mbuzz

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mbuzz is a multi-touch attribution platform for technical marketers at startups and mid-market companies. It runs eight attribution models side-by-side (first-touch, last-touch, linear, time-decay, position-based, Markov, Shapley, data-driven) and includes a SQL-like Attribution DSL for writing custom models. Tracking is server-side, capturing touchpoints that client-side trackers miss to ad blockers and iOS privacy. Open-source SDKs are available for Ruby, Node, Python, and PHP. Data is owned by the customer and exportable at any time.