# Best Conversational Marketing Software - Page 10 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Conversational marketing software, also known as messenger marketing software, engages potential customers with personalized, one-on-one conversations en route to specific product recommendations or offers. Consumer brands leverage this technology to identify interested buyers on [social networks](https://www.g2.com/categories/social-networks) or product websites, answer concerns or questions, determine the best possible sales items, and transfer customers to [payment gateways](https://www.g2.com/categories/payment-gateway) or sales representatives to close transactions. Using built-in [chatbot](https://www.g2.com/categories/chatbots) and [artificial intelligence](https://www.g2.com/categories/artificial-intelligence) technology, sales departments can construct intelligent response flows that will guide visitors through helpful conversations at various touchpoints based on user activity and other details. Businesses can then follow up at a later time with interested customers who do not purchase on the spot, picking up the conversation where it left off. Conversational marketing platforms help provide a higher standard of customer service at scale and simplify the overall buying process for potential customers around the world at any time of day. Successful use of these platforms can also generate valuable, qualified leads, provide high-level insights into customer demographics and preferences, and accelerate the sales cycle. Products in the conversational marketing category typically share features of or integrate with [live chat](https://www.g2.com/categories/live-chat) and [chatbot software](https://www.g2.com/categories/chatbots) to produce real-time, meaningful dialogues with customers at different points in the buying journey. A number of these solutions involve a combination of automated and live human involvement on the business side—for example, chatbots can ping the appropriate salesperson to take control at critical points in the conversation. These products may also integrate with messengers on major [social networks](https://www.g2.com/categories/social-networks) as well as [SMS](https://www.g2.com/categories/mobile-marketing) or [email](https://www.g2.com/categories/email); certain visitor behaviors or trends on company social profiles or websites can trigger conversations. Conversational marketing protects may sync with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) or [payment gateways](https://www.g2.com/categories/payment-gateway) to provide detailed product information or complete transactions, respectively. This technology may integrate with or share features of [bot platforms](https://www.g2.com/categories/bot-platforms) to create unique messaging applications suited to the user’s needs. Elements of customer engagement on social networks are comparable to those of [social customer service](https://www.g2.com/categories/bot-platforms) tools. To qualify for inclusion in the Conversational Marketing category, a product must: - Assist in the creation of intelligent messaging bots that engage visitors on one or more channels - Provide tools for creating personalized response flows within conversations - Direct interested buyers to sales reps or online stores for purchasing goods or services in the event of successful conversations - Track customer journeys and allow for follow-ups from chatbots or sales representatives ## Top Conversational Marketing Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,217 reviews) | CRM-native lead nurturing and conversational workflows | "[All-in-One Hubspot with Seamless Integrations and Invaluable CSM Support](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858)" | | 2 | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5.0 (14,193 reviews) | Behavior-triggered email automation with CRM segmentation | "[Efficient Automation with Solid Support](https://www.g2.com/survey_responses/activecampaign-review-11726223)" | | 3 | [Qualified](https://www.g2.com/products/qualified/reviews) | 4.9/5.0 (1,514 reviews) | AI SDR pipeline generation inside Salesforce | "[Outstanding AI SDR Platform with Measurable Results](https://www.g2.com/survey_responses/qualified-review-13144765)" | | 4 | [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5.0 (4,047 reviews) | Multi-location review-to-conversation inbox consolidation | "[Our Trusted Reputation Management Solution](https://www.g2.com/survey_responses/birdeye-review-12323918)" | | 5 | [Podium](https://www.g2.com/products/podium/reviews) | 4.5/5.0 (2,025 reviews) | Missed-lead recovery with AI-automated text follow-up | "[Fees less like a review collection tool and more like a digital front desk](https://www.g2.com/survey_responses/podium-review-12877946)" | | 6 | [Storylane](https://www.g2.com/products/storylane/reviews) | 4.7/5.0 (1,505 reviews) | — | "[Intuitive, Clean UI with Solid Performance and Helpful AI Features](https://www.g2.com/survey_responses/storylane-review-13022553)" | | 7 | [Exceed.ai](https://www.g2.com/products/exceed-ai/reviews) | 4.6/5.0 (84 reviews) | AI-driven lead qualification with conversational email | "[Revolutionized Our Lead Engagement Process](https://www.g2.com/survey_responses/exceed-ai-review-12212318)" | | 8 | [Tidio](https://www.g2.com/products/tidio/reviews) | 4.6/5.0 (1,844 reviews) | Visitor-to-lead conversion with AI-automated chat flows | "[I honestly didn't expect Lyro AI to work this well](https://www.g2.com/survey_responses/tidio-review-13042494)" | | 9 | [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) | 4.4/5.0 (1,468 reviews) | Omnichannel bot-to-agent conversational routing | "[Centralized Omnichannel Power with Insightful Real-Time Reporting](https://www.g2.com/survey_responses/genesys-cloud-cx-review-13150184)" | | 10 | [SalesCaptain](https://www.g2.com/products/salescaptain-inc-salescaptain/reviews) | 4.3/5.0 (224 reviews) | Omnichannel lead capture with automated follow-up sequences | "[Making Customer Communication More Manageable](https://www.g2.com/survey_responses/salescaptain-review-13149879)" | ## G2 Grid® for Conversational Marketing Software ![G2 Grid® for Conversational Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/conversational-marketing/grids.png?focus%5B%5D=364&focus%5B%5D=90225&focus%5B%5D=1934&focus%5B%5D=19432&focus%5B%5D=10366&focus%5B%5D=164832&focus%5B%5D=54467&focus%5B%5D=61400) Highlighted products: HubSpot Marketing Hub, Qualified, ActiveCampaign, Birdeye, Podium, Storylane, Exceed.ai, and Tidio. Underlying data: [Grid® JSON](https://www.g2.com/categories/conversational-marketing/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=qualified&focus%5B%5D=activecampaign&focus%5B%5D=birdeye&focus%5B%5D=podium&focus%5B%5D=storylane&focus%5B%5D=exceed-ai&focus%5B%5D=tidio) ## How Many Conversational Marketing Software Products Does G2 Track? **Total Products under this Category:** 297 ### Category Stats (Jul 2026) - **Average Rating**: 4.55/5 (↑0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: 360Dialog (+3.42%) - Among all products in this category, 360Dialog recorded the largest rating increase compared to last month *Last updated: July 24, 2026* ## How Does G2 Rank Conversational Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 80,100+ Authentic Reviews - 297+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Quizell Quizell is an AI-powered conversion platform that helps ecommerce brands and B2B marketing teams turn website visitors into qualified buyers through personalized product recommendation quizzes, lead-capture forms, and interactive funnels. Built for teams that need conversion-focused interactive content without writing code, Quizell is used by 25,000+ brands — including Burberry, SharkNinja, Bauerfeind AG, Ouidad, JOTT, and Clear Minds — and has generated over 50 million leads, delivering an average 32% conversion-rate lift for its customers. What Quizell does: The platform combines a drag-and-drop quiz and funnel builder with an AI engine that generates quiz questions, recommends products based on customer responses, and translates content into 25+ languages. Teams can build product recommendation quizzes (the "find your perfect [product]" experience), lead-qualification forms, personalized onboarding funnels, customer feedback and NPS surveys, waitlist capture, and post-purchase upsells. Quizzes can be embedded directly on a website, deployed as a popup or floating button, or shared as a standalone link. Who it's for: Quizell is built for direct-to-consumer brands, ecommerce retailers (Shopify, Wix, BigCommerce, WooCommerce), and B2B marketing teams that want to personalize the shopping or buying experience and capture higher-intent leads. Use cases span fashion, beauty, health and wellness, supplements, home goods, electronics, and B2B SaaS. Key differentiators: Unlike general-purpose form builders such as Typeform or Jotform, Quizell is purpose-built for ecommerce conversion: it includes a native AI product recommendation engine, deep integrations with ecommerce and email platforms, and analytics specifically focused on product-match performance and revenue attribution. Unlike competitors like ConvertFlow, Octane AI, or Heyflow, Quizell offers a true free plan, a faster setup (most quizzes launch in under 30 minutes), and 30+ native integrations including Shopify, Wix, BigCommerce, Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Google Analytics, plus 8,000+ apps via Zapier and 1,000+ via n8n. Pricing and getting started: Quizell offers a free plan with no credit card required, a 7-day free trial on all paid plans, and paid plans starting at $15/month. An Enterprise plan with a dedicated Customer Success Manager, US/EU data center options, and custom SLAs is available for larger teams. Recognition: Quizell is rated 4.8 on G2, 4.9 on the Shopify App Store, and 4.8 on the Wix App Market. The platform is GDPR-compliant, SOC 2-ready, and offers Two-Factor Authentication, custom data residency (US or EU), and SSO for enterprise customers. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1346&secure%5Bchosen_at%5D=2026-07-24T23%3A01%3A07Z&secure%5Bdisplayable_resource_id%5D=1346&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1346&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=165474&secure%5Bresource_id%5D=1346&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=llm_category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fconversational-marketing%3Fpage%3D14&secure%5Btoken%5D=b3fb91bd26c152bbf076f26dd7fbe01eb5cc59a91106ea0f353cdf8a274f6f72&secure%5Burl%5D=https%3A%2F%2Fquizell.com%2F%3Fsource%3Dg2&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Conversational Marketing Software Products in 2026? ### 1. [Gobot](https://www.g2.com/products/gobot/reviews) Gobot (getgobot.com) helps you grow your website's leads, sales and engagement with a conversational bot. **Who Is the Company Behind Gobot?** - **Seller:** [Gobot](https://www.g2.com/sellers/gobot) - **Year Founded:** 2017 - **HQ Location:** New York City, US - **Twitter:** @GobotHQ (39 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/gobot/about/ (8 employees on LinkedIn®) ### 2. [gocta](https://www.g2.com/products/gocta/reviews) gocta answers your leads so you don't lose them. Most inbound leads go cold because nobody replies fast enough. gocta fixes exactly that: it's a digital operator that reads every lead the moment it hits your form, qualifies the person, blocks bots and spam before they reach your inbox, replies by email and chat within minutes, and follows up until the lead books a call or opts out. When a deal closes, gocta reports it back to Meta and Google Ads so campaigns optimize on real revenue instead of form fills. Every reply comes from an AI trained on your business (services, pricing, service area) and each one is sandbox-tested before it talks to a real customer. Setup is guided and most accounts are live the same afternoon. Pricing is public and flat: $200/month for 100 verified leads, $300 for 250, $500 for 500. Pay per verified lead, not per seat; spam and bots are blocked before they count. No annual contract, no usage meter, no add-on to unlock the AI. Cancel any time and export your leads and conversations whenever you want, including after you leave. gocta isn't a CRM, a phone system, or a website builder. It does one job, turning inbound leads into booked calls, without the contract, the configuration, or the surprise line items. **Who Is the Company Behind gocta?** - **Seller:** [gocta](https://www.g2.com/sellers/gocta) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 3. [Groweo®](https://www.g2.com/products/groweo/reviews) Groweo specializes in enhancing the performance of online services by converting website visitors into customers, leads, or job applicants based on business needs. Their product includes an AI designed for SMBs, a suite of engagement and interaction applications such as Groweo Home, Groweo VideoApp, other website intearction tools, and background tools designed to optimize customer engagement and automate sales, marketing, recruitment, and customer service processes. Targeting small and medium enterprises, Groweo provides tailored solutions that ensure a seamless digital experience and improved operational efficiency. The company's technology is compatible with various content management systems, ensuring easy implementation and a secure, GDPR-compliant environment. **Who Is the Company Behind Groweo®?** - **Seller:** [Groweo](https://www.g2.com/sellers/groweo) - **Year Founded:** 2021 - **HQ Location:** Helsinki, FI - **LinkedIn® Page:** https://www.linkedin.com/company/groweo/ (90 employees on LinkedIn®) ### 4. [Hachly AI](https://www.g2.com/products/hachly-ai/reviews) Hachly AI is an AI conversational platform for B2B businesses. Its only job is to convert your website visitors into warm leads for your sales team (without wasting their time) **Who Is the Company Behind Hachly AI?** - **Seller:** [Hachly](https://www.g2.com/sellers/hachly) - **Year Founded:** 2022 - **HQ Location:** London, GB - **Twitter:** @HachlyAI (1 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/hachly/ (2 employees on LinkedIn®) ### 5. [Helo Broadcast](https://www.g2.com/products/helo-broadcast/reviews) Helo Broadcast is an AI-powered control platform that helps businesses plan, execute, and optimize large-scale messaging campaigns across channels like WhatsApp, SMS, RCS, Email, and Voice. It enables teams to build customer journeys, personalize content, and automate campaigns using tools like AI Studio, Journey Builder, and Multi-Channel Orchestration (MCO). The platform continuously improves performance with AI-driven recommendations, A/B testing, and real-time optimization for better engagement and ROI. It also ensures compliance and governance through features like Watch Tower, which manages frequency caps, quiet hours, and policy checks across channels. With built-in analytics, failover routing, and scalable infrastructure, it helps businesses deliver measurable results from messaging campaigns efficiently. **Who Is the Company Behind Helo Broadcast?** - **Seller:** [Helo.ai by VivaConnect](https://www.g2.com/sellers/helo-ai-by-vivaconnect) - **Year Founded:** 1997 - **HQ Location:** Plot No. C-7, MIDC Central Rd, opposite Rolta Techno Park, VivaPlex, MIDC, Subhash Nagar, Andheri (E, Mumbai, Maharashtra 400093 - **LinkedIn® Page:** https://www.linkedin.com/company/sayheloai (286 employees on LinkedIn®) - **Ownership:** Vikram Raichura ### 6. [Heyy](https://www.g2.com/products/heyy-group-heyy/reviews) Heyy is an AI employee platform that handles customer conversations across WhatsApp, Instagram, Facebook, and Live Chat. It autonomously manages repetitive interactions while intelligently escalating complex cases to your human team. By deploying AI employees across your messaging channels, you can automate 80% of customer conversations - including order status, FAQs, bookings, and lead qualification -while ensuring the 20% requiring human judgment are seamlessly handed off to your team with full context preservation. The platform provides a unified inbox across all channels and scales instantly without hiring or training delays. Beyond AI conversations, Heyy includes campaigns, a mini CRM, and advanced automation builder that lets you create complex scenarios combining AI responses, predefined message flows, and human agent handoffs. You're not limited to AI-only interactions - design multi-step journeys where AI handles initial engagement, automated flows deliver targeted messages, and your team steps in for high-value conversations. This flexibility enables sophisticated customer communication strategies that adapt to each interaction's complexity. **Who Is the Company Behind Heyy?** - **Seller:** [Heyy Group](https://www.g2.com/sellers/heyy-group) - **Year Founded:** 2024 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/heyy-group/ (2 employees on LinkedIn®) ### 7. [Huggy](https://www.g2.com/products/huggy/reviews) Platform for digital customer service **Average Rating:** 2.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Huggy?** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.1/10) **Who Is the Company Behind Huggy?** - **Seller:** [Huggy](https://www.g2.com/sellers/huggy) - **Year Founded:** 2015 - **HQ Location:** Feira de Santana, BR - **LinkedIn® Page:** https://www.linkedin.com/company/huggy.io/ (89 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market ### 8. [ibb√º](https://www.g2.com/products/ibb/reviews) Your on-demand pool of experts: Savvy enthusiasts paid to enhance customer experience and boost online sales. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind ibb√º?** - **Seller:** [iAdvize](https://www.g2.com/sellers/iadvize) - **Year Founded:** 2010 - **HQ Location:** Nantes, France - **Twitter:** @iadvize (7,328 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/535762/ (188 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are ibb√º's Pros and Cons? **Pros:** - Communication (1 reviews) - Ease of Use (1 reviews) - Efficiency (1 reviews) - Features (1 reviews) - Time-saving (1 reviews) **Cons:** - Difficult Navigation (1 reviews) - Intuitiveness (1 reviews) ### What Do G2 Reviewers Say About ibb√º? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **user-friendly interface** of ibb√º, making tasks significantly easier and more efficient. - Users appreciate the **user-friendly interface** of ibb√º, which simplifies tasks and enhances overall efficiency. - Users appreciate the **efficient features** of ibb√ú, simplifying tasks and enhancing their overall experience. - Users appreciate the **user-friendly interface** and **efficient features** that simplify tasks and enhance productivity. - Users love the **time-saving features** of ibb√º, making tasks quicker and more efficient. **Cons:** - Users find the **difficult navigation** of ibb√º confusing, suggesting it could be more intuitive for better usability. - Users find some navigation menus **confusing and lacking intuitiveness** , which hinders their overall experience with ibb√º. #### What Are Recent G2 Reviews of ibb√º? **"[ibb√º Review](https://www.g2.com/survey_responses/ibb-review-11050298)"** **Rating:** 5.0/5.0 stars *— Verified User in Accounting* [Read full review](https://www.g2.com/survey_responses/ibb-review-11050298) --- ### 9. [Inagent](https://www.g2.com/products/inagent/reviews) AI Agent Solution Inagent is an all-in-one solution that allows you to quickly implement autonomous AI agents on all text and voice channels with no coding. These agents understand the conversation’s context in \>200 languages and dialects, make decisions, and execute actions via connection with business systems to offer responses with natural language. Inagent has a multiagent system designed to create agents specialized in particular processes or business areas. The Agent Quality Management panel facilitates real-time oversight of AI agent performance, allowing you to intervene in the event of negative emotions or complicated cases. Its Signals system detects recurring themes and provides advanced analytics to continuously improve the CX strategy. Capabilities unique to Inagent: Easy activation: Quick, no-code configuration: the only programming language you need to know is your own language. Connected to your business: Easy, secure integration with your business systems thanks to its API Rest design. Native connections with the entire Inconcert ecosystem. Omnichannel: A single configuration for all voice and text channels. Empathetic, multilingual communication: \>200 voices available with natural language in any language or dialect. Interprets typos and emojis and adapts to the context. Enhanced control and automation: Guide or correct the virtual agent without interrupting the conversation with the customer via the Whisper function and the comprehensive Agent Quality Management dashboard. Scalable, secure solution: Specializes and adapts to the applications your business needs using a private and confidential knowledge base. Applications: Frequently asked questions Scheduling appointments Order management Collections management Outbound sales Lead pre-qualifier Complaint servicing Technical characteristics: Accuracy: AI agents work autonomously and reproduce human empathy Inconcert AI engine: Solve complex queries thanks to a proprietary AI engine trained on CX operations. They express themselves and sound like humans. A specialized team: multiagent capabilities to build a team of specialized agents for friction-free transfers. Each AI agent focuses on a business area to provide the best response at all times. Combine the best LLMs on the market Security: Data privacy guaranteed by top-tier tech partners Enterprise contracts with our AI suppliers for data privacy: each customer has a private and confidential knowledge base: one virtual agent learns from another. Data encrypted in transit and at rest. All infrastructure is on Amazon Web Services. We have the top security certifications such as CSA Trusted Cloud Provider seal, level 1 CSA certification in Security, Trust, Assurance, and Risk (STAR), PCI v4 Cloud Security Standards, ISO 27001, and CSA Certificate of Cloud Security Knowledge. Agility: trains and is configured 50 times faster Activate Inagent in minutes with no need to program: 1. Define its behavior, script, and personality: Prepare a script with instructions for its functioning, set automated rules, and align the response tone with your brand. 2. Create the knowledge base: Add documents with relevant information such as product spec sheets and terms and conditions of service. Accepts PDFs, images, and websites. 3. Assign the tools it can use: Enable actions that can run the agent autonomously, for instance checking the CRM or scheduling appointments. Maximum quality: supervise the virtual agents’ operations in real time Supervisor agent Whisper function Monitoring sensors Automatism management API-friendly: Easy, secure, and quick integration with any business system such as CRM or ERP Analytics: Optimize virtual agent operations and discover key insights Operation performance KPIs: it registers interactions by channel, TMO, transfers to agents, conversation summar, topics Business insights: provides insights and improves understanding of business and customers. Signals: trending topics and intentions, sentiment análisis, containment rate, agent capacity to resolve queries autonomously, behavior alerts **Who Is the Company Behind Inagent?** - **Seller:** [Inconcert](https://www.g2.com/sellers/inconcert) - **Year Founded:** 2001 - **HQ Location:** Madrid, ES - **LinkedIn® Page:** https://www.linkedin.com/company/inconcert (284 employees on LinkedIn®) ### 10. [Infunnel](https://www.g2.com/products/infunnel/reviews) Marketing Automation and CRM Software Boost your sales with marketing automation Monitor the entire sales process, from lead to after-sales. Effortlessly automate processes and optimize your digital campaigns thanks to the end-to-end traceability of the customer journey and real-time KPI analysis. Solution advantages Adaptation and scalability. Ideal for companies of any size. Allows you to add new teams and channels as the business grows. No-code tools. You can work with the software without having to program, although it also allows for advanced customizations with HTML and CSS for the most demanding customers. Competitive pricing. Includes all capabilities in a single product: marketing automation, CRM, analytics, and no-code design. Agile tech support adapted to you. We’re here for you in your time zone and language with local teams immediately available. Native integrations. Has connections with digital advertising and email marketing, WhatsApp, and sidebar chat platforms, as well as the Inconnect and Insmartbot solutions. API-friendly. The API integration process with third-party contact centers and CRMs is agile, secure, and easy to perform. Applications Workflows for sending specific communications to key audiences. Contact qualification with lead scoring for more agile prioritization. Automated assignment of leads to the right rep. Omnichannel campaigns combining voice and text messages. Use of pipelines with stages customized by team. Dashboards with KPIs to monitor the marketing investment by channel. Automated lead service with chatbots that access the contact’s full history. Technical characteristics 1. CRM Advanced audience segmenting. Classification based on sales activity. Contact property customization. Adapted pipelines. Customization of stages to each company and sales team. Availability of various views (Kanban, funnel, by stage). Lead scoring. Automated prioritization based on probability of conversion. Custom rule design. 2. Marketing automation Workflows for automatic lead management. No-code flow design to automate communications and processes. Automation performance analytics view Multi-channel communications campaigns. Allows you to launch email, text, and WhatsApp messaging campaigns. GDPR compliant. Design and message customization. Creation of messages with dynamic text. Supports WhatsApp HSM (highly structured message) templates with buttons. 3. Omnichannel campaigns Centralized ad campaigns. Native connections to Google, Bing, Facebook, Instagram, X, TikTok, DSP. Multichannel analytics to optimize investment. Native connection with Inconnect and Insmartbot. Inconnect: expands the capacity of all channels (voice and text). Insmartbot: adds the possibility of automatically enhancing lead acquisition. Easy integration with third-party systems. API-friendly. Designed to connect to third-party contact centers, email marketing systems, and CRMs. 4. Analytics and reporting Full customer journey analysis. Segments and analyzes the customer journey to assess the impact of interactions throughout the funnel. Personalized performance dashboards. Custom reports to adjust metrics and data. Detailed analyses of email dispatches, ads, and sales. Contact center integration. Allows for data cross referencing with the contact center. Omnichannel campaign analytics dashboards. ​​​​​5. No-code designer ​​​​​​Intuitive and customizable design. Drag & drop designer to create landing pages, thank you pages, pop-ups, and microsites. Responsive design pages. \>200 predesigned templates and customization options. Control and optimization. A/B testing for landing pages and emails. Piece configuration for SEO optimization. Immediate piece preview. Advanced functionalities . Advanced HTML and CSS editing, supports Google Fonts. Digital material repository. SSL certificate management and use of multiple domains. **Average Rating:** 4.3/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Infunnel?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) **Who Is the Company Behind Infunnel?** - **Seller:** [Inconcert](https://www.g2.com/sellers/inconcert) - **Year Founded:** 2001 - **HQ Location:** Madrid, ES - **LinkedIn® Page:** https://www.linkedin.com/company/inconcert (284 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Infunnel's Pros and Cons? **Pros:** - Accuracy (1 reviews) - Customer Engagement (1 reviews) - Ease of Use (1 reviews) - Efficiency (1 reviews) - Lead Generation (1 reviews) **Cons:** - Complexity (1 reviews) - High Complexity (1 reviews) - Learning Curve (1 reviews) ### What Do G2 Reviewers Say About Infunnel? *AI-generated summary from verified user reviews* **Pros:** - Users value the **accurate tracking** of customer journeys in Infunnel, enabling effective optimization of each step. - Users value the **real-time visibility** into the customer journey, enhancing lead tracking and optimization efforts. - Users value the **ease of use** of Infunnel, enabling effortless tracking and optimization of customer journeys. - Users appreciate the **efficient tracking** of the customer journey, allowing for easy optimization and better lead management. - Users value the **clear real-time lead tracking** with Infunnel, allowing for effective optimization of the customer journey. **Cons:** - Users find the **initial complexity** of Infunnel's interface challenging, particularly for newcomers to sales automation tools. - Users find the **initial complexity** of Infunnel's interface challenging, particularly for those new to sales automation tools. - Users find the **learning curve steep** , particularly if they are unfamiliar with sales automation tools. #### What Are Recent G2 Reviews of Infunnel? **"[Great to manage and optimize the entire sales funnel](https://www.g2.com/survey_responses/infunnel-review-11049709)"** **Rating:** 4.5/5.0 stars *— Yevhenii D.* [Read full review](https://www.g2.com/survey_responses/infunnel-review-11049709) --- **"[Best in provide high quality leads](https://www.g2.com/survey_responses/infunnel-review-10400627)"** **Rating:** 4.0/5.0 stars *— Akash S.* [Read full review](https://www.g2.com/survey_responses/infunnel-review-10400627) --- ### 11. [Kata Boost](https://www.g2.com/products/kata-boost/reviews) Visulon's cloud-based, real-time, data, and image-driven applications enable digital roadmap for Apparel, Sports, and Fashion’s big brands. **Who Is the Company Behind Kata Boost?** - **Seller:** [Kata.ai](https://www.g2.com/sellers/kata-ai) - **Year Founded:** 2015 - **HQ Location:** Jakarta, ID - **LinkedIn® Page:** https://www.linkedin.com/company/kata-ai/ (87 employees on LinkedIn®) ### 12. [Keybe](https://www.g2.com/products/keybe/reviews) THE AWFUL REALITY Sales Reps have low conversion rates because they don't know the person they are talking to which means that relationships have a lack of empathy. People are not responsible for it, but processes are. THE PRODUCT Keybe, the AI-powered platform that boosts sales reps performance up to 4x resulting in value creation on top of the category average. THE ACHIEVEMENTS 40%of time optimized 30%in sales conversion rate Multiply your service capacity by 4 times **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Keybe?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) **Who Is the Company Behind Keybe?** - **Seller:** [Keybe](https://www.g2.com/sellers/keybe) - **Year Founded:** 2017 - **HQ Location:** Colombia, CO - **LinkedIn® Page:** https://www.linkedin.com/company/keybe/ (47 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Keybe? **"[Good platform for digital sales](https://www.g2.com/survey_responses/keybe-review-8454237)"** **Rating:** 4.0/5.0 stars *— Komal .* [Read full review](https://www.g2.com/survey_responses/keybe-review-8454237) --- ### 13. [Knock Knock App](https://www.g2.com/products/knock-knock-app/reviews) Knock Knock App is an AI-powered website agent that turns your website visitors into real conversations, calls, and qualified leads automatically. Unlike traditional chatbots, Knock Knock App doesn’t just answer questions. It actively engages visitors based on intent, starts conversations at the right moment, and seamlessly connects them to your team via chat, voice, or video. **Who Is the Company Behind Knock Knock App?** - **Seller:** [Knock Knock App](https://www.g2.com/sellers/knock-knock-app) - **Year Founded:** 2024 - **HQ Location:** Auckland, NZ - **LinkedIn® Page:** https://www.linkedin.com/company/knockknockapp/ (11 employees on LinkedIn®) ### 14. [Kônsul LeadHub](https://www.g2.com/products/konsul-leadhub/reviews) Un Hub con chatbots, donde optimizar tus leads de WhatsApp Business, redes sociales, página web, correo electrónico y mucho más, y así crecer tus ventas. **Who Is the Company Behind Kônsul LeadHub?** - **Seller:** [Konsul](https://www.g2.com/sellers/konsul-c0fc28b3-1967-4040-869f-9eed3ea29604) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 15. [Loop](https://www.g2.com/products/loop-2026-07-07/reviews) Loop is an AI-powered customer engagement platform that helps service businesses turn website visitors and inbound messages into booked appointments and qualified leads. Businesses deploy AI agents trained on their own website content and documents, so every answer comes from information the business has actually provided rather than generic AI guesses. Unlike traditional chatbots that match keywords to canned answers, Loop agents understand natural language, hold context across a full conversation, and adapt to each visitor's situation. Every response moves toward an outcome: booking an appointment, capturing a contact, answering a pricing question, or handing off to a human. Loop is built to close, not just to chat. Loop works across every channel a business uses. A single agent answers website chat, Facebook Messenger, Instagram direct messages, and SMS, sharing the same knowledge base, lead scoring, and analytics dashboard across all of them. Businesses manage everything from one place instead of juggling separate tools for each channel. Core capabilities include AI agents trained on your content, automatic Hot, Warm, and Cold lead scoring with urgency detection, live Google Calendar booking directly inside the chat, live chat handoff with automatic AI resume, native HubSpot and GoHighLevel integrations, Zapier and webhook support, and automatic detection of twelve languages. Loop also adapts its behavior by industry, qualifying visitors with the right questions and applying built-in compliance disclaimers for regulated fields such as legal, medical, financial, and insurance. Loop serves a wide range of service businesses, including home services, health and wellness, dental and medical practices, professional services, beauty and personal care, auto services, real estate, hospitality, childcare and education, pet services, SaaS, and e-commerce. Any business that answers questions, captures leads, or books appointments can use Loop. Setup takes minutes and requires no engineering. Businesses install Loop with a single line of code or a one-click WordPress plugin, and a live preview lets them test an agent trained on their own website before signing up. Loop offers tiered plans from a free tier through enterprise, with 20 percent savings on annual billing. **Who Is the Company Behind Loop?** - **Seller:** [Loop](https://www.g2.com/sellers/loop-2026-07-07) - **HQ Location:** St. Louis, US - **LinkedIn® Page:** https://www.linkedin.com/company/getloophq (1 employees on LinkedIn®) ### 16. [LoyJoy](https://www.g2.com/products/loyjoy/reviews) What is LoyJoy: LoyJoy is the European agentic AI platform for customer interaction. What problem we solve: Enterprises struggle with overloaded service teams, slow sales processes, and disconnected marketing journeys. LoyJoy solves this by automating these processes end-to-end, delivering instant responses and superior customer experiences. What makes us different: Our core differentiator is that our AI agents don't just answer questions—they autonomously execute processes to resolve customer tasks from start to finish. As a German-engineered platform hosted in the EU, we guarantee full GDPR compliance. Best of all, our no-code builder allows business teams to launch intelligent agents in hours, with seamless integration into existing websites, apps, and CRM systems. This is why leading brands like RTL+, R+V, TRUMPF, Vaillant, and SCHOTT trust LoyJoy to achieve automation rates of up to 98%. **Who Is the Company Behind LoyJoy?** - **Seller:** [LoyJoy GmbH](https://www.g2.com/sellers/loyjoy-gmbh) - **Year Founded:** 2018 - **HQ Location:** Münster, DE - **LinkedIn® Page:** http://www.linkedin.com/company/loyjoy (10 employees on LinkedIn®) ### 17. [Lynk](https://www.g2.com/products/lynk-2025-04-10/reviews) Lynk’s AI agent sales team works 24/7 to skyrocket e-commerce growth - recovers carts, upsells dynamically, and tracks every interaction. Not a chatbot, but a revenue driver with real-time insights. **Who Is the Company Behind Lynk?** - **Seller:** [Lynk](https://www.g2.com/sellers/lynk-75d29e6f-38aa-46df-ac33-0ca9872b29f9) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/lynk-by-klyr (1 employees on LinkedIn®) ### 18. [MadeAgentic](https://www.g2.com/products/madeagentic/reviews) MadeAgentic turns more existing website intent into qualified next steps. Instead of leaving visitors with a static contact form or generic chatbot, it gives your site a voice and text AI agent that can answer approved questions, ask qualification questions, capture details, and prepare the handoff for your team. **Who Is the Company Behind MadeAgentic?** - **Seller:** [Initphase](https://www.g2.com/sellers/initphase) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 19. [Master of Code Global](https://www.g2.com/products/master-of-code-global/reviews) Master of Code partners with the world's leading brands to design, develop and launch apps, chat, and voice conversational AI experiences across a multitude of channels. All of our conversational AI projects include conversation design services from a dedicated designer. We use data to inform our design decisions ensuring your customer pain points are addressed and solved with automation, reducing your agent overhead costs. Master of Code Global is the official partner of Microsoft and AWS. MOCG has been also recognized by LivePerson, Inc., a global leader in Conversational AI, as a certified partner for delivering full end-to-end Conversational AI professional services leveraging LivePerson’s Conversational Cloud. Founded in 2004, with 6 offices around the world and now more than 250+ people, our team has the depth of experience to bring strategic technical perspective, as well as the breadth of resources necessary to execute those technical strategies. Connect with us to schedule a call to learn more about how we can help you with your solution. For our AI-powered chatbots we use: Azure Bot Framework, Google Dialogflow CX /ES, Amazon Lex, Rasa, Azure Cognitive Service for Language. Our conversational solutions integrate seamlessly with: Live Person Conversation Cloud, Salesforce, Zendesk, Sprinklr, Stripe. Technical Proficiencies: Backend - Node.js (ES/TypeScript), Python, Ruby, Go, Java. Frontend - React, Vue.js, Next.js, Angular. Mobile - ReactNative, Flutter, iOS/Android Native. Cloud Platform - AWS, Azure, Google Cloud. DevOps - Kubernetes, Terraform. Key Clients: T-Mobile, Aveda, Luxury Escapes, VaynerMedia, World Surf League, Tom Ford, Esso, Verizon, Kittch. **Who Is the Company Behind Master of Code Global?** - **Seller:** [Master of Code Global](https://www.g2.com/sellers/master-of-code-global) - **Year Founded:** 2004 - **HQ Location:** Redwood City, US - **Twitter:** @master_of_code (1,193 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/master-of-code (200 employees on LinkedIn®) ### 20. [Meet Alto AI](https://www.g2.com/products/meet-alto-ai/reviews) Meet Alto AI is a 1-to-1 social selling agent for your business on social media. Connect with followers, engage automatically, grow your email list, and boost sales on autopilot. Create autoDM flows, conversational agents that sell for you, and personalized automations. **Who Is the Company Behind Meet Alto AI?** - **Seller:** [Meet Alto AI](https://www.g2.com/sellers/meet-alto-ai) - **Year Founded:** 2025 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/meetaltoai/ (1 employees on LinkedIn®) ### 21. [Messagely](https://www.g2.com/products/messagely/reviews) Messagely is an all-in-one live chat, targeted messaging, and team inbox solution built for online businesses to drive growth. **Who Is the Company Behind Messagely?** - **Seller:** [Messagely](https://www.g2.com/sellers/messagely) - **HQ Location:** Walnut, US - **LinkedIn® Page:** https://www.linkedin.com/company/messagely/ (1 employees on LinkedIn®) ### 22. [Messaging Studio by 1440](https://www.g2.com/products/messaging-studio-by-1440/reviews) 1440 streamlines conversations with a unified messaging inbox, enables mobile employees to message on Salesforce’s native channels (such as SMS and WhatsApp) and extends channel support for Google, Instagram, X, LINE, and Kakaotalk. **Who Is the Company Behind Messaging Studio by 1440?** - **Seller:** [Cloud Conversion](https://www.g2.com/sellers/cloud-conversion) - **Year Founded:** 2009 - **HQ Location:** Park City, UT - **Twitter:** @1440io (1,328 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1440io/ (37 employees on LinkedIn®) ### 23. [Microcasting Customer Experience Platform](https://www.g2.com/products/microcasting-customer-experience-platform/reviews) Microcasting provides an end-to-end customer experience platform that revolutionizes the customer journey through AI-driven content transformation. Connect with your prospects and customers on a deeper level through engaging content, personalized learning paths, and interactive learning. **Who Is the Company Behind Microcasting Customer Experience Platform?** - **Seller:** [Microcasting](https://www.g2.com/sellers/microcasting) - **Year Founded:** 2022 - **HQ Location:** Petaluma, California - **LinkedIn® Page:** http://www.linkedin.com/company/microcasting (7 employees on LinkedIn®) ### 24. [MicroCommerce](https://www.g2.com/products/microcommerce/reviews) MicroCommerce AI Shopping Assistant is an ecommerce software solution that helps online retailers guide shoppers to the right products, answer product and support questions, and improve conversion on their websites. It is designed for ecommerce teams that want to make product discovery easier, reduce friction in the buying journey, and provide fast, accurate answers using their own product and business content. The software can be embedded into an ecommerce site as a chat assistant or widget, product answers, category answers or embedded search. The product uses retailer-provided data such as product catalogs, product details, FAQs, help content, and other site content to generate relevant responses for shoppers. It supports guided shopping experiences, product recommendations, product-specific questions, customer support answers, and handoff options when live assistance is needed. The MicroCommerce AI Shopping Assistant can be used with any ecommerce platform and also has a easy to implement Shopify Marketplace app. Ready for deploy in less than an hour. Key features and capabilities include: • AI-guided product discovery and product recommendation • Answers to product, policy, and customer support questions • Use of retailer content and catalog data to improve response relevance • Support for ecommerce use cases such as product comparison and purchase guidance • Analytics to review shopper questions, engagement, and interaction trends The primary value of the product is helping ecommerce businesses improve the shopping experience which leads to increase conversion and improved customer experience. **Who Is the Company Behind MicroCommerce?** - **Seller:** [Microcasting](https://www.g2.com/sellers/microcasting) - **Year Founded:** 2022 - **HQ Location:** Petaluma, California - **LinkedIn® Page:** http://www.linkedin.com/company/microcasting (7 employees on LinkedIn®) ### 25. [Moblico](https://www.g2.com/products/moblico-moblico/reviews) Moblico is a leading mobile engagement company, founded in 2010, committed to delivering cutting-edge solutions for wholesale distributors. Moblico has consistently pushed technological boundaries, enhancing efficiency and customer service through mobile communication, commerce and marketing practices. Over the past 13 years, Moblico has made a significant impact in various sectors of wholesale distribution across six countries, helping companies adapt to evolving technology. Looking ahead, Moblico remains dedicated to innovation, focusing on individual customer needs and exploring emerging fields like AI to empower wholesale distributors. Learn more at moblico.com **Average Rating:** 4.3/5.0 **Total Reviews:** 2 **Who Is the Company Behind Moblico?** - **Seller:** [Moblico](https://www.g2.com/sellers/moblico) - **Year Founded:** 2010 - **HQ Location:** Kansas City, US - **LinkedIn® Page:** https://www.linkedin.com/company/moblico/about/ (16 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Moblico's Pros and Cons? **Pros:** - Customer Support (1 reviews) - Ease of Use (1 reviews) - Mobile Applications (1 reviews) **Cons:** - Learning Curve (1 reviews) - Poor Customer Support (1 reviews) - Steep Learning Curve (1 reviews) ### What Do G2 Reviewers Say About Moblico? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **excellent customer support** from Moblico, making their mobile experience highly convenient. - Users love the **mobile-first environment** of Moblico, finding it convenient for their on-the-go lifestyles. - Users value the **mobile-first environment** of Moblico, appreciating its convenience for those always on the go. **Cons:** - Users note a **steep learning curve** with Moblico, though excellent customer support helps ease the transition. - Some users find the **poor customer support** of Moblico disappointing, impacting their overall experience and help accessibility. - Users find a **steep learning curve** with Moblico, but appreciate the excellent customer support available throughout the process. #### What Are Recent G2 Reviews of Moblico? **"[easy to use](https://www.g2.com/survey_responses/moblico-review-9940123)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/moblico-review-9940123) --- ## What Is Conversational Marketing Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Conversational Marketing Software? - [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service) - [Live Chat Software](https://www.g2.com/categories/live-chat) - [Chatbots Software](https://www.g2.com/categories/chatbots) - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) - [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management) - [Conversational Support Software](https://www.g2.com/categories/conversational-support) - [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations) --- ## How Do You Choose the Right Conversational Marketing Software? ### What You Should Know About Conversational Marketing Software ### What is Conversational Marketing Software? Businesses today are focusing immensely on providing a better and authentic customer experience through conversational marketing tools. They aim to add a personal touch to their customer conversations to build trust and loyalty. Conversational marketing is a method of engaging with website visitors through personalized and real-time conversations with the help of targeted messaging, live chat, and intelligent chatbots. Real-time conversation enabled tools are also helping businesses glean accurate customer-related insights and focused targeting. A conversational marketing tool is a powerful part of the tech stack of many B2B companies because it enables teams to engage with their most qualified prospects in real time, accelerate sales cycles, and close more deals. These tools are improving the marketing and sales fusion through an easy transition of qualified leads from marketing to sales, thus driving future growth for businesses. Key Benefits of Conversational Marketing Software - Creates a human buying experience with personalized and real-time conversations - Engages, qualifies, and generates more leads at a quicker rate, shortening the sales cycle - Helps gain valuable insights about customers and buyers - Increases customer engagement and builds strong and valuable relationships ### Why Use Conversational Marketing Software? Conversational marketing software helps businesses build relationships and create authentic experiences with customers and buyers with the power of real time conversations. **Competitive edge —** For businesses to stay one step ahead of their competition, conversational marketing is an invaluable tool. From quicker and effective sales closures to discovering sharper customer insights, these tools are helping businesses grow tremendously. Chatbots keep track of all the on-site visitors and engage with them through real-time personalized responses while notifying sales representatives of the most qualified leads and scheduling meetings for them. This ultimately shortens the sales cycle and produces more sales. **Personalized and real-time interactive experience —** It may take weeks and sometimes months to build a relationship with a customer in a traditional marketing approach. Personalized and real-time conversations instantly build a bond with a website visitor and adds a personal touch to their buying experience. It induces a sense of trust and loyalty within customers and buyers. **Shorter sales cycles —** Average sales cycles are very cumbersome and filled with many touchpoints, followed by the corresponding content that is supposed to push the prospect to the next milestone. Instead of making buyers go through impersonal communication methods like filling out time-consuming forms, an instant messaging technology can make the whole process shorter and simpler. Conversational marketing tools like chatbots enable the sales team to get in touch with highly qualified leads quickly. They also help schedule on-spot sales meetings, notifying the sales representatives of a lead ready to talk. **Ample amount of data —** Intelligent chatbots are highly personalized and allow marketers to ask more in-depth questions about their visitors. Chatbot-focused marketing produces a plethora of information about website visitors, which helps in understanding the needs and behavior of the consumer, allowing marketers to approach them with more personalized communication. Chatbots integrate seamlessly with other applications, like [email marketing software](https://www.g2.com/categories/email-marketing), [CRM software](https://www.g2.com/categories/crm), [social media marketing software](https://www.g2.com/categories/social-media-marketing), etc., to build a comprehensive data reservoir. **Marketing and sales fusion —** Conversational marketing tools help in leveraging unified marketing and sales efforts. Aligning marketing and sales has always been challenging. With Chatbots, the fusion of marketing and sales efforts is smoother and easier as it allows effortless transition of qualified leads from marketing to sales. Once a visitor establishes they are ready to speak to the sales team, the bot automatically notifies a salesperson. Chatbots also allow salespeople to access all the conversations to ensure their messaging is consistent with previous engagements. Advanced customer insights also play a major role in guiding prospects down the funnel which enables sales representatives to better understand possible opportunities and outcomes. ### Who Uses Conversational Marketing Software? Conversational marketing tools are mainly used by customer service teams, sales teams, and marketing teams. **Customer service teams —** Customer service teams use conversational marketing tools to communicate with website visitors that use the feature to ask questions or voice concerns. These tools allow customer service teams to be active throughout the day. Chatbots enabled with artificial intelligence (AI) help customer service teams by resolving simple questions quickly, giving them more time to tackle more complex queries. **Sales teams —** Sales teams utilize conversational marketing tools to generate leads and move prospects faster up the sales funnel. Since the buyer is expressing interest in the company by initiating a conversation using the live chat feature, it’s a great opportunity to spark a sales conversation. **Marketing teams —** Marketing teams use conversational marketing tools to understand what is happening on their website and create personalized experience for their most qualified prospects through lead data, instant communication, and chatbots. Consumer brands leverage this technology to identify interested buyers on social networks or product websites, answer concerns or questions, determine the best possible sales items, and transfer customers to payment gateways or sales representatives to close transactions. Using built-in chatbot and AI technology, sales departments are able to construct intelligent response flows that guide visitors through helpful conversations at various touchpoints based on user activity and other details. Businesses then follow up at a later time with interested customers who do not purchase on the spot, picking up the conversation from where it left off. ### Kinds of Conversational Marketing Software **Website pop-ups —** Pop-ups are small windows that pop up on web pages or websites. Marketers use pop-ups on their website to gain visitor attention and increase engagement. **Social messaging apps —** Social messaging apps are another effective way to engage customers. Social messaging apps allow businesses to interact with their existing and potential customers, giving them a very personalized experience. **SMS —** Businesses also leverage the conversations enacted through text messages or via SMS to engage customers. ### Conversational Marketing Software Features Products in the conversational marketing category typically share features of or integrate with live chat and chatbot software to produce real-time, meaningful dialogues with customers at different points in the buying journey. **Personalized messaging —** Customers and buyers are seeking a highly personalized buying experience. This type of software allows for the customization and hyper-personalization of messaging as it pertains to a target audience. **Live chat —** Real-time conversations with buyers and customers enable improved customer trust and loyalty as they keep them engaged and add a personal touch to their interactions through hyper-personalized experience. It also helps in discovering customer pain points and resolving issues faster. Employing a live chat tool improves and enhances the overall website experience. **24/7 availability —** Chatbots never sleep, as such, they are available throughout the day to engage with new leads instantly. They help marketers never miss out on a lead and build a strong bottom line for the funnel. **Reporting and analytics —** These tools include reporting based around specific and overall conversation results. They provide powerful insights into audience segments, consumer needs profiles, and sales performance to make faster decisions. **Integrations —** These types of tools integrate with CRM software to power dashboards, workflows, and notification triggers, as well as marketing automation software to enable marketing campaign execution to targeted accounts. **Sequencing —** This type of software helps with lead engagement even when buyers leave a website. With robust email tools and drip campaigns, they queue up a series of emails that give leads all the information they need to turn into customers. Every interaction with the content automatically triggers the perfect follow-up or next step. **Lead generation —** Live chat is approachable for customers, so it is an easy way to begin a sales conversation. The informal nature of live chat makes a sales conversation more comfortable for the customer, presenting a great opportunity to initiate a sale. **Cross-channel communication —** Conversations are enacted over social media, SMS, voice assistants, and pop-ups on websites. It allows marketers to reach out to their buyers or customers on the most relevant and preferred channels. **Artifical intelligence (AI) —** Conversational AI prioritizes leads through lead scoring, market insights, and account-level insights with the help of AI technology. It engages leads in real time and provides them with a personalized customer experience through customized offers and communication. [**Customer profiling**](https://www.g2.com/categories/conversational-marketing/f/profiles) **—** This feature allows creation and modification of customer profiles based on conversations. Customers are broken down into groups in terms of similar interests and goals. Marketers use customer profiling to identify common preferences and demographics of customers which ultimately helps them carve a better decision design. Other features of conversational marketing software include [Lead Gathering](https://www.g2.com/categories/conversational-marketing/f/lead-gathering) and [Sales Conversions](https://www.g2.com/categories/conversational-marketing/f/sales-conversion). ### Trends Related to Conversational Marketing Software Customers and buyers no longer need to wait for a response after filling out a form. Today, priorities for companies have moved towards providing highly optimized customer experience through the application of AI and natural language processing (NLP) enabled conversation marketing tools. Companies are focusing more on understanding their customer pain points and providing them with an unparalleled and personalized experience. Chatbot technology, which has been around for quite some time, allows marketers to be continuously available without having to spend tons of money on operational costs. They are capable of answering a vast majority of standard user inquiries while routing the unanswered questions to human agents who possess a more in-depth knowledge of the problem. At the same time, chatbots are getting smarter over time because they learn from previous interactions and use that knowledge to answer future inquiries. Chatbots are very effective in producing the ROI from marketing efforts. Chatbots help turn anonymous traffic into a lead by initiating their interest in products and nurturing the customer and brand relationship. **Messaging platforms —** Consumers prefer to communicate with brands via messaging, allowing conversational advertising to dominate messaging apps. For example, Facebook, Messenger, and WhatsApp have proven excellent in driving conversations that lead to sales; these platforms have proved to be the most natural way for marketers to reach out to their audiences. **Hyper-personalization —** Highly optimized customer experience has, and continues to be, a focus area for marketers. Personalization is becoming crucial for engaging with consumers in a more human way. It also improves customer engagement and gives a professional interactive experience. Buyers tend to lose interest or drop out from a website within seconds because of non-personalized content or advertisements. **Voice-driven interfaces —** Voice-enabled chatbots are enabling users to speak directly to the chatbots instead of tying their inquiries. **Application of AI and NLP —** AI and NLP based chatbots are gaining popularity. They help with analyzing the customer’s behavior and search patterns and allow chatbots to act and respond faster than humans. An intelligent chatbot is one of the examples of AI in practice. Chatbots are programmed to be smart and intelligent with the help of AI and NLP technologies. High context-based chatbots are being developed that have to ability to remember details of past conversations and act accordingly. Voice recognition chatbot technology is becoming a powerful trend. ### Software and Services Related to Conversational Marketing Software [**Conversational customer engagement software**](https://www.g2.com/categories/conversational-customer-engagement) **—** Conversational customer engagement software is an alternative approach to ticket-based customer service, using the customer and not the incident as the center of action. These solutions facilitate omnichannel customer service that recognizes individuals with an identity and a history, allowing customers to interact with and be identified by the software using any channel at any time. [**Live chat software**](https://www.g2.com/categories/live-chat) **—** Live chat software allows companies to communicate with their website visitors in real time via chat windows. Customer service representatives utilize live chat software to provide support to users who have questions regarding products or website navigation. Support agents prompt user interaction with pop-up chat boxes or wait for visitors to proactively reach out with questions or concerns. Some features include reporting and analytics, interactive chat notifications, and conversation archiving. [**Chatbots software**](https://www.g2.com/categories/chatbots) **—** Chatbots, which are often called virtual agents or virtual assistants, are used in place of a human to conduct specific tasks or provide information based on written or spoken requests. This functionality includes both external customer-facing requests and internal employee-facing requests. Chatbots allow users to interact with an application in a conversational manner, whether textually or audibly, to perform certain functions. [**AI sales assistant software**](https://www.g2.com/categories/ai-sales-assistant) **—** AI sales assistants, also referred to as AI virtual sales assistants, are tools that assist sales representatives by automating tasks and processes via embedded AI. These tasks include lead qualification and follow-up, pipeline management, forecasting, meeting scheduling, and data entry. AI sales assistants are most commonly leveraged by sales and marketing teams to automate routine tasks and free up time to handle more complex and involved responsibilities. --- ## What Are the Most Common Questions About Conversational Marketing Software? *AI-generated · Last updated: April 27, 2026* ### Best platforms for personalizing conversational experiences Based on G2 reviews, these products are most often associated with personalized, real-time visitor engagement in this category. - [Qualified](https://www.g2.com/products/qualified/reviews) — real-time routing and tailored website engagement. - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — segmentation, workflows, and personalized follow-up. - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — personalized journeys with behavioral targeting. - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — behavior-based messaging and lifecycle automation. ### Top tools for tracking conversational marketing ROI Based on G2 reviews, these products are commonly tied to reporting, attribution visibility, and conversion tracking needs. - [Qualified](https://www.g2.com/products/qualified/reviews) — meeting conversion and website intent visibility. - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — dashboards, campaign analytics, and attribution. - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — account intent and campaign performance insights. - [Birdeye](https://www.g2.com/products/birdeye/reviews) — review trends and response performance tracking. ### Top tools for engaging website visitors in real time Based on G2 reviews, these products are frequently mentioned for fast response, live engagement, and visitor conversion. - [Qualified](https://www.g2.com/products/qualified/reviews) — AI SDR engagement and instant meeting booking. - [Tidio](https://www.g2.com/products/tidio/reviews) — live chat, AI replies, and workflows. - [Smartsupp](https://www.g2.com/products/smartsupp/reviews) — real-time chat and visitor monitoring. - [LiveChat](https://www.g2.com/products/livechat/reviews) — website chat and pre-chat qualification. ### What are the most important features in conversational marketing platforms According to verified users, the most valued features center on real-time engagement and efficient handoff. Reviews most often mention live chat, AI-powered chat or SDR assistance, meeting scheduling, lead qualification, routing rules, and follow-up automation. Buyers also highlight visitor tracking, dashboards, conversation history, and reporting that help teams understand intent and improve response speed. Integrations with CRM and marketing systems show up repeatedly because they reduce manual work and keep sales and marketing aligned. Across recent reviews, the strongest products help teams answer questions quickly, personalize interactions, and move visitors into booked meetings or the next best action without adding operational friction. ### How do teams use conversational marketing for lead qualification According to verified users, teams use conversational marketing to qualify visitors while interest is still high. Recent reviews describe workflows where chatbots or AI agents ask key questions, route visitors by territory or account rules, surface helpful content, and offer meeting booking when intent is clear. This helps reduce back-and-forth, speeds response time, and lets reps focus on higher-priority conversations instead of manually sorting every inquiry. Review themes also show teams using conversational marketing to capture leads after hours, automate follow-up, and direct non-sales questions to the right destination. In practice, buyers describe it as a faster way to turn website traffic into more informed, better-routed sales conversations.