Best Customer Data Platforms (CDP) - Page 11
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Marketing automation software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.
To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:
Best Customer Data Platforms (CDP) At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
Illuminate opportunities to drive incremental value with every step of the customer journey by bringing together your first-party data and hundreds of enrichment attributes. Identify high-value custom
- 100% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Hardal is a server-side data analytics platform that connects your accurate first-party (1PD) data from your website and mobile apps to any destination.
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Hariken is a platform that uses predictable analytics to Analyze, Segment, Trade, Activate and Predict web-site traffic data, generating insights and optimizing the efficiency of digital marketing, mo
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Kevel Audience (previously Velocidi) is a unique CDP that is built for retailers, built private and secure, and built by a team that understands and cares about your success. Our retail focused CDP
- 100% Mid-Market
1,656 Twitter followers
- Overview
- User Satisfaction
- Seller Details
LeadBoxer is a powerful B2B lead generation and sales intelligence platform that helps businesses identify, qualify, and manage prospects in real time. Instead of waiting for potential customers to fi
- 100% Mid-Market
1,828 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Aggregate data from first and third party data sources and manage it effectively to get a better understanding of every customer.
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
A powerful Customer Data Platform. Australian-based SaaS start-up with a team of 40 disrupting how businesses use first-party data to make better business decisions. Mortar AI is your next-generatio
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Next4biz CRM is a new generation CRM with digital behavior analysis, marketing & sales automation, and AI powered end-to-end customer service management features. Marketing & sales features:
- 50% Mid-Market
- 50% Small-Business
- Overview
- User Satisfaction
- Seller Details
NextUser is a simple solution to collect all types of user data, analyze and act on it in real time to deliver dynamic, personalized experiences. NextUser was specifically built for consumer companies
- 100% Small-Business
1,076 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Nominow is a RealCDP for Mid-sized/Enterprise B2C companies that have a combination of online and offline channels. Think retail, fashion, sports, events, automotive. Organizations that have customer
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
ONEcount is an actionable customer data platform (CDP) coupled with a robust marketing activation toolsuite. Leveraging a mature history of identity resolution, data consolidation and advanced identif
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
OptiKPI is the #1 CRM and marketing automation platform for iGaming operators, designed to increase FTD conversion rates, build player loyalty through smart engagement, and maximize revenue. With real
- 67% Enterprise
- 33% Small-Business
- Overview
- User Satisfaction
- Seller Details
Cxense collects all aspects of online user behavior, connects it with other data sources, and transforms that raw data into actionable insight about the individual. The Cxense data management platform
- 100% Small-Business
1,440 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Pushwoosh, a trusted omnichannel customer engagement platform for mobile growth, is utilized by over 80,000 businesses globally across diverse industries, including India Today, Media24, Payit, Gismar
- Information Technology and Services
- Computer Software
- 61% Small-Business
- 30% Mid-Market
900 Twitter followers
- Overview
- User Satisfaction
- Seller Details
QuickPivot's Customer Data Platform allows marketers to aggregate, clean, mine and unify their data in such a way that marketers can finally have a 360° view of the customer. With this unified view of
- 100% Small-Business
