Best Customer Journey Analytics Tools - Page 9

How Many Customer Journey Analytics Software Products Does G2 Track?

Total Products under this Category: 227

Category Stats (Aug 2026)

  • Average Rating: 4.46/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Taglayer (+6.67%) - Among all products in this category, Taglayer recorded the largest rating increase compared to last month

Last updated: August 05, 2026

How Does G2 Rank Customer Journey Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 50,100+ Authentic Reviews
  • 227+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Journey Analytics Software

G2 Grid® for Customer Journey Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Insider One, Braze, Contentsquare, Klaviyo, ChurnZero, Evam, and WebEngage.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-journey-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=contentsquare&focus%5B%5D=klaviyo&focus%5B%5D=churnzero&focus%5B%5D=evam&focus%5B%5D=webengage)

Sponsored

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

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ThinkSurvey

The buying behavior of customers speaks a lot about how they see your brand and the website. It is most important to get customers, but what matters is to know why they have come and what are they expecting from the business.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate ThinkSurvey?

  • Journey Reporting: 9.2/10 (Category avg: 8.4/10)
  • Integrations: 9.2/10 (Category avg: 8.3/10)
  • Trends Reporting: 7.5/10 (Category avg: 8.3/10)

Who Is the Company Behind ThinkSurvey?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of ThinkSurvey?

Ubiquity

Ubiquity helps you personalise relevant interactions with every customer, across every channel & through their whole journey. After all, marketing is not just for a handful of customers.Ubiquity is a powerful, fully integrated marketing platform that automates the personalisation of marketing workflows, using advanced machine learning techniques & predictive analysis.

Average Rating: 4.0/5.0

Total Reviews: 5

How Do G2 Users Rate Ubiquity?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.2/10)
  • Journey Reporting: 6.7/10 (Category avg: 8.4/10)
  • Integrations: 6.7/10 (Category avg: 8.3/10)
  • Trends Reporting: 6.7/10 (Category avg: 8.3/10)

Who Is the Company Behind Ubiquity?

  • Seller: Tuple Technologies
  • Year Founded: 2016
  • HQ Location: Singapore, SG
  • Twitter: @DataTuple
    49 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 80% Medium, 20% Small

What Are Recent G2 Reviews of Ubiquity?

Umbrella

Anodot’s augmented analytics platform is the next generation in business intelligence. Anodot proactively identifies revenue-critical business incidents, recommends actions, and automates the remediation process, in real time. Anodot’s patented technology goes beyond data visualization by constantly analyzing and correlating business metrics, alerts and forecasts in their context. Leveraging AI and ML, Anodot’s augmented analytics proactively alert companies to revenue-critical business incidents and automates their remediation in real-time. The company’s Cloud Costs solution provides accurate monitoring and forecasting as well as savings recommendations that cut up to 40% on annual cloud spend. Fortune 500 companies leverage Anodot for cloud cost management and Anodot for payment intelligence to help reduce cloud waste and protect revenue streams. Our team spans several continents, with headquarters in the U.S. and Israel, with business units dedicated to digital, financial services, and telecommunications. To learn more, visit www.anodot.com or check us out on LinkedIn and Twitter.

Average Rating: 4.5/5.0

Total Reviews: 36

How Do G2 Users Rate Umbrella?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.2/10)
  • Journey Reporting: 8.3/10 (Category avg: 8.4/10)
  • Integrations: 8.3/10 (Category avg: 8.3/10)
  • Trends Reporting: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Umbrella?

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 44% Medium, 31% Small

What Do G2 Reviewers Say About Umbrella?

AI-generated summary from verified user reviews

Pros
  • Users value the time-saving features of the Umbrella, enabling quick identification and resolution of critical issues.
  • Users value the fast problem detection of the Alerting System, significantly reducing time and stress in issue resolution.
  • Users appreciate the quick and critical alerts from Umbrella, which help in promptly addressing data issues.
  • Users value the AI-Powered Cost Optimization for effectively managing and reducing unnecessary cloud spending swiftly.
  • Users value the quick problem detection by Anodot, which helps resolve issues efficiently and reduces stress.
Cons
  • Users find the lack of advanced role-based permissions challenging, especially in larger organizational contexts.
  • Users find the complexity of managing alerts and user roles to be a frustrating aspect of the Umbrella product.
  • Users find the interface not intuitive, making it challenging for non-technical product managers to navigate effectively.
  • Users find the confusing usability of the umbrella limits effective use, especially for non-technical product managers.
  • Users find the difficult learning curve of Umbrella challenging, especially for non-technical product managers.

What Are Recent G2 Reviews of Umbrella?

What Are G2 Users Discussing About Umbrella?

Xeno

Xeno is a next-gen CRM for retail enabling brands to maximize ROI from their loyalty customer base. It enables retailers to build consumer understanding and run relevant campaigns.

Average Rating: 4.6/5.0

Total Reviews: 33

How Do G2 Users Rate Xeno?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.2/10)

Who Is the Company Behind Xeno?

  • Seller: Xeno
  • Year Founded: 2015
  • HQ Location: New Delhi, India
  • Twitter: @xenohq
    142 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    138 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Food & Beverages, Retail
  • Company Size: 50% Medium, 32% Small

What Are Recent G2 Reviews of Xeno?

What Are G2 Users Discussing About Xeno?

Acoustic Connect

Acoustic Connect is a B2C customer engagement platform designed with journey orchestration and multichannel capabilities at its core. It empowers marketers to create and send personalized messaging across email, mobile and dedicated messaging platforms. What sets Acoustic Connect apart is its adeptness at capturing and decoding customer signals, offering actionable insights from cues like intent or a propensity to purchase or churn. These signals then turn into strategies to optimize journeys, unlock unprecedented segmentation possibilities, and personalize messages so marketers can connect with their customers in ways previously unimagined. For brands prioritizing deeper customer relationships and driving growth, Acoustic Connect is the definitive choice.

Average Rating: 4.0/5.0

Total Reviews: 2

How Do G2 Users Rate Acoustic Connect?

  • Journey Reporting: 6.7/10 (Category avg: 8.4/10)
  • Integrations: 8.3/10 (Category avg: 8.3/10)
  • Trends Reporting: 5.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Acoustic Connect?

  • Seller: Acoustic
  • Year Founded: 2019
  • HQ Location: Conway, AR
  • Twitter: @GoAcoustic
    64,110 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    494 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Acoustic Connect?

AI-generated summary from verified user reviews

Pros
  • Users value the user-friendly interface of Acoustic Connect, which simplifies customer engagement and boosts productivity.
  • Users value the efficiency of Acoustic Connect, enabling quick campaign management and enhancing overall productivity.
  • Users appreciate the user-friendly interface of Acoustic Connect, which streamlines customer engagement tasks effectively.
  • Users value the robust customer support of Acoustic Connect, enhancing their overall experience and satisfaction.
  • Users value the customizability of Acoustic Connect, enhancing their experience with tailored solutions for their needs.
Cons
  • Users find some functionalities complicated to navigate within Acoustic Connect, impacting their overall experience.
  • Users find the limited customization in reporting to be restrictive, impacting their overall experience with Acoustic Connect.
  • Users find the limited reporting features of Acoustic Connect restrict customization and can slow down with large datasets.
  • Users find the reporting limited and suggest it needs more customization and faster performance with larger datasets.
  • Users find certain features of Acoustic Connect to have navigation difficulties that complicate the overall user experience.

What Are Recent G2 Reviews of Acoustic Connect?

AdamX

AI-solution that helps B2B SaaS companies become #1 on the buyer shortlist.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate AdamX?

  • Journey Reporting: 10.0/10 (Category avg: 8.4/10)
  • Integrations: 10.0/10 (Category avg: 8.3/10)
  • Trends Reporting: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind AdamX?

  • Seller: AdamX
  • Year Founded: 2024
  • HQ Location: Palo Alto, US
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of AdamX?

Adobe Customer Journey Analytics B2B

Adobe Customer Journey Analytics B2B Edition (CJA B2B Edition) is a purpose-built B2B customer journey application that delivers actionable insights across individual stakeholders, buying groups, accounts, and opportunities to inform next-best actions for marketing and sales teams. CJA B2B Edition enables analysts and marketers to analyze and explore marketing impact across campaigns, channels, and content – connecting marketing efforts and investments directly to revenue outcomes. With CJA B2B Edition, analysts and marketers can measure every interaction across buying groups and generate actionable insights that create individual stakeholder and account value to drive engagement, conversion, and pipeline growth. For product teams, CJA B2B Edition measures the impact of product releases and product usage on customer satisfaction. With Adobe Customer Journey Analytics B2B Edition, brands can: • Understand customer behavior at every level and stage of the buying journey with insights that inform decisions and activation, and drive business growth. • Optimize go-to-market processes and alignment between sales and marketing teams. • Provide self-serve analytics to end-users and conduct analysis in minutes, not months. • Measure and maximize the impact of cross-channel engagement throughout the entire buyer lifecycle. • Connect marketing to revenue with rules-based and data-driven attribution across any B2B channel, dimension, metric, or lifecycle stage.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Adobe Customer Journey Analytics B2B?

  • Journey Reporting: 8.3/10 (Category avg: 8.4/10)
  • Integrations: 8.3/10 (Category avg: 8.3/10)
  • Trends Reporting: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Adobe Customer Journey Analytics B2B?

  • Seller: Adobe
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,087 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Company Size: 50% Small, 50% Medium

What Do G2 Reviewers Say About Adobe Customer Journey Analytics B2B?

AI-generated summary from verified user reviews

Pros
  • Users value the robust user conversion rate tracking offered by Adobe Customer Journey Analytics B2B for detailed analysis.
  • Users value the intuitive user interface of Adobe Customer Journey Analytics B2B for streamlined tracking and analysis.
Cons
  • Users feel the UI is not intuitive, suggesting improvements for a better user experience with Adobe Customer Journey Analytics B2B.

What Are Recent G2 Reviews of Adobe Customer Journey Analytics B2B?

Appier AIXON

AIXON is a data science platform that unifies and enriches existing customer data to help you better understand your audience and run AI models to easily predict their future actions. Streamline Your Data From Different Sources AIXON creates a 360-degree view of your audience by unifying data across all platforms like apps, websites and CRM, and enriches your audience profiles with Appier’s unique cross-screen technology. Predict Customers' Future Actions in Real Time Powered by the scenario-based prediction with Auto-ML models, AIXON allows you to predict specific actions of your audience in real time, from conversions to churn and even the likelihood of users visiting a certain webpage. Generate Actionable Insights With Explainable AI AIXON’s explainable AI enables our customers to understand the rationale of our AI-driven decisions. AIXON is capable of textually and visually showing the most important variables to describe why certain decisions are made. The ability to explain the factors underlying the AI’s analysis is key to fostering trust in Appier’s AI technology, and avoid it being viewed as a mere “black box." Achieve Seamless Customer Engagement AIXON seamlessly integrates with your existing owned and paid channels, allowing you to amplify omnichannel marketing on AI-powered insights and ensure optimum customer experience. Boost Conversions With RFM AIXON automatically configures your audience segments into three most critical dimensions of attributes, RFM (Recency, Frequency, and Monetary), to help you better understand customer intent and take targeted actions to realize customers’ full profit potential.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Appier AIXON?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.2/10)
  • Journey Reporting: 10.0/10 (Category avg: 8.4/10)
  • Integrations: 10.0/10 (Category avg: 8.3/10)
  • Trends Reporting: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Appier AIXON?

  • Seller: Appier
  • Year Founded: 2012
  • HQ Location: Taipei, Taiwan
  • Twitter: @GoAppier
    1,230 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    869 employees on LinkedIn®
  • Ownership: TYO: 4180

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Appier AIXON?

What Are G2 Users Discussing About Appier AIXON?

Bombora Measurement

The right insights, at the right time, can be the difference between hitting your goals and not. BomboraMeasurement uncovers hidden insights into whatworking well, whatnot, and what could be better with your marketing and sales initiatives.

Average Rating: 3.5/5.0

Total Reviews: 2

How Do G2 Users Rate Bombora Measurement?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.2/10)

Who Is the Company Behind Bombora Measurement?

  • Seller: Bombora
  • Year Founded: 2014
  • HQ Location: New York
  • Twitter: @bomboradata
    1,432 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    236 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Small, 50% Medium

What Are G2 Users Discussing About Bombora Measurement?

CrowdPower

Create simple email automations to onboard new users, reduce churn, and keep customers engaged with the #1 customer engagement platform for SaaS products.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind CrowdPower?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of CrowdPower?

Customer Alliance

Customer Alliance is web-based Hospitality management software for small-medium and enterprise business. This software well performs as Hotel management, Reservation and booking, Room management and control of your online reputation.

Average Rating: 3.5/5.0

Total Reviews: 1

Who Is the Company Behind Customer Alliance?

  • Seller: Customer Alliance
  • Year Founded: 2009
  • HQ Location: Berlin, DE
  • Twitter: @CustomerAll
    913 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    79 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of Customer Alliance?

What Are G2 Users Discussing About Customer Alliance?

Customer Analytics

Tool to generate & evaluate customer segments

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Customer Analytics?

  • Journey Reporting: 6.7/10 (Category avg: 8.4/10)
  • Integrations: 6.7/10 (Category avg: 8.3/10)
  • Trends Reporting: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Customer Analytics?

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Customer Analytics?

CustomerIQ

CustomerIQ is a holistic platform and services solution offered by Neal Analytics. It leverages our expertise with Microsoft Platforms, such as Dynamics 365 Customer Insights and Azure Machine Learning, to provide an integrated solution to help companies improve their customer experience.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate CustomerIQ?

  • Journey Reporting: 6.7/10 (Category avg: 8.4/10)
  • Integrations: 6.7/10 (Category avg: 8.3/10)
  • Trends Reporting: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind CustomerIQ?

  • Seller: Neal Analytics
  • Year Founded: 2000
  • HQ Location: New York, US
  • Twitter: @nealanalytics
    1,943 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6,431 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of CustomerIQ?

Eulerian

Eulerian is a software publisher dedicated to the measures of marketing performances. Our technology suite enables advertisers to optimize and leverage their digital actions, by coupling comprehensive data collection, advanced dashboards and real-time signal exchanges.

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind Eulerian?

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Eulerian?

Factoreal

Factoreal delivers an all-in-one digital marketing automation platform that empowers marketers to build lifelong engagement with their customers. We bring together email marketing automation, social media marketing, paid marketing, customer journey automation, e-commerce integration, and personalization & segmentation into one simple, connected platform. Built for every marketer, there are plenty of ready-to-use automation workflows that a marketing practitioners can use to kick start their marketing journey. Factoreal offers: Engagement: Mobile Push Notifications Web Push Notifications Email Ecommerce Store Integration SMS Website Tracking Twitter LinkedIn Instagram Facebook Landing Pages & Forms Customer Journey Automation Cross-channel campaigns Personalization Product Analytics: Multi-layer Segmentation Email Analytics Ecommerce Analytics SMS Analytics Campaign Analytics Journey Analytics Social Media Analytics

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Factoreal?

  • Journey Reporting: 8.3/10 (Category avg: 8.4/10)
  • Trends Reporting: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Factoreal?

  • Seller: Factoreal
  • Year Founded: 2023
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Factoreal?

What Are G2 Users Discussing About Factoreal?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 9, 2026