Osmos is a composable, omnichannel retail media operating system for retailers, marketplaces and commerce businesses. It connects ad serving, audience activation, advertiser self-serve, campaign operations, billing and measurement across onsite, offsite and in-store media.
Retail media becomes harder to scale when these capabilities sit in separate systems. Osmos brings them into one operating model. Teams can deploy the complete platform or add individual apps alongside their existing technology. Every experience can be white-labelled, helping retailers retain control of their data, advertiser relationships and commercial model.
I. Osmos Onsite Media
Osmos Onsite Media helps retailers monetize high-intent traffic across their websites and apps without compromising the shopper experience.
1. Sponsored Product Ads: Launch auction-based product campaigns with keyword and product targeting, bid and budget controls, campaign delivery and SKU-level reporting.
2. Product Display Ads: Combine product context with premium display creative, using audience, geographic, store and keyword targeting.
3. Display Ads: Create native display campaigns with custom formats, audience targeting, forecasting and campaign reporting.
4. Video Ads: Deliver fast-loading video campaigns with automated quality checks and video engagement analytics.
5. Shoppable Video: Connect video storytelling with product discovery through interactive, commerce-ready experiences.
6. House Ads: Use available inventory for retailer promotions and internal campaigns through the same campaign workflow.
II. Osmos Offsite Media
Osmos Offsite Media helps retailers extend first-party commerce audiences beyond owned properties while keeping retailer governance and economics at the center.
1. Audience Builder: Create addressable segments from first-party commerce and behavioral signals for activation across channels.
2. Offsite Campaign Manager: Plan, launch and monitor campaigns across supported external media platforms from one white-labelled workflow.
3. Audience Monetization: Package valuable first-party audiences with retailer-defined pricing, channel markups and data controls.
4. Audience Extension and Retargeting: Reach high-intent shoppers beyond retailer properties and bring them back into the commerce journey.
5. Unified Offsite Reporting: Compare channel and campaign performance through a connected reporting experience.
III. Osmos In-store Media
Osmos In-store Media brings digital and non-digital store inventory into the same retail media operating model.
1. Digital Screen Monetization: Turn connected screens into bookable, targetable and measurable media inventory.
2. Analog Inventory Booking: Replace spreadsheet-based planning with centralized booking and availability management for physical media assets.
3. Screen and CMS Management: Manage screens, content, playlists and playback from one console across locations and formats.
4. Proof of Play: Give teams and advertisers verifiable playback logs, screenshots and compliance evidence.
5. Store, Aisle and Screen Targeting: Plan campaigns against specific locations, store sections, placements, screens and time windows.
IV. Osmos Media Operations
Osmos Media Operations connects the commercial and operational workflows required to run a retail media business at scale.
1. Advertiser Self-Serve: Give brands and agencies a white-labelled environment to plan, launch and monitor campaigns through controlled self-serve, assisted self-serve or managed-service workflows.
2. Order and Campaign Management: Manage omnichannel orders, campaigns, budgets, status and delivery through one operating workflow.
3. Creative and Asset Management: Centralize reusable assets and validate creative against format and brand requirements before launch.
4. Reviews and Approvals: Automate campaign and creative reviews through configurable parallel and hierarchical approval workflows.
5. Billing and Fund Management: Support prepaid wallets, credit lines, purchase orders, invoices, billing profiles and spend controls.
6. Inventory and Yield Management: Track availability, fill and monetization potential across digital and physical media inventory.
7. Media Planning and Forecasting: Forecast reach, impressions, inventory availability and campaign outcomes before launch.
V. Osmos Measurement
Osmos Measurement connects media activity to commerce outcomes across the funnel.
1. Omnichannel Reporting: Bring onsite, offsite and in-store performance into a connected reporting experience for retailers and advertisers.
2. Commerce Attribution: Measure how campaigns influence online and offline commerce outcomes, including sales attribution and online-to-offline measurement.
3. Audience Intelligence: Turn first-party commerce signals into audience insights, targeting segments and lookalike opportunities.
4. Integrations and APIs: Connect Osmos with ad servers, data platforms, billing systems, CRMs and the wider retailer technology stack.
VI. Sofie: Agentic AI for retail media
Sofie is Osmos' AI assistant for retail media teams. It helps teams investigate performance, identify issues, understand trends and move from insight to action more quickly.
Proactive assistance: Surface performance issues and recommended actions without waiting for a manual analysis cycle.
Retail media diagnostics: Answer operational questions and help teams understand campaign and program performance.
Guided action: Recommend the next best action while keeping the retail media team in control.
VII: Osmos Integrations
1. Connect Osmos with Google Ads, Google Shopping, Meta Ads, Instagram, YouTube, Snapchat, TikTok, DV360 and The Trade Desk for offsite campaign activation.
2. Extend creative and retail media workflows through Celtra and Pentaleap integrations.
3. Connect in-store inventory with programmatic demand through Perion/Hivestack, LMX by Moving Walls and Mobavenue DSP.
4. Integrate existing ad servers, CDPs, CRMs, DMPs, billing systems, payment gateways and reporting tools through Osmos APIs.
5. Ingest catalog and event data through APIs, JavaScript SDKs, FTP/SFTP, Amazon S3, Google Cloud Storage and supported measurement partners.
6. Support solution-specific connections with Salesforce, QubeWire/J2K, cinema TMS and programming systems.
Modular by design
Retailers can launch a complete retail media stack or introduce specific capabilities where their current technology has gaps. The result is one connected operating model for launching, running and scaling retail media—without forcing every business into the same stack.
Average Rating: 4.1/5.0
Total Reviews: 5
How Do G2 Users Rate Osmos?
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Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.6/10)
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Performance and Reliability: 10.0/10 (Category avg: 8.3/10)
Who Is the Company Behind Osmos?
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Seller: Osmos
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Year Founded: 2016
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HQ Location: San Francisco, US
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LinkedIn® Page: www.linkedin.com
182 employees on LinkedIn®
Who Uses This Product?
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Company Size: 60% Medium, 20% Large
What Do G2 Reviewers Say About Osmos?
AI-generated summary from verified user reviews
Pros
- Users value the responsive customer support of Osmos, which enhances their overall experience with the platform.
- Users commend the ease of use of Osmos, finding campaign management intuitive and support responsive.
- Users appreciate the ease of campaign management in Osmos, benefiting from clear performance insights and responsive support.
- Users appreciate the easy-to-use interface of Osmos, allowing straightforward campaign management and excellent customer support.
- Users value the customization options in Osmos, allowing tailored targeting for various advertiser objectives and needs.
Cons
- Users note the limited reporting options in Osmos, finding it unusual compared to other solutions in the market.
- Users find the complex setup of Osmos challenging, especially when navigating advanced features and workflows.
- Users note inadequate reporting limitations in Osmos, though requests for improvements are typically addressed promptly.
- Users find the complexity of advanced features can hinder their initial experience and learning curve.
- Users find the difficult learning curve challenging, with complex features and lacking guidance for new users.
What Are G2 Users Discussing About Osmos?
