Best Demand Side Platform (DSP) for Medium-Sized Businesses - Page 2

How Many Demand Side Platform (DSP) Products Does G2 Track?

Total Products under this Category: 207

Category Stats (Nov 2026)

  • Average Rating: 4.26/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: illumin (+0.45%) - Among all products in this category, illumin recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Demand Side Platform (DSP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 10,200+ Authentic Reviews
  • 207+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Demand Side Platform (DSP)

G2 Grid® for Demand Side Platform (DSP) plotting products by satisfaction and market presence

Highlighted products: StackAdapt, The Trade Desk, Viant Technology, illumin, AdRoll, Simpli.fi, Quantcast Platform, and AdRoll ABM (Formerly RollWorks).

Underlying data: [Grid® JSON](https://www.g2.com/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=illumin-illumin&focus%5B%5D=adroll&focus%5B%5D=simpli-fi&focus%5B%5D=quantcast-platform&focus%5B%5D=adroll-abm-formerly-rollworks&segment=mid-market)

AdLib DSP

Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro

Average Rating: 4.7/5.0

Total Reviews: 84

How Do G2 Users Rate AdLib DSP?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 9.0/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 9.0/10 (Category avg: 8.1/10)

Who Is the Company Behind AdLib DSP?

  • Seller: AdLib Media Group
  • Company Website:
  • Year Founded: 2016
  • HQ Location: New York, New York
  • LinkedIn® Page: www.linkedin.com
    30 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 85% Small, 15% Medium

What Do G2 Reviewers Say About AdLib DSP?

AI-generated summary from verified user reviews

Pros
  • Users praise AdLib DSP for its ease of use, highlighting the team's responsiveness and helpful support in customizations.
  • Users value the outstanding customer support from AdLib DSP, noting its attentiveness and helpful guidance for campaigns.
  • Users find the setup process easy, enabling quick launch of ad campaigns and seamless onboarding experience.
  • Users value the intuitive campaign management features of AdLib, facilitating effortless execution across multiple DSPs.
  • Users find the helpful staff at AdLib DSP essential for a seamless campaign launch and ongoing support.
Cons
  • Users find the lack of guidance on audience segmentation challenging, especially for those new to the platform.
  • Users report delay issues with creative previews and approvals, impacting their experience and productivity.
  • Users find the difficult usability of AdLib DSP frustrating, particularly with clunky reporting and audience building challenges.
  • Users find the subscription fee of AdLib DSP to be quite expensive, especially on limited budgets and fewer campaigns.
  • Users find a lack of clarity in audience segmentation and feature visibility, complicating effective utilization of AdLib DSP.

What Are Recent G2 Reviews of AdLib DSP?

What Are G2 Users Discussing About AdLib DSP?

Yahoo AdTech DSP

Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath Ad Platforms

Average Rating: 3.6/5.0

Total Reviews: 175

How Do G2 Users Rate Yahoo AdTech DSP?

  • Has the product been a good partner in doing business?: 7.6/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 6.7/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 7.3/10 (Category avg: 8.1/10)

Who Is the Company Behind Yahoo AdTech DSP?

  • Seller: Verizon Media
  • Year Founded: 2005
  • HQ Location: San Francisco, CA
  • Twitter: @FlurryMobile
    16,225 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive
  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 45% Small, 37% Medium

What Do G2 Reviewers Say About Yahoo AdTech DSP?

AI-generated summary from verified user reviews

Pros
  • Users value the unified buying experience of Yahoo AdTech DSP, enhancing campaign management with advanced tools.
  • Users value the advanced audience targeting of Yahoo AdTech DSP, achieving precise segmentation for better campaign effectiveness.
  • Users value the unified buying experience of Yahoo AdTech DSP, streamlining inventory and targeting in one platform.
  • Users value the unified buying experience of Yahoo AdTech DSP, integrating targeting and performance tracking seamlessly.
  • Users value the intuitive user interface of Yahoo AdTech DSP, simplifying campaign setup and reporting significantly.
Cons
  • Users experience delays in reporting and creative approval, hindering timely access to performance data and campaign launches.
  • Users face reporting and creative approval delays that hinder timely access to data and affect campaign launches.
  • Users often face campaign management issues with reporting and creative approval delays that hinder timely performance analysis.
  • Users experience delayed implementation due to reporting and creative approval delays, impacting the overall campaign timeline.
  • Users often face delay issues with reporting and creative approvals, impacting campaign performance and launch schedules.

What Are Recent G2 Reviews of Yahoo AdTech DSP?

What Are G2 Users Discussing About Yahoo AdTech DSP?

Nexxen

Nexxen is the advertising platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core, we meet the demands of today’s converging media landscape with exclusive audience intelligence, automation and expertise. Learn more at nexxen.com

Average Rating: 3.8/5.0

Total Reviews: 51

How Do G2 Users Rate Nexxen?

  • Has the product been a good partner in doing business?: 7.9/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.3/10 (Category avg: 8.3/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 7.5/10 (Category avg: 8.1/10)

Who Is the Company Behind Nexxen?

  • Seller: Nexxen
  • Company Website:
  • HQ Location: New York, New York, United States
  • LinkedIn® Page: www.linkedin.com
    815 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 57% Large, 35% Medium

What Are Recent G2 Reviews of Nexxen?

What Are G2 Users Discussing About Nexxen?

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Choozle

Choozle – Digital Advertising Made Easy® offers a powerful platform and expert services for omnichannel digital advertising across programmatic, search, and social. Marketers can run data-driven campaigns across display, connected TV, video, mobile, and more—using one intuitive interface backed by strategic support.

Average Rating: 4.1/5.0

Total Reviews: 197

How Do G2 Users Rate Choozle?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.3/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.3/10 (Category avg: 8.1/10)

Who Is the Company Behind Choozle?

  • Seller: Choozle, Inc.
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Denver, Colorado
  • Twitter: @choozle
    1,235 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    53 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, CEO
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 73% Small, 21% Medium

What Do G2 Reviewers Say About Choozle?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of Choozle, simplifying digital marketing and campaign management.
  • Users appreciate the helpfulness of the team, noting their support and guidance as crucial for successful campaigns.
  • Users value the brilliant targeting and behavioral analytics of Choozle, enhancing their digital marketing strategies effectively.
  • Users value Choozle's brilliant targeting and behavioral analytics, enhancing campaign performance and strategic decision-making.
  • Users value the audience analysis support from Choozle, finding the team collaborative and insightful for campaigns.
Cons
  • Users face insufficient training challenges in Choozle, causing difficulties in achieving quality ad performance.
  • Users face time management issues with Choozle, leading to missed details and delays in campaign results.
  • Users feel that account issues arise due to the team's overloaded management, leading to missed details and less attention.
  • Users report account management issues, noting that attention to detail may be lacking due to high account volume.
  • Users face frequent errors and delays during campaign management, impacting outcomes and requiring better creative guidelines.

What Are Recent G2 Reviews of Choozle?

What Are G2 Users Discussing About Choozle?

mediasmart

mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs. For more information visit www.mediasmart.io

Average Rating: 4.4/5.0

Total Reviews: 73

How Do G2 Users Rate mediasmart?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 8.6/10)
  • Cross Channel Capabilities : 8.0/10 (Category avg: 8.3/10)
  • Performance and Reliability: 8.2/10 (Category avg: 8.4/10)
  • Cross-Device Capabilities: 8.1/10 (Category avg: 8.1/10)

Who Is the Company Behind mediasmart?

  • Seller: mediasmart
  • Year Founded: 2011
  • HQ Location: Madrid
  • Twitter: @mediasmartio
    707 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    78 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Online Media
  • Company Size: 71% Small, 22% Medium

What Do G2 Reviewers Say About mediasmart?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the effective audience targeting of Mediasmart, enabling personalized ad campaigns that maximize impact and ROI.
  • Users commend Mediasmart for its exceptional creativity, offering cutting-edge solutions and innovative advertising technologies.
  • Users appreciate the user-friendly interface of Mediasmart, enabling effective and efficient targeting for ad campaigns.
  • Users commend Mediasmart for its innovative programmatic advertising platform, enhancing target reach and campaign effectiveness.
  • Users benefit from the advanced automation of Mediasmart, enabling efficient and impactful mobile advertising campaigns.
Cons
  • Users are concerned that mediaSmart cannibalizes other OTT and CTV purchases, impacting the effectiveness of their advertising strategy.
  • Users face difficult navigation issues, making it frustrating to locate specific features, especially for newcomers to programmatic advertising.
  • Users find that the lack of inventory limits the effectiveness of ad formats in certain LATAM countries.
  • Users find it not always clear which websites are used for acquiring new users on MediaSmart.
  • Users face a steep learning curve with MediaSmart, making navigation and feature discovery frustrating for newcomers.

What Are Recent G2 Reviews of mediasmart?

What Are G2 Users Discussing About mediasmart?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated