Marketing Automation
July 7, 2020
CF
Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. This page is a place for all discussions related to Marketing automation.
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Which marketing automation platform should you migrate to when per-contact pricing outpaces your ...
I've been researching which marketing automation platform should you migrate to when per-contact pricing outpaces your list growth for a team whose bill kept climbing faster than their actual campaign output. Per-contact pricing punishes list growth directly, so the fix usually means either a... Read more
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common question.
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I've been mapping out what's the best marketing automation software for B2B SaaS teams running account-based campaigns for a team moving off broad email blasts toward targeting specific accounts. The distinction that matters here is whether the platform actually scores and segments by... Read more
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common question.
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I have been liking the newer AEO features along with forms, segmentation, and live chat in HubSpot Marketing Hub. So far I have not run into any major downsides, and it has helped me generate leads through social media, backlinks, and SEO. Which of these tools has made the biggest difference for... Read more
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common question.
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I like how ActiveCampaign emails look and how templates shorten creation time, especially for weekly newsletters I can duplicate and resend to the same list. One challenge is that when I’m working with the AI bot and need to look something up, I can’t get back to the same bot that already knows... Read more
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common question.
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