Marketing Automation
July 7, 2020
CF
Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. This page is a place for all discussions related to Marketing automation.
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Which customer data platforms integrate best with personalization and customer journey analytics ...
Which CDPs have you found integrate best with personalization and customer journey analytics tools? I’m particularly interested in platforms that support real-time customer data, segmentation, cross-channel personalization, and journey analytics.
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Building workflows in HubSpot Marketing Hub is largely visual, with if/then branches that send contacts down different email paths without code, so what I'm researching is how... Read more
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I've been trying to work out how marketers handle segmentation in HubSpot Marketing Hub without rebuilding lists every few months, and most of it comes down to the active or... Read more
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I like Adobe Marketo Engage for its workflow capability, high level of customization, and the breadth of partner applications. It has helped somewhat with automating and scaling cross-channel campaigns, with a small lift in lead readiness and campaign relevance. But setup has been a pain point,... Read more
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What do user reviews say about the top marketing software platforms for B2B demand generation pro...
Most "best marketing software" lists lump B2B demand generation in with general email marketing, so what user reviews actually say about the top marketing software platforms for B2B demand generation programs specifically is something I haven't found a clean answer to yet. Filtering the
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