Best Attribution Software - Page 10

How Many Attribution Software Products Does G2 Track?

Total Products under this Category: 166

Category Stats (Aug 2026)

  • Average Rating: 4.21/5 (↓0.34 vs Jul 2026) The average rating of products in this category, based on all submitted ratings

Last updated: August 19, 2026

How Does G2 Rank Attribution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 48,500+ Authentic Reviews
  • 166+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Attribution Software

G2 Grid® for Attribution Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Fibbler, Invoca, and RedTrack.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io)

Sponsored

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

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Madlytics

Madlytics is trading journal and analytics software for trading teams, trading educators, and professional trading communities. It helps users record trades, calculate position sizes, manage risk, review performance dashboards, and analyze trading patterns across their workflow.

Who Is the Company Behind Madlytics?

Marketing Attribution Software

A marketing attribution software to track the source and journey of each lead, so you can identify what ads perform, and save big on ad spend. Features: 1. Multi-Touch Attribution: See which touchpoints actually convert (not just assist) 2. Customer Journey Visualization: Map the complete path from first click to lead generation 3. Integrate with your tech stack: Integrates with all major CRMs and form builders (even custom forms)

Who Is the Company Behind Marketing Attribution Software?

Marketing Mix Model

Arima’s self-directed MMM is designed to understand how various ads impact sales. By analyzing past data, marketing mix modeling reveals which advertising channels—such as TV, print, radio, and online ads—influence customer behavior and correlate with sales, helping to determine a ROI curve.

Who Is the Company Behind Marketing Mix Model?

mbuzz

mbuzz is a multi-touch attribution platform for technical marketers at startups and mid-market companies. It runs eight attribution models side-by-side (first-touch, last-touch, linear, time-decay, position-based, Markov, Shapley, data-driven) and includes a SQL-like Attribution DSL for writing custom models. Tracking is server-side, capturing touchpoints that client-side trackers miss to ad blockers and iOS privacy. Open-source SDKs are available for Ruby, Node, Python, and PHP. Data is owned by the customer and exportable at any time.

Who Is the Company Behind mbuzz?

  • Seller: mbuzz
  • Year Founded: 2026
  • HQ Location: Sydney, AU
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

MediaJel

MediaJel is a marketing platform designed specifically for businesses operating in highly regulated industries. We specialize in helping brands navigate the complexities of marketing in sectors such as cannabis, healthcare, financial services, and more.

Who Is the Company Behind MediaJel?

Metrito

Metrito is a conversion tracking and attribution platform for Meta Ads. It connects your store and payment sources to capture verified sales data and sends enriched server-side conversion signals back to Meta for more accurate optimization. Use Metrito to unify tracking, monitor event quality, and analyze performance in one dashboard.

Who Is the Company Behind Metrito?

  • Seller: Metrito
  • Year Founded: 2022
  • HQ Location: Goias, BR
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

MIQAS

MIQAS is a marketing attribution and analytics platform built in Riyadh for businesses running paid ads in Saudi Arabia and the GCC. It brings ad spend, revenue, and true ROAS from Meta, TikTok, Snapchat, Google, and X into one deduplicated dashboard, every channel weighted equally, and ingests real orders from Salla, Zid, Shopify, WooCommerce, Magento, custom checkouts, POS systems (Foodics, Marn, Rewaa, Odoo), and delivery apps (HungerStation, Jahez, Mrsool). Server-side conversion forwarding to each platform's conversion API recovers data lost to iOS privacy prompts and ad blockers. MIQAS bills in SAR via mada, STC Pay, and Apple Pay, offers an Arabic and English interface, and is Saudi PDPL compliant. It is a public, self-serve subscription product with a free live demo, not an agency-internal tool.

Who Is the Company Behind MIQAS?

  • Seller: Ensign
  • Year Founded: 2021
  • HQ Location: Riyadh, SA
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Mperativ Revenue Marketing Platform

Mperativ is the leading Agentic AI-powered revenue marketing platform—built to automate insights, deliver accurate revenue attribution, connect GTM activities to real revenue, and empower marketers to lead with intelligence, not intuition. Unlike traditional AI tools that simply execute tasks, Mperativ’s Agentic AI redefines marketing analytics—uncovering hidden patterns, predicting outcomes, and guiding strategy with precision. With Mperativ, you move beyond fragmented metrics, manual dashboards, and reactive reporting—unlocking a faster, smarter path to measurable marketing impact and executive credibility. Who Uses Mperativ? Mperativ powers B2B marketing leaders and revenue marketing teams who are ready to move beyond fragmented attribution and reactive reporting. Our platform is built for marketing professionals who need to demonstrate clear revenue impact, defend budgets with confidence, and lead strategic conversations at the executive level—helping them stay ahead in the Agentic AI era. Like AskNicely, who transformed their GTM engine and achieved $84,000 in annual platform savings while gaining AI-powered executive insights and end-to-end visibility across campaigns, accounts, and revenue performance. Why Mperativ Is Different — and Why Teams Choose It: Agentic AI Built for Marketers, Not Just Machines Turn overwhelming data into clear, actionable executive narratives. Mperativ’s Agentic AI doesn’t just automate tasks—it automates strategic understanding, giving you real-time, executive-ready insights. Revenue-First Focus, Not Vanity Metrics Track marketing’s true contribution to pipeline, sales acceleration, and revenue growth. Mperativ connects every GTM activity to business outcomes that matter. Full Demand Engine Visibility Integrate seamlessly with your MarTech stack to uncover what’s driving engagement, pipeline, and conversion—at both the lead and account level. Real-Time Campaign Optimization Scale high-performing activities and cut waste instantly with AI-powered, up-to-the-minute recommendations. Proactive Pipeline Forecasting Move from reactive reporting to proactive control with AI-driven pipeline predictions that help you course-correct before problems arise. Clear, Credible Revenue Attribution Prove marketing’s influence across the funnel with precision attribution, making it easy to win executive trust and secure future investment

Who Is the Company Behind Mperativ Revenue Marketing Platform?

  • Seller: Mperativ
  • Year Founded: 2021
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    19 employees on LinkedIn®

Neustar PlatformOne

Neustar PlatformOne is an integrated marketing solution that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.

Average Rating: 4.0/5.0

Total Reviews: 4

How Do G2 Users Rate Neustar PlatformOne?

  • Has the product been a good partner in doing business?: 7.5/10 (Category avg: 9.4/10)

Who Is the Company Behind Neustar PlatformOne?

  • Seller: Neustar
  • Year Founded: 1996
  • HQ Location: Sterling, VA
  • Twitter: @Neustar
    10,853 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    945 employees on LinkedIn®
  • Ownership: NYSE: NSR

Who Uses This Product?

  • Company Size: 75% Medium, 25% Small

What Do G2 Reviewers Say About Neustar PlatformOne?

AI-generated summary from verified user reviews

Pros
  • Users value the attribution accuracy of Neustar PlatformOne, enhancing targeted campaigns with real-time customer data integrations.
  • Users value the real-time data integration offered by Neustar PlatformOne for precise and targeted audience campaigns.
  • Users appreciate the real-time customer data integration of Neustar PlatformOne, enabling precise and targeted campaigns.
  • Users value the real-time integration of customer data that enhances precision in targeted campaigns.
  • Users value the real-time processing of Neustar PlatformOne, enabling precise and targeted marketing campaigns effectively.
Cons
  • Users encounter sync issues with data delays that can hinder timely campaign implementation during peak times.
  • Users sometimes face data synchronization delays, which can hinder timely campaign implementation during peak times.

What Are Recent G2 Reviews of Neustar PlatformOne?

What Are G2 Users Discussing About Neustar PlatformOne?

Nielsen Sales Lift

Nielsen Sales Lift is a comprehensive solution designed to measure the direct impact of advertising campaigns on actual sales across various media channels. By linking media expenditures to incremental sales, it provides marketers with a clear understanding of their campaigns' return on investment (ROI). This enables data-driven decisions to optimize marketing strategies and drive revenue growth. Key Features and Functionality: - Incrementality Measurement: Goes beyond mere correlation to assess the true cause-and-effect relationship between advertising efforts and sales outcomes. - Cross-Media Analysis: Evaluates campaign effectiveness across multiple platforms, including digital, linear TV, connected TV (CTV), and retail media, offering a holistic view of performance. - Granular Precision: Utilizes Nielsen's extensive media consumption data and rigorous methodologies to link ad exposure with verified online and offline purchase data, ensuring high-confidence insights. - Actionable Insights: Provides always-on dashboards, AI integrations, and intuitive reporting tools to facilitate rapid activation of smarter media strategies. Primary Value and User Solutions: Nielsen Sales Lift empowers marketers to: - Prove Campaign Effectiveness: Demonstrate the tangible impact of advertising efforts on sales, validating the true ROI of campaigns across all channels. - Optimize Media Strategies: Identify which campaigns, channels, and audiences are delivering real results, allowing for the elimination of waste and reinforcement of successful tactics. - Drive Revenue Growth: Transform insights into outcomes by optimizing for sales rather than clicks, ensuring more efficient use of advertising budgets and enhanced revenue generation. By providing a clear and quantifiable link between advertising spend and sales performance, Nielsen Sales Lift enables marketers to make informed decisions that enhance the effectiveness of their campaigns and contribute to overall business growth.

Who Is the Company Behind Nielsen Sales Lift?

  • Seller: Nielsen
  • HQ Location: New York, NY
  • Twitter: @Nielsen
    182,466 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    29,093 employees on LinkedIn®
  • Ownership: NYSE:NLSN
  • Total Revenue (USD mm): $6,290

Omega Pixels

One Tracking Solution. Every Conversion Matters.

Who Is the Company Behind Omega Pixels?

Paramark

Paramark is a true marketing measurement platform that challenges traditional multi-touch attribution by combining Marketing Mix Modeling (MMM), incrementality testing, and validated attribution into a unified system. The platform serves growth-focused B2C and B2B companies, helping them understand what actually drives results versus what's just correlated. With so many platforms telling you what you want to hear, it's important to see through the fog & discover what's actually driving revenue. Unlike self-service analytics tools, Paramark embeds dedicated growth advisors directly into clients' workflows to turn insights into action. We're in your world, learning what makes the business tick vs. what floats above the surface. Our growth advisors are the difference-makers. With data science and growth marketing backgrounds, their brains are built to understand the 'why' behind your growth. Predict with confidence, act with precision - see what other marketers can't to capitalize on it before they do.

Who Is the Company Behind Paramark?

  • Seller: Paramark
  • Year Founded: 2023
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    25 employees on LinkedIn®

PodFleet

Who Is the Company Behind PodFleet?

  • Seller: PodFleet
  • Year Founded: 2024
  • HQ Location: St Petersburg, US
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 10, 2026