# Which marketing automation platform should you migrate to when per-contact pricing outpaces your list growth?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I've been researching which marketing automation platform should you migrate to when per-contact pricing outpaces your list growth for a team whose bill kept climbing faster than their actual campaign output. Per-contact pricing punishes list growth directly, so the fix usually means either a flatter pricing model or a platform that prunes inactive contacts more aggressively. Looking at the <a class="a a--md" elv="true" href="https://www.g2.com/categories/marketing-automation">Marketing Automation category on G2</a> with that lens.</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/activecampaign/reviews"><strong>ActiveCampaign</strong></a>. Automation depth at a lower price point than the platforms built for enterprise, which matters once list size becomes the main cost driver. Best for teams needing automation without enterprise pricing.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews"><strong>Intuit Mailchimp All-in-One Marketing Platform</strong></a>. Tiered plans built around contact count, so the migration conversation is at least transparent even if the ceiling is still there. Best for teams wanting predictable tier-based pricing.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/customer-io/reviews"><strong>Customer.io</strong></a>. Pricing tied more to sending volume and events than raw contact count, which helps teams with large but mostly inactive lists. Best for teams with large dormant contact lists.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/omnisend/reviews"><strong>Omnisend</strong></a>. Ecommerce-focused pricing structured around order volume rather than list size alone. Best for ecommerce teams with big lists and modest send volume.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/getresponse/reviews"><strong>GetResponse</strong></a>. Mid-market pricing with automation features that don't require jumping straight to an enterprise tier. Best for growing teams not ready for enterprise pricing.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Before migrating anywhere, it's worth actually cleaning the list first. A lot of the "per-contact pricing problem" turns out to be thousands of contacts who haven't opened anything in two years, and no new platform fixes that for you.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Has anyone actually gone through a full migration to fix a pricing problem, and did the new platform's pricing model hold up once your list grew again, or did you just push the same problem out a year?</p>

##### Post Metadata
- Posted at: 7 days ago
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt;Spending time in the Marketing Automation category on G2 this week, pricing complaints show up constantly, but rarely as the actual root cause. Migrating over pricing alone often turns out to be a half fix, since a lot of teams find the new platform&#39;s pricing curve just resets the same problem a year or two down the line, once the list grows again. The bigger tell worth watching for before switching is whether inactive contacts are actually costing you in deliverability and segmentation quality, not just subscription cost, since that&#39;s usually the harder problem; list pruning alone won&#39;t solve.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt;A cleaner test than sticker price is asking a vendor how their model treats a list that&#39;s grown, but engagement hasn&#39;t, since that&#39;s the exact scenario that broke the old setup. Teams that migrated successfully tended to pair the switch with a real list audit rather than treating the new platform as the fix by itself.&lt;/span&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: 6 days ago
- Author title: Marketing





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