# mbuzz Reviews
**Vendor:** mbuzz  
**Category:** [Attribution Software](https://www.g2.com/categories/attribution)
## About mbuzz
mbuzz is a multi-touch attribution platform for technical marketers at startups and mid-market companies. It runs eight attribution models side-by-side (first-touch, last-touch, linear, time-decay, position-based, Markov, Shapley, data-driven) and includes a SQL-like Attribution DSL for writing custom models. Tracking is server-side, capturing touchpoints that client-side trackers miss to ad blockers and iOS privacy. Open-source SDKs are available for Ruby, Node, Python, and PHP. Data is owned by the customer and exportable at any time.






- [View mbuzz pricing details and edition comparison](https://www.g2.com/products/mbuzz/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-05+16%3A15%3A21+-0500&secure%5Bsession_id%5D=ac3af46d-cd28-4867-bf78-8b1518c081b5&secure%5Btoken%5D=1cc13e8e5f8119c659f83f35bea72ca2b6d2a578659c36a99ba77919be523000&format=llm_user)

## mbuzz Features
**Attribution Modeling**
- Single-Touch Attribution
- Multi-Touch Attribution
- Algorithmic Attribution
- Cross-Device Attribution
- Offline Attribution
- Custom Attribution

**Agentic AI - Attribution**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Marketing Distribution**
- Segmentation 
- Personalized Messaging 
- Website Personalization 
- Email Campaigns 
- Digital Advertising
- Direct Mail

**Marketing**
- B2B Attribution
- B2C Attribution
- Marketing Channels
- Integrations

**Campaign Planning**
- Strategy Mapping 
- Prioritized Accounts 
- Trending Accounts 
- Sales Activation

**Reporting**
- Dashboards
- Data Visualizations
- Custom Reporting

**Integrations**
- Ad Network Integrations 
- Buyer Intent Data Integration
- Marketing Automation Integration
- CRM Integration

## Top mbuzz Alternatives
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