What I like best is how Propensity is never static. From the first day I used it, the product was already easy to navigate and reliable, but what really stands out is the steady cadence of meaningful updates. These aren’t surface-level changes. Every release makes the platform more powerful and more aligned to the way modern go-to-market teams actually work. It’s obvious that the product team listens closely to customer feedback because improvements show up quickly and in ways that solve real practitioner problems. That responsiveness makes the platform feel like it was built with marketers and sales teams in mind rather than designed in a vacuum. They also seem to have an unparalleled advantage when working with Salesforce from a technical standpoint, making integration and execution much smoother than other platforms I’ve used. The blend of usability, constant innovation, and thoughtful execution is rare in this space, and it gives me confidence that I can rely on Propensity not just today but well into the future. I know the product will continue to evolve alongside my business needs, and that’s what makes it such a strong long-term partner.

I love how easy this platform is to use as well as budget-friendly! I have been wanting to launch ABM at my company (a B2B construction material manufacturer) for a few years now, but could never find the right tool that would also fit into my budget. Luckily, at INBOUND24, I saw a well targeted ad on the TVs, as well as attended a session with their CEO, Sumner Vanderhoof, and was immediately intrigued. I booked it to their booth and I am so glad I did! You can tell that Sumner actually cares about this platform and you aren't just another number. When they reviewed costs with me, I was waiting for the 'gotcha' moment where they say if I was this or that, it's thousands more but that day never came! The platform is easy to implement, quick to learn, efficient reporting, integrates well with HubSpot and various platforms, and their customer support team is unmatched! Don't get me wrong, there's still a lot of work that has to go into it, but I continue to be impressed with this software and it's ever-improving capabilities! They also take feedback serious; there's been multiple times where I share feedback with my customer support rep (who kindly meets with me weekly - covered as part of the software fee!) and she sends it to the dev team and byt he time we meet next week, it's resolved. They also are coming out with some seriously cool tools that will make life even EASIER for marketers, especially those on small teams or with limited budgets/resources, like me! I absolutely recommend Propensity to all types of marketers. This platform is probably one of my greatest finds from tradeshow, and it's been a HUGE win with our sales team and leadership, which just makes it all the more better! My recommendation: skip the overly complicated ABM software that costs half your budget with oodles of bells and whistles but limited support or flexibility and spend your marketing budget on a software that is made for the everyday marketer! One that leaves you with ad budget to actually spend, without sacrificing capabilities, reach, capacity, intelligence, insight, and UX.

Transparency to intent and engagement data Interface / interoperability capability to other systems