Best Email Marketing Software - Page 35

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Emma

Emma is a powerful email marketing platform designed to help organizations automate and personalize campaigns while maintaining brand consistency across teams, locations, and departments. Built with an intuitive interface, Emma enables marketers, especially in higher education, nonprofits, franchises, and growing businesses, to create high-impact engagement with minimal effort. Seamlessly integrating with existing tech stacks, Emma ensures every campaign stays consistent, compliant, and on-brand through robust controls, flexible user permissions, and reliable integrations. Backed by over 20 years of combined expertise, the Emma team supports customers at every stage with on-demand training, guided tutorials, and strategic insights—empowering teams to streamline workflows, maximize value, and drive stronger results.

Average Rating: 4.0/5.0

Total Reviews: 537

How Do G2 Users Rate Emma?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.8/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.7/10)
  • Sending Outbound Emails: 8.8/10 (Category avg: 8.9/10)
  • Building and Personalizing Emails: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Emma?

  • Seller: Marigold
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Nashville, US
  • LinkedIn® Page: www.linkedin.com
    965 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Director, Marketing Coordinator
  • Top Industries: Marketing and Advertising, Higher Education
  • Company Size: 50% Small, 36% Medium

What Do G2 Reviewers Say About Emma?

AI-generated summary from verified user reviews

Pros
  • Users appreciate Emma for its intuitive design, enabling effortless creation of professional campaigns without coding expertise.
  • Users love the intuitive design of Emma, enabling effortless creation of professional email campaigns for everyone.
  • Users appreciate Emma's intuitive design, enabling effortless creation of professional email campaigns without coding expertise.
  • Users value the personalization features of Emma, enabling tailored, effective campaigns that enhance audience engagement.
  • Users value the intuitive design and versatile templates of Emma, simplifying professional campaign creation across various audiences.
Cons
  • Users find Emma's limited features restrictive, particularly in customization, analytics depth, and automation capabilities.
  • Users find the missing features in Emma, such as custom dashboards and flexible templates, hinder their overall experience.
  • Users find the pricing too high, particularly for small businesses, making it less accessible for many.
  • Users find Emma's limited customization options restrictive, hindering tailored designs and advanced analytics capabilities.
  • Users find the limited options for customization and integrations in Emma restrict their ability to tailor experiences effectively.

What Are Recent G2 Reviews of Emma?

What Are G2 Users Discussing About Emma?

Updated August 2026.

How Many Email Marketing Software Products Does G2 Track?

Total Products under this Category: 639

Category Stats (Oct 2026)

  • Average Rating: 4.37/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Mailer Spot (+6.25%) - Among all products in this category, Mailer Spot recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Email Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 65,800+ Authentic Reviews
  • 639+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Email Marketing Software

G2 Grid® for Email Marketing Software plotting products by satisfaction and market presence

Highlighted products: Constant Contact, Intuit Mailchimp Email Marketing, Brevo Marketing Platform, lemlist, Instantly, Pipedrive, Dotdigital, and Flodesk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/email-marketing/grids.json?focus%5B%5D=constant-contact&focus%5B%5D=intuit-mailchimp-email-marketing&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=lemlist&focus%5B%5D=instantly&focus%5B%5D=pipedrive&focus%5B%5D=dotdigital&focus%5B%5D=flodesk)

EmailFunnelAI

EmailFunnelAI is an AI-powered email marketing and automation platform designed specifically for WordPress, Shopify, BigCommerce and many platforms. Using simple text prompts, users can instantly generate multi-day email sequences, newsletters, and visual funnels. The platform also includes a built-in analytics dashboard and a unique Telegram integration for on-the-go campaign management.

Who Is the Company Behind EmailFunnelAI?

Email Manager Pro

Email Manager Pro is an AI-powered email marketing platform that helps businesses create, optimize, manage, and track email campaigns from a single desktop application. Designed for entrepreneurs, marketers, agencies, e-commerce businesses, content creators, and SaaS companies, Email Manager Pro combines advanced email marketing tools with AI-driven optimization to improve campaign performance and engagement. Key features include AI-powered template generation, Drag & Drop Email Builder, Deliverability Analysis, Campaign Optimization, A/B Testing, Campaign Scheduling, Email Tracking, Open Tracking, Contact Management, Template Management, and detailed performance analytics. Unlike many email marketing platforms that rely on expensive monthly subscriptions, Email Manager Pro gives users full control over their SMTP servers, AI providers, campaigns, and customer data. Whether you're generating leads, nurturing prospects, promoting products, or growing customer relationships, Email Manager Pro provides a powerful, flexible, and cost-effective solution for modern email marketing.

Who Is the Company Behind Email Manager Pro?

Email Marketing

Mailsnappy is an email marketing platform that helps businesses create, send, automate, and track professional email campaigns. It includes customizable templates, audience segmentation, campaign analytics, and AI-powered email design tools to make email marketing faster and easier.

Who Is the Company Behind Email Marketing?

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Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

Email Marketing Software

TrueSend is an all-in-one email marketing platform that keeps sender reputation strong and email deliverability high with automated list validation, IP warm-up, bounce management, A/B testing, and transactional API. We ensure every email hits the right inbox.

Who Is the Company Behind Email Marketing Software?

EmailPlay

EmailPlay is a powerful tool designed to help website owners and content creators convert video viewers into email subscribers by gating YouTube videos behind customizable opt-in forms. By embedding these forms directly onto your site, you can effectively grow your email list while providing valuable content to your audience. Key Features and Functionality: - On-Click Video Popups: Prompt viewers to enter their email addresses when they click play on embedded videos, ensuring seamless lead capture. - Customization: Tailor the appearance of opt-in forms by adjusting colors, text, and styling to align with your brand identity. - Integrations: Automatically sync new subscribers and apply tags with popular email service providers like ConvertKit and MailChimp. Additionally, EmailPlay supports integrations with Zapier and Webhooks for enhanced functionality. - Analytics: Monitor views, conversions, and conversion rates in real-time to assess the effectiveness of your video content and lead capture strategies. - Auto Add Tags: Automatically tag video viewers in your email provider based on the specific videos they watched, enabling targeted follow-up campaigns. - Smart Cookies: Utilize automatic cookie management to display popups only once per visitor, enhancing user experience without redundancy. - Simple Embed: Easily integrate videos with opt-in forms by copying and pasting the provided embed code into any site or blog. - Gate Videos: Choose to allow skips or require email submissions to access your content, giving you control over how you collect leads. - A/B Testing: (Pro Tier) Test different headlines, button text, and colors to determine which combinations yield the highest conversion rates. - AI Popup Creation: (Coming Soon, Pro Tier) Leverage AI to craft optimized popups tailored to your audience. - Advanced AI Insights: (Coming Soon, Pro Tier) Receive AI-driven analysis of your conversion rates with actionable suggestions for improvement. Primary Value and User Solutions: EmailPlay addresses the challenge of converting passive video viewers into engaged email subscribers. By integrating email opt-in forms directly into video content, it enables content creators and marketers to build and expand their email lists efficiently. This approach not only enhances lead generation efforts but also ensures that viewers remain engaged with the content they seek, fostering a seamless user experience. With its array of features, EmailPlay empowers users to customize their lead capture strategies, integrate with existing email marketing tools, and analyze performance metrics to optimize future campaigns.

Who Is the Company Behind EmailPlay?

EmailStrategist

EmailStrategist is the email strategy layer for lean in-house teams running serious email programs. You know the playbook. Segments that convert, resends of last year's winners, briefs your designer doesn't hate. You just never get to it, because the hours go to building sends and answering every question that lands in your inbox. EmailStrategist connects to your Klaviyo account and reads your campaigns, your flows, and your full history. Then it hands you a ranked list of what to do next, with each move sized by the revenue it's worth and the time it takes. The audit, the opportunities, the calendar, and the briefs your team would build if they had the runway, already done. It is not a replacement for your team. It is not an AI that writes emails from a blank prompt. It is not another dashboard. Dashboards tell you what happened. EmailStrategist tells you what to do next, and what it's worth if you do it. Built by a retention marketer who spent 20 years running enterprise email programs at Chewy, Amazon, Overstock, and Bed Bath & Beyond, now built for the one or two person team doing that same job with a fraction of the resources. Works with any ESP, best on Klaviyo.

Who Is the Company Behind EmailStrategist?

Emalia Mail

Emalia Mail is an email marketing platform for Latin America. It charges based on email volume sent, not contact list size, so every plan includes unlimited contacts. Features include audience segmentation, tagging and advanced filtering; automation workflows triggered by user behavior or business data; landing page creation; A/B testing; and AI assistant integration with Claude or ChatGPT. WhatsApp integration allows recipients to open messages directly in WhatsApp. Campaign blocking prioritizes relevant messages to prevent fatigue. Deliverability features include domain authentication, send rate control, gradual warm-up for new domains, and bounce management; installations run over 40,000 emails in a single day. The platform supports API connections, webhooks, and third-party integrations via Zapier, Make, and n8n. Billing is available in local currency, and both the interface and customer support are in Spanish.

Who Is the Company Behind Emalia Mail?

EnvialoSimple

Who Is the Company Behind EnvialoSimple?

  • Seller: donweb
  • Year Founded: 2002
  • HQ Location: Rosario, AR
  • LinkedIn® Page: www.linkedin.com
    151 employees on LinkedIn®

eyepin

Who Is the Company Behind eyepin?

  • Seller: eyepin
  • Year Founded: 1993
  • HQ Location: N/A
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®
Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated April 9, 2026