Propensity
33 reviews
- 1 profiles
- 12 categories
Average star rating
4.8
Serving customers since
2017
Propensity Reviews
SS
Simon S.
Co-Founder at Compyl. The best tool in the IS space.Building stronger relationships with our most valuable contacts
I’m always looking for new ways to increase engagement. With Propensity, we can effectively personalize messaging for our most valuable contacts and prioritize which contacts need outreach right away. This has helped us improve engagement and build stronger relationships with prospective customers. Thanks to Propensity’s intent data, we can prioritize quality over quantity, so our sales team can achieve significant results even with limited resources.
VA
Vincent A.
More engagement with prospects!
Propensity helps us prioritize the right contacts so we can save time and improve pipeline efficiency. Since we started using them for ABM, we’ve engaged with decision-makers earlier on and personalized our cold calls to get better results. Propensity has also helped us align messaging for our prospects with ABM playbooks. As a result, we’re directing outreach where it needs to go and building meaningful relationships with the right people.
DT
Daniel T.
Amazing for breaking into ABM as a small team
We use Propensity’s ABM platform to generate new leads for our business. It was incredibly easy to implement, which was valuable to us as a small team. We were able to get started in no time, launching the industry-specific playbook to target accounts in our niche and begin building pipeline. Unlike other ABM platforms, Propensity didn’t require a lot of time to set up. Once we identified our target accounts, we could go in and launch campaigns quickly. Since we started with Propensity, we’ve been able to create meaningful engagement and momentum with our customers.
About
What is Propensity?
Propensity is a contact-level marketing platform that helps B2B teams identify and engage real buyers inside target accounts across every channel. Powered by double-verified contact data and real-time engagement signals, Propensity enables marketers and sales teams to prioritize high-intent buyers, activate omnichannel campaigns, and measure pipeline influence at the contact level. Founded in 2020 and headquartered in Exeter, New Hampshire, Propensity has a globally distributed team across North and South America. The company was recognized on the 2025 Inc. 5000 list of fastest-growing private companies and named a Challenger in the 2025 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms.
Details
Year Founded
2017
Website
www.propensity.com