Best Audience Data Providers - Page 3

How Many Audience Data Providers Products Does G2 Track?

Total Products under this Category: 40

Category Stats (Sep 2026)

  • Average Rating: 4.27/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings

Last updated: September 05, 2026

How Does G2 Rank Audience Data Providers Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 600+ Authentic Reviews
  • 40+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Audience Data Providers

G2 Grid® for Audience Data Providers plotting products by satisfaction and market presence

Highlighted products: Comscore, LiveRamp, Dstillery, Nielsen Marketing Cloud, Lotame Spherical Platform, Precisely PlaceIQ, and Cross Pixel Media.

Underlying data: [Grid® JSON](https://www.g2.com/categories/audience-data-providers/grids.json?focus%5B%5D=comscore&focus%5B%5D=liveramp&focus%5B%5D=dstillery&focus%5B%5D=nielsen-marketing-cloud&focus%5B%5D=lotame-spherical-platform&focus%5B%5D=precisely-placeiq&focus%5B%5D=cross-pixel-media)

emetriq

Who Is the Company Behind emetriq?

  • Seller: emetriq
  • Year Founded: 2016
  • HQ Location: Hamburg, DE
  • LinkedIn® Page: www.linkedin.com
    110 employees on LinkedIn®

Eyeota

Eyeota, a Dun & Bradstreet company, is a leading global provider of audience solutions empowering businesses worldwide. Brands and agencies leverage Eyeota to enrich insights, enhance personalization, and transform omnichannel targeting. The enabling ingredient pushing legacy data into digital, Eyeota’s agnostic approach to identity and global data interoperability onboards and activates data assets on behalf of data owners and publishers. Founded in 2010 and acquired by Dun & Bradstreet in 2021, Eyeota operates in Europe, Asia, Australia, and the Americas, creating a new infusion of technology, identity, and connectivity that modernizes data for new digital applications in over 180 countries. For more information about Eyeota, please visit http://www.eyeota.com

Who Is the Company Behind Eyeota?

  • Seller: Eyeota
  • Year Founded: 2010
  • HQ Location: Singapore, SG
  • Twitter: @EyeotaTweets
    1,178 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    78 employees on LinkedIn®

SheerID

SheerID is an Audience Data Platform (ADP) that helps marketers verify customer identities, collect permissioned first-party data, and reach high-value audiences with personalized experiences and protected offers in 190+ countries. Powered by IVE, the Individual Verification Engine, the platform uses 200,000+ authoritative data sources and built-in AI to verify audiences such as students, educators, military, healthcare workers, first responders, seniors, essential workers, and age. Verified data is then appended across 400+ martech and adtech platforms. The platform includes: Audience Network: Win new customers with exclusive offers based on demographic, occupational, and psychographic traits, and collect first-party data to build loyalty. Affinity Network: Reach new customers through cross-promotions with complementary brands and others within your parent company, with both you and the consumer in control. Alliance Network: Build loyalty with differentiated, exclusive, and protected offers for verified loyalty members, partner organizations, company employees, and aligned membership programs. SheerID is ISO and SOC 2 Type 2 certified and does not sell or rent verified customer data.

Average Rating: 4.3/5.0

Total Reviews: 122

Who Is the Company Behind SheerID?

  • Seller: SheerID
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Portland, Oregon
  • Twitter: @SheerID
    7,441 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    188 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Computer Software
  • Company Size: 43% Medium, 40% Large

What Do G2 Reviewers Say About SheerID?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of SheerID, highlighting its user-friendly interface and quick setup process.
  • Users find SheerID's verification efficiency exceptional, enabling quick ID checks that boost program effectiveness and reduce abuse.
  • Users value the exceptional customer support of SheerID, enhancing their experience through helpful and collaborative assistance.
  • Users appreciate the user-friendly interface of SheerID, making ID verification quick and effortless.
  • Users value the exceptional customer experience with SheerID, praising the team's support and seamless access to the portal.
Cons
  • Users feel a lack of customization limits their ability to tailor SheerID to specific needs like school identification.
  • Users experience data inaccuracy with SheerID, leading to inefficiencies and potential reputation management issues.

What Are Recent G2 Reviews of SheerID?

What Are G2 Users Discussing About SheerID?

Sirdata

Sirdata offers audience data enabling publishers to provide targeted and relevant advertisements to their consumers.

Who Is the Company Behind Sirdata?

  • Seller: Sirdata
  • Year Founded: 2012
  • HQ Location: PARIS, FR
  • LinkedIn® Page: www.linkedin.com
    40 employees on LinkedIn®

TruAudience

Who Is the Company Behind TruAudience?

  • Seller: TransUnion
  • HQ Location: Chicago, Illinois
  • Twitter: @TransUnion
    32,504 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    17,170 employees on LinkedIn®
  • Ownership: NYSE:TRU
  • Total Revenue (USD mm): $2,656

Weborama Audience Manager

Weborama Audience Manager is a DMP (Data Management Platform) used by over 60 companies in the world. This platform distinguishes itself particularly by a high level interconnexion with the adtech & martech ecosystem and a transparent access to the database intelligence

Who Is the Company Behind Weborama Audience Manager?

  • Seller: Weborama
  • Year Founded: 1998
  • HQ Location: Levallois-Perret, FR
  • Twitter: @weborama
    1,867 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    164 employees on LinkedIn®
  • Ownership: EPA: ALWEB
Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated May 6, 2026