The overall dashboard, inventory report which also serves as the top seller report as well as tracking individual goals

I love AdBeacon's user friendly interface. The data it provides is super helpful for my weekly reporting to clients. There are different ways to view the data which I find very easy to navigate. It also provides a great creative section where you can see metrics on each individual creative and performance.

I love using AdBeacon for its ability to measure incrementality in performance for paid social. It's really helpful as a third party tool to see actual order data and different attribution models rather than just relying on platforms like Meta or Pinterest. I like seeing first click, mid funnel, last click, and other types of attribution models, which helps me understand where paid social fits in our overall marketing funnel. The initial setup was pretty easy and faster than we expected, and the maintenance is very easy. I also find it great for integrating data because I export AdBeacon data into the data Studio reports I create. It blends well with Meta, impact, and Pinterest data, as well as in-platform metrics.