Best Customer Data Platforms (CDP) - Page 11

How Many Customer Data Platforms (CDP) Products Does G2 Track?

Total Products under this Category: 317

Category Stats (Sep 2026)

  • Average Rating: 4.46/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Stibo Systems MDM (+1.87%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

Last updated: September 26, 2026

How Does G2 Rank Customer Data Platforms (CDP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 27,700+ Authentic Reviews
  • 317+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Data Platforms (CDP)

G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence

Highlighted products: Data 360 (formerly Salesforce Data Cloud), Insider One, Bloomreach, Brevo Marketing Platform, Customer.io, Klaviyo, Dotdigital, and ContactPigeon.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=data-360-formerly-salesforce-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=customer-io&focus%5B%5D=klaviyo&focus%5B%5D=dotdigital&focus%5B%5D=contactpigeon)

ActiveDEMAND

ActiveDEMAND is a flexible marketing automation platform for digital marketing agencies, senior living providers, and marketers. ActiveDEMAND packages range from the full-featured call tracking application, a Reporter package for great analytics, a well-rounded offering for small business marketers, all the way up to powerful Marketing solutions designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more.

Average Rating: 4.4/5.0

Total Reviews: 67

How Do G2 Users Rate ActiveDEMAND?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)

Who Is the Company Behind ActiveDEMAND?

  • Seller: JumpDEMAND
  • Year Founded: 2012
  • HQ Location: Calgary, Alberta
  • Twitter: @ActiveDEMAND
    3,133 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    32 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 81% Small, 15% Medium

What Do G2 Reviewers Say About ActiveDEMAND?

AI-generated summary from verified user reviews

Pros
  • Users highly value the real-time analytics and customization options, enhancing their management of multiple clients effectively.
  • Users commend the responsive customer support of ActiveDEMAND, enhancing their experience with quick assistance available anytime.
  • Users value the customizability of ActiveDEMAND, benefiting from tailored dashboards for efficient client management.
  • Users value the customization options in ActiveDEMAND, enhancing their experience with tailored dashboards and analytics.
  • Users value the easy implementation of ActiveDEMAND, finding onboarding smooth and support consistently responsive.
Cons
  • Users find the learning curve steep, as the interface is complicated for newcomers and lacks real-time email tracking.
  • Users find the limited functionality of ActiveDEMAND frustrating, including complicated UI and inadequate CRM integrations.
  • Users find the limited CRM integration options frustrating, as it restricts their ability to streamline workflows effectively.
  • Users find the limited integrations frustrating, especially due to the lack of native Salesforce support.
  • The steep learning curve of ActiveDEMAND can be challenging for new users, affecting their overall experience.

What Are Recent G2 Reviews of ActiveDEMAND?

What Are G2 Users Discussing About ActiveDEMAND?

Agent3 Intent

The insight3 platform from agent3 is a powerful, account-focused tool that delivers automated customer insights to create commercial advantage for both marketing and sales teams. - Real-time insight on target customer contacts – support new and existing relationship development activities - Continuous mapping of customer insights to your portfolio – engage customers by delivering the right content, at the right time -Constant flow of account insights – build historical trend analysis and guidance on future strategic and commercial direction by account - NEW: buyer intent monitoring and alerts – see exactly which topics, solutions and vendors your clients and prospects are researching

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Agent3 Intent?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)

Who Is the Company Behind Agent3 Intent?

  • Seller: agent3
  • Year Founded: 2013
  • HQ Location: London, GB
  • Twitter: @weareagent3
    676 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    27 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Agent3 Intent?

What Are G2 Users Discussing About Agent3 Intent?

Appier AIXON

AIXON is a data science platform that unifies and enriches existing customer data to help you better understand your audience and run AI models to easily predict their future actions. Streamline Your Data From Different Sources AIXON creates a 360-degree view of your audience by unifying data across all platforms like apps, websites and CRM, and enriches your audience profiles with Appier’s unique cross-screen technology. Predict Customers' Future Actions in Real Time Powered by the scenario-based prediction with Auto-ML models, AIXON allows you to predict specific actions of your audience in real time, from conversions to churn and even the likelihood of users visiting a certain webpage. Generate Actionable Insights With Explainable AI AIXON’s explainable AI enables our customers to understand the rationale of our AI-driven decisions. AIXON is capable of textually and visually showing the most important variables to describe why certain decisions are made. The ability to explain the factors underlying the AI’s analysis is key to fostering trust in Appier’s AI technology, and avoid it being viewed as a mere “black box." Achieve Seamless Customer Engagement AIXON seamlessly integrates with your existing owned and paid channels, allowing you to amplify omnichannel marketing on AI-powered insights and ensure optimum customer experience. Boost Conversions With RFM AIXON automatically configures your audience segments into three most critical dimensions of attributes, RFM (Recency, Frequency, and Monetary), to help you better understand customer intent and take targeted actions to realize customers’ full profit potential.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Appier AIXON?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Predictive Modeling: 10.0/10 (Category avg: 8.0/10)
  • Data Enrichment: 10.0/10 (Category avg: 8.7/10)
  • Expandability: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Appier AIXON?

  • Seller: Appier
  • Year Founded: 2012
  • HQ Location: Taipei, Taiwan
  • Twitter: @GoAppier
    1,230 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    862 employees on LinkedIn®
  • Ownership: TYO: 4180

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Appier AIXON?

What Are G2 Users Discussing About Appier AIXON?

CData Virtuality

CData Virtuality - Data Virtualization for Flexible Data Architectures By uniquely combining data virtualization and physical data replication, CData Virtuality provides data teams the flexibility to always choose the right method for the specific requirement. It is an enabler for Data Fabric and Data Mesh by providing the self-service capabilities and data governance features that are indispensable for these frameworks. Enterprises around the world, such as BSH, PGGM, PartnerRe or Crédit Agricole use CData Virtuality to build modern data architectures that meet today’s and tomorrow’s business requirements. Imprint: https://www.cdata.com/company/legal/impressum/ Privacy notice: https://www.cdata.com/company/legal/privacy/

Average Rating: 4.7/5.0

Total Reviews: 20

How Do G2 Users Rate CData Virtuality?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.1/10)
  • Predictive Modeling: 10.0/10 (Category avg: 8.0/10)
  • Data Enrichment: 10.0/10 (Category avg: 8.7/10)
  • Expandability: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind CData Virtuality?

  • Seller: CData
  • Year Founded: 2014
  • HQ Location: Chapel Hill, NC
  • Twitter: @cdatasoftware
    2,000 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    493 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 65% Medium, 35% Small

What Are Recent G2 Reviews of CData Virtuality?

What Are G2 Users Discussing About CData Virtuality?

Cohorts AI

An intelligent customer segmentation and behavioral analysis AI that transforms how you understand and engage with your customers. Cohorts AI identifies the “range” of usage patterns customers generate when using software and maps each customer’s journey through your product, revealing the usage patterns that define adoption and growth from tens of billions of telemetry events. The enriched view of customers’ usage is then indexed by business KPIs such as ARR, Net Dollar Retention (NDR) and Support Effort to advance or control product adoption that drives “Cohort shift”. Cohorts AI empowers Product Management, Marketing & GTM StratOps to understand the true range of usage and how best to lead customers through product adoption. This allows leaders to pinpoint friction, drive feature adoption, and position the right feature or action at the right time. By connecting usage behavior with business outcomes, Cohorts AI enables teams to take action at scale through the full lifecycle of product adoption and usage.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Cohorts AI?

  • Predictive Modeling: 10.0/10 (Category avg: 8.0/10)
  • Expandability: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Cohorts AI?

Who Uses This Product?

  • Company Size: 100% Large

What Do G2 Reviewers Say About Cohorts AI?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional responsiveness of Cohorts AI's support team, enhancing their overall experience and decision-making.
  • Users appreciate the trustworthy customer segmentation provided by Cohorts AI, enabling data-driven marketing decisions and engagement.
  • Users value the easy integration of Cohorts AI, allowing for seamless alignment with customer segmentation and decision-making.
  • Users value the custom model creation in Cohorts AI for making informed decisions about customer engagement.
Cons
  • Users face tracking limitations with Cohorts AI due to infrequent model updates, hindering timely insights on customer changes.

What Are Recent G2 Reviews of Cohorts AI?

ConvertLab

One-stop marketing cloud Digital Marketing Hub, the boost engine for business growth

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate ConvertLab?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)
  • Predictive Modeling: 8.3/10 (Category avg: 8.0/10)
  • Data Enrichment: 6.7/10 (Category avg: 8.7/10)
  • Expandability: 6.7/10 (Category avg: 8.6/10)

Who Is the Company Behind ConvertLab?

Who Uses This Product?

  • Company Size: 100% Large

What Do G2 Reviewers Say About ConvertLab?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the time-saving capabilities of ConvertLab, allowing teams to achieve excellent results efficiently.
  • Users appreciate the user-friendly UI/UX of ConvertLab, enabling efficient dashboard creation and time-saving results.
  • Users praise the user-friendly UI/UX of ConvertLab, making it easy to create amazing dashboards efficiently.
Cons
  • Users find integration issues challenging, making it difficult to connect with other apps for data management.
  • Users face a steep learning curve due to non-comprehensive documentation and complicated integration with other apps.

What Are Recent G2 Reviews of ConvertLab?

Customer Link

Customer Link is a customer data platform that organizations can use to control their future, right now. Combine and augment data into integrated views of individuals, households, and segments of consumers or businesses. Institutionalize real-time decisioning with PwC’s AI models. Activate personalized, omni-channel engagement.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Customer Link?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)

Who Is the Company Behind Customer Link?

  • Seller: PwC
  • Year Founded: 1998
  • HQ Location: United Kingdom
  • Twitter: @PwC
    203,971 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    299,621 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Customer Link?

Decide AI

Decide AI is a Customer Data Platform (Saas) powered with AI algorithms in order to: - Unify all customer data from any type of sources (CRM, Analytics, Marketing automation, DMP, website, apps, ...) - Build a 360° Customer view - Improve Data Quality - Score Clients/Prospects/Content - Create dynamic segment & activate them - Track the Customer journey from the 1st click to the sale - Optmize ROI of your digital customer acquisiton campaigns

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Decide AI?

  • Predictive Modeling: 6.7/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.3/10 (Category avg: 8.7/10)
  • Expandability: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Decide AI?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Decide AI?

decile

Illuminate opportunities to drive incremental value with every step of the customer journey by bringing together your first-party data and hundreds of enrichment attributes. Identify high-value customer personas and the products that resonate with them to guide acquisition efforts. Improve retention with a deeper understanding of your customer’s lifecycle. Activate your learnings by syncing data to key marketing platforms.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate decile?

  • Has the product been a good partner in doing business?: 3.3/10 (Category avg: 9.1/10)

Who Is the Company Behind decile?

  • Seller: decile
  • Year Founded: 2020
  • HQ Location: Washington, US
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of decile?

Hardal

Hardal is a server-side data analytics platform that connects your accurate first-party (1PD) data from your website and mobile apps to any destination.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Hardal?

Who Uses This Product?

  • Company Size: 100% Medium

What Do G2 Reviewers Say About Hardal?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Hardal, appreciating its user-friendly interface and lightweight design for insights.
  • Users value the privacy-focused insights of Hardal, finding it user-friendly and efficient for web analysis.
  • Users value the privacy-focused features of Hardal, appreciating its cookieless analytics for web 2 and 3.
  • Users value the user-friendly interface of Hardal, which simplifies web and UX analytics for enhanced insights.

What Are Recent G2 Reviews of Hardal?

Hariken

Hariken is a platform that uses predictable analytics to Analyze, Segment, Trade, Activate and Predict web-site traffic data, generating insights and optimizing the efficiency of digital marketing, more specifically through statistics and programmatic media.

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind Hariken?

  • Seller: Hariken
  • Year Founded: 2015
  • HQ Location: Curitiba, BR
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Hariken?

What Are G2 Users Discussing About Hariken?

Kevel Audience

Kevel Audience (previously Velocidi) is a unique CDP that is built for retailers, built private and secure, and built by a team that understands and cares about your success. Our retail focused CDP has helped companies like yours increase average revenue per session by 20% and conversion rates by 16% by creating audiences using behavioral data for personalized onsite promotions. Unlike other CDP’s, ours is built specifically for retail with over 95+ retail specific attributes to segment customers by out-of-the-box. Brands use these retail specific events and our machine learning predictive algorithms to automatically recommend and create segments that would be impossible to create by simple historical analysis. Kevel Audience is prepared for a privacy-first future, which is why we dedicate an individual data infrastructure that your team can own. This ensures your company is ready for a privacy-first future and puts your legal and security teams at ease. And we make it easy too: our team will be there every step of the way from onboarding, to testing, to consultative recommendations to get you and your partners taking full advantage of our retail-ready solution.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Kevel Audience?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Predictive Modeling: 10.0/10 (Category avg: 8.0/10)
  • Expandability: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Kevel Audience?

  • Seller: Velocidi
  • Year Founded: 2009
  • HQ Location: New York, US
  • Twitter: @Velocidi
    1,654 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Kevel Audience?

What Are G2 Users Discussing About Kevel Audience?

LeadBoxer

LeadBoxer is a powerful B2B lead generation and sales intelligence platform that helps businesses identify, qualify, and manage prospects in real time. Instead of waiting for potential customers to fill in forms, LeadBoxer turns anonymous website visitors into actionable leads by combining website visitor identification, data enrichment, and lead scoring in one easy-to-use solution. At the core of LeadBoxer is website visitor tracking technology that reveals which companies are engaging with your content. By connecting IP-to-company resolution with firmographic and behavioral data, LeadBoxer uncovers the organizations behind your web traffic. Every visit is automatically enriched with details such as company size, industry, and location, giving your sales team the context they need to prioritize outreach. Beyond identification, LeadBoxer excels at lead qualification. With custom lead scoring, you can set rules that match your ideal customer profile (ICP) and buyer personas. Whether you focus on enterprise accounts, SMBs, or niche markets, LeadBoxer highlights the most valuable opportunities based on behavior, intent, and fit. This ensures your team spends time on prospects that are most likely to convert. To simplify lead management, LeadBoxer integrates seamlessly with your existing tech stack. The platform connects to popular CRMs, marketing automation tools, and email platforms, ensuring your leads flow directly into the workflows you already use. With flexible APIs and Zapier integrations, data can be pushed wherever it’s needed to support your sales and marketing pipeline. Security and compliance are also central to LeadBoxer’s offering. All data is processed and stored in ISO 27001-certified, GDPR-compliant data centers in Europe, giving you peace of mind while handling sensitive customer information. Whether you are a marketing team looking to boost inbound conversion, or a sales organization that wants to uncover hidden opportunities, LeadBoxer delivers the insights you need. By bridging the gap between anonymous web traffic and qualified leads, it empowers businesses to shorten sales cycles, increase engagement, and grow revenue. Start using LeadBoxer today to see who is visiting your website, discover your warmest leads, and turn traffic into measurable business growth.

Average Rating: 4.0/5.0

Total Reviews: 2

How Do G2 Users Rate LeadBoxer?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind LeadBoxer?

  • Seller: LeadBoxer
  • Year Founded: 2014
  • HQ Location: Amsterdam, NL
  • Twitter: @lead_boxer
    1,822 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of LeadBoxer?

What Are G2 Users Discussing About LeadBoxer?

Manthan Customer360

Aggregate data from first and third party data sources and manage it effectively to get a better understanding of every customer.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Manthan Customer360?

  • Predictive Modeling: 8.3/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.3/10 (Category avg: 8.7/10)
  • Expandability: 6.7/10 (Category avg: 8.6/10)

Who Is the Company Behind Manthan Customer360?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Manthan Customer360?

What Are G2 Users Discussing About Manthan Customer360?

Mortar AI

A powerful Customer Data Platform. Australian-based SaaS start-up with a team of 40 disrupting how businesses use first-party data to make better business decisions. Mortar AI is your next-generation CDP (customer data platform) that cleans, analyses, and unifies all of your fragmented data into a single, easy-to-use dashboard in real time giving you an overall view of your whole business at a glance so you can make smarter business decisions. Mortar AI also gives you the power to create your own programmatic digital media campaigns - even with the death of third party cookies. No agencies, no set-up fees, no hassle! Master your data, build your market.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Mortar AI?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Mortar AI?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024