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Second Nature

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438 reviews
  • 1 profiles
  • 5 categories
Average star rating
4.7
#1 in 3 categories
Grid® leader
Serving customers since
2018
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Second Nature AI

438 reviews

Second Nature AI let's you scale up your sales coaching. The SaaS solution provides a “virtual pitch partner” that uses conversational AI to have actual discussions with sales reps, score them, and help them improve on their own, so they can ace every sales call. It’s time to get systematic about sales coaching, and now you can. Second Nature's AI-driven sales coaching software reminds reps about points they didn’t cover, challenges them with hardball questions, and gives them feedback in real time, so they can improve on their own. And managers get real-time visibility into each team member’s performance, without having to review hours of pre-recorded sales conversations. As a result managers can tailor subsequent coaching programs to the reps strengths and weaknesses. Second Nature allows you to coach, train and certify sales teams quickly and easily. Use Second Nature to: *Onboard new reps - accelerate onboarding to get to revenue faster *Roll out new products, messages - ramp up knowledge quickly for new products, new target markets, new strategies *Ensure consistency across teams - all of your sales reps, engineers, marketing, product, account execs, etc. will be singing the same song *Enable continuous improvement - hone each rep’s strengths and polish weaknesses, adding new techniques to each one’s repertoire Who uses Second Nature? *Sales Reps use it to practice sales conversations in a safe, private environment, get real time feedback and hints from the sales simulator and see how top reps do it. *Sales Managers use it to turn all their reps into top performers quickly and track their progress over time, without spending hours reviewing session recordings and coaching 1-on-1 *Product marketing / Sales enablement use it to create consistency, standardization and track improvement, and to roll out new offerings and messages faster.

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388
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3

Second Nature Reviews

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Star Rating
388
41
6
0
3
JS
Joshua S.
08/16/2026
Validated Reviewer
Verified Current User
Review source: Organic

Widens ramp well past the core sales team

I can coach the substance of a call, not just whether a rep sounded smooth. Building a new scenario now takes an afternoon instead of starting from a blank page and losing half a day. Every new hire ramps to the same bar, regardless of who’s training them. The breakdown also makes it clear which reps truly know the product and which ones are bluffing.
Christina  T.
CT
Christina T.
08/16/2026
Validated Reviewer
Verified Current User
Review source: Organic

Keeps regulated messaging consistent across markets

It evaluates the substance of a call, so we coach on what reps claim about the product, not tone alone. Rolling pitch updates to thousands of reps stopped being a manual project. Standard scenarios across markets ended the regional variation we used to fight. Permissions are detailed enough to clear a security review without exceptions.
Anna  B.
AB
Anna B.
08/16/2026
Validated Reviewer
Verified Current User
Review source: Organic

Gives struggling reps a private way to improve

New reps become quota-ready in weeks instead of the months it used to take. The analysis makes it clear whether a rep actually handled an objection or just talked around it. Onboarding a larger cohort no longer means I have to double my mock-call sessions, and the templates let a team lead tweak a scenario without needing my help. Reps can build confidence on tough objections before they ever face a buyer, and they reach for the tool without prompting something I never saw with our old training. As a result, I can focus my coaching on the reps who truly need me instead of sitting through every call. Two of my weakest reps even moved into the middle of the pack within a month.

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HQ Location:
New York, NY

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What is Second Nature?

Second Nature is the #1 AI role play training solution for business. We help organizations improve training outcomes, coaching performance at scale, and skill development by using our AI-driven role plays and real-time feedback.

Details

Year Founded
2018
Website
secondnature.ai