# What's the best marketing automation software for B2B SaaS teams running account-based campaigns?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I've been mapping out what's the best marketing automation software for B2B SaaS teams running account-based campaigns for a team moving off broad email blasts toward targeting specific accounts. The distinction that matters here is whether the platform actually scores and segments by account, not just by individual contact. Here's what stood out in the <a class="a a--md" elv="true" href="https://www.g2.com/categories/marketing-automation">Marketing Automation category on G2</a>.</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adobe-marketo-engage/reviews"><strong>Adobe Marketo Engage</strong></a>. Deep lead and account scoring built for B2B funnels with long sales cycles. Best for complex B2B scoring models.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews"><strong>Agentforce Marketing (formerly Salesforce Marketing Cloud)</strong></a>. Shares data directly with Salesforce CRM, so account context carries through to sales without a separate sync job. Best for Salesforce-native GTM teams.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-marketing-hub/reviews"><strong>HubSpot Marketing Hub</strong></a>. Combines marketing automation with CRM data in one place, useful for SaaS teams where marketing and sales share the same account view. Best for teams wanting marketing and CRM data unified.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/braze/reviews"><strong>Braze</strong></a>. Built for cross-channel campaigns tied to product usage events, which suits SaaS teams targeting accounts based on in-app behavior. Best for product-led account targeting.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/iterable/reviews"><strong>Iterable</strong></a>. Cross-channel orchestration with segmentation flexible enough to build account-level journeys rather than just contact-level ones. Best for multi-channel account journeys.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">One thing worth being honest about: account-based campaigns are only as good as the account data underneath them, and a lot of B2B SaaS teams find that the harder problem is agreeing internally on what counts as a target account, not which platform to run the campaign in.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For SaaS marketers running ABM motions, which platform actually made account-level reporting usable, and which one buried it three clicks deep where nobody looked at it?</p>

##### Post Metadata
- Posted at: 10 days ago
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;HubSpot&#39;s approach of keeping CRM and marketing data in one place is honestly the difference maker for account reporting. Once marketing and sales are looking at the same account record, the reporting stops needing a separate translation layer.&lt;/p&gt;

##### Comment Metadata
- Posted at: 7 days ago
- Author title: SEO Content Specialist





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