Digital wayfinding software allows business users to create digital maps and tours for their customers. This software has two primary users—businesses implementing maps to show their layout, such as those in the tourism industry, and customers who regularly interact with the maps to find their way. Maps created with this software can be deployed on a mobile app, an interactive touch kiosk, or a web-based app. Businesses that often use digital wayfinding software are airports, college campuses, shopping malls, hospitals, convention centers, historical centers, museums, and more. These types of businesses are highlighted because they are usually big and hard to navigate without a map. Thus, incorporating digital wayfinding software enables users to utilize interactive maps to find their location and desired designation using digital wayfinding tools. Therefore, providing a higher level of satisfaction by the users of the map allows for better traffic flow in the building that is to be navigated via the interactive map.
Digital wayfinding software implementers can add text, images, video, and audio to maps so businesses can customize the map or tour to fit their exact needs. Digital wayfinding solutions also support multiple languages within tours to cater to all members of a business’s target audience. Additionally, digital wayfinding software sometimes offers analytics functionality so businesses can track visitor demographics and buying behaviors as they enter the building complex.
Digital wayfinding software can work in tandem with tour operator software, to enhance tours these businesses offer. Another software that is related to digital wayfinding is 3D rendering software, which helps create places and environments into 3D models. While not directly used with digital wayfinding, there is a possibility that these two types of software will be more intertwined as digital wayfinding software improves.
To qualify for inclusion in the Digital Wayfinding category, a product must:
- Create interactive digital maps of a business’s space
- Allow businesses to customize maps with images, videos, text, and more
- Be deployable via mobile app, an interactive touch kiosk, or a web-based app
- Provide analytics on visitor demographics and behaviors
