# Best Email Marketing Software - Page 18

## How Many Email Marketing Software Products Does G2 Track?

**Total Products under this Category:** 518

### Category Stats (Jul 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** ClickReach.io (+4.17%) - Among all products in this category, ClickReach.io recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Email Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 62,200+ Authentic Reviews
- 518+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Email Marketing Software
 ![G2 Grid® for Email Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/email-marketing/grids.png?focus%5B%5D=933&focus%5B%5D=673&focus%5B%5D=3435&focus%5B%5D=166877&focus%5B%5D=91817&focus%5B%5D=120851&focus%5B%5D=1759&focus%5B%5D=2621)

Highlighted products: Constant Contact, Intuit Mailchimp Email Marketing, Brevo Marketing Platform, Instantly, lemlist, Flodesk, Dotdigital, and GetResponse.

Underlying data: [Grid® JSON](https://www.g2.com/categories/email-marketing/grids.json?focus%5B%5D=constant-contact&focus%5B%5D=intuit-mailchimp-email-marketing&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=instantly&focus%5B%5D=lemlist&focus%5B%5D=flodesk&focus%5B%5D=dotdigital&focus%5B%5D=getresponse)

**Sponsored**

### Trolley

Trolley is a global payouts platform that helps businesses onboard, verify, and pay recipients around the world. Designed for marketplaces, creator platforms, fintechs, affiliate networks, music companies, and businesses that pay freelancers, contractors, suppliers, or sellers, it brings recipient management, tax compliance, and payment operations together in a single platform. By replacing manual processes and disconnected systems, organizations can automate the entire payout lifecycle while improving visibility and reducing administrative work. Key capabilities include: - Global payouts to 210+ countries and territories - Recipient onboarding and self-service collection of banking and tax information - Tax form collection and compliance - Identity verification (KYC) and fraud prevention - Payment approvals, reconciliation, and reporting - APIs and integrations for embedding payout workflows into existing systems Finance, operations, compliance, product, and engineering teams use Trolley to manage high-volume domestic and international payouts from one place. Whether paying hundreds or millions of recipients, Trolley helps organizations standardize payout operations, reduce manual effort, maintain compliance, and deliver a best-in-class recipient payment experience.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=39&secure%5Bchosen_at%5D=2026-07-29T12%3A45%3A15Z&secure%5Bdisplayable_resource_id%5D=1360&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=101098&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=101098&secure%5Bresource_id%5D=39&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-marketing%3Fpage%3D18&secure%5Btoken%5D=fa1e40096d65fe679b029b0a603552378b2c65781a20bbc8f9418c7096bf6e56&secure%5Burl%5D=https%3A%2F%2Ftrolley.com%2Fbook-demo%2F%3Futm_source%3Dg2%26utm_medium%3Dmarketplace%26utm_campaign%3Dppc-campaign-core&secure%5Burl_type%5D=custom_url)

### [SendView](https://www.g2.com/products/sendview/reviews)

SendView is a competitor email tracking platform that allows marketers, agencies, and teams to easily monitor and learn from their competitors' emails marketing strategy.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate SendView?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SendView?

- **Seller:** [PeakFeed](https://www.g2.com/sellers/peakfeed)
- **HQ Location:** Eden, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4c6e93634539ae56c5d9f59da8f6df1c7b2ffcc456309522df8f041847dc9eaf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpeakfeed%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Medium, 33% Small

#### What Are Recent G2 Reviews of SendView?

**["Maintaining a clean email inbox of personal nature"](https://www.g2.com/survey_responses/sendview-review-9905978)**

**Rating:** 4.5/5.0 stars

_— Daniel G._

[Read full review](https://www.g2.com/survey_responses/sendview-review-9905978)

**["Understanding the emails received through tracking addresses"](https://www.g2.com/survey_responses/sendview-review-9902785)**

**Rating:** 4.0/5.0 stars

_— Abdelrhman E._

[Read full review](https://www.g2.com/survey_responses/sendview-review-9902785)

### [SparkyAI!](https://www.g2.com/products/sparkyai/reviews)

SparkyAI! generates strategic, on-brand content to help marketing teams do more in less time. Our technology connects AI-generated content directly to your brand and campaign goals, increasing relevance and engagement.

**Average Rating:** 3.7/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate SparkyAI!?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 5.8/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 4.4/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 7.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SparkyAI!?

- **Seller:** [Sparky AI](https://www.g2.com/sellers/sparky-ai)
- **Year Founded:** 2023
- **HQ Location:** Atlanta, GA
- **Twitter:** @TheSparkyAI  
18 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2e7358a9a961464dcd55bbbcf07d021038896d8f84ad7aeb1bd86607cab616f9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsparky-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Large, 33% Small

#### What Do G2 Reviewers Say About SparkyAI!?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise SparkyAI for its **SEO-optimized content generation** , enhancing engagement and visibility across search engines.
- Users find SparkyAI! **extremely helpful** in generating compelling, psychologically-driven content that ranks well in search engines.
- Users value the **personalization services** of SparkyAI!, as it creates compelling, high-ranking content using psychological approaches.

##### Cons

- Users find that **editing issues** with SparkyAI often require excessive changes to avoid detection by AI detectors.
- Users find SparkyAI! **expensive** as it lacks a basic plan, limiting access after the trial period.
- Users find the **high subscription costs** of SparkyAI! limiting, as there's no basic plan after the trial.

#### What Are Recent G2 Reviews of SparkyAI!?

**["SparkyAi Review"](https://www.g2.com/survey_responses/sparkyai-review-9168413)**

**Rating:** 4.0/5.0 stars

_— Husain T._

[Read full review](https://www.g2.com/survey_responses/sparkyai-review-9168413)

**["This app is good for writing!"](https://www.g2.com/survey_responses/sparkyai-review-11202184)**

**Rating:** 4.0/5.0 stars

_— Sumarie N._

[Read full review](https://www.g2.com/survey_responses/sparkyai-review-11202184)

### [StayFi](https://www.g2.com/products/stayfi/reviews)

StayFi is a guest WiFi marketing and data collection platform designed for short-term rental operators and property managers. It enables hosts to provide branded WiFi login experiences for guests while simultaneously capturing valuable guest contact information such as email addresses and phone numbers. By turning WiFi into a marketing channel, StayFi helps operators build direct guest relationships, reduce reliance on online travel agencies (OTAs), and drive repeat bookings through email and SMS campaigns. StayFi sits at the intersection of hospitality technology and marketing automation. Its primary audience includes vacation rental managers, boutique hotels, and short-term rental operators who want to scale their businesses while maintaining control over guest data and brand identity. The platform addresses a common challenge in the industry: traditional OTAs only provide hosts with the booker’s information, leaving the majority of guest contacts uncollected. StayFi solves this gap by requiring all guests to log in to WiFi through a branded splash page, ensuring operators capture verified, opt-in data for every individual who stays. Key features and functions of StayFi include: • Branded WiFi splash pages that display a host’s custom logo, colors, and messaging to reinforce brand recognition. • Email and SMS marketing tools built specifically for short-term rentals, enabling automated campaigns for pre-arrival communication, upsells, review requests, and rebooking offers. • Guest data collection and management that centralizes contact information across properties and syncs with major property management systems (PMSs) and marketing platforms. • HomePage functionality, which serves as a centralized digital guest portal for guidebooks, upsells, local recommendations, and property information. • Integrations with upsell platforms and service providers such as The Host Co. and Viator, allowing operators to generate ancillary revenue through early check-in, late checkout, or local experiences. The benefits of using StayFi extend beyond marketing. By providing consistent WiFi access through mesh network hardware and offering monitoring tools for device uptime, StayFi also improves the guest experience by reducing connectivity issues. Operators gain visibility into network performance across properties, ensuring reliable internet service while simultaneously capturing guest data. Typical use cases for StayFi include: • Building a database of past guests to fuel direct booking strategies. • Running targeted email and SMS campaigns to promote open availability, seasonal discounts, or loyalty incentives. • Reducing OTA dependency by creating repeat direct customers. • Enhancing guest communication through a single branded portal with resources, guides, and upsell opportunities. In summary, StayFi is a hospitality marketing technology platform that combines guest WiFi management with data-driven marketing tools. Its purpose is to help short-term rental operators and property managers improve guest engagement, increase direct bookings, and operate more efficiently by unifying WiFi, data collection, and automated communication into one system.

**Average Rating:** 4.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate StayFi?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind StayFi?

- **Seller:** [StayFi](https://www.g2.com/sellers/stayfi)
- **Year Founded:** 2018
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f5baea6af141f5e41dea30bd47d60978f05b736a0d76563f82dc76cde0bab1d8&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstayfi&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small

#### What Do G2 Reviewers Say About StayFi?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of StayFi, making setup and management across rental properties seamless and efficient.
- Users appreciate the **exceptionally easy setup** of StayFi, enhancing efficiency and empowering effective marketing strategies.
- Users appreciate the **user-friendly interface** of StayFi, which simplifies setup and enhances overall experience significantly.
- Users appreciate the **turnkey setup** of StayFi, finding it exceptionally easy to implement across rental properties.
- Users appreciate the **easy setup and management** capabilities of StayFi, enhancing marketing and customer engagement seamlessly.

#### What Are Recent G2 Reviews of StayFi?

**["StayFi Helps You Own Your Customer List"](https://www.g2.com/survey_responses/stayfi-review-12640974)**

**Rating:** 5.0/5.0 stars

_— Misti P._

[Read full review](https://www.g2.com/survey_responses/stayfi-review-12640974)

**["Transforming WiFi into a Scalable Marketing Engine"](https://www.g2.com/survey_responses/stayfi-review-12517779)**

**Rating:** 5.0/5.0 stars

_— John R._

[Read full review](https://www.g2.com/survey_responses/stayfi-review-12517779)

### [Strato Newsletter Manager](https://www.g2.com/products/strato-newsletter-manager/reviews)

Strato Newsletter Manager is a professional newsletter solution.

**Average Rating:** 2.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Strato Newsletter Manager?

- **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 7.5/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 6.7/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Strato Newsletter Manager?

- **Seller:** [Strato](https://www.g2.com/sellers/strato)
- **Year Founded:** 1997
- **HQ Location:** Berlin, Berlin, Germany
- **Twitter:** @STRATO\_ag  
5,368 Twitter followers
- **LinkedIn® Page:** [de.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=83cd8920021f7c172cab041a5544bfd07e8b0fcbda1d794f7cf363069277f82c&secure%5Burl%5D=https%3A%2F%2Fde.linkedin.com%2Fcompany%2Fstrato-ag&secure%5Burl_type%5D=linkedin_company_website)  
262 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Strato Newsletter Manager?

_AI-generated summary from verified user reviews_

##### Pros

- Users find it easy to **manage and schedule newsletters** with Strato Newsletter Manager, enhancing their efficiency.
- Users find it **easy to manage and schedule newsletters** , enhancing their overall productivity and efficiency.

##### Cons

- Users find Strato Newsletter Manager has **limited features** when compared to more advanced tools like Mailchimp.
- Users find Strato Newsletter Manager too simple, lacking **advanced features** compared to competitors like Mailchimp.

#### What Are G2 Users Discussing About Strato Newsletter Manager?

- [What is Strato Newsletter Manager used for?](https://www.g2.com/discussions/what-is-strato-newsletter-manager-used-for)

### [SuiteCRM SMS Drip Campaign](https://www.g2.com/products/suitecrm-sms-drip-campaign/reviews)

What is SuiteCRM SMS Drip Campaign? SMS always gets the best Engagement rate. We launched an extension called SuiteCRM SMS Drip Campaign where you can share SMS messages to your customer with the Right Time period. There is no need to be available all the time for sharing SMS to your audience. Set the desired time period and it will reach your leads automatically. Luckily, such a great extension of SuiteCRM saves a significant amount of time. Because it is such an advanced add-on, you can run an SMS drip campaign from your CRM software. Noteworthy Features of SuiteCRM SMS Drip Campaign If this is the product that your business is looking for then make sure to read out the below points. We are going to share the functionalities of it. 1. Businesses can share numerous Drip Campaign SMS with their customers. Sharing in bulk can save a lot of time and your manual efforts. You can complete the task more easily and quickly. 2. SMS Drip campaign can help you to know when the messages are delivered, how many failed, etc. This extension is completely beneficial for all businesses. You can make decisions based on such results. 3. If you upload multiple phone numbers here then we are allowing users to select phone numbers according to your choice for sending SMS. It will reach the customer with no error. 4. Setting predefined timing saves a lot of time for everyone. Everything will be done automatically. Ultimately, this rich extension helps to use SMS templates as well.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate SuiteCRM SMS Drip Campaign?

- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SuiteCRM SMS Drip Campaign?

- **Seller:** [Outright Store](https://www.g2.com/sellers/outright-store)
- **Year Founded:** 2014
- **HQ Location:** Noida, Uttar Pradesh
- **Twitter:** @outrightstore  
624 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eec92f4b85deb8dd328f62a7f816781b976dc2f6d379c85aeb2ad5d873ff83c1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foutright-store%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of SuiteCRM SMS Drip Campaign?

**["Ground breaking Marketing"](https://www.g2.com/survey_responses/suitecrm-sms-drip-campaign-review-6997050)**

**Rating:** 4.5/5.0 stars

_— Verified User in Primary/Secondary Education_

[Read full review](https://www.g2.com/survey_responses/suitecrm-sms-drip-campaign-review-6997050)

**["Excellent product! Highly recommend!"](https://www.g2.com/survey_responses/suitecrm-sms-drip-campaign-review-6981409)**

**Rating:** 5.0/5.0 stars

_— Dan D._

[Read full review](https://www.g2.com/survey_responses/suitecrm-sms-drip-campaign-review-6981409)

### [Venturz](https://www.g2.com/products/venturz/reviews)

Venturz is an all-in-one startup platform designed to help entrepreneurs, freelancers, and small business owners build and grow their businesses with ease. It brings together essential tools like a website builder, CRM, email marketing, community management, and analytics—all in one place. With Venturz, you don't need to juggle multiple software subscriptions or hire technical teams. You can create stunning websites, manage your customers, launch marketing campaigns, build online communities, and even run a marketplace—without any coding skills. Everything is built to be simple, fast, and affordable, so you can focus on growing your idea into a successful business. Whether you're starting a new venture or scaling an existing one, Venturz gives you the flexibility and tools you need to manage it all from a single platform. It is perfect for solo founders, small teams, and anyone looking for a powerful yet easy-to-use alternative to expensive and complicated tools. At Venturz, our mission is to remove the barriers to entrepreneurship by providing a platform that empowers you to launch, market, and scale your business—all from day one.

**Average Rating:** 4.7/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate Venturz?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Venturz?

- **Seller:** [Venturz](https://www.g2.com/sellers/venturz)
- **Year Founded:** 2023
- **HQ Location:** Wilmington, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f939daae3e2ef52d4e87173ca3b70a515d13f80f31e460abdbbf88735d43785b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fventurz-co&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Venturz?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **all-in-one location** of Venturz, making it easier to manage projects, leads, and communications.
- Users value the **responsive and helpful customer support** of Venturz, enhancing their overall experience and satisfaction.
- Users find Venturz to be extremely **easy to use** , enabling seamless setup and daily management of tasks.
- Users find Venturz's **easy integration** seamless, making it an essential tool for managing various aspects of their business.
- Users value the **excellent feature richness** of Venturz, enjoying all-in-one convenience for project management and more.

##### Cons

- Users find that certain features are still new and need more polish, highlighting the **missing features** in Venturz.
- Users feel the **design limitations** hinder usability, as some features lack polish compared to standalone tools.
- Users feel the **email editor lacks polish** and appears basic compared to standalone email management tools.
- Users note that some features are **incomplete** , requiring further refinement for a better overall experience.
- Users note the **limited editing options** in Venturz, with some features needing more polish for better functionality.

#### What Are Recent G2 Reviews of Venturz?

**["Venturz Made Our Lives Easier at Bottr"](https://www.g2.com/survey_responses/venturz-review-11270624)**

**Rating:** 5.0/5.0 stars

_— Mohit T._

[Read full review](https://www.g2.com/survey_responses/venturz-review-11270624)

**["Build startup in one go"](https://www.g2.com/survey_responses/venturz-review-11112002)**

**Rating:** 5.0/5.0 stars

_— Ejaz A._

[Read full review](https://www.g2.com/survey_responses/venturz-review-11112002)

### [Aivie](https://www.g2.com/products/aivie/reviews)

The answer to all your marketing questions. The marketing automation tool Aivie. Automating your marketing will not only save you time and money. Your customers will also benefit from tailored offers and personalised content. Aivie is your complete and flexible marketing automation tool for a successful customer interaction.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Aivie?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Aivie?

- **Seller:** [Idea 2 Collective](https://www.g2.com/sellers/idea-2-collective)
- **HQ Location:** Zürich, CH
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7b7393e0cb9214b4e9ef84d1d39c6251a2a4af46b307a0f9b1f8e5574bedcf1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faivie&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 50% Large

#### What Are Recent G2 Reviews of Aivie?

**["I automate my emails for marketing very easily thanks a lot"](https://www.g2.com/survey_responses/aivie-review-7149138)**

**Rating:** 5.0/5.0 stars

_— Mohammad Amir Q._

[Read full review](https://www.g2.com/survey_responses/aivie-review-7149138)

**["unique automated marketing tool to grow business"](https://www.g2.com/survey_responses/aivie-review-7071015)**

**Rating:** 4.5/5.0 stars

_— SAYED ZUHAIR B._

[Read full review](https://www.g2.com/survey_responses/aivie-review-7071015)

### [Atendare](https://www.g2.com/products/atendare-2018-10-22/reviews)

Atendare is a complete marketing and sales platform that aims to help you increase your online traffic, capture qualified leads, boost your sales, improve your relationship and multiply your sales.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Atendare?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Atendare?

- **Seller:** [Inofly](https://www.g2.com/sellers/inofly)
- **Year Founded:** 2018
- **HQ Location:** Três de Maio, BR
- **Twitter:** @atendare  
105 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca5b7c1f67c66d03d474638a128828950fc8401563aafcb21d08a00b4e5f37ac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fatendare%2F&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Atendare?

**["best platform for marketing automation"](https://www.g2.com/survey_responses/atendare-review-4268726)**

**Rating:** 5.0/5.0 stars

_— Sanjog G._

[Read full review](https://www.g2.com/survey_responses/atendare-review-4268726)

**["best platform for marketing"](https://www.g2.com/survey_responses/atendare-review-4274302)**

**Rating:** 5.0/5.0 stars

_— Pravash R._

[Read full review](https://www.g2.com/survey_responses/atendare-review-4274302)

#### What Are G2 Users Discussing About Atendare?

- [What is Atendare used for?](https://www.g2.com/discussions/what-is-atendare-used-for)

### [Atomic Email Studio](https://www.g2.com/products/atomic-email-studio/reviews)

Atomic Email Studio is a complete set of tools for your email marketing needs. With its 6 programs, you can easily organize your marketing campaigns.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Atomic Email Studio?

- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Atomic Email Studio?

- **Seller:** [AtomPark Software](https://www.g2.com/sellers/atompark-software-cfe275f0-adad-4165-a47d-05ee7b1ff6e9)
- **HQ Location:** Mountain View
- **Twitter:** @marketingpark  
1,797 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=387d91d966c5e5964d262e19a0b1cd4ea78d8cc634c49609b477793fc38c9787&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fatompark-software-inc%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Atomic Email Studio?

**["Ideal SMS service for newcomer entrepreneur"](https://www.g2.com/survey_responses/atomic-email-studio-review-4297472)**

**Rating:** 5.0/5.0 stars

_— Vladimir K._

[Read full review](https://www.g2.com/survey_responses/atomic-email-studio-review-4297472)

**["The excellent tool for clever money"](https://www.g2.com/survey_responses/atomic-email-studio-review-4292370)**

**Rating:** 5.0/5.0 stars

_— Yurii A._

[Read full review](https://www.g2.com/survey_responses/atomic-email-studio-review-4292370)

#### What Are G2 Users Discussing About Atomic Email Studio?

- [What is Atomic Email Studio used for?](https://www.g2.com/discussions/what-is-atomic-email-studio-used-for)

### [Atomic Mail](https://www.g2.com/products/atomic-mail-atomic-mail/reviews)

Atomic Mail is a solution built with privacy as its core principle. Based in Estonia in 2024, this product is built on the latest and most powerful encryption technologies, providing blockchain class security in simple and user-friendly interface. Atomic Mail is GDPR compliant, meaning it adheres to strict regulations that require companies to secure emails containing sensitive data of EU citizens. This makes it particularly valuable for users who are highly concerned about the protection of their personal information.

**Average Rating:** 3.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Atomic Mail?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Atomic Mail?

- **Seller:** [Atomic Mail](https://www.g2.com/sellers/atomic-mail)
- **Year Founded:** 2003
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=daa8e47f189dedfb6356ddf281faed54e86c90e345f75bae6b87feb33f9a0feb&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fatomic-mail&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About Atomic Mail?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **mass emailing capability** of Atomic Mail, which significantly enhances their marketing efforts and analysis.
- Users find the **data analytics capabilities** invaluable for managing and analyzing mass emails and newsletters effectively.

##### Cons

- Users feel the pricing of Atomic Mail is too high, suggesting that **cost reduction** would enhance its appeal.
- Users find the **limited features** of Atomic Mail a hindrance due to lack of integration with other marketing tools.

### [BayEngage](https://www.g2.com/products/bayengage/reviews)

BayEngage is a comprehensive email and SMS marketing platform designed to help online businesses automate their marketing efforts and engage customers effectively. With an intuitive drag-and-drop editor and over 380 pre-built email templates, users can create personalized campaigns tailored to their audience. The platform supports advanced segmentation, allowing businesses to target specific customer groups based on shopping activity, email engagement, and location. BayEngage also offers robust automation features, including abandoned cart recovery, welcome series, and post-purchase follow-ups, ensuring timely and relevant communication with customers. Seamless integration with popular e-commerce platforms like Shopify, WooCommerce, and BigCommerce enables synchronization of store data, while the SMS marketing feature provides dedicated toll-free numbers and keywords for direct customer outreach. Additionally, BayEngage integrates with tools such as TargetBay Reviews, Smile.io, Recharge, Zapier, and Pabbly Connect, enhancing its functionality and adaptability to various business needs. Key Features and Functionality: - Email and SMS Campaigns: Create and automate personalized email and SMS campaigns using a user-friendly drag-and-drop editor and a library of over 380 customizable templates. - Advanced Segmentation: Target specific customer groups based on shopping behavior, email engagement, and geographic location to deliver more relevant content. - Automation Workflows: Implement automated workflows for scenarios such as abandoned cart recovery, welcome series, win-back campaigns, and post-purchase follow-ups to maintain consistent customer engagement. - E-commerce Integration: Seamlessly integrate with platforms like Shopify, WooCommerce, and BigCommerce to synchronize store data, including orders, customers, and products. - SMS Marketing: Utilize dedicated toll-free numbers and keywords to send targeted SMS campaigns, enhancing direct communication with customers. - Comprehensive Support: Access unlimited phone, email, and chat support to assist with account setup and campaign optimization. - Third-Party Integrations: Enhance functionality through integrations with tools like TargetBay Reviews, Smile.io, Recharge, Zapier, and Pabbly Connect. Primary Value and Solutions Provided: BayEngage empowers businesses to streamline their marketing processes by automating email and SMS campaigns, leading to increased efficiency and customer engagement. By offering advanced segmentation and automation features, the platform ensures that communications are timely and relevant, which can result in higher open rates and conversions. The seamless integration with major e-commerce platforms allows for effortless synchronization of store data, enabling personalized marketing strategies. Additionally, the inclusion of SMS marketing capabilities provides a direct channel to reach customers, further enhancing engagement and driving sales. Overall, BayEngage addresses the need for a cohesive and efficient marketing solution that helps businesses grow their subscriber base, recover abandoned carts, and foster customer loyalty.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate BayEngage?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind BayEngage?

- **Seller:** [TargetBay](https://www.g2.com/sellers/targetbay)
- **Year Founded:** 2016
- **HQ Location:** Atlanta, GA
- **Twitter:** @TargetBay  
543 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1eb6b7aa70555e5cd4c3f0d4954ffc41333dcf450614a9c727ca35fcc6c5a4d1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftargetbay%2F&secure%5Burl_type%5D=linkedin_company_website)  
100 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About BayEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of BayEngage, highlighting its user-friendly interface and accessible tools for success.
- Users praise the **exceptional customer support** of BayEngage, highlighting their commitment to user success and satisfaction.
- Users praise the **easy-to-use interface** of BayEngage, enhancing their experience with straightforward navigation and templates.
- Users commend the **exceptional support team** and tools, praising BayEngage for enhancing revenue generation effectively.
- Users praise the **feature-rich tools** of BayEngage, enhancing their success and boosting revenue generation effectively.

##### Cons

- Users find a need for more **AI-driven solutions** on BayEngage to enhance their overall experience.
- Users find the **lack of mobile push templates** limits their ability to engage effectively on iOS and Android.
- Users find the **template limitations** frustrating, particularly the lack of Mobile Push templates for iOS and Android.

#### What Are Recent G2 Reviews of BayEngage?

**["Amazing Company!"](https://www.g2.com/survey_responses/bayengage-review-11513498)**

**Rating:** 5.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/bayengage-review-11513498)

**["Targetbay BayEngage Review"](https://www.g2.com/survey_responses/bayengage-review-10657187)**

**Rating:** 5.0/5.0 stars

_— Verified User in Health, Wellness and Fitness_

[Read full review](https://www.g2.com/survey_responses/bayengage-review-10657187)

### [BitFaster](https://www.g2.com/products/bitfaster/reviews)

BitFaster is an award winning on-premise Email Marketing and Automation software that's used by thousands of people globally for their marketing requirements. It is also a full fledged Contact Management Software. It can also be used for managing SMS campaigns.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### Who Is the Company Behind BitFaster?

- **Seller:** [Success Planned FZE](https://www.g2.com/sellers/success-planned-fze)
- **HQ Location:** N/A
- **Twitter:** @BitFaster  
161 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of BitFaster?

**["The only tool you need for Email marketing"](https://www.g2.com/survey_responses/bitfaster-review-6790688)**

**Rating:** 5.0/5.0 stars

_— sonu s._

[Read full review](https://www.g2.com/survey_responses/bitfaster-review-6790688)

**["BITFASTER: Best tool for Email Marketing and Email Automation"](https://www.g2.com/survey_responses/bitfaster-review-6777345)**

**Rating:** 4.5/5.0 stars

_— kumar Gourav D._

[Read full review](https://www.g2.com/survey_responses/bitfaster-review-6777345)

### [Bizmail - Email Marketing Automation](https://www.g2.com/products/bizmail-email-marketing-automation/reviews)

Create campaigns, personalize content, grow faster – all powered by AI

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Bizmail - Email Marketing Automation?

- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Bizmail - Email Marketing Automation?

- **Seller:** [VCCorp](https://www.g2.com/sellers/vccorp)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About Bizmail - Email Marketing Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **high customizability** of Bizmail, enabling effortless modifications and easy email list imports.
- Users appreciate the **high level of customization** in Bizmail, making it easy to modify fields and manage email lists.
- Users appreciate the **ease of use** of Bizmail, enjoying its intuitive interface and smooth user experience.
- Users value the **free plan** of Bizmail for its customization and ease of adding email lists from Excel.
- Users appreciate the **intuitive interface** of Bizmail, enhancing their email marketing experience with ease of use.

##### Cons

- Users find that **AI suggestions can lack accuracy** , requiring additional adjustments for optimal email campaigns.

#### What Are Recent G2 Reviews of Bizmail - Email Marketing Automation?

**["customizing the tool is very easy"](https://www.g2.com/survey_responses/bizmail-email-marketing-automation-review-11696408)**

**Rating:** 5.0/5.0 stars

_— Tân N._

[Read full review](https://www.g2.com/survey_responses/bizmail-email-marketing-automation-review-11696408)

**["I have used the product and have some comments"](https://www.g2.com/survey_responses/bizmail-email-marketing-automation-review-11716767)**

**Rating:** 5.0/5.0 stars

_— Ngo Van T._

[Read full review](https://www.g2.com/survey_responses/bizmail-email-marketing-automation-review-11716767)

### [boilr.ai](https://www.g2.com/products/boilr-ai/reviews)

Finding recruiters new clients before they start hiring

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate boilr.ai?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind boilr.ai?

- **Seller:** [boilr.ai](https://www.g2.com/sellers/boilr-ai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f798e4cdb4b418fd3e7da1398e62854e045b5671bec9c9bf62d6e1c402bc3a51&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fboilr-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About boilr.ai?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **time-saving automation** of boilr.ai, streamlining job leads directly to their team efficiently.
- Users appreciate the **ease of use** of boilr.ai, benefiting from time-saving automation and seamless integration into workflows.
- Users value the **easy integration** of boilr.ai, enhancing workflow efficiency and streamlining job spotting processes.
- Users find boilr.ai **intuitive** , with seamless integration and automated job spotting greatly enhancing their workflow efficiency.
- Users value the **time-saving automation** of boilr.ai, enhancing workflow efficiency and prioritizing promising job leads.

##### Cons

- Users find Boilr.ai to be **expensive** , with unclear pricing that delays decision-making for potential customers.
- Users note **limited features** for broader marketing needs, making Boilr.ai less versatile than other tools.

#### What Are Recent G2 Reviews of boilr.ai?

**["A Game-Changing Tool for Smarter, Faster Lead Generation"](https://www.g2.com/survey_responses/boilr-ai-review-12083720)**

**Rating:** 5.0/5.0 stars

_— Verified User in Staffing and Recruiting_

[Read full review](https://www.g2.com/survey_responses/boilr-ai-review-12083720)

**["Recruitment intelligence that actually gives you a competitive edge"](https://www.g2.com/survey_responses/boilr-ai-review-12083557)**

**Rating:** 4.5/5.0 stars

_— Verified User in Staffing and Recruiting_

[Read full review](https://www.g2.com/survey_responses/boilr-ai-review-12083557)

### [Broadridge eCards and Email Marketing](https://www.g2.com/products/broadridge-ecards-and-email-marketing/reviews)

Our user-friendly eCard system automates the outreach process, making it easy for you to keep in touch with clients and prospects throughout the year, without sacrificing important steps like compliance review and tracking.

**Average Rating:** 3.5/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Broadridge eCards and Email Marketing?

- **Seller:** [Broadridge Financial Solutions](https://www.g2.com/sellers/broadridge-financial-solutions)
- **HQ Location:** New York, NY
- **Twitter:** @Broadridge  
6,625 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0d53236cb34328008103de96856495342565b506da779b22baa1b93b96740e4b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11834%2F&secure%5Burl_type%5D=linkedin_company_website)  
17,676 employees on LinkedIn®
- **Ownership:** NYSE:BR
- **Total Revenue (USD mm):** $4,362,200

#### Who Uses This Product?

- **Company Size:** 50% Small

#### What Are Recent G2 Reviews of Broadridge eCards and Email Marketing?

**["Broadridge eCards and Email Marketing Review"](https://www.g2.com/survey_responses/broadridge-ecards-and-email-marketing-review-5430671)**

**Rating:** 4.5/5.0 stars

_— Ajay A._

[Read full review](https://www.g2.com/survey_responses/broadridge-ecards-and-email-marketing-review-5430671)

#### What Are G2 Users Discussing About Broadridge eCards and Email Marketing?

- [What is Broadridge eCards and Email Marketing used for?](https://www.g2.com/discussions/what-is-broadridge-ecards-and-email-marketing-used-for)

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Spotlight Categories

[Professional Services Automation Software](https://www.g2.com/categories/professional-services-automation)

[Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim)

[Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance)

[Business Process Management Software](https://www.g2.com/categories/business-process-management)

[Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms)

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- [Blogger Outreach](/categories/blogger-outreach)
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- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Email Marketing Themes](/categories/email-marketing/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 9, 2026

Email marketing software allows businesses to build and manage email lists, segment audiences, design and send customized campaigns, and monitor subscriber engagement, helping marketing teams, growth teams, and small business owners engage prospects, nurture leads, and retain customers through personalized communication.

### Core Capabilities of Email Marketing Software

To qualify for inclusion in the Email Marketing category, a product must:

- Enable the creation and sending of emails via HTML or a WYSIWYG editor
- Provide email templates
- Allow users to preview and send test emails
- Store, track, segment, and manage email contact lists
- Offer campaign-based reporting and analytics to measure engagement and performance
- Support clear opt-in and easy opt-out options compliant with global regulations such as CAN-SPAM, GDPR, and CASL
- Focus on email as the primary channel and not be categorized as marketing automation

### Common Use Cases for Email Marketing Software

Email marketing tools are used across industries to drive direct communication with prospects and customers. Common use cases include:

- Sending targeted promotional campaigns and newsletters to segmented subscriber lists
- Triggering automated emails based on customer behavior and CRM data
- Running drip campaigns to nurture leads through the sales funnel

### How Email Marketing Software Differs from Other Tools

This category covers point solutions dedicated to email as the primary channel. While email marketing is a common feature within [marketing automation platforms](https://www.g2.com/categories/marketing-automation), those tools go beyond email by offering lead management, dynamic segmentation, landing pages, and full campaign lifecycle analytics. Some email marketing tools extend their reach with [SMS marketing](https://www.g2.com/categories/sms-marketing), [push notifications](https://www.g2.com/categories/push-notification), or [social media management](https://www.g2.com/categories/social-media-mgmt) capabilities via integrations.

### Insights from G2 on Email Marketing Software

Based on category trends on G2, drag-and-drop email builders, list segmentation, and campaign analytics stand out as the most valued features. These platforms deliver ease of use and strong deliverability rates as primary reasons for platform selection.

Show More

* * *

## How Do You Choose the Right Email Marketing Software?

### What You Should Know About Email Marketing Software

### Email marketing software buying insights at a glance

[Email marketing software](https://www.g2.com/categories/email-marketing?utm_source=chatgpt.com) helps businesses create, send, and optimize email campaigns at scale. It’s a core part of the marketing stack, used not only for newsletters but also for lifecycle messaging, promotional campaigns, and customer engagement. Modern tools combine campaign builders, audience segmentation, automation workflows, and analytics to help teams communicate with large audiences while keeping messaging targeted and relevant.

Organizations adopt email marketing solutions to manage recurring communication efficiently and maintain consistent engagement with customers and prospects. Most platforms provide drag-and-drop email editors, contact management, campaign scheduling, and performance tracking. Pricing models usually scale with subscriber counts or sending volume, meaning small teams can start affordably and expand capabilities as their audience grows.

Businesses typically use email marketing software to run newsletters, product announcements, and promotional campaigns quickly without relying on complex design or development resources. Many teams also use these tools to automate follow-up sequences and lifecycle email programs so leads and customers receive timely communication based on their actions or stage in the journey. 

Another major benefit is the ability to segment contact lists, which allows marketers to send more relevant messages to different audience groups rather than broadcasting the same campaign to everyone. 

Email marketing platforms also help teams track engagement metrics such as opens, clicks, and conversions, making it easier to evaluate campaign performance and refine messaging over time. 

### Top 5 FAQs from software buyers

- How well do email marketing platforms scale as subscriber lists and campaign volume grow?
- What reporting and analytics capabilities do email marketing software programs provide for measuring campaign performance?
- How do email marketing solutions support automation for lifecycle campaigns and customer journeys?
- What level of customization do email marketing platforms offer for templates, workflows, and audience segmentation?
- How easily can email marketing software integrate with [e-commerce](https://www.g2.com/categories/e-commerce-platforms), [CRM](https://www.g2.com/categories/crm), and [customer data platforms](https://www.g2.com/categories/customer-data-platform-cdp)?

G2’s top-rated email marketing software, based on thousands of verified reviews, includes [Constant Contact](https://www.g2.com/products/constant-contact/reviews), [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews), [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews), [Instantly](https://www.g2.com/products/instantly/reviews), and [Systeme.io](https://www.g2.com/products/systeme-io/reviews).

### What are the top-reviewed email marketing software on G2?

[**Constant Contact**](https://www.g2.com/products/constant-contact/reviews)

- Number of Reviews: 6,711
- Satisfaction: 100
- Market Presence: 99
- G2 Score: 99

[**Brevo Marketing Platform**](https://www.g2.com/products/brevo-marketing-platform/reviews)

- Number of Reviews: 1,076
- Satisfaction: 97
- Market Presence: 86
- G2 Score: 92

[**Intuit Mailchimp Email Marketing**](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

- Number of Reviews: 12,239
- Satisfaction: 91
- Market Presence: 88
- G2 Score: 89

[**Instantly**](https://www.g2.com/products/instantly/reviews)

- Number of Reviews: 3,256
- Satisfaction: 100
- Market Presence: 68
- G2 Score: 84

[**Systeme.io**](https://www.g2.com/products/systeme-io/reviews)

- Number of Reviews: 721
- Satisfaction: 91
- Market Presence: 68
- G2 Score: 80

**Satisfaction** reflects user-reported ratings, including ease of use, support, and feature fit. ([Source 2](https://www.g2.com/reports))

**Market Presence** scores combine review and external signals that indicate market momentum and footprint. ([Source 2](https://www.g2.com/reports))

**G2 Score** is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Email Marketing Software

#### Feedback Pros: What Users Consistently Appreciate

• **Drag-and-drop campaign builders simplify email creation for non-technical teams**

_“I like Intuit Mailchimp Email Marketing because it’s easy to use and helps me create professional emails using simple drag-and-drop tools and ready-made templates. The automation and audience tools save time and make it easier to send personalized messages. The reports are clear and help me see what’s working so I can improve my campaigns.”_ - [Ranjit K.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12195737), Intuit Mailchimp Email Marketing review

• **Automation workflows handle sequences, follow-ups, and scheduled campaigns efficiently**

_“I'm a big fan of the automation tools that allow me to set up onboarding journeys, event reminders, and re-engagement sequences with minimal ongoing effort. It is a huge time-saver while still allowing me to deliver personalized experiences at scale. Beyond that, the analytics dashboard is genuinely useful, not just a vanity metrics page. It gives me clear insights into what's performing, who is engaging, and where I can optimize. Those real-time metrics help me make better decisions and prove campaign ROI to stakeholders.”_ - [Ryan P.](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-12423538), Constant Contact review

• **Audience segmentation tools enable targeted messaging across subscriber groups**

_“I like the customizable templates and audience segmentation features in Square Marketing. They allow us to effectively categorize our customers into specific groups. I also appreciate that we can create and integrate coupons and use Google review integration. The integration features are better compared to what we previously used, and the initial setup was completed within a day, which was great.”_ - [Dana G.](https://www.g2.com/products/square-marketing/reviews/square-marketing-review-12271233), Square Marketing review

#### Cons: Where Many Platforms Fall Short

• **Analytics dashboards lack deeper attribution and advanced reporting capabilities**

_“I think more advanced reporting tools and exportable data would be helpful. I want more granular reporting, like mailbox-level metrics for open rates, replies, bounces, and deliverability trends across different domains. It would also be useful to have exportable reports in CSV or PDF format to share performance updates with clients or internal stakeholders.”_ - [Mike R.](https://www.g2.com/products/maildoso/reviews/maildoso-review-12467981), maildoso review

• **Template customization options can feel restrictive for complex layouts**

_“A few areas could be better: Some advanced automation features are less flexible compared to other tools. The reporting dashboard could be more intuitive and visually clear. Certain template designs look a bit outdated. Integrations with some third-party tools can also be slow or limited. Customer support can sometimes take longer to reply during busy periods.”_ - [Ethan R.](https://www.g2.com/products/getresponse/reviews/getresponse-review-12400282), GetResponse review

• **Pricing increases noticeably as subscriber lists and send volume grow**

_“Pricing can scale up quickly as your list grows, and sometimes it feels like key features are locked behind higher tiers. A few parts of the UI are not as intuitive as they should be (especially automations), and the editor can be a little limiting if you want pixel-perfect layouts. Support can also feel slow depending on the plan, so when something breaks, you end up troubleshooting more than you want.”_ - [Diego A.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12005921), Intuit Mailchimp Email Marketing review

### My Expert Takeaway on Email Marketing Software in 2026

Email marketing remains one of the most consistent channels for customer engagement, but the value teams get from these tools depends largely on how well they operationalize campaigns. Across this category, the software averages **4.49 stars and an 8.98 likelihood to recommend,** suggesting strong overall satisfaction among buyers.

High-performing teams typically use email marketing software as a structured communication engine rather than an occasional campaign tool. They rely on segmentation, automation workflows, and performance tracking to continuously refine messaging. From what I observed, marketing and technology companies make up a large share of reviewers, reflecting how frequently these industries rely on repeatable outreach and nurture programs.

Another pattern is that smaller and mid-sized organizations benefit the most from platforms that balance capability with simplicity. Teams that prioritize intuitive editors, flexible segmentation, and clear reporting tend to see faster campaign cycles and better engagement over time. In practice, the best email marketing platforms are the ones that remove operational friction while still giving marketers enough control to experiment, personalize campaigns, and scale communication as their audience grows.

### Email Marketing Software FAQs

#### What is the best email marketing app for Shopify?

If your business runs on Shopify, the best email marketing tools are those that sync directly with your store data, such as orders, customer profiles, and abandoned carts.

Common options include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): A widely used platform that integrates with Shopify to manage subscriber lists, run campaigns, and automate emails triggered by customer activity.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): A beginner-friendly email marketing platform that supports e-commerce integrations and helps businesses send promotional emails, newsletters, and automated follow-ups.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): It connects with e-commerce systems to automate campaigns, manage customer contacts, and track engagement across email marketing programs.

#### How do I choose the best email marketing software?

When comparing email marketing tools, buyers usually evaluate how quickly teams can launch campaigns and automate outreach without adding operational complexity.

Key evaluation criteria include:

- **Campaign creation:** Drag-and-drop builders and reusable templates
- **Automation:** Capable of running lifecycle campaigns, nurture sequences, and triggered emails
- **Segmentation:** Target audiences based on behavior or engagement
- **Analytics:** Reporting on opens, clicks, and conversions
- **Integrations:** Compatibility with CRM, e-commerce, and [marketing tools](https://www.g2.com/categories/digital-marketing)

#### Why use email marketing software?

Email marketing software helps businesses manage campaigns, automate follow-ups, and track engagement from a single platform.

Teams typically use it to:

- Run newsletters and promotional campaigns consistently
- Automate welcome emails and nurture sequences
- Segment audiences for targeted messaging
- Track metrics like opens, clicks, and campaign performance

Instead of manually sending messages, marketers can schedule campaigns and automate communication across the customer lifecycle.

#### Which email marketing software integrates with CRM?

Many platforms integrate with CRM systems, enabling marketers to trigger campaigns based on customer data such as lifecycle stage, sales activity, or engagement history.

Common examples include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): Integrates with CRM platforms such as Zoho, enabling teams to sync contacts and trigger campaigns based on engagement data.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): Connects with CRM systems like Salesforce and HubSpot, enabling businesses to sync customer contact lists and run targeted email campaigns.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Offers built-in CRM functionality alongside email marketing tools, allowing businesses to manage contacts, track customer interactions, and automate campaigns from the same platform.

#### What are some affordable email marketing software options for startups?

Startups often look for tools that offer core campaign and automation features without high entry costs.

**Budget-friendly options include:**

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Combines email marketing, automation, and CRM features with flexible entry plans.
- [Moosend](https://www.g2.com/products/moosend/reviews): Known for simple campaign builders and automation workflows suited for smaller teams.
- [MailerLite](https://www.g2.com/products/mailerlite/reviews): Beginner-friendly platform with templates, landing pages, and basic automation for growing startups.

#### Sources

- [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5ky9es*_gcl_au*MTY2NDg2MDY3Ny4xNzU1MDQxMDU4*_ga*MTMwMTMzNzE1MS4xNzQ5MjMyMzg1*_ga_MFZ5NDXZ5F*czE3NTUwOTkzMjgkbzQkZzEkdDE3NTUwOTk3NzYkajU3JGwwJGgw)
- [G2 Winter 2026 Reports](https://company.g2.com/news/g2-winter-2026-reports)

Researched By: [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Last updated on March 16, 2026