# Best Cross-Channel Advertising Software - Page 12

## How Many Cross-Channel Advertising Software Products Does G2 Track?

**Total Products under this Category:** 197

### Category Stats (Aug 2026)

- **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** GoMarble AI (+5.56%) - Among all products in this category, GoMarble AI recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Cross-Channel Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,300+ Authentic Reviews
- 197+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Cross-Channel Advertising Software
 ![G2 Grid® for Cross-Channel Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/cross-channel-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=19103&focus%5B%5D=1393260&focus%5B%5D=5405&focus%5B%5D=3249&focus%5B%5D=3026&focus%5B%5D=54066&focus%5B%5D=5974)

Highlighted products: StackAdapt, Bloomreach, Adobe Real-Time CDP, Facebook for Business, LocaliQ, AdRoll, AdRoll ABM (Formerly RollWorks), and Prisma.

Underlying data: [Grid® JSON](https://www.g2.com/categories/cross-channel-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=adroll&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=prisma-mediaocean)

**Sponsored**

### Criteo GO

Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=289&secure%5Bchosen_at%5D=2026-08-04T19%3A47%3A38Z&secure%5Bdisplayable_resource_id%5D=289&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=289&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=289&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcross-channel-advertising%3Fpage%3D12&secure%5Btoken%5D=0595fb4ddb7bd68f13f15f0ebb3af52a1fc368cd1839a4767304d41ace6915ad&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dcross-channel_advertising&secure%5Burl_type%5D=custom_url)

### [Experian Audience Engine (UK)](https://www.g2.com/products/experian-audience-engine-uk/reviews)

Experian Audience Engine is a comprehensive marketing solution designed to enhance audience engagement across multiple channels. By leveraging rich data and insights, it enables businesses to create powerful campaigns with targeted and effective messages. Users can swiftly build custom audiences and deliver personalized communications through direct mail, email, social media, programmatic advertising, and television. Key Features and Functionality: - Precision Targeting: Utilizes accurate data linking to ensure optimal reach, minimizing the risk of overexposure or underexposure to target audiences. - Maximized Reach: Employs robust data and a wide range of media channels to engage precise audiences effectively. - Omni-Channel Strategy: Enables targeting of audiences across all channels they use, including both traditional and digital platforms. - Reliable Data Access: Provides access to high-quality data, eliminating the need for repeated investments in similar data sets. - Consumer Insight: Offers a wealth of consumer insights to help build ideal audience profiles. - Customer Retargeting: Facilitates the delivery of cross-selling or retargeting messages to current customers. - Integrated Campaigns: Supports coordination of traditional and online campaigns consistently across relevant channels. - Tailored Audience Engagement: Assists in planning how to reach audiences with channels that are right for them, displaying compelling offers to the best prospects. Primary Value and User Solutions: Audience Engine addresses the challenge of fragmented marketing efforts by providing a unified platform for audience identification and engagement. It empowers businesses to harness rich consumer data and insights, enabling the creation of targeted campaigns that resonate with specific audiences. By facilitating precision targeting and omni-channel strategies, Audience Engine helps maximize the impact of marketing campaigns, ensuring messages reach the right people through the most effective channels. This leads to improved customer engagement, higher conversion rates, and a more efficient allocation of marketing resources.

#### Who Is the Company Behind Experian Audience Engine (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian ChannelView (UK)](https://www.g2.com/products/experian-channelview-uk/reviews)

Experian's ChannelView is a comprehensive solution designed to help organizations effectively target and engage relevant audiences across various online and digital marketing channels. By integrating permissioned data from trusted partners, ChannelView constructs a unified database of linkage identifiers, such as email and mobile records, connected to verified names and addresses. This integration, combined with Experian’s ConsumerView insights and segmentation solutions, provides a deeper understanding of target audiences, enabling consistent communication across multiple platforms, including social media, display advertising, and addressable TV. Key Features and Functionality: - Offline to Online Connectivity: Bridges the gap between offline marketing audiences and online digital channels, ensuring cohesive and targeted outreach. - Digital Data Enrichment: Enhances digital CRM systems by linking them with Experian’s core modeled attributes, propensities, and segmentations, enriching customer profiles. - Simple Integration: Offers access via API for data enrichment and through Experian's Bureau Delivery team for online audience activation, facilitating seamless integration into existing systems. - Continuous Data Enhancement: Rebuilt monthly to maintain high data quality and adhere to data subject preferences, ensuring up-to-date and compliant information. - Utilization of Experian Insights: Connects digital identifiers to Experian’s consumer behavioral insights, enabling informed decisions about digital marketing strategies. Primary Value and User Solutions: ChannelView addresses the challenge of reaching the right consumers by providing a consistent and comprehensive view of target audiences across both offline and online channels. By leveraging enriched data and insights, organizations can enhance their marketing strategies, improve customer engagement, and drive growth through more effective and personalized communication.

#### Who Is the Company Behind Experian ChannelView (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Partner Audiences (UK)](https://www.g2.com/products/experian-partner-audiences-uk/reviews)

Experian Partner Audiences is a comprehensive solution designed to enhance marketing strategies by providing access to a diverse range of audience segments beyond Experian's standard ConsumerView offering. This service enables businesses to target specific consumer groups more effectively, leveraging data from various sectors such as Health and Beauty, Spend Trends, House Movers, and Automotive Value Segments. By integrating these additional insights, companies can refine their marketing efforts, ensuring messages reach the most relevant audiences across multiple channels, including social media and Connected TV. Key Features and Functionality: - Extensive Audience Selection: Offers hundreds of additional segments, allowing marketers to identify and target niche consumer groups based on specific criteria. - Centralized Access: Provides a unified platform where all audience data is consolidated, eliminating the need to coordinate with multiple suppliers. - Seamless Integration: Compatible with Experian’s Audience Engine platform and can be activated directly within various marketing channels, ensuring smooth deployment of campaigns. - Consistent Linkage: Utilizes common identifiers like Mosaic and other Experian variables to maintain consistency and accuracy across different datasets. - Exclusive Partnerships: Collaborates with select partners to offer unique audience insights not readily available elsewhere. Primary Value and User Solutions: Experian Partner Audiences empowers businesses to enhance their marketing precision by providing access to a broader spectrum of consumer data. This expanded insight allows for the creation of more personalized and effective marketing campaigns, leading to improved customer engagement and higher conversion rates. By consolidating diverse audience information into a single platform, it simplifies the marketing process, reduces operational complexities, and ensures compliance with data privacy standards. Ultimately, this service addresses the challenge of reaching the right audience with the right message, optimizing marketing investments, and driving business growth.

#### Who Is the Company Behind Experian Partner Audiences (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Floowzy](https://www.g2.com/products/floowzy/reviews)

Floowzy is the marketing-intelligence platform built for media buyers and agencies. Connect every ad platform once — Meta, Google, TikTok, Snapchat, LinkedIn, and X — and Floowzy turns scattered data into one blended view with AI insights that recommend actions, designed client-ready reports, smart alerts, a collaborative Miro-style team canvas, and Google Business profile management. Key features: • Six ad platforms unified natively with cross-currency lenses (USD + EGP + multi-currency portfolios on one screen without breaking math) • AI-assisted insights that recommend actions (scale, pause, trim, resume) with confidence scores — not just descriptive dashboards • Designed report templates (4 hand-crafted templates per platform) with PDF export and scheduled client delivery • Smart alerts for ad-fatigue, spend anomalies, and budget bleed • Team Garden — collaborative canvas for marketing planning tied to real campaign data • Google Business profile management in the same app • Bilingual EN + Arabic with full RTL Floowzy is read-only — we never modify your campaigns. Bootstrapped, customer-funded, built by a media buyer for working media buyers. Free trial available.

#### Who Is the Company Behind Floowzy?

- **Seller:** [Floowzy Labs](https://www.g2.com/sellers/floowzy-labs)
- **Year Founded:** 2026
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=604d300b1aa51b1938192bd8334470c71fb07cb39c551dab76a4480d0c847968&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffloowzy&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Flow](https://www.g2.com/products/flow-2025-05-27/reviews)

Flow’s data-powered Commerce Media Platform enables retailers, e-commerce platforms and marketplaces to build their own commerce media networks, unlocking new revenue streams. Flow's Data Marketplace connects these high-intent audiences with brands and advertisers eager to supercharge campaign performance. Flow was founded by Gil Sperling and Daniel Levy — the team behind Popimedia (Africa’s largest performance marketing company, acquired by Publicis). We do two things: 1. Help audience owners monetise and activate their audiences Retailers, e-commerce platforms, marketplaces and other online businesses use Flow to turn their first-party data into an immediate revenue stream without any upfront costs or tech investments. 2. Offer brands and agencies access to high-intent first-party data audiences The Flow data marketplace gives brands and advertisers access to exclusive, first-party data from trusted audience partners. Through Flow, brands and advertisers can reach their ideal audiences where they spend their time...on social media.

#### Who Is the Company Behind Flow?

- **Seller:** [Flow](https://www.g2.com/sellers/flow-f957c2fb-d822-4fa1-a9d8-00627258aa89)
- **HQ Location:** Cape Town, ZA
- **Twitter:** @flowlivingcom  
413 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6d2ba579daaf530e954371075fe13269507461601411326da910dcf1bd131b54&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflowliving%2F&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®
- **Ownership:** Flow

### [Hybe.io](https://www.g2.com/products/hybe-io/reviews)

Hybe is a 360-performance solution for mobile app promotion. We help apps to grow with an ultimate synergy of high-quality traffic and innovative technologies. Reach the ultimate results through transparent instruments with Hybe.

#### Who Is the Company Behind Hybe.io?

- **Seller:** [Hybe.io](https://www.g2.com/sellers/hybe-io)
- **HQ Location:** Berlin, DE
- **Twitter:** @HybeIo  
9 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2fea36172fdffda9d04bdbc53b02b6a0d900d1cf3183b3af28c88ebe7ba2643e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F71106575&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®

### [HYPD.AI](https://www.g2.com/products/hypd-ai/reviews)

HYPD is an AI co-pilot for paid media teams that connects your ad accounts — Google Ads, Meta Ads, Google Merchant Center, and OpenAI Ads — to the AI tools you already use, like Claude and ChatGPT, via the MCP protocol. Rather than replacing your AI tool, HYPD sits between your ad accounts and your AI of choice, adding the permissions layer, client context, and PPC expertise that make AI safe and actually useful on live accounts. Connect an account once, set read or write permissions per user, store client goals and KPIs, and then audit campaigns, surface wasted spend, generate reports, or build dashboards — all in plain language inside Claude or ChatGPT. Built for freelancers and agencies managing multiple client accounts, HYPD enforces strict data siloing so client data never crosses between accounts. It's GDPR-compliant, EU-hosted, and designed with a human-in-the-loop default — AI recommends, you decide. Key capabilities include account audits (exportable as PDF or PowerPoint), automated performance reports (Word or PPT, on-brand), interactive cross-platform dashboards, and scheduled tasks with Slack or email alerts.

#### Who Is the Company Behind HYPD.AI?

- **Seller:** [HYPD Advertising Intelligence](https://www.g2.com/sellers/hypd-advertising-intelligence)
- **Year Founded:** 2016
- **HQ Location:** Cologne, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=55940b091905a645cca5b8937f7bf9aa398b777934930f19e24d5bfa2006e406&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhypd&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Innervate](https://www.g2.com/products/innervate/reviews)

Innervate, the Dynamic Content Orchestration Company, delivers a plug-and-play platform that allows organizations to orchestrate unlimited dynamic content use cases seamlessly across any channel, using their existing systems and teams. With Innervate’s Dynamic Content Orchestration, it’s simple to get started, simple to scale and simple to succeed. Customers get modern dynamic content use cases to market faster with Innervate’s open network architecture that easily connects systems and data sources, without requiring coding. Organizations quickly innovate unlimited dynamic content across channels, using existing systems, data sources and teams. Ultimately, customers grow a portfolio of dynamic content orchestration, enriched by the data and systems they’ve already invested in and networked. Welcome to the era of plug-and-play dynamic content.

#### Who Is the Company Behind Innervate?

- **Seller:** [Innervate](https://www.g2.com/sellers/innervate)
- **HQ Location:** San Carlos, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7262e9993ebc4a6b8697b7536841262b0fb13f3d0448b2b04f213d9d7a96eb39&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finnervatecx&secure%5Burl_type%5D=linkedin_company_website)  
74 employees on LinkedIn®

### [Kubient](https://www.g2.com/products/kubient/reviews)

We're transforming digital advertising to audience-based marketing. Our Audience Cloud's open marketplace is a single point of entry for advertisers & publishers to reach, monetize and connect their digital audiences. In a transparent programmatic environment with pre-bid ad fraud prevention. Full-stack Audience Advertising. Experience the power of the first modular end to end cloud-based infrastructure with advanced data-driven tools to buy and sell audiences. Increasing marketer's ability to spend more efficiently and effectively on the right impressions to scale brand reach, conversions, and the value of media partners audiences. Our audience platform optimizes the supply-chain. Giving advertiser and media partners the data-driven power to connect their audiences, increasing return on ad-spend and inventory yield. Flexible end to end marketplace. Everything supply and demand partners need to trade efficiently & effectively. You choose based on your needs and workflow. From ad-serving, self-serve or managed accounts. To trading through your preferred dashboard, DSP or SSP. We enable everyone to connect into the marketplace. Their way. Omni-channel & All Ad Formats. The most advanced programmatic advertising stack with unique direct media marketplace and tools to filter, identify and connect campaigns to the right audience. Giving marketers the ability to stop buying placements and start reaching an audience of one at scale. [DOOH] [Desktop] [Native] [Video] [OTT] [Mobile] [Ad-serving] [Retargeting] Full Transparency Detailed information on each device including address, screen type, ad type. Every time your creative is displayed it's verified using our proprietary Proof-of-Play (POP) technology. Multivariant Targeting Utilize a vast variety of hyperlocal GEO targeting - including specific addresses and venues, DOOH device type, frequency capping, interest, category. Audience Analytics Real-time audience attribution and measurement gives you true transparent analytics on your ad units and the audience you're reaching and retargeting. Omni-Channel Marketers now have the ability to reach, and retarget their audiences across all digital channels in real-time. Our KAI verifies that every device and impression is legitimate.

#### Who Is the Company Behind Kubient?

- **Seller:** [Kubient](https://www.g2.com/sellers/kubient)
- **Year Founded:** 2017
- **HQ Location:** New York, US
- **Twitter:** @kubient  
1,211 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=433c430084fc85086a8f337ecb63162c6a2ad88f41429961005bca916eded165&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11105478&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®
- **Ownership:** OTCMKTS: KBNT

### [MAI Agents](https://www.g2.com/products/mai-agents/reviews)

MAI Agents is an AI-driven performance media agent designed to autonomously manage and optimize media buying across multiple advertising platforms, including Google and Meta. By automating campaign execution, budget allocation, and performance monitoring, MAI enables businesses to scale their advertising efforts efficiently without increasing team workload. Key Features and Functionality: - Autonomous Campaign Optimization: MAI handles end-to-end campaign management, from planning and launching to continuous optimization, ensuring campaigns are aligned with business goals. - Cross-Channel Budget Allocation: The agent dynamically distributes budgets across various channels to maximize return on ad spend (ROAS) and overall profitability. - 24/7 Monitoring and Tuning: MAI provides continuous performance monitoring, automatically identifying and addressing issues to maintain optimal campaign performance. - Reporting and Insights: The platform delivers regular, on-demand reports with actionable insights, facilitating informed decision-making and strategy adjustments. Primary Value and User Solutions: MAI Agents offers businesses a fully autonomous solution for managing complex media buying processes, eliminating the need for additional headcount. By leveraging AI, it ensures campaigns are continuously optimized, budgets are effectively allocated, and performance issues are promptly addressed. This results in scalable, profitable advertising efforts with minimal manual intervention, allowing teams to focus on strategic initiatives while maintaining high-performance marketing campaigns.

#### Who Is the Company Behind MAI Agents?

- **Seller:** [MAI Agents](https://www.g2.com/sellers/mai-agents)
- **Year Founded:** 2024
- **HQ Location:** Cupertino, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d13f6f4777b270198a0debba30714481adcdcc275040247f5307c5b4b621830b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmai-agents&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

### [MarketerOS by Placements AI](https://www.g2.com/products/marketeros-by-placements-ai/reviews)

Media buying has never been more complex; more channels, more vendors, more data, and more pressure to prove performance. MarketerOS is the agentic-native operating system that unifies your entire media buying workflow, so agencies and in-house brand teams can plan, activate, optimize, and manage omnichannel campaigns from a single interface. F̲o̲r̲ ̲A̲ge̲n̲c̲i̲e̲s̲:̲ 𝗧𝘂𝗿𝗻 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗵𝗮𝗼𝘀 𝗶𝗻𝘁𝗼 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲. Your team spends up to 40% of its time on manual data management instead of strategy and growth. MarketerOS consolidates your systems, workflows, and data into a single operating layer, eliminating the busywork and giving your team the capacity to take on more without burning out. 𝗪𝗶𝗻 𝗺𝗼𝗿𝗲 𝗽𝗶𝘁𝗰𝗵𝗲𝘀. Keep more clients. MarketerOS gives agencies a differentiated technology story to bring into every pitch, backed by real performance: real-time AI optimization, consolidated cross-channel reporting, increased working media, and transparent budget management that clients can actually see and trust. 𝗦𝘁𝗼𝗽 𝗱𝗼𝗶𝗻𝗴 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗳𝗼𝗿𝗲𝗻𝘀𝗶𝗰𝘀 𝘄𝗶𝘁𝗵 𝘀𝗽𝗿𝗲𝗮𝗱𝘀𝗵𝗲𝗲𝘁𝘀. Reconciling media finances across fragmented systems costs time, introduces errors, and obscures profitability. MarketerOS consolidates financial operations with AI-powered reconciliation and unified vendor management, giving you real-time visibility into margins, cash flow, and billing accuracy. F̲o̲r̲ ̲B̲r̲a̲n̲d̲s̲:̲ 𝗥𝗲𝗰𝗹𝗮𝗶𝗺 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝘀𝗽𝗲𝗻𝗱𝘀 𝗺𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆. Whether you're fully in-house or running a hybrid model, MarketerOS reduces operational chaos by unifying your tools, automating routine workflows, and giving your team a single place to manage campaigns across every channel, so they can focus on outcomes, not overhead. 𝗟𝗼𝘄𝗲𝗿 𝗰𝗼𝘀𝘁𝘀. Put more dollars into working media. In-housing promises cost efficiency, but only if you have the right infrastructure. MarketerOS delivers the automation and AI-powered campaign optimization tools that let brand teams reduce costs and reinvest those savings directly into media performance. 𝗚𝗶𝘃𝗲 𝘆𝗼𝘂𝗿 𝗖𝗙𝗢 𝘁𝗵𝗲 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗵𝗲𝘆'𝗿𝗲 𝗮𝘀𝗸𝗶𝗻𝗴 𝗳𝗼𝗿. MarketerOS consolidates financial operations with automated invoice reconciliation, real-time budget pacing, and unified vendor management, providing the transparency and control that finance leaders demand and marketing teams struggle to deliver with spreadsheets alone.

#### Who Is the Company Behind MarketerOS by Placements AI?

- **Seller:** [Placements.io](https://www.g2.com/sellers/placements-io)
- **Year Founded:** 2014
- **HQ Location:** Seattle, Washington
- **Twitter:** @placementsio  
132 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6584d019ebbfc57f23d88497beae3fb13ebbe1a68d9e0d77b41cdaff4668344b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2849382%2F&secure%5Burl_type%5D=linkedin_company_website)  
64 employees on LinkedIn®

### [Markpoint](https://www.g2.com/products/markpoint-markpoint/reviews)

Markpoint DSP is a demand-side platform that enables advertisers to programmatically buy display, native, and video ads across web, mobile, and in-app. What you get with us: • 70B+ unique impressions from 140 countries in North America, LATAM, EU, CIS, APAC, and MENA • 100% bot-free traffic, plus exclusive audience from our owned ad network counting 30+ websites • Display, video, and native ad formats across desktop, mobile, and in-app • Transparent analytics and reporting, letting you know tour CAC and most performing supply sources • Anti-fraud and brand safety algorithms • 1click demand and supply integrations • Fill rate up to 100% for our supply partners

#### Who Is the Company Behind Markpoint?

- **Seller:** [Markpoint](https://www.g2.com/sellers/markpoint)
- **Year Founded:** 2019
- **HQ Location:** Kyiv, UA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=497f4605ad2bc83798234dcce42d74b9822f1e3ee61a2c5f4fba9f6e7d0dd68a&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarkpoint-dsp&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Minora AI](https://www.g2.com/products/minora-ai/reviews)

Minora AI is an autonomous, multi-agent AI system engineered to replace the traditional, human-constrained marketing agency model. Operating out of San Mateo, CA, we build deterministic Go-To-Market infrastructures for Enterprise D2C brands and funded B2B Tech Startups. Our executive team designs high-level business logic, while our specialized AI agents handle 100% of operational execution, media buying, and data parsing without manual error.

#### Who Is the Company Behind Minora AI?

- **Seller:** [Minora AI](https://www.g2.com/sellers/minora-ai)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=faa98f2f9fa2d9e068b29d696dcacbf236830880489e2c0c0bdf8ecedc2992ee&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fminoraai%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [MMT Mercury](https://www.g2.com/products/mmt-mercury/reviews)

The MMT Mercury web-based media management platform is a forward-thinking solution for advertisers and media agencies that want to increase efficiency. MMT Mercury helps you to plan, buy, manage and report omnichannel advertising campaigns in real-time - all in one place. The platform comes with an extensive set of features created on the basis of experience gained from working at agencies. The solution eliminates repetitive tasks, limits errors, and saves team members hours of manual tasks.

#### Who Is the Company Behind MMT Mercury?

- **Seller:** [Mercury Media Technology](https://www.g2.com/sellers/mercury-media-technology)
- **Year Founded:** 2016
- **HQ Location:** Hamburg, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5d989863cb6c1a25dadc2bb331690e5ff1fb974470662713a4558fc59819b589&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmercury-media-technology-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

### [Multiply](https://www.g2.com/products/multiply-2026-07-27/reviews)

Multiply is an AI-driven media agency specializing in B2B paid media campaigns. By integrating advanced AI agents with expert-led strategies, Multiply enables businesses to launch hundreds of personalized advertising campaigns swiftly, continuously optimizing performance to achieve up to a 10x increase in conversions. This self-learning approach ensures that ads are always improving, providing a competitive edge in the rapidly evolving digital landscape. Key Features and Functionality: - AI Agent Platform for Paid Media: Automates the creation, testing, and optimization of ad campaigns across platforms like Google Ads, LinkedIn Ads, and emerging channels such as ChatGPT Ads. - Specialized AI Agents: A suite of over 25 AI agents, including: - Customer Insights Agent: Extracts valuable insights from sales calls to inform ad messaging. - Keyword Agent: Identifies high-potential keywords ahead of competitors. - Creative Design Agent: Develops compelling visuals to enhance ad engagement. - A/B Testing Agent: Conducts structured experiments to determine the most effective ad variations. - Bidding Agent: Optimizes bids to reduce costs without compromising performance. - Attribution Agent: Monitors performance metrics across brand engagement, leads, and pipeline influence. - Managed Service: Combines in-house experts with AI capabilities to oversee strategy, campaign execution, and continuous optimization. - Self-Learning Advertising: Ensures that every experiment feeds into the next, leading to continuous improvement and compounding results over time. Primary Value and Solutions Provided: Multiply addresses the common challenges in B2B paid media by automating and optimizing the entire advertising process. Traditional ad campaigns often experience performance decay over time; Multiply's self-learning system ensures that ads are continuously refreshed and improved, preventing stagnation. This approach not only saves time and resources but also significantly enhances the effectiveness of marketing efforts, leading to higher conversion rates and a more robust growth channel for businesses. By leveraging Multiply's AI-driven platform, companies can focus on strategic goals while the system handles the complexities of campaign management and optimization.

#### Who Is the Company Behind Multiply?

- **Seller:** [Multiply](https://www.g2.com/sellers/multiply-2026-07-28)
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6645ec9432383080b947343c5c2165e2a5b9ca97f74480896c642e048c05fd03&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmultiply-growth%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

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Spotlight Categories

[Procure to Pay Software](https://www.g2.com/categories/procure-to-pay)

[Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)

[Performance Management Software](https://www.g2.com/categories/performance-management)

[Voice Recognition Software](https://www.g2.com/categories/voice-recognition)

[Contract Lifecycle Management (CLM) Software](https://www.g2.com/categories/contract-lifecycle-management-clm)

Similar Categories

- [Ad Networks](/categories/ad-networks)
- [App Monetization Platforms](/categories/app-monetization-platforms)
- [Audience Data Providers](/categories/audience-data-providers)
- [Click Fraud](/categories/click-fraud)
- [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms)

- [Creative Management Platforms](/categories/creative-management-platforms)
- [Data Management Platform (DMP)](/categories/data-management-platform-dmp)
- [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp)
- [Digital Advertising Intelligence](/categories/digital-advertising-intelligence)
- [Digital Audio Advertising](/categories/digital-audio-advertising)

- [Display Advertising](/categories/display-advertising)
- [Identity Resolution](/categories/identity-resolution)
- [Media Sales Software](/categories/media-sales-software)
- [Mobile Advertising](/categories/mobile-advertising)
- [Native Advertising](/categories/native-advertising)

[Browse Cross-Channel Advertising Themes](/categories/cross-channel-advertising/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 9, 2026

Cross-channel advertising software enables businesses to plan, manage, and optimize paid advertising campaigns across three or more digital channels, including search, display, mobile, social, and video, through a single platform, giving marketers access to a wider variety of audiences and the unique benefits of each channel.

### Core Capabilities of Cross-Channel Advertising Software

To qualify for inclusion in the Cross-Channel Advertising category, a product must:

- Manage and serve ads across three or more of the following digital advertising channels: search, display, mobile, social, video
- Offer features for uploading or creating online advertisements
- Provide workflows for effectively managing and trafficking ads within the platform
- Track key success metrics including reach, conversions, and ROAS

### Common Use Cases for Cross-Channel Advertising Software

In-house marketing teams and advertising agencies use cross-channel advertising software to diversify and unify their digital advertising strategies. Common use cases include:

- Running coordinated campaigns across search, social, and display from a single management interface
- Buying ads in real time via integrated demand-side platform (DSP) capabilities
- Tracking and reporting unified ROAS and conversion metrics across all active channels

### How Cross-Channel Advertising Software Differs from Other Tools

Cross-channel advertising platforms consolidate what individual channel tools handle separately, including [paid search](https://www.g2.com/categories/paid-search-advertising), [display](https://www.g2.com/categories/display-advertising), [mobile](https://www.g2.com/categories/mobile-advertising), and [video advertising](https://www.g2.com/categories/video-advertising), into a unified workflow. They may also integrate with a [demand-side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) for programmatic ad buying, and connect with [supply-side platforms (SSPs)](https://www.g2.com/categories/supply-side-platform-ssp) and [app monetization platforms](https://www.g2.com/categories/app-monetization-platforms) used by publishers.

### Insights from G2 on Cross-Channel Advertising Software

Based on category trends on G2, unified campaign management and cross-channel performance reporting stand out as standout capabilities. Improved advertising efficiency and reduced overhead from managing multiple channel-specific tools stand out as primary benefits of adoption.

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