Best Email Template Builder Software - Page 8

How Many Email Template Builder Software Products Does G2 Track?

Total Products under this Category: 153

Category Stats (Sep 2026)

  • Average Rating: 4.44/5 (↓0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Intuit Enterprise Suite (+0.66%) - Among all products in this category, Intuit Enterprise Suite recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Email Template Builder Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 49,700+ Authentic Reviews
  • 153+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Email Template Builder Software

G2 Grid® for Email Template Builder Software plotting products by satisfaction and market presence

Highlighted products: Constant Contact, ActiveCampaign, Klaviyo, Braze, Flodesk, Omnisend, Dotdigital, and Brevo Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/email-template-builder/grids.json?focus%5B%5D=constant-contact&focus%5B%5D=activecampaign&focus%5B%5D=klaviyo&focus%5B%5D=braze&focus%5B%5D=flodesk&focus%5B%5D=omnisend&focus%5B%5D=dotdigital&focus%5B%5D=brevo-marketing-platform)

Critical Impact

Applying Critical Impact’s innovative email marketing technology, it’s simple for Marketers to deliver dynamic newsletters, targeted marketing messages, surveys, and text messages (SMS) that make a great impact and garner even greater results.

Average Rating: 3.9/5.0

Total Reviews: 10

How Do G2 Users Rate Critical Impact?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Integrations: 10.0/10 (Category avg: 8.5/10)
  • Analytics: 10.0/10 (Category avg: 8.3/10)
  • Shareable Link: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Critical Impact?

  • Seller: Critical Impact
  • Year Founded: 2017
  • HQ Location: Tel-Aviv, IL
  • Twitter: @criticalemail
    58 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 70% Small, 20% Medium

What Are Recent G2 Reviews of Critical Impact?

What Are G2 Users Discussing About Critical Impact?

DreamCampaigns

DreamCampaigns all-in-one email & SMS marketing tools enable you to send super personalized, optimized, responsive & beautiful emails & text campaigns in just a few clicks. Trigger personalized emails & SMS based on customer actions and send automated follow-ups. Respond to customer behavior and boost calls to action with messages directly on your site. Grow your business with features like unlimited previews, email Deliverability Score, automated segmentation and marketing automation.

Average Rating: 3.5/5.0

Total Reviews: 1

Who Is the Company Behind DreamCampaigns?

Who Uses This Product?

  • Company Size: 100% Small

What Are G2 Users Discussing About DreamCampaigns?

Emotsy

Emotsy is an innovative AI-based template and content communication platform in e-mail marketing channels. Emotsy's email marketing solutions are aligned with the principles of Society 5.0, focusing on personalization, cost-effectiveness, ROI, and ethical practices. Our mission is to foster respectful, engaging, and content-enriching communication with clients. By leveraging the power of Artificial Intelligence, we aim to transform the traditional email marketing approach, making it more targeted, personalized, and effective.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Emotsy?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Integrations: 10.0/10 (Category avg: 8.5/10)
  • Analytics: 10.0/10 (Category avg: 8.3/10)
  • Shareable Link: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Emotsy?

  • Seller: Emotsy
  • Year Founded: 2023
  • HQ Location: Riga, LV
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Emotsy?

iNewsletter

iNewsletter is a multi-page, interactive online newsletter solution. It is designed to enable users to quickly publish, edit and distribute more engaging content for multi-page, long format newsletter.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind iNewsletter?

  • Seller: Naavi
  • Year Founded: 2012
  • HQ Location: Cheltenham, AU
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium, 100% Small

What Are Recent G2 Reviews of iNewsletter?

What Are G2 Users Discussing About iNewsletter?

Magnews

Magnews is the one-stop-shop solution for managing Customer Journey and improving Customer Value, from overall Strategy definition to single activities and campaign Execution, passing from Journey Design, in a continuous cycle of measurement and improvment. Magnews empowers marketing and sales teams to work together to acquire, convert, grow, engage and reactivate Customers and incrementing their value for the Brand.

Average Rating: 4.7/5.0

Total Reviews: 17

How Do G2 Users Rate Magnews?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Magnews?

  • Seller: MagNews
  • Year Founded: 2000
  • HQ Location: Faenza, Milano, Parigi, IT
  • LinkedIn® Page: www.linkedin.com
    29 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 59% Small, 35% Medium

What Do G2 Reviewers Say About Magnews?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the reliable data analysis of Magnews, enhancing their experience with consistent updates and ease of use.
  • Users value the reliable analytics tools of Magnews, commending their ease of use and consistent updates.
  • Users admire the reliable data analytics of Magnews, benefiting from its ease of use and regular updates.
  • Users value the easy-to-use data management of Magnews, ensuring reliable delivery and up-to-date analysis.
  • Users value the reliable delivery and data analysis of Magnews, appreciating its ease of use and frequent updates.
Cons
  • Users experience a minor bug with the customised cancellation link that can disrupt their workflow.

What Are Recent G2 Reviews of Magnews?

What Are G2 Users Discussing About Magnews?

Mailmalade

Build inbox-friendly HTML emails, using your own design files and without the need for coding knowledge.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Mailmalade?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Integrations: 10.0/10 (Category avg: 8.5/10)
  • Analytics: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Mailmalade?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Mailmalade?

What Are G2 Users Discussing About Mailmalade?

mailworx

Create responsive emails, automate your campaigns, segment your audience by behavior and make use of the insights provided by metrics. It is an intelligent algorithm that identifies the topics most relevant for the reader and considers them automatically in the ranking of the different email sections.

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind mailworx?

  • Seller: eworx
  • HQ Location: Rohrbach, AT
  • LinkedIn® Page: at.linkedin.com
    54 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of mailworx?

What Are G2 Users Discussing About mailworx?

Marketing Star

Marketing Star is a DIY, pay-as-you-go multichannel marketing solution that enables marketers to drive customer engagement across six channels—email, SMS, WhatsApp, landing pages, QR codes, and forms—through one single interface. It is developed by Resulticks, a leading provider of real-time audience engagement solutions. How Does Marketing Star Empower You? Plan and Deploy Effective Marketing Communications From segmentation to campaign creation to scheduling, manage all phases of marketing communications—whether single-bast campaigns or dynamic customer journeys—that consistently keep your audience captivated throughout the lifecycle. Create Eye-Catching Templates Effortlessly Construct and manage templates for emails, SMS, WhatsApp messages, landing pages, forms, and more without IT support. Our user-friendly template builder saves you the time and effort to create designs that capture your audience’s attention. Monitor Your Performance with Wide-Ranging Analytics Know how well your marketing efforts are doing using a wide array of reports—comprehensive dashboards, channel-specific insights, and pre-campaign metrics. Our robust analytics, along with features like A/B testing, help you make informed decisions before and after campaigns to ensure success. High-Quality Audience Data, Out of the Box Getting valuable data requires no effort, thanks to Marketing Star’s extensive integration with Versium Reach—a leading B2B and B2C marketing audience and targeting platform. Tap into vetted, standardized, and diverse audience data from the best sources for segmentation and targeted engagement, the moment you launch the solution. (For North America only) Unlock Better Multichannel Marketing for a Lot Less Marketing Star is built to make scalable multichannel marketing accessible for all. From the most basic subscription plan to the ultimate option, it supports significantly greater target audience sizes and more channels than HubSpot. Flexible Payment Meets Free Onboarding Instead of getting stuck in costly month plans, only spend money on communications, target lists, and features you’ve utilized. Ensure a smooth kick-off using out dedicated client support and streamlined onboarding—without additional charges. Orchestrate More Complex Customer Journeys Orchestrate, deploy, and analyze multi-step, responsive journeys across six channels from one intuitive interface. Easily deploy behavior-triggered communications in real time to continue engagement, accelerate conversion, and retain existing customers.

Average Rating: 4.7/5.0

Total Reviews: 23

How Do G2 Users Rate Marketing Star?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Integrations: 10.0/10 (Category avg: 8.5/10)
  • Analytics: 10.0/10 (Category avg: 8.3/10)
  • Shareable Link: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Marketing Star?

  • Seller: Resulticks
  • Year Founded: 2014
  • HQ Location: Seattle, WA
  • Twitter: @Resulticks
    2,106 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    392 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services
  • Company Size: 39% Small, 35% Medium

What Do G2 Reviewers Say About Marketing Star?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use in Marketing Star exceptional, simplifying marketing automation and campaign management effortlessly.
  • Users value the automation efficiency of Marketing Star, which streamlines marketing tasks and enhances campaign management.
  • Users highlight the helpful features of Marketing Star, simplifying campaign management and enhancing audience engagement.
  • Users find the intuitive user interface of Marketing Star makes creating and managing campaigns effortless and efficient.
  • Users appreciate the automation features of Marketing Star, streamlining marketing tasks and enhancing campaign management efficiency.
Cons
  • Users find the integration difficulty with Marketing Star limits connectivity with essential tools, affecting workflow efficiency.
  • Users express frustration with limited integration options, particularly missing crucial connections like HubSpot, impacting workflow efficiency.
  • Users express frustration over the lack of integrations, limiting connections with essential tools in their workflow.
  • Users express frustration over limited integration with other tools, hindering connectivity and workflow efficiency.
  • Users are frustrated by the limited integrations available, which restrict connections with essential tools like HubSpot.

What Are Recent G2 Reviews of Marketing Star?

Personalize.cc By 500apps

Personalize.cc offers an easy-to-use platform that allows you to quickly and easily add personalized content to your images, videos, and emails. We make it easy for you to create a more personalized experience for your users that will keep them coming back for more. With Personalize.cc, you can easily add a personal touch to all of your content, which will help you stand out from the competition and keep your users engaged. We make it easy for you to create a more personalized experience for your users that will keep them coming back for more. Get access to 50 apps with Personalize.cc for $14.99 per user

Average Rating: 3.5/5.0

Total Reviews: 1

How Do G2 Users Rate Personalize.cc By 500apps?

  • Integrations: 10.0/10 (Category avg: 8.5/10)
  • Analytics: 8.3/10 (Category avg: 8.3/10)
  • Shareable Link: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Personalize.cc By 500apps?

  • Seller: 500apps
  • Year Founded: 2019
  • HQ Location: New York, California
  • Twitter: @SitePing500apps
    26 Twitter followers
  • LinkedIn® Page: www.linkedin.com

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Personalize.cc By 500apps?

AI-generated summary from verified user reviews

Pros
  • Users praise the awesome customer support of Personalize.cc, enhancing engagement and simplifying app integration.
  • Users find easy integrations with other apps enhance engagement effortlessly, complemented by excellent support from Personalize.cc.
  • Users highlight the effortless engagement boost from Personalize.cc, complemented by excellent support and easy app integration.
Cons
  • Users find the tool difficult to learn initially, requiring more time to fully understand its capabilities.

Qebot Email Marketing

Qebot is a Powerful 39 Software which can Accelerate Your Business

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Qebot Email Marketing?

  • Seller: Qebot
  • Year Founded: 2012
  • HQ Location: San Francisco, US
  • Twitter: @QebotHQ
    171 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Qebot Email Marketing?

What Are G2 Users Discussing About Qebot Email Marketing?

Rule

Rule is a leading Swedish SaaS platform in the Marketing Automation and Customer Engagement software categories. Built for marketing teams, CRM professionals, and growth-focused organizations, Rule enables companies to create personalized, automated customer journeys across channels like Email, SMS, RCS, and Social Media. Designed to support businesses of all sizes, Rule makes it easy to automate and personalize communication throughout the entire customer lifecycle. All from the onboarding and conversion to the retention and re-engagement. With advanced segmentation, trigger-based workflows, and data-driven targeting, Rule empowers teams to deliver the right message at the right time. Founded in 2007, Rule has grown into a trusted platform for both small businesses and global enterprises across a wide range of industries. Its strengths lie in ease of use, scalability, and deep integration capabilities with CRM systems, e-commerce platforms, and other essential tools. Rule helps marketing and CX teams unify their communication strategy, improve engagement metrics, and increase digital revenue through smart, automated workflows. Whether you're looking to streamline operations or scale your efforts, Rule offers the flexibility and features needed to meet your goals. With Rule, no business is too small, too large, or too complex. We’re here to support your growth, one personalized customer journey at a time. - Omnichannel Campaign Management: Create and manage automated, personalized campaigns across Email, SMS, RCS, and Social Channels, all in one unified platform. - Data-Driven Personalization & Segmentation: Use customer data and behavior to trigger timely, relevant messages that drive engagement and conversions. - Powerful Integrations & API Access: Seamlessly connect Rule to your CRM, e-commerce platform, or data warehouse for streamlined workflows. - Scalable Marketing Automation: From growing startups to enterprise organizations, Rule adapts to your business complexity, no matter the size. - Privacy-First by Design: Built and hosted in Sweden, Rule is GDPR-compliant and trusted by companies that prioritize data security and privacy.

Average Rating: 4.6/5.0

Total Reviews: 10

How Do G2 Users Rate Rule?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Rule?

  • Seller: Rule Communication
  • Company Website:
  • Year Founded: 2007
  • HQ Location: Stockholm, SE
  • Twitter: @RuleCom
    237 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    33 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Small, 40% Medium

What Do G2 Reviewers Say About Rule?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Rule, highlighting its streamlined setup and user-friendly interface.
  • Users highlight the implementation ease of Rule, achieving quick setup and operational readiness within days.
  • Users praise Rule for its CCPA/TCPA-compliant data unification and robust features that enhance marketing effectiveness.
  • Users value the responsive support and expert partnerships of Rule, enabling tailored solutions for their unique needs.
  • Users appreciate the easy integration of Rule, allowing quick setup and seamless communication with existing systems.
Cons
  • Users experience integration issues with Rule, requiring additional tools to manage state-level privacy laws effectively.
  • Users are frustrated by the lack of integrations, hindering flexibility for state-specific privacy rule compliance in Rule.
  • Users are frustrated by Rule's lack of state-level privacy rule customization, complicating compliance and manual tracking efforts.
  • Users find Rule's limited features frustrating, particularly its lack of state-level privacy rule customization for compliance.
  • Users find it frustrating that Rule lacks state-level privacy rule customization, complicating compliance with local laws.

What Are Recent G2 Reviews of Rule?

What Are G2 Users Discussing About Rule?

Spotler CRM

Spotler CRM is a user-friendly Customer Relationship Management (CRM) system designed to enhance B2B sales and marketing efforts. It centralises customer and prospect data, providing a comprehensive 360-degree view that enables businesses to streamline processes and improve lead conversion rates. Key Features: Extensive Contact Management: Beyond basic contact details, Spotler CRM tracks all interactions via email, phone, and shared documents, offering a detailed timeline of customer engagements. Pipeline Management: The system allows for easy management of sales opportunities, enabling teams to prioritise, qualify, and visualise sales processes, fostering better collaboration and efficiency. Customisation: Spotler CRM is adaptable to individual business needs, allowing users to add new fields, manage user access, and customise layouts, graphs, and dashboards to align with specific sales processes. Workflow Automation: Automate routine tasks, create workflows, set up automatic follow-ups, and configure notifications to enhance productivity and ensure timely responses. Reporting and Insights: Monitor return on investment (ROI) and make data-driven decisions with comprehensive reporting tools that inform campaign strategies and sales tactics. Integration and Support: Spotler CRM integrates seamlessly with various tools, enhancing its functionality and ensuring a cohesive workflow. The platform is designed to be user-friendly, allowing for immediate and independent use. Additionally, Spotler offers professional services and support, including extensive training and technical assistance, to help users maximise the software's potential. By consolidating customer information and automating key processes, Spotler CRM enables businesses to deliver consistent customer experiences and drive more effective sales and marketing outcomes.

Average Rating: 4.4/5.0

Total Reviews: 143

How Do G2 Users Rate Spotler CRM?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)

Who Is the Company Behind Spotler CRM?

Who Uses This Product?

  • Top Industries: Information Technology and Services, Financial Services
  • Company Size: 87% Small, 10% Medium

What Do G2 Reviewers Say About Spotler CRM?

AI-generated summary from verified user reviews

Pros
  • Users value the robust marketing automation features of Spotler CRM, enhancing efficiency and streamlining business processes.
  • Users value the user-friendly interface of Spotler CRM, making it easy for teams to manage customer relationships.
  • Users appreciate the robust marketing automation capabilities of Spotler CRM, enhancing efficiency and streamlining processes effectively.
  • Users value the flexibility of Spotler CRM, enabling seamless integration and customization for diverse business needs.
  • Users praise Spotler CRM's seamless integrations, enhancing workflow efficiency across various business tools and platforms.
Cons
  • Users face integration issues with third-party applications in Spotler CRM, affecting data transfer and overall business flow.
  • Users often face a lack of integrations with third-party applications, leading to inefficiencies in data transfer.
  • Users find the interface to be cluttered, making navigation and customization feel somewhat restrictive and challenging.
  • Users face poor integration with third-party applications, leading to inefficient data transfer and operational challenges.
  • Users find the high complexity of customization and automation in Spotler CRM limits its usability for advanced needs.

What Are Recent G2 Reviews of Spotler CRM?

What Are G2 Users Discussing About Spotler CRM?

Taxi for Email

Drag & Drop email building for brand and agency teams. Send with your existing email platform.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Taxi for Email?

  • Integrations: 10.0/10 (Category avg: 8.5/10)
  • Analytics: 0.0/10 (Category avg: 8.3/10)
  • Shareable Link: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Taxi for Email?

  • Seller: SparkPost
  • HQ Location: Columbia, Maryland
  • Twitter: @SparkPost
    13,252 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Do G2 Reviewers Say About Taxi for Email?

AI-generated summary from verified user reviews

Pros
  • Users value the intuitive drag-and-drop interface that minimizes errors and facilitates easy feedback sharing.
  • Users appreciate the intuitive user-interface of Taxi for Email, simplifying collaboration and feedback for all team members.
  • Users appreciate the simple drag and drop style of Taxi for Email, minimizing human error in HTML building.
  • Users love the intuitive user interface of Taxi for Email, simplifying feedback sharing and reducing errors in HTML building.
Cons
  • Users report increased glitches with module variations, and a short default URL limit of 14 days for audits.

What Are Recent G2 Reviews of Taxi for Email?

UpMail

UpMail gives you a collection of personalised, customisable branded templates with the flexibility for every sales scenario. Multiple large files are now conveniently hyperlinked from the email itself.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind UpMail?

  • Seller: UpMail
  • HQ Location: N/A
  • Twitter: @upmailsolutions
    179 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of UpMail?

Zaymo

Zaymo is a DTC email builder for in-email apps covering all email touchpoints: Think shopping, in-email review capture, surveys, etc. Brands design emails with Zaymo and store the templates in the ESP (Klaviyo, Braze, etc.) to be distributed through the typical workflow. Emails render interactive for both desktop and mobile in Gmail, Yahoo, and Apple Mail while a safe, static fallback is displayed in other clients.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Zaymo?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)
  • Integrations: 8.3/10 (Category avg: 8.5/10)
  • Analytics: 8.3/10 (Category avg: 8.3/10)
  • Shareable Link: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Zaymo?

  • Seller: Zaymo
  • Year Founded: 2022
  • HQ Location: Provo, US
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Zaymo?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 3, 2024