Top Free Attribution Software - Page 4

How Many Attribution Software Products Does G2 Track?

Total Products under this Category: 176

Category Stats (Oct 2026)

  • Average Rating: 4.56/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Madgicx (+0.11%) - Among all products in this category, Madgicx recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Attribution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 49,900+ Authentic Reviews
  • 176+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Attribution Software

G2 Grid® for Attribution Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Fibbler, Invoca, and RedTrack.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io)

wehave

One platform to run sponsorship, hospitality and B2B ticketing. wehave is the all-in-one platform built specifically for sports sponsorship and partnership teams, not a generic CRM or spreadsheet stretched to fit sports. It brings pipeline, contracts, rights tracking, hospitality, ticketing, reporting, and partner portals into one connected workspace. Commercial teams use wehave to stop losing rights in spreadsheets, automate guest lists and matchday check-in (no more WhatsApp/email chains), generate branded activation reports automatically, and give every partner a real-time portal of their own rights and deliverables. Coach Vic, wehave's AI commercial director, helps set up workspaces, drafts assets, and answers questions along the way. Trusted by 50+ clubs across Europe including Royal Antwerp FC, Standard de Liege, Tomorrowland, PSV and Feyenoord,

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate wehave?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)

Who Is the Company Behind wehave?

  • Seller: wehave
  • Year Founded: 2023
  • HQ Location: antwerpen, BE
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®
  • Phone: +32479797605

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of wehave?

Attribuly

Accurate conversion tracking and attribution are critical for your Shopify store. But Ad platforms and analytics frequently misreport, which has a serious impact on your growth. Attribuly is the only first-party cookie solution featured by Shopify. It upgrades your tracking with first-party cookie & data integrations, ensures you get 99%+ accurate data and clarity on how your entire customer journeys. A must-have for all marketers. You will utilize your precise customer data to understand customers' buying processes, optimize campaigns, and increase ROAS 20%. - Real-time customer end-to-end journey - Attribution for ads, influencers, affiliates, social media, organic search, and any campaigns. - Ads automation - Server-side tracking

Who Is the Company Behind Attribuly?

AttributeIQ

AttributeIQ is a full-funnel multi-touch attribution platform built for B2B marketing teams. It connects GA4, HubSpot, and CRM data to map every content touchpoint from first visit to closed-won revenue.

Who Is the Company Behind AttributeIQ?

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How it works

Boolean Maths

BooleanMaths is a SaaS platform designed to optimize ad performance and provide accurate marketing attribution and conversion tracking. It helps businesses debug their revenue by fixing ad targeting on platforms like Meta and Google Ads through the use of Conversion APIs. The platform offers true insights into user journeys, enabling marketers to understand and improve their marketing strategies. Key features include accurate attribution modeling, real-time insights, and intelligent optimization strategies that ensure ads reach the right audience at the right time. BooleanMaths is particularly valuable for e-commerce businesses and marketers who want to maximize their return on ad spend (ROAS) and gain a deeper understanding of their customer's path to purchase. It solves the problem of inaccurate or incomplete data by providing a comprehensive view of marketing performance, allowing businesses to make data-driven decisions and improve their overall marketing effectiveness. By accurately tracking conversions and optimizing ad spend, BooleanMaths helps businesses achieve higher returns and drive measurable results, ultimately leading to increased revenue and growth.

Who Is the Company Behind Boolean Maths?

dashflow

Dashflow is a cutting-edge marketing optimization platform designed to streamline and enhance your marketing efforts from initial reach to maximizing customer lifetime value. By effortlessly unifying and harmonizing marketing data across all major paid and organic channels, Dashflow empowers businesses to integrate their web and CRM data seamlessly. The platform automates marketing governance, providing actionable insights that drive smarter decision-making and maximize return on investment (ROI). With Dashflow, businesses can optimize their marketing activities, ensuring efficiency and effectiveness at every stage of the customer journey.

Who Is the Company Behind dashflow?

  • Seller: dashflow
  • Year Founded: 2025
  • HQ Location: Zurich, CH
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Delivr

Infrastructure for the Connected World.℠ Physical. Digital. Spatial. We’re Delivr — a human-centered software and services company helping brands connect people from the world around them to digital and spatial experiences. Our trigger-agnostic, privacy-first platform makes it simple to engage with media, products, objects, and places. Powered by our Engagement Suite — including the QR Code Generator, Super Simple Serialization℠, GS1 Digital Link, and Intelligent Link Routing℠ — Delivr assembles experiences to spark deeper emotional connections between brands and their audiences. Wonderful things start here.℠ The Delivr Engagement Suite with Dynamic QR Code Generator Delivr’s all-in-one Engagement Suite lets brands build, manage, and measure every interaction — across media, products, campaigns, channels, and real-world experiences, leveraging QR codes, links, and pages. • The Delivr® Engagement Suite • Core℠ Dynamic QR Code Generator • QR Studio℠ Custom Code Design • Aquity℠ Intelligent Link Management • Imprint℠ Super Simple Serialization • Orchestra℠ Campaign & Team Management • Worldview℠ Advanced Analytics • Kit℠ Brand System • Nest℠ Mobile Experiences • Ring℠ GS1-Compliant Digital Link • Hush℠ Privacy-First, Zero-Knowledge • Vault℠ Trust Center

Average Rating: 4.8/5.0

Total Reviews: 18

How Do G2 Users Rate Delivr?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)

Who Is the Company Behind Delivr?

  • Seller: Delivr
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Holbrook, US
  • LinkedIn® Page: www.linkedin.com
    10 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 44% Medium, 28% Large

What Do G2 Reviewers Say About Delivr?

AI-generated summary from verified user reviews

Pros
  • Users highlight the excellent customer support provided by Delivr, enhancing their overall experience with the product.
  • Users love the ease of use and flexibility of Delivr's QR code features for marketing and audience engagement.
  • Users value the ease of QR code generation with Delivr, enhancing integration and analytics for marketing strategies.
  • Users appreciate the analytics feature of Delivr, enabling instant and seamless redirection for optimizing engagement.
  • Users appreciate the ease of use of Delivr, finding implementation and QR code integration seamless and efficient.

What Are Recent G2 Reviews of Delivr?

What Are G2 Users Discussing About Delivr?

izeads

Izeads is an operations hub for those who make a living from paid traffic. Create mass campaigns, track sales 100% server-side, protect your traffic, and natively integrate with major payment gateways—all in one dashboard. Native apps for iOS and Android, and interface in Portuguese, English, and Spanish.

Who Is the Company Behind izeads?

Madlitics

**Madlitics** is a powerful form-first way to enrich customer leads with marketing attribution in every form submission. Madlitics fields capture channel, campaign segments (UTMs), landing-page data, and click IDs, and preserve that context wherever the submission goes — flowing through your existing integrations without extra setup. Marketers get clearer answers about which channels and campaigns deserve more investment, faster feedback loops for creative and bidding decisions, and credible evidence to prove impact. Ops and sales benefit from consistent context attached to every record, reducing reconciliation work and improving funnel visibility. ### Problem Marketers today face significant challenges in accurately attributing leads and conversions to their marketing efforts. Data inconsistencies, mis-tagged URLs, manual errors, and attribution discrepancies across platforms lead to unreliable insights. These issues result in incomplete or misleading data on which channels and campaigns truly drive growth, making it hard to optimize spend and demonstrate marketing ROI effectively. ### Solution Madlitics solves these problems by capturing and standardizing marketing attribution data (marketing channel, campaign segments and UTM values, landing page data, and click IDs) writing it into each form submission, so your existing integrations carry it wherever the lead goes. Madlitics automatically categorizes leads by channel, campaign, and landing page, overcoming tracking limitations and messy UTM parameters; Enabling clear insights into marketing performance, empowering data-driven decisions to optimize campaigns, allocate budgets effectively, and prove the value of marketing efforts in a privacy-compliant way. ### Key Features - Captures marketing channel data using UTM parameters and referring URLs to identify lead sources (e.g., Paid Search, Organic Search) with detailed segmentation like campaign, ad group, and ad name. - Measure the return on investment of each campaign and channel by tracking leads, customers, and revenue attributed to them. - Understand which ads, keywords, or affiliates are most effective, enabling informed budget allocation and campaign improvements. - Addresses messy and inconsistent UTM parameter data by standardizing attribution so reports don't get skewed by capitalization or naming mismatches. - Solves the challenge of getting complete attribution data into customer relationship management or sales systems for actionable reporting and nurturing. - Integrate Madlitics fields into lead capture forms that populate with attribution data, which is then passed to CRMs and other marketing tools.

Who Is the Company Behind Madlitics?

Madlytics

Madlytics is trading journal and analytics software for trading teams, trading educators, and professional trading communities. It helps users record trades, calculate position sizes, manage risk, review performance dashboards, and analyze trading patterns across their workflow.

Who Is the Company Behind Madlytics?

Predflow AI

Predflow AI is a managed agentic AI platform that builds and operates custom AI agents for back-office finance and operations work at mid-market and enterprise companies. Each agent takes over a high-volume workflow such as accounts payable invoice matching, marketplace settlement reconciliation, sales order entry or supplier follow-ups, and runs inside the systems a company already uses. Predflow's team stays accountable for every agent's accuracy after go-live, so companies get dependable automation in production without having to hire or train an AI team of their own. Predflow AI is built for COOs, CFOs, finance controllers and operations leaders whose teams spend hours each day moving data from documents and emails into the ERP. It suits companies in D2C and consumer brands, distribution and trading, logistics and freight, and manufacturing, where document volumes run high and every supplier sends a different format. Agents run inside the client's own environment on the client's own credentials, so data stays within systems the company already controls and every action can be traced back to the agent that took it. At the core of every deployment is Predflow's platform, which combines connectors to ERPs and business systems, data pipelines that clean and standardize incoming records, a semantic layer that maps each client's data to common business terms, and an execution engine that carries out multi-step agent workflows. Agents read unstructured inputs such as PDF and scanned invoices, emails, delivery notes and marketplace settlement files, and match each one against purchase orders and goods receipt notes. Validated entries go straight into ERPs including SAP, Tally and Zoho, along with other systems reachable through an API or web portal, while documents that fail a check reach a human reviewer with the reason attached. Companies get back-office automation that stays reliable long after launch. Predflow's team monitors each agent and updates it whenever a supplier changes an invoice layout or a tax rule changes, so accuracy keeps up with the business as formats drift. Every action an agent takes leaves an audit trail that finance teams can check at month-end or during an audit, and exception queues let reviewers spend their time on the cases that need human judgment while the agent handles routine volume. Typical use cases include accounts payable invoice processing with two-way and three-way matching against POs and GRNs, marketplace and payment gateway settlement reconciliation, sales order entry from emails and PDF purchase orders, and supplier follow-ups on missing documents and mismatched invoices. Manufacturers also use Predflow agents for production planning, which makes the platform a practical fit for high-volume workflows that depend on reading documents and acting on them across several systems.

Who Is the Company Behind Predflow AI?

Quality Analytics - TV & Radio Attribution

Quality Analytics is a software-as-a-service startup based in Los Angeles, California. Our clients include advertising agencies, brands, and publishers worldwide. We specialize in providing critical insights to improve your TV and radio campaigns, helping you get the most out of your advertising spend. Our TV attribution software enables you to analyze local market performance and optimize your campaigns based on real-time data. With Quality Analytics, you can make informed decisions and achieve better results for your advertising efforts.

Who Is the Company Behind Quality Analytics - TV & Radio Attribution?

Rauxdata

What is Rauxdata? Rauxdata is a post-purchase attribution platform for e-commerce. It identifies which marketing channels actually drive sales by combining a checkout survey with traffic-source tracking, giving merchants and agencies attribution data that isn't distorted by ad-platform self-reporting. The problem it solves Facebook and Google often claim credit for the same sale, making it hard to know which channel truly drove a purchase. Pixel-based tracking has also become less reliable due to privacy changes and ad blockers. How it works - Install a single JavaScript snippet on any platform — Shopify, WooCommerce, Tiendanube, VTEX, Magento, or a custom store. No pixels, no SDKs. - At checkout, customers answer a short "How did you hear about us?" survey. - Rauxdata captures the original UTM source in the background and links it to the order. What you get - A real-time dashboard with attribution broken down by channel - Segmentation by new vs. returning customers - NPS scoring by acquisition source - Match rate and response tracking - Automated recommendations on where to increase or reduce ad spend - Reports with your own branding Who it's for DTC brands that want to understand their real acquisition sources, and agencies that manage attribution across multiple clients and need to prove ROI per channel.

Who Is the Company Behind Rauxdata?

Skro

Skro is a leading ad tracking, conversion attribution, and optimization platform built for affiliates, media buyers and performance marketers. We help teams make smarter decisions with real-time insights and powerful optimization tools designed to maximize ROI. By providing full visibility into the entire customer journey, Skro makes it easy to see what’s truly driving performance across all digital channels. Conversion and revenue data are automatically sent via CAPI integrations with major traffic sources such as Meta, TikTok, Google Ads, NewsBreak, and others. Skro also includes built-in optimization features that let you adjust budgets and turn campaigns, ad sets, ads, sites and placements ON or OFF — all from one place.

Who Is the Company Behind Skro?

  • Seller: Skro
  • Year Founded: 2021
  • HQ Location: Tallinn, EE
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Smart Copilot

Smart Copilot est un logiciel de gestion Business Intelligence qui fournit des données et des analyses en temps réel pour aider les marques à optimiser l'allocation de leur budget, à contrôler l'attribution et la contribution, et à atteindre leurs objectifs commerciaux. Smart Copilot relie les données provenant du CRM, des ventes, des produits, des ads, du trafic, des places de marché, etc. par le biais de diverses intégrations afin d'offrir des indicateurs de performance fiables et impartiaux. Les principales fonctionnalités comprennent le suivi des ventes, l'optimisation des campagnes de marketing, l'optimisation du CRO, visualisation des données et l'attribution / contribution.

Who Is the Company Behind Smart Copilot?

SourceLoop

SourceLoop is marketing attribution and lead source tracking software that ties every form, call, chat, booked meeting, and payment back to the campaign that produced it, then syncs that attribution to your CRM and ad platforms. Marketing teams lose attribution in three places: conversions that happen off the website, traffic that arrives with no UTM tags, and revenue that only exists inside the CRM. SourceLoop closes all three. #1. Capture. A single script tracks every visit and session, then connects each conversion, including forms, calls, chats, demos, subscriptions, and orders, to its full source and journey. Referrer and landing-page signals also give untagged organic, social, and referral traffic a real source instead of “direct.” #2. Measure. Multi-touch attribution across first-touch, last-touch, linear, time-decay, U-shaped, and W-shaped models, with funnels, conversion paths, lifetime value analysis, and pre-built dashboards. Every report is tied to closed-won revenue rather than form fills, so channel and campaign ROI reflects money rather than volume. #3. Act. Attribution is written into HubSpot, Salesforce, Pipedrive, Attio, and Dynamics 365 on lead creation, and qualified leads and deal values are pushed server-side to Google Ads, Meta, LinkedIn, TikTok, and Microsoft through each platform's Conversions API, so bidding algorithms learn what a real customer looks like. # Who it fits. Lead-led businesses where an inquiry arrives as a form, call, chat, or booking, common in insurance, legal, healthcare, home services, automotive, real estate, and financial services. And deal/demo-led businesses where a lead becomes an opportunity before it becomes revenue, common in B2B SaaS, agencies, and consultancies. #How it differs. Enterprise attribution platforms solve this at $400 to $2,000 a month behind a demo gate and a multi-week rollout. Form-field trackers solve one slice of it and stop at the last click. SourceLoop ships the full stack, multi-touch attribution, funnels, revenue reporting, CRM sync, and server-side ad sync, starting at $49 a month with a 7-day free trial and no sales call. Tracked conversions are unlimited on every plan; billing is metered on page views, so a spike in leads never costs more. First-party, cookieless, server-side tracking. Route the snippet through your own domain via CNAME to bypass common ad blockers and tracking prevention, then send conversions server-to-server. Recover the 30 to 50% of data typically lost to iOS 14, Safari ITP, and blockers. Includes GDPR and CCPA support, DPA, sub-processor transparency, configurable retention, and data export.

Who Is the Company Behind SourceLoop?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 10, 2026