Best Email Marketing Software - Page 38

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Emma

Emma is a powerful email marketing platform designed to help organizations automate and personalize campaigns while maintaining brand consistency across teams, locations, and departments. Built with an intuitive interface, Emma enables marketers, especially in higher education, nonprofits, franchises, and growing businesses, to create high-impact engagement with minimal effort. Seamlessly integrating with existing tech stacks, Emma ensures every campaign stays consistent, compliant, and on-brand through robust controls, flexible user permissions, and reliable integrations. Backed by over 20 years of combined expertise, the Emma team supports customers at every stage with on-demand training, guided tutorials, and strategic insights—empowering teams to streamline workflows, maximize value, and drive stronger results.

Average Rating: 4.0/5.0

Total Reviews: 537

How Do G2 Users Rate Emma?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.8/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.7/10)
  • Sending Outbound Emails: 8.8/10 (Category avg: 8.9/10)
  • Building and Personalizing Emails: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Emma?

  • Seller: Marigold
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Nashville, US
  • LinkedIn® Page: www.linkedin.com
    965 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Director, Marketing Coordinator
  • Top Industries: Marketing and Advertising, Higher Education
  • Company Size: 50% Small, 36% Medium

What Do G2 Reviewers Say About Emma?

AI-generated summary from verified user reviews

Pros
  • Users appreciate Emma for its intuitive design, enabling effortless creation of professional campaigns without coding expertise.
  • Users love the intuitive design of Emma, enabling effortless creation of professional email campaigns for everyone.
  • Users appreciate Emma's intuitive design, enabling effortless creation of professional email campaigns without coding expertise.
  • Users value the personalization features of Emma, enabling tailored, effective campaigns that enhance audience engagement.
  • Users value the intuitive design and versatile templates of Emma, simplifying professional campaign creation across various audiences.
Cons
  • Users find Emma's limited features restrictive, particularly in customization, analytics depth, and automation capabilities.
  • Users find the missing features in Emma, such as custom dashboards and flexible templates, hinder their overall experience.
  • Users find the pricing too high, particularly for small businesses, making it less accessible for many.
  • Users find Emma's limited customization options restrictive, hindering tailored designs and advanced analytics capabilities.
  • Users find the limited options for customization and integrations in Emma restrict their ability to tailor experiences effectively.

What Are Recent G2 Reviews of Emma?

What Are G2 Users Discussing About Emma?

Updated August 2026.

How Many Email Marketing Software Products Does G2 Track?

Total Products under this Category: 637

Category Stats (Oct 2026)

  • Average Rating: 4.37/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Mailer Spot (+6.25%) - Among all products in this category, Mailer Spot recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Email Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 65,600+ Authentic Reviews
  • 637+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Email Marketing Software

G2 Grid® for Email Marketing Software plotting products by satisfaction and market presence

Highlighted products: Constant Contact, Intuit Mailchimp Email Marketing, Brevo Marketing Platform, lemlist, Instantly, Pipedrive, Dotdigital, and Flodesk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/email-marketing/grids.json?focus%5B%5D=constant-contact&focus%5B%5D=intuit-mailchimp-email-marketing&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=lemlist&focus%5B%5D=instantly&focus%5B%5D=pipedrive&focus%5B%5D=dotdigital&focus%5B%5D=flodesk)

MailDrip

Who Is the Company Behind MailDrip?

MailerBit

MailerBit automates the emails you send every month — payment reminders, reports, fee notices. Set up your templates once, schedule the send date, and let MailerBit handle the rest. Built for accounting offices, language schools, kindergartens, and property managers.

Who Is the Company Behind MailerBit?

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How it works

Mailfomo

Mailfomo makes it dead simple to add live countdown timers to your emails. The timer updates every time someone opens the email, showing the real remaining time — creating urgency that drives clicks and conversions. No coding needed. Just pick a template or use our AI tools to create a timer, customize the look, and paste the embed code into any email platform — Mailchimp, Klaviyo, SendGrid, Shopify, WooCommerce, whatever you use. We built Mailfomo because we were tired of overpriced, ugly, and complicated timer tools while running email campaigns for our clients. So we made the tool we wished existed.

Who Is the Company Behind Mailfomo?

Who Uses This Product?

  • Company Size: 100% Small

Mailingale

Mailingale is email marketing software that enables campaign delivery via connected SMTP relays or Amazon SES accounts. It manages subscriber lists, campaign creation, template design, and deliverability reporting, while the relay handles message transmission. Users retain infrastructure ownership by providing verified SMTP or Amazon SES credentials, with guidance available for setting up dedicated servers if needed. Features include CSV imports with field mapping, contact tagging, audience segmentation, double opt-in workflows, and a hosted preference center. The block-based template builder supports dark-mode previews and generates standard email HTML. Deliverability tools cover SPF, DKIM, and DMARC diagnostics, spam-complaint monitoring, and reporting that separates Apple Mail Privacy Protection opens from human opens. Additional features include embeddable signup forms, RSS-to-email automation, contact growth charts, API keys, and HMAC-signed webhooks.

Who Is the Company Behind Mailingale?

Mailingale.com

Mailingale is an email marketing platform that runs on sending infrastructure you own — your own SMTP relay or Amazon SES account, your own sender reputation.

Who Is the Company Behind Mailingale.com?

MailingPlatform

MailingPlatform is a Danish email and automation product for Shopify and WooCommerce stores. Pricing is a flat EUR fee by active subscribers: €39 / 3,000, €129 / 25,000, €299 / 100,000, €499 unlimited (excl. VAT). Unsubscribed and bounced contacts do not count. Sending uses the store’s own Amazon SES, so AWS bills volume; MailingPlatform does not meter sends. Subscriber data stays in the EU, with GDPR export and erasure. Ready-made flows include abandoned cart, welcome, back in stock, browse abandonment and post-purchase. Unique store discount codes can be minted per recipient at send time.

Who Is the Company Behind MailingPlatform?

Mailizio

Mailizio is an email management solution that simplifies the creation of newsletters and supports cross-device marketing through deeplinking. With a decade of experience, the platform prioritizes design and efficiency, allowing users—regardless of technical skill—to easily create customized email campaigns. It features a comprehensive module management system, enabling rapid development of dynamic newsletters with interactive and personalized content. Additionally, Mailizio offers tools for A/B testing, translation management with AI, and collaborative work to enhance overall productivity in email marketing efforts.

Who Is the Company Behind Mailizio?

  • Seller: Mailizio
  • Year Founded: 2018
  • HQ Location: Paris, FR
  • LinkedIn® Page: linkedin.com
    2 employees on LinkedIn®

MailMunch

Who Is the Company Behind MailMunch?

  • Seller: SixMix
  • Year Founded: 2014
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    20 employees on LinkedIn®

Mailneo

MailNeo is the smarter way to do email marketing. Our AI-powered platform helps businesses create high-converting campaigns, automate smart sequences, and optimize performance - all at a price that works for growing teams. From AI content generation to behavior-triggered automation, we make enterprise-level email tools accessible to everyone. Start free today.

Who Is the Company Behind Mailneo?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated April 9, 2026