One of the best things is the opportunity to combine the customer data from several sources and have the information in real-time. As for the identity resolution it will allow me to make highly targeted campaigns by reaching customers with precision. Review collected by and hosted on G2.com.

I have once or twice come across the issue of the delay in data synchronization across the different channels. This may sometimes cause delay in the campaign implementation especially where large volumes of data need to be processed or during rush hours. Review collected by and hosted on G2.com.