I love using AdBeacon for its ability to measure incrementality in performance for paid social. It's really helpful as a third party tool to see actual order data and different attribution models rather than just relying on platforms like Meta or Pinterest. I like seeing first click, mid funnel, last click, and other types of attribution models, which helps me understand where paid social fits in our overall marketing funnel. The initial setup was pretty easy and faster than we expected, and the maintenance is very easy. I also find it great for integrating data because I export AdBeacon data into the data Studio reports I create. It blends well with Meta, impact, and Pinterest data, as well as in-platform metrics. Review collected by and hosted on G2.com.

The tool is great. I think some user experience setups as well as more in-depth analysis of products and brands and customizations that we can set and filters we can set for products and brands, that would help a lot. Review collected by and hosted on G2.com.