the need for complex infrastructure setup and management. Its serverless nature and support for standard SQL make it accessible to users with varying levels of technical expertise. By enabling quick, cost-effective querying of large datasets, Athena addresses challenges related to data analysis speed, scalability, and operational overhead, empowering organizations to derive insights efficiently. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1181&secure%5Bchosen_at%5D=2026-08-06T03%3A20%3A56Z&secure%5Bdisplayable_resource_id%5D=1181&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1181&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=40859&secure%5Bresource_id%5D=1181&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fetl-tools%2Fmid-market%3Fpage%3D5&secure%5Btoken%5D=3bd4263ac884284f377131a4e6dea2040e026fecb3cb273dac9e739224917cc4&secure%5Burl%5D=https%3A%2F%2Faws.amazon.com%2Fathena%2F%3Ftrk%3Dfe12ca5e-123b-4cc4-bd94-0bca0a2c982f%26sc_channel%3Ddisplay%2Bads&secure%5Burl_type%5D=custom_url) ### [Frends](https://www.g2.com/products/frends/reviews) Frends is a European low-code integration platform as a service (iPaaS) that enables organizations to connect applications, automate workflows, and manage APIs across cloud and on-premises environments. Designed for both developers and business technologists, Frends helps streamline system communication, reduce integration complexity, and support real-time operations. The platform supports a wide range of use cases including ERP modernization, cloud migration, business process automation, and data synchronization between legacy and modern systems. With a graphical interface based on BPMN 2.0 and built-in AI capabilities, Frends makes it easier to build, monitor, and manage integration processes without heavy reliance on custom code. Frends is built on Microsoft .NET and integrates natively with a wide range of systems including Microsoft Dynamics, Salesforce, SAP, and various industry-specific tools. Frends is used across industries such as public sector, utilities, manufacturing, finance, and retail. It is particularly suited for IT teams seeking to unify integration, automation, and API management into a single tool while maintaining compliance and security in distributed environments. Key capabilities include: - Building and managing integrations visually with BPMN 2.0 to accelerate development and collaboration - Automating business processes and system tasks with reusable, scalable workflows - Monitoring integrations in real-time to reduce downtime and improve operational visibility - Managing APIs and connections securely with full version control and access management - Leveraging AI assistance to configure integrations, generate documentation, and streamline onboarding --- Frends has been recognized in the Gartner® Magic Quadrant™ for Enterprise iPaaS and ranks consistently as a G2 High Performer across usability, setup, and implementation. The platform enables faster time-to-value, reduces reliance on custom development, and gives teams the tools to adapt quickly to change, making it a preferred integration solution for organizations in Europe and beyond. **Average Rating:** 4.5/5.0 **Total Reviews:** 139 #### How Do G2 Users Rate Frends? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Automation:** 9.3/10 (Category avg: 9.0/10) - **Scalability:** 9.2/10 (Category avg: 8.7/10) - **Auditing:** 8.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Frends? - **Seller:** [FRENDS](https://www.g2.com/sellers/frends) - **Company Website:** frends.com - **Year Founded:** 1988 - **HQ Location:** Espoo, Uusimaa, Finland - **Twitter:** @FRENDSplatform 214 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3eb44098efa62d98f886bc6057adbef871c302acb0b017f637f0b0a10cd6784&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffrends-app%2F&secure%5Burl_type%5D=linkedin_company_website) 309 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Oil & Energy - **Company Size:** 54% Medium, 26% Large #### What Do G2 Reviewers Say About Frends? _AI-generated summary from verified user reviews_ ##### Pros - Users find Frends to be **highly intuitive and user-friendly** , making onboarding and integration a smooth experience. - Users value the **visualization of automation pipelines** in Frends, enhancing the ease of integration and monitoring. - Users value Frends for its **effective integrations** , enhanced by AI tools, collaboration, and user-friendly architecture. - Users value the **easy integrations** of Frends, simplifying system connections and enhancing collaborative development efforts. - Users love the **user-friendly interface** of Frends, simplifying integration processes and enhancing overall management and oversight. ##### Cons - Users find the **missing features** of Frends, such as better documentation and more integrations, frustratingly limiting. - Users note that there is still **room for usability improvements** in Frends, particularly with environment variables and error clarity. - Users note the **limited features** of Frends, wishing for enhancements like interactive development and better logging options. - Users find that **difficult learning** curves hinder new users' understanding, complicated by vague error messages and complex integrations. - Users find **integration issues** challenging with confusing notations and restrictive GUI, complicating more complicated processes. #### What Are Recent G2 Reviews of Frends? **["Powerful Integration Tool with Easy Setup"](https://www.g2.com/survey_responses/frends-review-7497955)** **Rating:** 5.0/5.0 stars _— Verified User in Logistics and Supply Chain_ [Read full review](https://www.g2.com/survey_responses/frends-review-7497955) **["Effortless Integration with Superior Debugging"](https://www.g2.com/survey_responses/frends-review-10792154)** **Rating:** 4.5/5.0 stars _— Riika A._ [Read full review](https://www.g2.com/survey_responses/frends-review-10792154) #### What Are G2 Users Discussing About Frends? - [What is Frends used for?](https://www.g2.com/discussions/what-is-frends-used-for) ### [Nexla](https://www.g2.com/products/nexla/reviews) Nexla is an enterprise-grade, AI-powered data integration platform designed to help organizations unlock data from any source and transform it into production-ready data products for AI and agents. With support for 1000+ pre-built connectors and multiple integration styles, including ELT, ETL, streaming, APIs, and agentic RAG, the platform enables teams to build and manage data flows without writing code. Trusted by leading enterprises, Nexla processes over one trillion records per month across industries, ​​showcasing its ability to handle large volumes of data while maintaining performance and reliability. Innovators like Autodesk, DoorDash, Instacart, Johnson & Johnson, LinkedIn, and LiveRamp rely on Nexla to keep mission-critical data flowing seamlessly across their enterprises. Key features of Nexla include flexible deployment across cloud, hybrid, and on-premises environments, ensuring compliance with enterprise-grade security standards such as SOC 2 Type II, GDPR, CCPA, and HIPAA. Nexla delivers 10x faster implementation than traditional alternatives, turning data challenges and variety into competitive advantages. Try our AI Data Engineer at https://express.dev Increase the impact of your data engineering team with next-gen data integration: ✅ Eliminate costly replications & reduce storage bills ✅ Increase engineering productivity & capacity for innovation ✅ Empower users with Pro/Low/No-code collaboration ✅ Cut out maintenance with data validation, quality monitoring, & alerts ✅ Build production-ready custom GenAI applications Go beyond one traditional integration pattern, and invest in data architecture that supports: ✅ Agentic Data Integration with AI built data pipelines and MCP servers ✅ Any integration pattern (ELT, ETL, API / API proxy, & RAG - Retrieval Augmented Generation) ✅ Bi-directional connectors out of the box & on demand ✅ Any processing speed (streaming, real-time, batch) ✅ Unstructured, structured, or semi-structured data ✅ Complete data lineage search & tagging for governance ✅ Metadata-driven architecture for agility & scale Nexla is a Gartner Cool Vendor and pairs perfectly with the technologies you rely on: ✅ Compute: AWS, Azure, Google Cloud, On-Premise ✅ Storage: S3, Redshift, BigQuery, Snowflake, Oracle, Databricks, Kafka, Redis, MongoDB, Postgres, MySQL ✅ Applications: SAP, Salesforce, Marketo, Hubspot, Amazon Seller Central, Google Ads, API, Salesforce ✅ Catalogs: Alation, Collibra, data.world ✅ Webhooks, emails, FTP & APIs ✅ Vector database & LLM: Pinecone, GPT, Falcon, LLaMDa And many more Differentiators & Awards 🏆 2025 Highest Rating Gartner Peer Insights™ Voice of the Customer for Data Integration Tools 🏆 2024 Highest Rating Gartner Peer Insights™ Voice of the Customer for Data Integration Tools 🏆 2023 Highest Rating Gartner Peer Insights™ Voice of the Customer for Data Integration Tools 🏆 2022 Highest Rating Gartner Peer Insights™ Voice of the Customer for Data Integration Tools **Average Rating:** 4.6/5.0 **Total Reviews:** 62 #### How Do G2 Users Rate Nexla? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Automation:** 9.0/10 (Category avg: 9.0/10) - **Scalability:** 8.8/10 (Category avg: 8.7/10) - **Auditing:** 7.7/10 (Category avg: 8.1/10) #### Who Is the Company Behind Nexla? - **Seller:** [Nexla](https://www.g2.com/sellers/nexla) - **Company Website:** www.nexla.com - **Year Founded:** 2016 - **HQ Location:** San Mateo, California - **Twitter:** @NexlaInc 944 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97f400a2065554cdc6fdce04350b3ccd2a182503057fdbe14334d75211f5f665&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnexla%2F&secure%5Burl_type%5D=linkedin_company_website) 67 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Insurance - **Company Size:** 41% Medium, 33% Small #### What Do G2 Reviewers Say About Nexla? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Nexla, facilitating smooth data manipulation without requiring coding skills. - Users value the **automation capabilities** of Nexla, significantly reducing manual work and enhancing data cleanliness and consistency. - Users appreciate the **ease of deployment and manipulation** of data with Nexla, finding it user-friendly and flexible. - Users value the **seamless integrations** offered by Nexla, enhancing efficiency with minimal technical requirements and diverse data sources. - Users appreciate the **ease of deployment and integration** with Nexla, enabling seamless data manipulation without coding. ##### Cons - Users find the **learning difficulty** in setting up Nexla can be confusing, especially for beginners with advanced features. - Users notice **slow performance** with UI and search, impacting their overall experience with Nexla. - Users find the **difficult learning curve** of Nexla challenging, especially during initial setup and feature exploration. - Users find the **learning curve steep** , particularly for new users due to complex setup and advanced features. - Users find the **poor documentation** of Nexla confusing, especially when navigating complex features and edge cases. #### What Are Recent G2 Reviews of Nexla? **["Smooth Data Integration with Impressive Speed and UI"](https://www.g2.com/survey_responses/nexla-review-12630612)** **Rating:** 4.5/5.0 stars _— Srinivasulu L._ [Read full review](https://www.g2.com/survey_responses/nexla-review-12630612) **["Robust Data Consolidation with Excellent Support"](https://www.g2.com/survey_responses/nexla-review-12648347)** **Rating:** 4.0/5.0 stars _— Jaspreet S._ [Read full review](https://www.g2.com/survey_responses/nexla-review-12648347) #### What Are G2 Users Discussing About Nexla? - [How do you use Nexla?](https://www.g2.com/discussions/nexla-how-do-you-use-nexla) - [How do you use Nexla?](https://www.g2.com/discussions/how-do-you-use-nexla) - [What is a data fabric?](https://www.g2.com/discussions/nexla-what-is-a-data-fabric) - [What is a data fabric?](https://www.g2.com/discussions/what-is-a-data-fabric) - [What does DataOps do?](https://www.g2.com/discussions/nexla-what-does-dataops-do) ### [Flowgear](https://www.g2.com/products/flowgear/reviews) Flowgear is an Integration Development Environment that enables teams to build, run, and govern business integrations across cloud, hybrid, and on-premises systems. Acting as a durable integration layer, Flowgear governs how AI securely interacts with business systems through scoped tools, approved connections, comprehensive logging, diagnostics, and controlled execution, helping organizations accelerate automation while maintaining visibility, security, and governance. **Average Rating:** 4.5/5.0 **Total Reviews:** 130 #### How Do G2 Users Rate Flowgear? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Automation:** 8.7/10 (Category avg: 9.0/10) - **Scalability:** 8.6/10 (Category avg: 8.7/10) - **Auditing:** 7.2/10 (Category avg: 8.1/10) #### Who Is the Company Behind Flowgear? - **Seller:** [Flowgear](https://www.g2.com/sellers/flowgear) - **Year Founded:** 2007 - **HQ Location:** Johannesburg, Gauteng - **Twitter:** @flowgear 369 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e578bc189f2afdc6102eebe6fec031a7d0ee105021cec1284c6b4267dea0c228&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflowgear%2F&secure%5Burl_type%5D=linkedin_company_website) 34 employees on LinkedIn® - **Phone:** US: 1-800-940-0054 UK: 0-800-098-8164 South Africa: 0861-61-3569 #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 50% Small, 40% Medium #### What Do G2 Reviewers Say About Flowgear? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **easy integrations** offered by Flowgear, enhancing workflow efficiency and system connectivity effortlessly. - Users value the **automation capabilities** of Flowgear, appreciating its ease of use and robust integration features. - Users value the **extensive connectivity options** of Flowgear, enabling quick and efficient system integrations with ease. - Users value the **wide range of connectors** in Flowgear, making integration quick and efficient without coding hassles. - Users find Flowgear's **ease of use** remarkable, facilitating smooth integration building with minimal coding knowledge required. ##### Cons - Users note a significant **learning difficulty** due to limited training resources, impacting efficiency and progression. - Users find the **poor documentation** challenging and suggest improvements for a better learning experience with Flowgear. - Users find that the **difficult learning** process is hindered by limited training and documentation, affecting user experience. - Users find the **learning curve challenging** due to limited training materials and unclear documentation for new users. - Users find Flowgear's **limited functionality** in the trial version restricts access to advanced features and integrations. #### What Are Recent G2 Reviews of Flowgear? **["Intuitive Drag-and-Drop Integrations with Cost-Effective Salesforce Connectors"](https://www.g2.com/survey_responses/flowgear-review-12699714)** **Rating:** 4.5/5.0 stars _— Bayethe N._ [Read full review](https://www.g2.com/survey_responses/flowgear-review-12699714) **["Reduces Coding Hassle and Makes API Tasks Easy"](https://www.g2.com/survey_responses/flowgear-review-12500953)** **Rating:** 4.5/5.0 stars _— Kgabo B._ [Read full review](https://www.g2.com/survey_responses/flowgear-review-12500953) #### What Are G2 Users Discussing About Flowgear? - [What is your primary use case for Flowgear, and how has it impacted your integration processes?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-flowgear-and-how-has-it-impacted-your-integration-processes) - [What is Flowgear used for?](https://www.g2.com/discussions/what-is-flowgear-used-for) ### [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) Qlik Replicate (formerly Attunity Replicate) empowers organizations to accelerate data replication, ingestion and streaming across a wide variety of heterogeneous databases, data warehouses, and big data platforms. Used by hundreds of enterprises worldwide, Qlik Replicate moves your data easily, securely, and efficiently with minimal operational impact. Qlik Replicate provides automated, real-time, and universal data integration across all major source endpoints such as databases, systems like SAP, mainframes and Salesforce and delivers data to streaming systems, data warehouses, and data lakes. On-premises and in the cloud. Qlik Replicate is different and Enterprise-Ready. It moves data at high speed from source to target, simply and easily, and offers a single pane of glass monitoring of your data pipelines across the enterprise, all managed through a graphical interface that completely automates end-to-end replication. With our streamlined and agentless configuration, your administrators and data architects can quickly set up, control, and monitor bulk loads and real-time updates with automated change data capture (CDC) at scale. **Average Rating:** 4.3/5.0 **Total Reviews:** 95 #### How Do G2 Users Rate Qlik Replicate? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) - **Automation:** 8.1/10 (Category avg: 9.0/10) - **Scalability:** 8.0/10 (Category avg: 8.7/10) - **Auditing:** 7.8/10 (Category avg: 8.1/10) #### Who Is the Company Behind Qlik Replicate? - **Seller:** [Qlik](https://www.g2.com/sellers/qlik) - **Year Founded:** 1993 - **HQ Location:** Radnor, PA - **Twitter:** @qlik 64,130 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd147c14c7daf80e08bf113d2cae24ca3693e49a87c147350c31e8b0961c7297&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10162%2F&secure%5Burl_type%5D=linkedin_company_website) 4,551 employees on LinkedIn® - **Phone:** 1 (888) 994-9854 #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Banking - **Company Size:** 42% Large, 35% Medium #### What Do G2 Reviewers Say About Qlik Replicate? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **robust functionality and user-friendly interface** of Qlik Replicate for efficient data management. - Users appreciate the **wide database support** in Qlik Replicate, making data import, validation, and replication seamless. - Users appreciate the **easy integrations** of Qlik Replicate, benefiting from seamless connections with numerous data sources and targets. - Users highlight the **scalability** of Qlik Replicate, enabling efficient replication of millions of data effortlessly. - Users praise the **automation and scalability** of Qlik Replicate, making it the top choice in the data space. ##### Cons - Users find the **complex setup** of Qlik Replicate time-consuming and challenging, impacting their overall experience. - Users find **learning difficulty** due to the complex configurations and extensive setup requirements of Qlik Replicate. - Users find the **difficult setup** of Qlik Replicate time-consuming, requiring significant effort to meet system requirements. - Users find Qlik Replicate to be **expensive** , requiring significant time and effort for setup and learning. - Users note that the **data security** of Qlik Replicate lacks advancement and needs improvements for better protection. #### What Are Recent G2 Reviews of Qlik Replicate? **["Qlik Replicate: Intelligent Data Replication for Modern Enterprises – Seamless Sync, Move Faster"](https://www.g2.com/survey_responses/qlik-replicate-review-11427532)** **Rating:** 4.0/5.0 stars _— Soumava S._ [Read full review](https://www.g2.com/survey_responses/qlik-replicate-review-11427532) **["Bestest for Data"](https://www.g2.com/survey_responses/qlik-replicate-review-8237655)** **Rating:** 4.5/5.0 stars _— Kaustubh Y._ [Read full review](https://www.g2.com/survey_responses/qlik-replicate-review-8237655) #### What Are G2 Users Discussing About Qlik Replicate? - [What are the benefits and drawbacks of using Qlik Replicate for data replication?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-qlik-replicate-for-data-replication) - [What is Qlik Replicate used for?](https://www.g2.com/discussions/what-is-qlik-replicate-used-for) - [How Qlik Replicate works?](https://www.g2.com/discussions/how-qlik-replicate-works) - [How much does Attunity Replicate cost?](https://www.g2.com/discussions/how-much-does-attunity-replicate-cost) - 1 comment - [What is Attunity Replicate?](https://www.g2.com/discussions/what-is-attunity-replicate) ### [Supermetrics](https://www.g2.com/products/supermetrics/reviews) Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions. **Average Rating:** 4.4/5.0 **Total Reviews:** 816 #### How Do G2 Users Rate Supermetrics? - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.1/10) - **Automation:** 8.5/10 (Category avg: 9.0/10) - **Scalability:** 8.6/10 (Category avg: 8.7/10) - **Auditing:** 8.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Supermetrics? - **Seller:** [Supermetrics](https://www.g2.com/sellers/supermetrics) - **Company Website:** www.supermetrics.com - **Year Founded:** 2013 - **HQ Location:** Helsinki, Uusimaa - **Twitter:** @Supermetrics 7,832 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2146912a8bb70fc80ae05334650c24a1dc2aab366115e312fed24ca5896c0612&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3335913%2F&secure%5Burl_type%5D=linkedin_company_website) 427 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, CEO - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 55% Small, 35% Medium #### What Do G2 Reviewers Say About Supermetrics? _AI-generated summary from verified user reviews_ ##### Pros - Users find Supermetrics to be **easy to use** , efficiently consolidating complex marketing data from various platforms. - Users appreciate the **robust integrations** of Supermetrics, seamlessly connecting diverse data sources for efficient reporting. - Users appreciate the **quick and excellent customer support** from Supermetrics, enhancing their overall experience and efficiency. - Users praise the **easy integrations** of Supermetrics, streamlining connections across platforms for enhanced workflow efficiency. - Users commend Supermetrics for its **time-saving automation** , which streamlines data extraction and reporting efficiently. ##### Cons - Users find Supermetrics **expensive** , wishing for more flexible pricing options for the features they use. - Users face **missing features** in Supermetrics, specifically regarding product feeds and filtering capabilities in Looker Studio. - Users find the **pricing issues** with Supermetrics challenging, desiring more flexible subscription options for better value. - Users note **data limitations** in Supermetrics, especially with missing GA4 funnel events and issues with product feeds. - Users feel restricted by **data limitations** and find support inadequate when facing source connection issues. #### What Are Recent G2 Reviews of Supermetrics? **["Efficient, Reliable Data Integration and Brilliant Reporting"](https://www.g2.com/survey_responses/supermetrics-review-12588126)** **Rating:** 4.5/5.0 stars _— Stefano P._ [Read full review](https://www.g2.com/survey_responses/supermetrics-review-12588126) **["Makes My Data Studio Reports A Lot More Meaningful"](https://www.g2.com/survey_responses/supermetrics-review-5397555)** **Rating:** 5.0/5.0 stars _— Trevor I._ [Read full review](https://www.g2.com/survey_responses/supermetrics-review-5397555) #### What Are G2 Users Discussing About Supermetrics? - [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) - 1 comment ### [Alteryx Designer Cloud](https://www.g2.com/products/alteryx-alteryx-designer-cloud/reviews) Designer Cloud powered by Trifacta is part of the Alteryx Analytics Cloud platform. Designer Cloud democratizes data analytics across the organization with an open and interactive cloud platform for anyone who works with data to collaboratively profile, prepare, and pipeline data for analytics and machine learning. Organizations can connect to any data source, across all major cloud data platforms, and integrate Alteryx Analytics Cloud seamlessly into the existing data stack. Designer Cloud provides an interactive, visual user experience with AI/ML-based suggestions to guide users through the exploration and transformation of any dataset. **Average Rating:** 4.4/5.0 **Total Reviews:** 151 #### How Do G2 Users Rate Alteryx Designer Cloud? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Automation:** 8.9/10 (Category avg: 9.0/10) - **Scalability:** 8.7/10 (Category avg: 8.7/10) - **Auditing:** 8.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Alteryx Designer Cloud? - **Seller:** [Alteryx](https://www.g2.com/sellers/alteryx) - **Year Founded:** 1997 - **HQ Location:** Irvine, CA - **Twitter:** @alteryx 26,149 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ae8a7629c5a6d593caff29361a6ee3fb670df11992dd94a9656c66461078b340&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F903031%2F&secure%5Burl_type%5D=linkedin_company_website) 2,304 employees on LinkedIn® - **Ownership:** Private #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Hospital & Health Care - **Company Size:** 35% Small, 35% Large #### What Are Recent G2 Reviews of Alteryx Designer Cloud? **["The Inovation is comming"](https://www.g2.com/survey_responses/alteryx-designer-cloud-review-9632148)** **Rating:** 4.0/5.0 stars _— Carlos Alexandre T._ [Read full review](https://www.g2.com/survey_responses/alteryx-designer-cloud-review-9632148) **["Great way to trick people into learning relational algebra"](https://www.g2.com/survey_responses/alteryx-designer-cloud-review-9652085)** **Rating:** 4.5/5.0 stars _— Alexander D._ [Read full review](https://www.g2.com/survey_responses/alteryx-designer-cloud-review-9652085) #### What Are G2 Users Discussing About Alteryx Designer Cloud? - [What are data wrangling tools?](https://www.g2.com/discussions/what-are-data-wrangling-tools) - [Which of the following data sources does Trifacta Enterprise Support?](https://www.g2.com/discussions/which-of-the-following-data-sources-does-trifacta-enterprise-support) - [Is Trifacta an ETL tool?](https://www.g2.com/discussions/is-trifacta-an-etl-tool) - 1 comment - [What is Trifacta used for?](https://www.g2.com/discussions/what-is-trifacta-used-for) ### [Talend Cloud Data Integration](https://www.g2.com/products/talend-cloud-data-integration/reviews) Integrate all your cloud and on-premises data with a secure cloud integration platform-as-a-service (iPaaS). Talend Integration Cloud puts powerful graphical tools, prebuilt integration templates, and a rich library of components at your fingertips. Talend Cloud's suite of apps also provide market-leading data integrity and quality solutions, ensuring that you can make data-driven decisions with confidence. **Average Rating:** 4.3/5.0 **Total Reviews:** 92 #### How Do G2 Users Rate Talend Cloud Data Integration? - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.1/10) - **Automation:** 8.7/10 (Category avg: 9.0/10) - **Scalability:** 8.8/10 (Category avg: 8.7/10) - **Auditing:** 8.9/10 (Category avg: 8.1/10) #### Who Is the Company Behind Talend Cloud Data Integration? - **Seller:** [Qlik](https://www.g2.com/sellers/qlik) - **Year Founded:** 1993 - **HQ Location:** Radnor, PA - **Twitter:** @qlik 64,130 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd147c14c7daf80e08bf113d2cae24ca3693e49a87c147350c31e8b0961c7297&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10162%2F&secure%5Burl_type%5D=linkedin_company_website) 4,551 employees on LinkedIn® - **Phone:** 1 (888) 994-9854 #### Who Uses This Product? - **Who Uses This:** Software Analyst, Data Engineer - **Top Industries:** Pharmaceuticals, Information Technology and Services - **Company Size:** 64% Large, 30% Medium #### What Are Recent G2 Reviews of Talend Cloud Data Integration? **["Talend Application Used for past 5 years - Great Experience"](https://www.g2.com/survey_responses/talend-cloud-data-integration-review-5417989)** **Rating:** 5.0/5.0 stars _— Verified User in Financial Services_ [Read full review](https://www.g2.com/survey_responses/talend-cloud-data-integration-review-5417989) **["A great tool that makes data integration easy."](https://www.g2.com/survey_responses/talend-cloud-data-integration-review-4579380)** **Rating:** 4.5/5.0 stars _— Verle P._ [Read full review](https://www.g2.com/survey_responses/talend-cloud-data-integration-review-4579380) #### What Are G2 Users Discussing About Talend Cloud Data Integration? - [What do you like most about Talend Cloud Data Integration, and how has it improved your ETL processes?](https://www.g2.com/discussions/what-do-you-like-most-about-talend-cloud-data-integration-and-how-has-it-improved-your-etl-processes) - [What is Talend Cloud Data Integration used for?](https://www.g2.com/discussions/what-is-talend-cloud-data-integration-used-for) - [What does Talend software do?](https://www.g2.com/discussions/talend-cloud-data-integration-what-does-talend-software-do) - [What is Talend data fabric?](https://www.g2.com/discussions/what-is-talend-data-fabric) - [What is Talend Integration Cloud?](https://www.g2.com/discussions/what-is-talend-integration-cloud) ### [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) Founded in Switzerland in 2017, Windsor.ai is a leading data integration platform trusted by over 450,000 data professionals and global enterprises. We provide a secure, transparent, and automated data foundation that connects 350+ marketing and sales platforms to your preferred reporting tools, data warehouses, and AI, all from one place. While other tools offer individual native connectors (one fragment of your stack), Windsor.ai connects all 350+ sources, eliminating data silos and delivering normalized data into Power BI, Data Studio, Google Sheets, Snowflake, Tableau, BigQuery, Claude, ChatGPT, Copilot, Perplexity, and more. That's 'Swiss-engineered' precision: full SQL transparency, cross-channel analysis, and enterprise-grade security. Why Global Leaders Choose Windsor.ai: Windsor.ai is the trusted data backbone for the world’s most regulated and demanding industries. Our platform is engineered to meet the strict compliance and scalability needs of financial institutions, automotive manufacturers, consumer goods and retail companies, global media agency networks, pharmaceutical and energy providers, and non-profit organizations. Industry leaders who trust Windsor.ai: Financial Services & Insurance: UBS, AXA, BAC (Bank of America). Automotive & Manufacturing: Porsche AG, Whirlpool Corporation, Volvo. Consumer Goods & Retail: Unilever, Colgate-Palmolive, ASICS, The HEINEKEN Company, Cotton On Group. Media & Agency Networks: WPP, Omnicom Media Group, Publicis, Dentsu, Interpublic Group (IPG), PBS. Pharma, Energy & Utilities: Novo Nordisk, NextEra Energy. Non-Profit & Education: WWF, Syracuse University. Our Key Capabilities Include: Broadest Connectivity: Native connectors for 350+ sources, including Meta Ads, Google Ads, GA4, HubSpot, Salesforce, LinkedIn Ads, TikTok, Shopify, and Amazon; more than 2x the industry standard. Visualization Ready: Seamlessly integrates with Data Studio, Power BI, and Tableau for instant, automated dashboards. Data Warehouse Native: Stream large-scale data to Google BigQuery, Snowflake, Azure SQL, and Databricks with zero maintenance. Transparent Pricing: All 350+ connectors are included in every plan. No hidden fees for "premium" data sources. The AI & Data Science Edge: All your data, all your tools, visualized and streamed to whatever destination you use. Windsor.ai is built for the future of data connectivity. Our platform provides the granular, high-fidelity schemas required to power AI Assistants and advanced data science models. AI-Ready Data: Automates data normalization for Retrieval-Augmented Generation (RAG). Native MCP Integration: Windsor.ai is natively listed in the Claude connector directory and the ChatGPT app store. One click to connect. Your live business data flows directly into Claude, ChatGPT, Perplexity, Copilot, and Antigravity ready to analyze, answer questions, and act within the same AI chat. **Average Rating:** 4.4/5.0 **Total Reviews:** 85 #### How Do G2 Users Rate Windsor.ai? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Automation:** 5.0/10 (Category avg: 9.0/10) - **Scalability:** 2.5/10 (Category avg: 8.7/10) - **Auditing:** 1.7/10 (Category avg: 8.1/10) #### Who Is the Company Behind Windsor.ai? - **Seller:** [Windsor.ai](https://www.g2.com/sellers/windsor-ai) - **Year Founded:** 2017 - **HQ Location:** Zürich, CH - **Twitter:** @windsor\_ai 217 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f10f56d6eb1f4d670ca97daaec4b3650a3085c43396e31ca08dc674c85ea21ee&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11103290%2F&secure%5Burl_type%5D=linkedin_company_website) 21 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO - **Top Industries:** Marketing and Advertising, Education Management - **Company Size:** 56% Small, 32% Medium #### What Do G2 Reviewers Say About Windsor.ai? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Windsor.ai, facilitating quick setup and seamless integration of data sources. - Users appreciate the **extensive integrations** of Windsor.ai, enabling seamless data connections across multiple platforms for efficiency. - Users praise Windsor.ai's **outstanding customer support** , noting attentiveness, quick responses, and helpful assistance when needed. - Users appreciate the **outstanding support** from Windsor.ai, noting the quick responsiveness and effective problem resolution. - Users value the **easy integrations** of Windsor.ai, enabling seamless connections with various marketing platforms for efficient data analysis. ##### Cons - Users report **missing features** like KPIs, better documentation, and connection saving, hindering a smooth experience. - Users face **connector issues** that hinder data ingestion and freshness, affecting overall performance and usability. - Users note a **significant learning curve** during initial setup, especially for specific use cases and data connections. - Users report **API limitations** that hinder data freshness and complicate initial implementation, affecting overall user experience. - Users find a **difficult learning curve** when first configuring Windsor.ai, especially with data connectors and APIs. #### What Are Recent G2 Reviews of Windsor.ai? **["A powerful solution for marketing data integration and reporting"](https://www.g2.com/survey_responses/windsor-ai-review-12274031)** **Rating:** 5.0/5.0 stars _— Cristian C._ [Read full review](https://www.g2.com/survey_responses/windsor-ai-review-12274031) **["Centralize and organize data with AI: great time savings and excellent support"](https://www.g2.com/survey_responses/windsor-ai-review-12349236)** **Rating:** 4.5/5.0 stars _— Alvaro I._ [Read full review](https://www.g2.com/survey_responses/windsor-ai-review-12349236) #### What Are G2 Users Discussing About Windsor.ai? - [What is Windsor.ai used for?](https://www.g2.com/discussions/what-is-windsor-ai-used-for) - 1 comment ### [TapClicks](https://www.g2.com/products/tapclicks/reviews) TapClicks is a comprehensive marketing operations platform designed to streamline and automate various manual tasks associated with marketing management, such as data integration and reporting. This solution allows users to focus on high-impact activities, including campaign optimization and enhancing customer satisfaction. By offering a suite of tools that encompass reporting, analytics, insights, campaign order management, and marketing workflow tracking, TapClicks empowers organizations to make informed decisions based on real-time data. The platform is particularly beneficial for marketing agencies and organizations that manage multiple clients. TapClicks provides a unified dashboard through its flagship product, TapAnalytics, which consolidates marketing campaign data and performance metrics. This feature enables users to easily manage thousands of clients from a single interface, offering both high-level agency views and customizable client-specific views. Such transparency is essential for maintaining strong client relationships and ensuring that clients are informed about their campaign performance. One of the standout features of TapAnalytics is its ability to deliver real-time analytics and scoring across all campaigns. Utilizing sophisticated algorithms, the platform optimizes campaign performance and uncovers actionable insights that can drive better results. Additionally, the data visualization capabilities of TapClicks bring data to life through interactive timelines, pie charts, geo-mapping, and text widgets, making it easier for users to interpret and present their findings. TapClicks also prioritizes efficiency with its auto-scheduled reporting feature, allowing users to send automated reports in various formats, including HTML, PDF, and Excel. This functionality saves time and ensures that stakeholders receive timely updates without the need for manual intervention. Furthermore, the platform supports over 200 integrations tailored to the needs of agencies of all sizes, enhancing its versatility and making it a valuable tool for marketing professionals. In summary, TapClicks is designed to optimize marketing operations by automating routine tasks and providing a holistic view of marketing activities. With its user-friendly interface, robust analytics capabilities, and extensive integration options, TapClicks stands out as a powerful solution for organizations looking to enhance their marketing efforts and drive meaningful results. **Average Rating:** 4.3/5.0 **Total Reviews:** 316 #### How Do G2 Users Rate TapClicks? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) #### Who Is the Company Behind TapClicks? - **Seller:** [TapClicks](https://www.g2.com/sellers/tapclicks) - **Company Website:** www.TapClicks.com - **Year Founded:** 2015 - **HQ Location:** San Jose, CA - **Twitter:** @TapClicks 773 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ec8c8f2591bb9933a546449846953b84f15ae4d42553fae2d0bc46a31ccc8751&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2810260%2F&secure%5Burl_type%5D=linkedin_company_website) 140 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 62% Small, 30% Medium #### What Do G2 Reviewers Say About TapClicks? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **ease of use** of TapClicks, effectively consolidating marketing data and enhancing reporting capabilities. - Users value the **deep insights and automation** of TapClicks, enhancing efficiency and decision-making in marketing operations. - Users benefit from **automation** in TapClicks, significantly enhancing efficiency and facilitating strategic marketing decisions. - Users appreciate the **comprehensive data integration** of TapClicks, streamlining marketing operations and enhancing decision-making. - Users value the **streamlined data management** of TapClicks, enhancing insights and saving time for strategic focus. ##### Cons - Users report **data connection issues** that lead to discrepancies, and customer service responses are often inadequate. - Users often encounter **data inconsistency issues** , experiencing discrepancies that hinder effective data collection and support. - Users find the **data management issues** in TapClicks frustrating, especially with initial setup and data syncing difficulties. - Users find the **difficult setup** of TapClicks to be overwhelming, impacting their initial experience with the platform. - Users note a **lack of information** from TapClicks, particularly regarding data connections and customer service responses. #### What Are Recent G2 Reviews of TapClicks? **["Exceptionally Useful and Incredibly Easy to Use"](https://www.g2.com/survey_responses/tapclicks-review-12113045)** **Rating:** 4.5/5.0 stars _— Verified User in Publishing_ [Read full review](https://www.g2.com/survey_responses/tapclicks-review-12113045) **["Great Client Dashboards with Flexible Metrics"](https://www.g2.com/survey_responses/tapclicks-review-12676293)** **Rating:** 5.0/5.0 stars _— Juli L._ [Read full review](https://www.g2.com/survey_responses/tapclicks-review-12676293) #### What Are G2 Users Discussing About TapClicks? - [What is TapClicks used for?](https://www.g2.com/discussions/what-is-tapclicks-used-for) - 1 comment ### [Improvado](https://www.g2.com/products/improvado-improvado/reviews) Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions. Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance. If you're looking to quickly transform your diverse marketing data into clear, actionable insights, Improvado has you covered. **Average Rating:** 4.4/5.0 **Total Reviews:** 78 #### How Do G2 Users Rate Improvado? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Automation:** 7.5/10 (Category avg: 9.0/10) - **Scalability:** 7.6/10 (Category avg: 8.7/10) - **Auditing:** 7.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Improvado? - **Seller:** [Improvado](https://www.g2.com/sellers/improvado-10b489f4-4eea-449a-884a-b3ff7a619ad0) - **Year Founded:** 2015 - **HQ Location:** San Diego, US - **Twitter:** @improvadoio 729 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ff1e7bbd92e54e615b6023092501d970531184edb632a46256a8fcf41c87c8fd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11037222%2F&secure%5Burl_type%5D=linkedin_company_website) 97 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Hospital & Health Care - **Company Size:** 49% Medium, 36% Small #### What Do G2 Reviewers Say About Improvado? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **timely and effective customer support** from Improvado, making onboarding and issue resolution easy. - Users value the **powerful support** from the Improvado team, ensuring easy setup and timely assistance. - Users value the **responsive support** from Improvado, praising the timely assistance and effective ticket system. - Users find the **ease of implementation** with Improvado exceptional, enabling quick setups and efficient onboarding. - Users appreciate the **easy setup** of Improvado, facilitating quick onboarding and effortless data connection monitoring. ##### Cons - Users find the **steep learning curve** challenging, often requiring technical expertise to utilize Improvado effectively. - Users express concerns about **API limitations** , highlighting inconsistent data delivery and lack of reporting for extractions. - Users find the **heavy technology lift** required for Improvado complicates setup and usability, impacting data quality and reports. - Users experience a **complex setup** , often struggling with data quality and technology requirements to utilize Improvado effectively. - Users find **aligning data and adjusting widgets** to be somewhat challenging, impacting their overall usability experience. #### What Are Recent G2 Reviews of Improvado? **["Improvado has been a game-changer for our Marketing team!"](https://www.g2.com/survey_responses/improvado-review-10028587)** **Rating:** 5.0/5.0 stars _— Sid G._ [Read full review](https://www.g2.com/survey_responses/improvado-review-10028587) **["Fine experience and would recommend"](https://www.g2.com/survey_responses/improvado-review-11028625)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/improvado-review-11028625) #### What Are G2 Users Discussing About Improvado? - [How much does marketing analytics cost?](https://www.g2.com/discussions/how-much-does-marketing-analytics-cost) - [What are market analysis tools?](https://www.g2.com/discussions/what-are-market-analysis-tools) - [What are digital marketing analytics tools?](https://www.g2.com/discussions/what-are-digital-marketing-analytics-tools) - [What is marketing analytics software used for?](https://www.g2.com/discussions/what-is-marketing-analytics-software-used-for) ### [DataChannel](https://www.g2.com/products/datachannel/reviews) DataChannel is a unified no-code ETL & Reverse ETL platform with 120+ pre-built integrations that allow you to easily move data to and from any data source into a data warehouse of your choice within minutes. You can easily control what data you need to load and at what frequency meanwhile also retaining complete control over it. Enjoy complete freedom in choosing where your data resides and run downstream analytics on it all within your infrastructure. Aggregate & operationalize your data coming in from various source systems to derive actionable insights using DataChannel's transformation module. - 120+ pre-built integrations to SaaS applications, E-Commerce platforms & marketplaces, relational databases, cloud storages etc - A comprehensive platform for ETL, dbt Core & SQL transformations & Reverse ETL - Schedule and control your data pipelines without writing any code or scripts Build unique workspaces to manage multiple client accounts with role-based accessibility - Orchestrate end-to-end workflows using DataChannel’s drag-and-drop, intuitive interface. **Average Rating:** 4.8/5.0 **Total Reviews:** 36 #### How Do G2 Users Rate DataChannel? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Automation:** 9.1/10 (Category avg: 9.0/10) - **Scalability:** 8.8/10 (Category avg: 8.7/10) - **Auditing:** 8.7/10 (Category avg: 8.1/10) #### Who Is the Company Behind DataChannel? - **Seller:** [DataChannel Technologies Pvt Ltd](https://www.g2.com/sellers/datachannel-technologies-pvt-ltd) - **Year Founded:** 2020 - **HQ Location:** Gurgaon, IN - **Twitter:** @MyDataChannel 51 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2ba62f0094a131aad33015a24353d069eb35a037d3234db38587c5be9362a0a3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmydatachannel&secure%5Burl_type%5D=linkedin_company_website) 24 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 69% Medium, 22% Small #### What Do G2 Reviewers Say About DataChannel? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **comprehensive data management capabilities** of DataChannel, seamlessly addressing diverse data needs and integrations. - Users find that **DataChannel's analytics capabilities** significantly enhance data organization and decision-making efficiency. - Users appreciate the **automation capabilities** of DataChannel, enhancing data organization and streamlining analytics for faster decision-making. - Users praise the **ease of use and compatibility** with Shopify and other connectors, alongside excellent customer support. - Users value the **data integration capabilities** of DataChannel, efficiently consolidating data sources and enhancing analytics. ##### Cons - Users desire improved **error visibility** to better understand and resolve pipeline issues effectively. - Users desire greater clarity and **insufficient information** about error causes in the DataChannel pipeline. - Users experienced some **performance issues** during transformation runs, though these were eventually resolved over time. - Users experienced **slow performance** during some transformation runs, although the issue improved over time. #### What Are Recent G2 Reviews of DataChannel? **["We are now able to focus on KPIs, and high-value tasks"](https://www.g2.com/survey_responses/datachannel-review-10462699)** **Rating:** 5.0/5.0 stars _— Isha B._ [Read full review](https://www.g2.com/survey_responses/datachannel-review-10462699) **["Great product, excellent support !"](https://www.g2.com/survey_responses/datachannel-review-10468280)** **Rating:** 5.0/5.0 stars _— Akash S._ [Read full review](https://www.g2.com/survey_responses/datachannel-review-10468280) #### What Are G2 Users Discussing About DataChannel? - [What is DataChannel used for?](https://www.g2.com/discussions/what-is-datachannel-used-for) ### [NinjaCat](https://www.g2.com/products/ninjacat/reviews) NinjaCat is the all-in-one performance data and AI agent platform built for enterprise marketing teams. We help agencies, media companies, and brands unify campaign data, automate reporting, and execute marketing workflows with intelligent agents. NinjaCat connects to 150+ marketing platforms, normalizes your data in a fully managed warehouse, and delivers real-time insights through dashboards and custom reports. And with our growing library of AI agents, teams can go from insight to action—faster than ever. No more data chaos. No more Frankenstack. Just marketing that moves. Key capabilities include: --150+ prebuilt marketing data connectors --Fully managed Data Cloud --ETL + semantic data modeling --Report templates & interactive dashboards --Budget and KPI monitoring --AI Agents for tasks like paid search, reporting, ad ops & more --Enterprise-grade security and scale **Average Rating:** 4.2/5.0 **Total Reviews:** 312 #### How Do G2 Users Rate NinjaCat? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Automation:** 8.3/10 (Category avg: 9.0/10) - **Scalability:** 7.5/10 (Category avg: 8.7/10) - **Auditing:** 5.8/10 (Category avg: 8.1/10) #### Who Is the Company Behind NinjaCat? - **Seller:** [NinjaCat](https://www.g2.com/sellers/ninjacat) - **Year Founded:** 2012 - **HQ Location:** New York, NY - **Twitter:** @NinjaCat\_io 1,000 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c0f89916fb7fe9371b4942b37adaa8b6d0f0a901cb240f7c0d9f9e0dd0c0b6d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4973948%2F&secure%5Burl_type%5D=linkedin_company_website) 55 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager, Digital Marketing Specialist - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 55% Small, 36% Medium #### What Do G2 Reviewers Say About NinjaCat? _AI-generated summary from verified user reviews_ ##### Pros - Users find NinjaCat's interface to be **incredibly easy to use** , allowing for seamless dashboard and report creation. - Users find the **customer support** at NinjaCat to be incredibly helpful during setup and usage, enhancing their experience. - Users value the **easy integrations** of NinjaCat, allowing seamless connections for comprehensive dashboards and reports. - Users appreciate the **seamless integrations** of NinjaCat, enabling effortless data connection across multiple platforms for reporting. - Users find the **navigation ease** of NinjaCat incredibly helpful and straightforward, enhancing their overall experience. ##### Cons - Users experience **application instability** , causing breakdowns that disrupt their ability to effectively use NinjaCat. - Users experience **software bugs** in NinjaCat, which can disrupt functionality despite its sophisticated technology. #### What Are Recent G2 Reviews of NinjaCat? **["The best experience"](https://www.g2.com/survey_responses/ninjacat-review-11775284)** **Rating:** 5.0/5.0 stars _— Quoc Nhat T._ [Read full review](https://www.g2.com/survey_responses/ninjacat-review-11775284) **["Endless Possibilities and Effortless Reporting with Ninjacat"](https://www.g2.com/survey_responses/ninjacat-review-12180387)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/ninjacat-review-12180387) #### What Are G2 Users Discussing About NinjaCat? - [What is NinjaCat used for?](https://www.g2.com/discussions/what-is-ninjacat-used-for) - [‹ Prev‹ Prev](/categories/etl-tools/mid-market?order=g2_score&page=4#product-list) - [1](/categories/etl-tools/mid-market?order=g2_score#product-list) - [2](/categories/etl-tools/mid-market?order=g2_score&page=2#product-list) - [3](/categories/etl-tools/mid-market?order=g2_score&page=3#product-list) - [4](/categories/etl-tools/mid-market?order=g2_score&page=4#product-list) - 5 - Next ›Next › Spotlight Categories [Event Management Platforms](https://www.g2.com/categories/event-management-platforms) [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) [Identity Verification Software](https://www.g2.com/categories/identity-verification) [Corporate Learning Management Systems](https://www.g2.com/categories/corporate-learning-management-systems) [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms) Similar Categories - [Big Data Integration Platforms](/categories/big-data-integration-platforms) - [Cloud Migration](/categories/cloud-migration) - [Embedded Integration Platforms](/categories/embedded-integration-platforms) - [Enterprise Service Bus (ESB)](/categories/enterprise-service-bus-esb) - [iPaaS](/categories/ipaas) - [Reverse ETL](/categories/reverse-etl) - [Stream Analytics](/categories/stream-analytics) [Browse ETL Tools Themes](/categories/etl-tools/themes)