--- title: Osmos Reviews meta_title: 'Osmos Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Osmos works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 5 scale: '5' date_modified: '2026-09-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Osmos Reviews **Vendor:** Osmos **Category:** [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms) **Average Rating:** 4.1/5.0 **Total Reviews:** 5 ## About Osmos Osmos is a composable, omnichannel retail media operating system for retailers, marketplaces and commerce businesses. It connects ad serving, audience activation, advertiser self-serve, campaign operations, billing and measurement across onsite, offsite and in-store media. Retail media becomes harder to scale when these capabilities sit in separate systems. Osmos brings them into one operating model. Teams can deploy the complete platform or add individual apps alongside their existing technology. Every experience can be white-labelled, helping retailers retain control of their data, advertiser relationships and commercial model. I. Osmos Onsite Media Osmos Onsite Media helps retailers monetize high-intent traffic across their websites and apps without compromising the shopper experience. 1. Sponsored Product Ads: Launch auction-based product campaigns with keyword and product targeting, bid and budget controls, campaign delivery and SKU-level reporting. 2. Product Display Ads: Combine product context with premium display creative, using audience, geographic, store and keyword targeting. 3. Display Ads: Create native display campaigns with custom formats, audience targeting, forecasting and campaign reporting. 4. Video Ads: Deliver fast-loading video campaigns with automated quality checks and video engagement analytics. 5. Shoppable Video: Connect video storytelling with product discovery through interactive, commerce-ready experiences. 6. House Ads: Use available inventory for retailer promotions and internal campaigns through the same campaign workflow. II. Osmos Offsite Media Osmos Offsite Media helps retailers extend first-party commerce audiences beyond owned properties while keeping retailer governance and economics at the center. 1. Audience Builder: Create addressable segments from first-party commerce and behavioral signals for activation across channels. 2. Offsite Campaign Manager: Plan, launch and monitor campaigns across supported external media platforms from one white-labelled workflow. 3. Audience Monetization: Package valuable first-party audiences with retailer-defined pricing, channel markups and data controls. 4. Audience Extension and Retargeting: Reach high-intent shoppers beyond retailer properties and bring them back into the commerce journey. 5. Unified Offsite Reporting: Compare channel and campaign performance through a connected reporting experience. III. Osmos In-store Media Osmos In-store Media brings digital and non-digital store inventory into the same retail media operating model. 1. Digital Screen Monetization: Turn connected screens into bookable, targetable and measurable media inventory. 2. Analog Inventory Booking: Replace spreadsheet-based planning with centralized booking and availability management for physical media assets. 3. Screen and CMS Management: Manage screens, content, playlists and playback from one console across locations and formats. 4. Proof of Play: Give teams and advertisers verifiable playback logs, screenshots and compliance evidence. 5. Store, Aisle and Screen Targeting: Plan campaigns against specific locations, store sections, placements, screens and time windows. IV. Osmos Media Operations Osmos Media Operations connects the commercial and operational workflows required to run a retail media business at scale. 1. Advertiser Self-Serve: Give brands and agencies a white-labelled environment to plan, launch and monitor campaigns through controlled self-serve, assisted self-serve or managed-service workflows. 2. Order and Campaign Management: Manage omnichannel orders, campaigns, budgets, status and delivery through one operating workflow. 3. Creative and Asset Management: Centralize reusable assets and validate creative against format and brand requirements before launch. 4. Reviews and Approvals: Automate campaign and creative reviews through configurable parallel and hierarchical approval workflows. 5. Billing and Fund Management: Support prepaid wallets, credit lines, purchase orders, invoices, billing profiles and spend controls. 6. Inventory and Yield Management: Track availability, fill and monetization potential across digital and physical media inventory. 7. Media Planning and Forecasting: Forecast reach, impressions, inventory availability and campaign outcomes before launch. V. Osmos Measurement Osmos Measurement connects media activity to commerce outcomes across the funnel. 1. Omnichannel Reporting: Bring onsite, offsite and in-store performance into a connected reporting experience for retailers and advertisers. 2. Commerce Attribution: Measure how campaigns influence online and offline commerce outcomes, including sales attribution and online-to-offline measurement. 3. Audience Intelligence: Turn first-party commerce signals into audience insights, targeting segments and lookalike opportunities. 4. Integrations and APIs: Connect Osmos with ad servers, data platforms, billing systems, CRMs and the wider retailer technology stack. VI. Sofie: Agentic AI for retail media Sofie is Osmos' AI assistant for retail media teams. It helps teams investigate performance, identify issues, understand trends and move from insight to action more quickly. Proactive assistance: Surface performance issues and recommended actions without waiting for a manual analysis cycle. Retail media diagnostics: Answer operational questions and help teams understand campaign and program performance. Guided action: Recommend the next best action while keeping the retail media team in control. VII: Osmos Integrations 1. Connect Osmos with Google Ads, Google Shopping, Meta Ads, Instagram, YouTube, Snapchat, TikTok, DV360 and The Trade Desk for offsite campaign activation. 2. Extend creative and retail media workflows through Celtra and Pentaleap integrations. 3. Connect in-store inventory with programmatic demand through Perion/Hivestack, LMX by Moving Walls and Mobavenue DSP. 4. Integrate existing ad servers, CDPs, CRMs, DMPs, billing systems, payment gateways and reporting tools through Osmos APIs. 5. Ingest catalog and event data through APIs, JavaScript SDKs, FTP/SFTP, Amazon S3, Google Cloud Storage and supported measurement partners. 6. Support solution-specific connections with Salesforce, QubeWire/J2K, cinema TMS and programming systems. Modular by design Retailers can launch a complete retail media stack or introduce specific capabilities where their current technology has gaps. The result is one connected operating model for launching, running and scaling retail media—without forcing every business into the same stack. ## Osmos Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **prompt and helpful customer support** of Osmos, enhancing their overall experience significantly. (4 reviews) - Users value the **ease of use** of Osmos, appreciating its straightforward interface and responsive support. (4 reviews) - Users love the **ease of campaign management** in Osmos, benefiting from intuitive tools and responsive support. (2 reviews) - Users value the **ease of use** of Osmos, finding campaign management and inventory control simple and effective. (2 reviews) - Users value the **customization options** in Osmos, allowing tailored solutions for various advertiser goals and precise targeting. (1 reviews) - Users value the **easy setup** of Osmos, finding it simple and straightforward to implement. (1 reviews) - Efficiency Improvement (1 reviews) - Implementation Ease (1 reviews) - Insights (1 reviews) - Integrations (1 reviews) **What users dislike:** - Users note the **limited reporting** capabilities, with essential features often locked behind a Pro subscription. (3 reviews) - Users find the **complex setup** challenging, particularly with advanced features and lacking intuitive workflows and guidance. (2 reviews) - Users note **inadequate reporting** , suggesting improvements in techniques and parameters despite timely responses to requests. (2 reviews) - Users find the platform's **complexity** challenging initially, with advanced features lacking intuitive workflows and guidance for newcomers. (1 reviews) - Users find the **difficult learning curve** can hinder their ability to fully enjoy Osmos' advanced features. (1 reviews) - Difficult Setup (1 reviews) - Expensive (1 reviews) - High Subscription Cost (1 reviews) - Users note the need for **improvements in reporting techniques** and parameters for a better overall experience. (1 reviews) - Learning Curve (1 reviews) ## Osmos Reviews ### 1. Great Reporting and Support, Makes Campaign Optimization Easier **Rating:** 3.5/5.0 stars **Reviewed by:** Aman Raj S. | Ad Monetization - AM, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 26, 2025 **What do you like best about Osmos?** The platform gives good visibility into campaign performance and makes optimizations easier. Reporting is detailed, and it’s simple to identify underperforming campaigns and take action. The support team is also quick and helpful when issues come up. **What do you dislike about Osmos?** The platform can feel complex at first, especially when using advanced features. Some workflows could be more intuitive, and more in-platform guidance would make it easier for new users to ramp up quickly. **What problems is Osmos solving and how is that benefiting you?** Osmos simplifies day-to-day campaign execution by centralizing setup, monitoring, and reporting. It reduces manual work and makes it easier to track delivery, pacing, and performance in real time. This helps improve budget utilization and campaign outcomes. ### 2. Seamless Integration and Outstanding Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Akshat P. | Media Monetization Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 26, 2025 **What do you like best about Osmos?** Apart from being a well integrated SAS tool, what stands out the most is the prompt customer support for the client. The platform supports different advertiser objectives (awareness vs. conversion) while offering granular control across inventory and targeting. **What do you dislike about Osmos?** There is no particular downside to it but there could be some improvements in reporting techniques and parameters. **What problems is Osmos solving and how is that benefiting you?** Osmos helps us scale and monetize retail media more efficiently by bringing multiple actions onto a single platform. We’ve seen better budget efficiency, and clearer ROI tracking from existing inventory. ### 3. Outstanding Experience from Start to Finish **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 06, 2026 **What do you like best about Osmos?** Osmos is straightforward to use, and their customer support is both prompt and easy to reach. **What do you dislike about Osmos?** There are a few limitations when it comes to reporting and setup, but the positive aspect is that if we request any additional features or specific reporting requirements, they are addressed in a timely manner. **What problems is Osmos solving and how is that benefiting you?** The overall look and feel of the ad are quite good, especially when compared to other campaign setup platforms. ### 4. Easy to Use, But essential features behind a Pro subscription. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 23, 2026 **What do you like best about Osmos?** What I appreciate most about Osmos is how easy it is to use. implementing campaigns and managing the inventory its quite simple and straightforward. The customer support team is also responsive. **What do you dislike about Osmos?** Many important features are only accessible with a Pro subscription, which I find rather unusual, especially since other retail media solutions do not impose this kind of restriction. **What problems is Osmos solving and how is that benefiting you?** I use Osmos to run ads on the website and track their performance. ### 5. Effortless to Use and Highly Intuitive **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 10, 2025 **What do you like best about Osmos?** Ease of Use. Ease of Implementation. Good. **What do you dislike about Osmos?** I have not encountered any issues while using the app. **What problems is Osmos solving and how is that benefiting you?** This tool is useful for tracking advertisements, which makes it easier to persuade merchants to sign up for our ad-supported plan. ## Osmos Discussions - [What is OnlineSales.ai used for?](https://www.g2.com/discussions/what-is-onlinesales-ai-used-for) - 1 comment - [View Osmos pricing details and edition comparison](https://www.g2.com/products/onlinesales-ai-osmos/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-17+04%3A20%3A04+-0500&secure%5Bsession_id%5D=e6c96668-a7a5-49cf-b7c1-bd458d36fe5f&secure%5Btoken%5D=b788d88adad69030391a78f114d3a081abfea3fc640f01fd586cd5b3b361b95d&format=llm_user) ## Osmos Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Platform - App Monetization Platforms** - Automated Tools - Campaign Management - Audience Targeting - In-App Purchases - Reporting & Dashboards - A/B Testing - AI Algorithms - Integration APIs - Fraud Prevention - Cross-Platform Support - Payment Integration - User Data Analysis - Subscription Management - Performance Analytics - Multiple Monetization Models **Reporting** - Reports & Analytics - Data Transfer Tools **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Analytics** - KPIs - Forecasting - Reports and Dashboards - Predictive analytics **Advertising - App Monetization Platforms** - Ad Exchange - Offerwall - Bidding - Ad Mediation - Ad Formats - Ad Optimization **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Platform Additional Functionality** - Offline Ads - Video Ads - Team Collaboration - Integrations **Mobile** - Mobile dashboard - Mobile application **Platform Additional Functionality** - Cloud - On-Premise **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration ** - Marketplace - Retail POS - Other software **Generative AI** - AI Text Generation **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Omnichannel Features ** - Retail Management - POS Integration - Social Media Integration - Customer Service Integration - Marketing Tools - E-commerce Integration - ERP Integration **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top Osmos Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (894 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews) - [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) - 4.4/5.0 (354 reviews)