-- A tool that I use DAILY as a marketing manager. - Step-by-step playbook for each campaign - Customer Success team helps you set up your audiences, walks you through how to connect integrations, and make sure you are set up for success every step of the on-boarding process. The Propensity Customer Success Team is an extension of my marketing team! - No one is perfect, but the Propensity Customer Support team is the epitome of the word perfect! - Detailed dashboard with insights into each campaign performance and a detailed dashboard with analytics overall for your business - Integration to our Salesforce instance - with pre-built dashboards that give you data to help you tell your marketing success story - Leads are categorized into hot, warm and cold segments - helping us tailor our approach and nurture relationships more effectively - Ability to execute a campaign across MULTIPLE channels and analytics for the entire campaign (across multiple channels) is in ONE place and it allows us to have a consistent message for each campaign. - Constant updates and versions being released - if you have a suggestion they listen with an open ear and mind. They evaluate and provide status updates if they include your suggestion in a release.

Propensity has become a fundamental tool in my daily tasks as a B2B marketing professional. Thanks to Propensity, I have discovered a new approach to marketing and lead generation in the B2B environment. Although relatively new in the B2B and ABM space, Propensity is a bold and aggressive platform when it comes to reaching new audiences. Unlike other, more expensive platforms limited to programmatic advertising, Propensity takes a multi-channel approach, incorporating programmatic advertising, LinkedIn, Meta, and email. One of Propensity's standout features is its ability to advertise to an audience of 1,000 contacts or more, unlike larger platforms that require a minimum audience of 10,000 contacts. This allows for more targeted campaigns at a lower cost due to precise segmentation. The contact data is frequently updated, ensuring minimal bounce rates. Additionally, the support team is highly attentive and quick to address any concerns. Propensity has managed to carve out a niche that other large platforms have overlooked, offering better-priced, better-targeted, and more direct advertising for specific audiences.

This platform helps to identify target market companies which are interested and searching for your products and services.